Panasonic 2022 strategy for Middle East and Africa

Panasonic Marketing Middle East & Africa (PMMAF) restated its commitment of MEA market expansion and consumer wellbeing at its regional convention, held in Dubai, that unveiled the brand’s new global motto – “Live Your Best.”

The new slogan embodies Panasonic’s commitment to providing solutions that make life simpler, safer, healthier, and more enjoyable for the customers helping them to live their best. Meanwhile, the brand will focus on expanding its regional market share to cater to the evolving customer demands with solutions that make homes, public premises, and businesses a healthy and convenient Panasonic plans to introduce a lineup of 64 new products to support this mission in 2022.

Some of the new products with superior technologies and Japanese excellence were spotlighted at the event. Key highlights amongst many were the nanoe™ X Air conditioners which can inhibit pathogenic microorganisms (bacteria, fungi, and viruses) and allergens. The ACs will not only cool and heat the surroundings but also clean the indoor air, offering 24-hour protection to keep living spaces fresh and clean, so consumers can benefit from a healthier life.

New Abaya Wash washing machines were positioned as distinctive hygiene systems that protect families by eliminating 99.99%* of bacteria from the clothes while washing. The brand also emphasized on nutrition and food hygiene through its latest “Nutri TaFreez” refrigerator series that feature speedy freezing technology specifically for preserving nutrients of meats stored in the freezer.

To further support health and wellbeing, Panasonic encourages home cooking for its consumers by introducing new kitchen appliances line up such as Kitchen Machine, Bread Maker and more appliances that enrich cooking experience.

Infinity G1 Edition, the new Teka special edition line

Teka consolidates its commitment to design with the launch of Infinity | G1 Edition , its new line of household appliances. This range has been developed in collaboration with the Italian design studio Italdesign Giugiaro , which has inspired and manufactured innovative solutions throughout the world.

Among the appliances that make up Infinity | G1 Edition, there are the Gas on Glass plates with self-ignition technology. Also a state-of-the -art pyrolytic oven ; a vertical hood with the FreshAir system, which renews the air, getting rid of annoying odors and keeping the environment fresh; a compact oven with SurroundTemp multifunction that guarantees better heat distribution; and a ceramic-based integration microwave Infinity | G1 Edition is the most accurate portrait of what design means to us”, assures the Teka team. And it is that it is a special edition inspired by emerging trends in jewelry, exclusive vehicles and the latest technology in premium products.

Thus, the new line is equipped with technological features and benefits that provide precision and simplicity during its use . In addition, it stands out for its attractive and elegant aesthetics, in matte black with copper-colored details .

One of the purposes of the new line Infinity | G1 Edition is to demonstrate that design is one of the fundamental pillars of Teka. In this case, it combines Italdesign’s design with the firm’s interest in turning the kitchen into a setting for significant experiences .

In this sense, Teka’s Infinity Design concept arose as a response to the firm’s need to integrate design into its entire range of products and solutions for the kitchen. Therefore, it is based on a key idea: “Everyone deserves great design”.

However, this concept was born under the motto “Where cooking becomes art” and, without knowing it, it marked the beginning of a new stage for Teka. A phase based on four design principles : minimalism with performance, originality, authenticity and personality, and intuition and functionality.

Now, Teka’s goal for 2022 is focused on continuing to offer designs capable of creating unique experiences and products for consumers’ kitchens to view more see Teka in you tube https://www.youtube.com/watch?v=Ori5n-93TBs

Rangemaster partnership with Juliet Sear

Rangemaster is pleased to announce its partnership with professional baker and author Juliet Sear!

Juliet Sear, commented: “I have been a fan of Rangemaster for as long as I can remember and I’m thrilled to be working with such an iconic British brand. I’m looking forward to developing new recipes, sharing how easy it can be to create showstopping bakes and demonstrating how incredible Rangemaster’s range cookers are and what they can do.”

Bosch to launch innovations at IFA

Harald Friedrich, managing director of Robert Bosch Haushaltsgeräte GmbH, announced several world innovations for the upcoming IFA. They include Series 8 washing machines and tumble dryers with numerous new features and programmes. The appliances have newly designed digital programme selectors which feature connectivity via Home Connect and a common design theme. Another innovation is the Series 8 built-in baking ovens which feature steaming and air frying functions. Friedrich hinted at further innovations, in particular in the steamer range, at IFA 2022. With our new Solitaire The Waterbase brand, BSH is presenting a world innovation at IFA 2022 that meets the latest in room interior, living and kitchen concept demands. The Infinity Cover conceals the kitchen sink without affecting its functionality. It creates an integrated surface and uniform style. The tap fittings feature Hydronic Select, with six options available from ice cold to boiling, still and bubbly water. A touch display allows for intuitive control. Integrated storage solutions in the Smart Body let washing up utensils elegantly disappear. “

Power Briefing by Siemens:

Siemens Hausgeräte is focused closely on our changing living conditions. Michael Mehnert, managing director of Siemens Hausgeräte, announced a new trend report which is due to be presented at IFA 2022. According to Mehnert, one product innovation which especially stands for a quality of life is the fully automated coffee maker. Siemens is presenting its new EQ 900 model in Berlin. It features an automatic, intelligent bean variety detector that brings out the coffee taste to the full. Mehnert also announced the iQ 700 baking oven series which brings AI into play with cooking.

Sub-zero investment

Sub-Zero Group intends to invest more than $140 million to build a 400,000-square-foot plant in Cedar Rapids. The factory would create 192 jobs; 127 of those positions would be paid at or above the qualifying wage of $24.20 per hour.

Sub-Zero, based in Madison, Wisconsin, makes its flagship brand of refrigeration products as well as Wolf cooking appliances and Cove dishwashers. The Cedar Rapids plant would bolster the company’s overall manufacturing capacity; it currently operates factories in Fitchburg, Wisconsin, and Goodyear, Arizona.

State officials approved an incentive package worth $3.7 million to support the project

Faber launches the K-LINK technology

Faber’s K-LINK technology creates a smart connection between induction hob and hood through an integrated system that works with radio waves. Thanks to a simple gesture, hob and hood are connected and communicate with each other, allowing a continuous flow in the preparation of the recipes, without having to stop to set the power of the hood based on that of the hob. The system, always active because the radio signal is never interrupted (not even in the presence of dirt residues on the hob), guarantees the perfect functionality of the hood, at the same time avoiding the waste of energy and decreasing the excess of noise that can occur by setting the suction at an excessive level compared to the fumes produced. There are several models featuring this technology, such as the ceiling hoods Heaven 2.0, Heaven Glass 2.0 Flat, Heaven Light Pro and Heaven Air.

New sustainability goal achieved by Elica

Elica, Italian producer of kitchen hoods and electric motors for household appliances and heating boilers, is taking yet another step towards renewable energy and more sustainable production. After announcing last January the attainment of a suitability certification for hydrogen operation of motors manufactured in its subsidiary company EMC FIME, Elica has been continuing in its path towards environmental impact reduction, thanks to a new electrical energy supply agreement stipulated with Iberdrola, one of the world leaders in renewable energy.

For 2022 this choice will allow the company to reduce its own emissions by over 4,000 tons in Italy, which equals to 20% of the total emissions of the Group. Elica Group generates a turnover of over 500 million euros, with a production platform spread out over seven sites including, Italy, Poland, Mexico and China, employing over 3,200 employees. In Italy, where most of its high-end products are manufactured, the company uses about 50.4% of the energy consumed by the whole Group.

Elica – the CEO Giulio Cocci said – is by nature a sustainable company: we have always followed a strategy that adopts ESG principles, which, over the years, has brought us to identify areas in need of improvement and put real actions into place, geared towards reducing our environmental impact. The agreement with Iberdrola comes into play in this specific scenario: we have already started the process in our Italian production sites, therefore we will significantly reduce emissions in our country.

Electrolux GRO

Electrolux GRO kitchen that offers a fresh take on sustainable eating to a sleek self-heating bento box – this collection of kitchen appliances promises to transform cooking from a Herculean feat to an approachable and enjoyable process! Let your inner chef take over with the help of these innovative and nifty designs!GRO includes a modular compartment system that you can combine like LEGO bricks, depending on your dietary needs and kitchen space. Each compartment is designed not only to preserve ingredients but also to showcase its diversity and beauty. A Plant Gallery, for example, provides optimal conditions for storing fruits and vegetables while also letting you enjoy their fresh appearance behind textured glass.

The GRO Coach digital food companion will help you make the right sustainable choices based on your habits and needs
The system also defies stereotypes of plant-forward diets as bland or unexciting, especially to taste buds. In fact, GRO encourages exploration and experimentation, like the Grain and Pulse Library, which lets you try out alternative sources of protein from grains and pulses