Elica Opens Ariafina Laboratory in Tokyo

New innovation hub will bring together product development, testing and collaboration with architects and interior designers

Italian appliance manufacturer Elica has strengthened its presence in Japan with the opening of Ariafina Laboratory, a new innovation and co-creation hub in Tokyo designed to support the development of premium kitchen solutions.

Located in Roppongi, one of Tokyo’s established design districts, the facility is aimed at property developers, architects and interior designers, providing a dedicated space for product research, prototype testing and demonstrations.

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From Consumer Insight to Category Innovation: What SharkNinja’s Latest Recognition Means for White Goods

How understanding everyday consumer needs is shaping the next generation of home appliances

Innovation in the white goods and home appliances sector is no longer just about improving performance, adding features or making products more energy efficient. Increasingly, it is about understanding how consumers live, identifying frustrations in everyday routines and developing products that deliver genuinely better experiences.

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