Tag Archives: Home Appliances

Samsung Electronics Launches Subscription Service for Home Appliances

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Samsung Electronics launched its new home appliance subscription service, the “AI Subscription Club,” on Dec. 1. This service will be available at Samsung Stores nationwide and on Samsung.com, marking a significant move in the competitive landscape of the home appliance market.

The AI Subscription Club allows consumers to pay a monthly fee to use a range of home appliances, including TVs, refrigerators, washing machines, and vacuum cleaners. Over 90% of these appliances incorporate advanced artificial intelligence (AI) technology, enhancing their functionality and convenience. The service offers various pricing plans, including an all-in-one plan that allows customers to combine products, free repairs, and care services for up to 60 months. Alternatively, the smart plan lets consumers choose only the services they want, with durations of either 36 months or 60 months.

The AI Subscription Club leverages the AI capabilities of Samsung’s SmartThings platform to provide care services. Subscription customers receive a monthly care report detailing device diagnostics, usage patterns, and energy consumption. Additionally, Samsung has prepared billing discounts with card companies and various partnership services to enhance the value of the subscription

Italian home appliances and consumer electronics market

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Italian home appliances and consumer electronics market closed 2023 with a decline in turnover of -6.4%, for an overall market value of 16 billion euros. The sector is experiencing a phase of slowdown in demand, due both to the saturation effect resulting from the record sales recorded in the years of the pandemic, and to consumer concerns linked to the high cost of living and international crises the only exceptions are Major Domestic Appliances (+3%) and Small Domestic Appliances (+0.3%), which remain in the positive area. The most negative sector of all is that of Consumer Electronics which recorded a contraction of -28.7%, while the Home Comfort saw a slight drop in sales (-2.8%).