Haier Confirms Return to IFA 2026 With AI‑Driven Home Vision

Haier Europe will return to IFA 2026 with its new theme, “Home of Intelligent Possibilities,” showcasing AI‑powered appliances and connected home ecosystems across its Haier, Candy and Hoover brands.

The company will highlight advances in adaptive washing, cooling, cooking and home care, alongside live demos, expert talks and showcooking sessions. Haier will also spotlight its global sports partnerships, reinforcing its premium brand positioning.

Haier’s message for 2026 is clear: the next phase of home appliances is built on AI, seamless connectivity and user‑centred design.