Tag Archives: Haier

Haier growing in

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Grant Thornton, one of the world’s leading organizations of audit and consulting, released the list of the fastest-growing Chinese companies in the UK in 2021. Haier UK has made to the list for two years in a row.

It is reported that Grant Thornton released this list after research in cooperation with the China Chamber of Commerce and China Daily. Since 2013, the list has been issued on schedule every year. Grant Thornton surveyed 15,000 Chinese companies in the UK, among which it selected 845 companies to participate in this selection. Finally, 30 of them were shortlisted as the fastest-growing Chinese companies in the UK.According to the survey report, the technology, media, and telecommunications industries exhibited an obvious development trend in 2021. In addition, Chinese-funded enterprises have created nearly 61,000 jobs in the UK, contributing to the region’s economic growth. Of these, the diversified Haier UK is the fastest-growing company in the industry, and its IoT development plays an important role in promoting the local economy. Haier UK is the No. 1 Chinese home appliance company in the UK.Haier UK has accumulated abundant quality local resources covering service, marketing, public relations, logisticand legal affairs network, and channels through years’ development. In 2021, Haier UK insisted on creating a premium brand, achieving No. 1 in the market share of major appliances and winning the largest share in the multi-door refrigerator industry and the top spot in sales volume and revenue of wine coolers, built-in washing machines, and dryers. The Hoover brand under Haier UK has been awarded the title of Superbrands in UK for three consecutive years. Plus, Haier UK has launched a product suite equipped with IoT modules to meet the needs of British consumers for intelligent products.

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Haier UK NEW BUILT-IN RANGE

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Haier announce the UK launch of their exciting brand new Built-in range of appliances. “From Cooking to Amazing” the HAIER Built -in connected cooking range will be unveiled for the first time at KBB, @ NEC between 6th – 9th March. Haier will host a live cooking event, including a special guest appearance from a well-known TV celebrity. As well as showcasing new range of connected ovens, hobs & hoods, there will also be an opportunity to see some hi-tech integrated and freestanding laundry and cooling appliances.

Haier & AllianceHome Connectivity

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At the most recent CES2022, Haier joined fellow global manufacturers to launch the Home Connectivity Alliance, a manufacturer-driven organization dedicated to driving innovation and providing the safest, most feature-rich connected home experience for consumers.

For more information, visit: https://homeconnectivityalliance.org/news-events/

Haier signed ESG-linked loan facility for sustainable development

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DBS Hong Kong announced that Haier Group has signed its first ESG-linked term loan facility worth about USD 400 million, as part of both parties’ ongoing dedication to promoting sustainable development and a greener future. DBS Hong Kong will serve as Haier’s sole lender and sustainability advisor throughout the loan’s one-year tenor.

This transaction builds upon the strong business relationship that has been established between both companies over the years, as DBS continues to serve as Haier’s core offshore bank and its trusted advisor in its global business strategies. This agreement also positioned DBS Hong Kong as the first bank to pioneer Haier’s ESG-linked financing journey.

The ESG performance indicator for the loan contributes towards China’s pledge to become carbon neutral by 2060. Under the agreement, Haier will commit to reducing its energy consumption per business unit during the loan’s tenor.

Haier production start in Romania

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Haier announce that their cooling factory in Ploiești, Romania 🇷🇴 started production! The Romanian plant is our first-ever cooling production facility in the EuropeanUnion, which will allow us to shorten our logistics and time to market, in line with our vision to be the first consumer choice for smart home solutions.

Best-in-class refrigerators for the 3 pan-European brands #Candy, #Hoover and #Haier

The biggest cooling export hub for Haier in Europe

Haier Growth in Thailand

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Encouraged by its high sales growth, he said the company plans to raise its spending budget next year to 850 million baht, up by more than 30% from this year.

The budget will be used largely for marketing, renting a new warehouse for its imported products, and modernising its dealer shops. A new high-end brand called Casarte under the Haier Group will be introduced to Thailand by the middle of next year, said Mr Thanes.

The company also plans to launch 50 new Haier smart home and high-end product lines next year to cater to all generations of consumers. He said Haier Thailand wants to expand its business via online marketing to cover all channels to meet its growth targets, hiring about 300 new staff.

In addition, Haier plans to extend Yudee, a free monthly instalment scheme via its own app, to include refrigerators, washing machines, wine refrigerators and TVs.

Mr Zhenghui said he envisaged opportunities for greater penetration of top-tier and luxury markets to drive sustainable growth, after Thai consumers become accustomed to Haier products connected via the Internet of Things.

“However, the pandemic is not over yet. We have to steer our business carefully with greater resilience and agility, being ready to adjust to changes so our products are distributed and sold as they were in the pre-pandemic days,” he said.

Mr Thanes said the home appliance market is expected to grow by 3-4% to 86 billion baht next year, compared with 0.3% growth this year and a current value estimated at 84 billion baht.

“Consumer spending has gradually improved since the country’s reopening in November,” he said.

“The outbreak of the Omicron variant has not affected consumer purchases of electrical goods so far. However, we have to monitor the situation in the first quarter next year.”

Piyasak Sribua, the company’s sales director, said apart from Haier, the company plans to roll out more products under the Candy Italian electrical appliances brand, managed by a company within the Haier group.

The target market is the younger generation, including university students and Gen Y and Gen Z professionals. Product highlights include Candy water heaters, Candy kitchenware and Candy freezers.

Haier experience Center opens in Milan

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Haier are proud to announce the opening of the Milan Experience Design Center!
 
Conceived as an inclusive space to conceptualize, develop and test together new product design experiences, the new 250 sqm space in our Brugherio headquarters hosts the multidisciplinary and multicultural team led by Federico Ferretti.
 
As part of the award-winning Haier Global Design Network, the Milan Experience Design Center brings together connectivity, data, and consumer information to constantly improve user experiences and create smarthome ecosystems for the following Candy, Hoover, and Haier brands.
 

Zhang Ruimin, Founder of Haier, Resigns as Board Chairman and Zhou Yunjie Is Elected

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Chinese home appliances and electronics giant Haier Group issued an announcement on Friday that Zhang Ruimin, the firm’s 72-year-old founder, volunteered not to participate in the nomination of new directors at the staff meeting.

It is reported that a new management committee and board of directors have been selected at this meeting. The new board of directors invited Zhang Ruimin back as an Honorary Chairman, elected Zhou Yunjie as Chairman and appointed him as CEO, also appointing Liang Haishan as President.

Public information shows that Zhou Yunjie graduated from Huazhong University of Science and Technology in July 1988, and later joined Qingdao Refrigerator General Factory, the predecessor of Haier Group, in July of the same year. After years of career development, he served as Vice Chairman of the company board of directors and as President of Haier Group since 2016.

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