Investor AB, the powerful Swedish holding company behind Electrolux and other industrial giants, is backing EQT in a potential takeover of Whirlpool India. While EQT remains the only serious bidder, Whirlpool CEO Marc Bitzer is asking $550–600 million for a 31% stake—an amount that led Bain Capital to walk away.
Despite interest, Whirlpool India faces stiff competition from Chinese and Japanese-Korean brands and lacks presence in premium segments. Tariff protections haven’t delivered results, adding pressure to the deal.
Electrolux may not be changing hands just yet—but the appliance sector is clearly heating up.
Tag Archives: India
Reliance Buys Kelvinator from Electrolux
Reliance Industries has acquired Swedish brand Kelvinator, known for home appliances, through its retail arm—strengthening its position in India’s fast-growing consumer durables
BSH Home Appliances Unveils First Bosch and Siemens Brand Store in Kolkata India
BSH Home Appliances Pvt Ltd, a subsidiary of global premium home appliance leader BSH Hausgeräte GmbH, proudly announces the opening of its first Bosch and Siemens brand store in Kolkata. This milestone marks a significant step in BSH’s expansion strategy, strengthening its presence in East India and bringing world-class home solutions closer to consumers in the region.
Haier Appliances India award
Haier India has been recognized as the Best Washing Machine Brand at the MySmartPrice Tech Awards 2024. This prestigious honor underscores our unwavering commitment to innovation, efficiency, and customer-centric solutions in home appliances.
Haier targets India growth
Pending government approval, Haier’s joint venture aligns with its growth strategy to meet India’s rising demand.Haier Group is planning a joint venture (JV) with India’s JSW Group, aiming at a proposed investment of Rs 1,000 crore. Sources indicate that Haier has submitted its proposal to the Indian government, as required under Press Note 3 of 2020, which mandates government approval for investments from countries sharing land borders with India. The application is currently under review by an inter-ministerial committee headed by the Home Secretary.
Haier Airfresh series top-load washing machines launched in India
Haier Appliances has announced the launch of its new 316 Top-Load Washing Machine series, featuring Ultra Fresh Air Technology The latest ‘Airfresh’ series is an upgraded version of the 306 series, combining modern design with advanced functionality.
This series includes Haier’s first top-load washing machine equipped with Ultra Fresh Air Technology, designed for larger households with a 8kg capacity.The washing machine runs a 6-minute air circulation cycle every 54 minutes to reduce odor and bacterial buildup
Haier ‘Kinouchi Dark Edition’ Air Conditioners launched in India
Haier Appliances India has launched the Kinouchi Dark Edition Air Conditioner. This new model combines modern technology and a stylish design, adding elegance to home spaces.
The air conditioner is available in 1.6 tons and 1.0 tons, offering 20 times faster cooling than standard models and efficiently cooling even at temperatures up to 60 degrees Celsius.The Frost Self-Clean Technology ensures 99.9% sterilization, delivering clean air in 15 minutes with a 6-minute drying time. It features Full DC Inverter technology, an electronic expansion valve, and a dual DC compressor for powerful performance
Haier India introduces 306 Washing Machines Series
Haier has launched its new range of washing machines in India, the 306 series, with industry-first feature Ultra Fresh Air. The machines are priced at an affordable starting price of INR 21,900/- and are available across retail stores. The washing machines offer premium wash and fabric care with new-age technologies, including Oceanus wave drum, Near Zero Preassure Technology, smart fuzzy logic, and auto restart. The smart top-load washing machines come with an elegant soft closing door for added safety while shutting the door of the washing machine
Haier India new top loading washing machine
Haier has announced the launch of its new line-up of anti–scaling top load washing machines in India. The washing machine is available in capacities of 8 kg and 9 kg and includes features such as Haier’s anti-scaling technology, the Bionic Magic Filter, smart laundry, 3D rolling wash, and more.
The new machine incorporates Haier’s proprietary anti-scaling technology, which entails cleaning the drum with 20 smart nanoballs propelled by the water flow and impacting and scrubbing against the inner and exterior tub walls 25 million times in a single wash cycle.
The powerful water flow stops dirt from accumulating on the tub walls and cleans the exterior wall of the inner tub automatically, protecting it from chemical use. It also features an inbuilt heaterFurthermore, top-load washing machines are equipped with smart sense technology, i.e., fuzzy logic, which automatically chooses the appropriate water level by sensing the weight of the clothes, and when combined with the Quick Wash feature, the items are washed in only 15 minutes.
The new machines feature Near Zero Pressure technology, which functions up to 0.01 MPa water pressure, with potential users in high-rise apartments with low water pressure and a low storage tank height in mind.
Built-in kitchen appliances market will grow quickly in India
According to Research and Markets, the built-in kitchen appliances market in India is expected to grow at a compounded average growth rate (Cagr) of 8.83% to reach a value of Usd 601.18 million by 2028. The growing disposable income and surge in purchasing power of consumers – the company explaines – enable them to invest in quality kitchen appliances. The rise in the working women population and the busy lifestyle of consumers is driving the demand for easy-to-operate kitchen appliances».
In addition, the country records a rapid expansion of the food industry and the growing use of advanced technology in built-in kitchen appliances, that is accelerating the demand for built-in kitchen appliances among consumers during the forecast period. The report “India Built-in kitchen appliances aarket. Competition, forecast & opportunities” also adds that among consumers preferences we can find advanced and user-friendly products and appliances. «The kitchen appliances are becoming smarter with the advent and integration of novel technologies in the existing system. Built-in kitchen appliances save a lot of space and are flexible enough for thorough cleaning and maintenance.
As main players of the sector in the Indian markets, the report quotes: Whirlpool of India Ltd., BSH Household Appliances Manufacturing Private Limited, Franke Faber India Private Limited, Hafele India Private Limited, Miele India Pvt. Ltd., Samsung India Electronics Private Limited, Haier Smart Home Co., Ltd, Kaff Appliances (India) Private Limited, IFB Appliances LTD, BlowHot Kitchen Appliances Pvt. Ltd.
