Miele has extended its tradition of innovation, exceptional design, and expert craftsmanship to Nigeria with the launch of the Miele Experience Centre (MEC) in Victoria Island, Lagos. This new space showcases Miele’s commitment to delivering premium home solutions, offering customers an immersive experience with its cutting-edge appliances
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Miele Little Giant Dryer
Miele Professional launches a new version of the Little Giant Dryer—an even more sustainable solution for your drying needs.
With Miele innovative heat pump technology, our dryers now boast a 99.8% reduction in CO2 emissions, contributing to a greener planet.
What makes this new range even better? It’s made with a natural propane refrigerant, significantly reducing the Global Warming Potential (GWP), and making one step closer to a more sustainable future.
How appWash is Revolutionizing Laundry Services
What began as a groundbreaking idea in 2019 has rapidly evolved into a thriving success story!
Founded by two former Miele employees, appWash has emerged as a dynamic startup, achieving remarkable revenue growth in just five years. With its innovative **‘Laundry-as-a-Service’** model, appWash is reshaping shared laundry spaces—offering fully digitalized, hassle-free solutions for operators and users alike.
The company’s strong connection to **Miele Professional** remains a key factor in its success. appWash relies on Miele’s high-performance machines—particularly the renowned **‘little giants’**—which deliver household-sized loads with the durability and efficiency required for commercial use.
📈 **Impressive milestones:**
– **300,000 users**
– **Double-digit million-euro revenue**
– **Operating in more than 20 countries**
Under the **appWash** brand, the company equips laundries in **student residences, multi-family buildings,** and, most recently, **campgrounds**, expanding its reach across diverse markets.
💡 **A simple yet transformative concept:** A fully digital platform where appWash provides both hardware and software, enabling users to book available washing machines and dryers via the app and pay cashlessly—bringing convenience and efficiency to laundry services.
This is a perfect example of how technology can redefine everyday tasks, making them smarter and more accessible for all.
Miele Guard – a brand-new generation of bagged cylinder vacuum cleaners
Miele Guard – a brand-new generation of bagged cylinder vacuum cleaners, engineered for exceptional cleaning performance, convenience, and long-lasting quality.
There are three models to suit every home:
Guard S1 – Lightweight and compact, without sacrificing performance
Guard M1 – High capacity with powerful performance and versatile cleaning options
Guard L1 – Our top-of-the-range model, featuring WiFi connectivity, automatic floor detection, and a premium fabric edge design*Key features of Miele Guard:
– Models to suit every household (including our renowned Cat & Dog and Allergy variants)
– New stylish designs
– Powerful cleaning performance
– HEPA filtration options for allergy sufferers
– Intuitive controls & ergonomic design
– Rigorous testing for 20 years of reliable use+
– Cutting-edge WiFi integration on the Comfort XL model, allowing you to monitor bag fill levels & filter status via the Miele app
Miele Guard is a vacuum that’s as stylish as it is powerful – with premium finishes, on-trend colourways such as Terra Red, Nordic Blue, Sunset Yellow through to Obsidian Black, Lotus White and Titanium Pearl along with intelligent features to make cleaning effortless.
Miele ribless drum washing machine
Laundry technology has evolved remarkably over the past two decades, with machines reaching peak energy efficiency. As further reductions in energy consumption become increasingly challenging, manufacturers are shifting their focus to sustainability in fabric care. Traditional washing machine drums feature ribs that create friction, leading to fiber abrasion and premature wear on textiles. However, removing these ribs poses a challenge—without them, laundry struggles to rotate properly in the drum.
Miele has introduced an innovative solution with the Nova Edition W2, the first washing machine featuring a ribless drum. Instead of conventional ridges, it utilizes honeycomb-shaped formations—dubbed “royal combs”—which gently guide laundry through the wash cycle. The true breakthrough lies in its dynamic motion. Rather than continuous rotation, the drum oscillates back and forth like a swing, intelligently adjusting until optimal fabric movement is achieved. This cutting-edge system processes over 700 technical signals per minute to ensure efficient and gentle washing.
Miele’s Next Leap Forward
The W2 Nova stands as Miele’s most advanced washing machine to date. With this innovation, the company aims to create another milestone in laundry care, reminiscent of its pioneering honeycomb drum and water spray technology introduced 25 years ago. By rethinking fabric treatment, Miele continues to push boundaries in sustainability and intelligent laundry solutions.
Milan Design Week Miele
Miele Reignites the Love for the Heart of the Home
As the design world converges on Milan for its annual Design Week, Miele is reaffirming its enduring promise to elevate the heart of the home with the relaunch of its compelling communications campaign, “Once upon a Miele, always a Miele.” This powerful message speaks directly to the unique bond formed with Miele appliances, asserting that once you’ve experienced their unparalleled quality, unwavering reliability, and intuitive ease of use, there’s simply no turning back.
Building on its initial success from September 2024, this second wave of the multimedia campaign sweeps across 49 countries, showcasing Miele’s comprehensive range of household innovations. However, this time, the spotlight shines brightly on the kitchen – the true nucleus of modern living.
Miele understands that the kitchen is more than just a place to prepare meals; it’s a space for connection, creativity, and cherished moments. This campaign beautifully captures that sentiment, weaving together evocative imagery with glimpses into the exceptional features that define Miele kitchen appliances. The aim is to not just inform, but to truly fascinate and inspire those who value both performance and aesthetics in their culinary spaces.
Imagine the seamless integration of a Miele combined steam oven, where culinary exploration meets effortless maintenance thanks to the innovative HydroClean self-cleaning function. Picture the sleek sophistication of a Miele induction hob with an integrated hood, a masterpiece of elegant design that not only performs flawlessly but also becomes a stunning focal point in any kitchen.
These are more than just appliances; they are meticulously engineered tools designed to enhance every aspect of the cooking experience. Miele’s commitment to high-quality materials and timeless design ensures that these appliances not only perform exceptionally but also integrate harmoniously into diverse kitchen styles, adding a touch of understated luxury.
Through this renewed campaign, Miele invites you to rediscover the joy of cooking and the enduring satisfaction of owning appliances built to last. “Once upon a Miele, always a Miele” isn’t just a tagline; it’s a testament to the lasting relationship Miele builds with its customers, a promise of quality and reliability that transforms the everyday into something truly exceptional, starting right at the heart of your home – the kitchen. As Milan Design Week unfolds, Miele reminds us that true design excellence extends beyond aesthetics, encompassing the enduring quality and intuitive experience that make a Miele kitchen a joy to live with, day after day.
Miele continues to invest
Miele closed 2024 with revenues of €5.04 billion, up 1.7% from the previous year, thanks to the acquisition of the SteelcoBelimed joint venture , which specializes in medical technologies. Without the acquisition, sales would have fallen by 2.9% and the number of employees would have fallen by 4.2%.
According to Markus Miele , managing partner, the market presents itself as a “ mosaic ” with variable trends in the sectors of floor care, linen care and household appliances.Miele’s transformation program, with a total investment of 500 million euros , has so far been implemented at 50 percent . A significant point is that, according to Rebecca Steinhage , Head of Human Resources and Corporate Affairs, the threat of forced layoffs no longer looms over regular employees. Instead, the company has opted for a socially sustainable reduction in staff , through early retirement and voluntary resignations.
Regarding the partial relocation of washing machine production to Poland, which will lead to the reduction of around 1,400 jobs in Germany in the coming years , Steinhage emphasizes that the other German plants are not at risk . Overall, the company is more optimistic about 2023/2024 and looks confidently into the new fiscal year.
500 million euros for growth and development
Despite the market challenges, Miele is focused on growth and maintains a positive attitude. The first half of 2024 was particularly difficult, with a recovery in the second half. The built-in appliance sector has yet to recover, while the free-standing appliance sector only recovered in the third and fourth quarters of 2024.
Air fryer in your oven
While air fryers have soared in popularity recently, their bulkiness often monopolizes precious counter space. Let’s be honest—they’re not always the most aesthetically pleasing appliances either. But thanks to some exciting tech advancements, some ovens now double as conventional cookers and air fryer alternatives. This means you can still enjoy the speed and convenience of air frying without sacrificing space or style.
Miele GB, sheds light on the technology behind their built-in hybrid cooker: “The Miele AirFry function uses fan and top heat to mimic a standard countertop air fryer,” he explains. “A perforated tray facilitates optimal air circulation throughout the program, achieving the perfect crispy results air fryers are known for.”
Intrigued? If your appliance budget allows, this hybrid cooker is a no-brainer. It offers the convenience of an air fryer with the sleek, minimalist design of a conventional oven—truly having your cake and eating it too.
Holden takes on Miele Professional head of service role
Miele Professional has appointed Sam Holden head of service for Great Britain and Ireland. His appointment strengthens Miele Professional’s service operations in the UK. Holden has been with Miele Professional since 2019 as a business account manager and brings a wealth of commercial experience to his new position. He will oversee the management of service operations for the Professional division which includes commercial laundry and wetcleaning equipment and solutions
Miele experience centre London
Premium appliance brand Miele has announced the opening of a new Experience Centre on London’s Wigmore Street, scheduled for March 2025. This new location will replace the current Experience Centre at Cavendish Place, offering a modern space for customers and retail partners to explore Miele’s full range of products. The new centre will feature live cooking demonstrations, product insights, and Kitchen Discovery Classes, providing a comprehensive and immersive experience for all visitors.
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