Groupe SEB announces the strengthening of its presence in Saudi Arabia with the acquisition of a 55% stake in its Saudi distributor – Alesayi Household Appliances Co. LLC – a subsidiary of Alesayi Holding Group that exclusively sells the Groupe SEB’s Consumer products on a local basis since 2009. This partnership aims to unlock future growth opportunities in the Saudi market through the local expertise of Alesayi Holding
Tag Archives: Groupe SEB
World leader in small household appliances
Groupe SEB End-of-year 2023 sales confirmed the good performance of the results of the world leader in small household appliances, as confirmed by Stanislas de Gramont, Managing Director: “Groupe SEB returned to good organic growth momentum in its sales in 2023, and returns to the 8 billion turnover mark for this financial year.” A figure up slightly, by 0.6%, achieved in a difficult economic context.Groupe SEB achieved sales of €8,006 million in 2023, up 0.6% (i.e. +€46 million) in published data. Organic growth stands at a good level of 5.3%, or +€420 million. It is offset by a negative currency impact of the same magnitude coming from the depreciation of several currencies compared to the euro (notably the Chinese yuan). Finally, the turnover includes a limited scope effect linked to the integration of the acquisitions of Zummo, La San Marco and Pacojet.The Group’s Professional activity continued its excellent trajectory, posting organic sales growth of 16.2% in the 4th quarter, on a more demanding base effect. This activity brings together Professional Coffee, which constitutes nearly 90% of sales, hotel equipment, Krampouz, Zummo and Pacojet.
In 2023, the turnover of the Professional activity stood at €962 million, up 26.5% like-for-like compared to last year.
This remarkable performance is mainly due to record sales in Professional Coffee driven by the Group’s main markets (China, the United States, Germany and the United Kingdom), both in machine sales and supply. Services. Machine sales were supported by an increasingly extensive and diversified customer portfolio, supporting the recurrence of turnover, as well as the deployment of major contracts with key customers such as Luckin Coffee in China, Greggs in the United Kingdom. or QuikTrip in the United States. Furthermore, the continued development of services and their digital component reinforces the attractiveness of the Group’s offering and contributes to strong growth in turnover.
Furthermore, the Group made significant developments in 2023 to support its strategic ambition in Professional. The acquisition of La San Marco allows the Group to extend its product offering to traditional coffee machines, and that of Pacojet strengthens the Group’s presence in professional kitchens.
Groupe SEB also announced the construction of its first Professional Equipment Hub in Shaoxing, China
GROUPE SEB PROFESSIONAL EQUIPMENT HUB IN SHAOXING,
Groupe SEB announces the construction of its first-ever Professional Equipment Hub in Shaoxing, China. This ambitious project marks a significant step in strengthening its global leadership position in the professional coffee equipment sector and lays the foundation for our future expansion into new product categories.
China, being the largest market for sales in the full-auto professional coffee machine industry and the fastest-growing market, presents a fertile ground for innovations. Amidst intensifying competition, Groupe SEB’s strategy focuses on cutting-edge innovation and collaboration with influential trendsetters to meet the unique needs of local markets.
With a 60 million euros investment, this new state-of-the-art hub epitomizes Groupe SEB’s commitment to a long-term growth in Asia. It will enable significant expansion into new categories.
Groupe SEB Results
Groupe SEB maintains its momentum for a return to historical profitability levels. Consumer business delivered solid organic growth in sales, on par with that of the second quarter, driven by innovation initiatives across all our regions. The Professional business posts very good results thanks to record sales in coffee. The Group enjoyed a number of commercial successes in 2023 with, in particular, the roll-out of major contracts, as well as a solid core business. Hence, they confirm the Group objectives for the full year, respectively mid-single digit organic revenue growth and an increase in Operating Result from Activity of at least 10%.” Stanislas de Gramont , Chief Executive Officer of Groupe
Groupe SEB announces the acquisition of FORGE ADOUR
Groupe SEB announces the acquisition of FORGE ADOUR and becomes a european leader in planchas Established in 1978, FORGE ADOUR is a French family-owned company that specializes in the design, manufacture and marketing of planchas, accessories and outdoor kitchens for the Consumer market. With a presence mainly in France, the iconic Basque brand which this year celebrates its 45th anniversary 🎂, has also gained a foothold in Spain 🇪🇸, Germany 🇩🇪, Switzerland 🇨🇭 and the Benelux region in recent years, opening up opportunities for business development. ” 𝘪𝘵𝘪𝘰𝘯 𝘰𝘧 𝘍𝘖𝘙𝘎𝘌 𝘈𝘋𝘖𝘜𝘙 𝘸𝘩𝘪𝘤𝘩 𝘦𝘯𝘢𝘣𝘭𝘦𝘴 𝘎𝘳𝘰𝘶𝘱𝘦 𝘚𝘌𝘉 𝘵𝘰 𝘣𝘦𝘤𝘰𝘮𝘦 𝘢 𝘌𝘶𝘳𝘰𝘱𝘦𝘢𝘯 𝘭𝘦𝘢 𝘦𝘳 𝘪𝘯 𝘱𝘭𝘢𝘯𝘤𝘩𝘢𝘴, 𝘢𝘴 𝘸𝘦𝘭𝘭 𝘢𝘴 𝘵𝘰 𝘦𝘹𝘱𝘢𝘯𝘥 𝘪𝘵𝘴 𝘳𝘢𝘯𝘨𝘦 𝘰𝘧 𝘰𝘶𝘵𝘥𝘰𝘰𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘢𝘯𝘥 𝘢 𝘤𝘤𝘦𝘴𝘴 𝘯𝘦𝘸 𝘥𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴. 𝘈 𝘮𝘶𝘴𝘵-𝘩𝘢𝘷𝘦 𝘴𝘶𝘮𝘮𝘦𝘳 𝘤𝘰𝘰𝘬𝘪𝘯𝘨 𝘢𝘱𝘱𝘭𝘪𝘢𝘯𝘤𝘦, 𝘱𝘭𝘢𝘯𝘤𝘩𝘢𝘴 𝘳𝘦𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘢 𝘣𝘶𝘰𝘺𝘢𝘯𝘵 𝘮𝘢𝘳𝘬𝘦𝘵. 𝘔𝘰𝘳𝘦𝘰𝘷𝘦𝘳, 𝘍𝘖𝘙𝘎𝘌 𝘈𝘋𝘖𝘜𝘙 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘸𝘪𝘭 𝘭 𝘤𝘰𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵 𝘵𝘩𝘦 𝘴𝘵𝘢𝘪𝘯𝘭𝘦𝘴𝘴 𝘴𝘵𝘦𝘦𝘭 𝘭𝘢𝘯𝘤𝘩𝘢 𝘰𝘧𝘧𝘦𝘳 𝘰𝘧 𝘵𝘩𝘦 𝘉𝘳𝘦𝘵𝘰𝘯 𝘣𝘳𝘢𝘯𝘥, 𝘒𝘙 𝘈𝘔𝘗𝘖𝘜𝘡, 𝘸𝘩𝘪𝘤𝘩 𝘎𝘳𝘰𝘶𝘱𝘦 𝘚𝘌𝘉 𝘢𝘤𝘲𝘶𝘪𝘳𝘦𝘥 i𝘯 2019
STATEMENT BY STANISLAS DE GRAMONT, CHIEF EXECUTIVE OFFICER OF GROUPE SEB:
2022, in a difficult general economic environment and after a record year in 2021, our sales were globally resilient. We are particularly pleased with our performance in China, where Supor for the first time exceeded the two-billion-euro turnover mark. However, our results were impacted by significant headwinds. In this context, the Group was once again able to demonstrate responsiveness and quickly implement effective action plans to adapt to market developments and protect its profitability.
At the same time, and beyond short-term imperatives, we have continued to invest in our strategic levers: product innovation, the international deployment of our champion products, the attractiveness of our brands, and the activation of all distribution channels. No truce either for our investments in our competitiveness – industrial, logistics, information systems -, which are all crucial for the future. I would like to salute and thank the unfailing commitment of all the teams, which has been essential in these achievements.
For the year 2023, visibility remains limited. Despite a first quarter that is anticipated to be down, the Group expects a gradual improvement in sales in its Consumer business, strong revenue growth in Professional sales, as well as an increase in its operating margin for the year as a whole.
We are confident in the continued development of the global market for Small Domestic Equipment and Professional Coffee, in which we continue to strengthen our presence with the recent acquisition of the La San Marco company. We remain convinced of the relevance of our economic model, which will allow us to take full advantage of strong structural demand, a source of growth opportunities for Groupe SEB.
Groupe SEB acquires La San Marco
Groupe SEB continues its growth on the professional coffee market by acquiring La San Marco from the Massimo Zanetti Beverage Group .
Founded in 1920, La San Marco is a centenary Italian company that manufactures, markets and distributes professional coffee machines and coffee grinders. Recognized leader in the segment of espresso coffee machines with the traditional lever system, the company offers a wide range of products, mostly made in Italy, in Gradisca d’Isonzo (Gorizia).
Inventor and pioneer of the ‘Leva’ technology, a device that ensures a controlled ascent speed of the levers to guarantee perfect safety of traditional machines, La San Marco holds numerous patents which guarantee it an important competitive advantage.
Prior to its complete takeover by Groupe SEB, La San Marco was 85.3% controlled by Massimo Zanetti Beverage Group (MZBG), 9.6% by minority shareholders, with 5.1% treasury shares
SEB 165 anniversary
From 1857 to the present day, visitors can discover the entire history of the Seb group on Seb Discovery. A saga divided into 6 historical periods, to better understand how the small French family business has become a historical player in Appliance market
For its 165th anniversary, Groupe Seb launches the Seb Discovery website
December 14, 2022, by Sandra Nicoletti
From 1857 to the present day, visitors can discover the entire history of the Seb group on Seb Discovery. A saga divided into 6 historical periods, to better understand how the small French family business has become a historical player in the PEM and professional coffee.
For its 165th anniversary, Groupe Seb launches the Seb Discovery website
This is an extraordinary gift that Groupe Seb gave itself for its 165th anniversary. A website dedicated to the history of the group, which traces the entire saga of the French family business born in 1857. From tinsmithing to the group’s latest innovations, through its various acquisitions, Seb Discovery offers a journey through time and eras. Divided into 6 major periods and animated by two guides, the site plunges the Internet user into period decorations and invites him to discover the evolution of products, from the oldest to the most innovative. A family history that has made Seb a key player in the market for small household appliances for the general public, but also in the field of professional coffee
The Seb saga in 6 major periods
The invitation to travel began in 1857 in Burgundy, with the birth of the company then specializing in tinsmithing (making tinplate objects) and continued until 1951.
The 2nd part extends from 1952 to 1972, with the beginning of equipped kitchens and the rise of household equipment in homes, including the Super Cocotte Seb which was a hit at the time.
Then, from 1973 to 1990, Internet users discovered a new era for Seb, which became Groupe Seb, thanks to the acquisition of Tefal in 1968 and Calor in 1972.
From 1991 to 2000, the group opened up to emerging countries and developed several subsidiaries around the world with positions as local leaders in small household appliances, particularly in South America.
Then, a new era began in 2001 with the acquisition of Moulinex and continued until 2010, during which the group became the world leader in small household appliances.
The journey ends with the period 2010 to the present day, marked by the acquisition of WMF , a specialist in professional coffee, and by the opening of a new world headquarters in Ecully, the Campus Seb , which also hosts a world center of innovation.
Groupe SEB Japan award
Groupe SEB Japan wins ,z2 Good Design Awards for T-fal brand:
Display Control kettle
Umami electric pressure cooker
The Good Design Award, the Japan’s system for evaluating and rewarding industrial design, is particularly well known and followed!
It rewards a selection of products that meet several criteria:
✅ aesthetics and attractiveness
✅ safety
✅ reliability
✅ suitability of the product to the consumer’s needs and its ease of use
✅ quality-price ratio
✅ functionality and performance
WMF Perfection
WMF, Germany company and a brand of Groupe SEB, has recently launched WMF Perfection, its new fully automatic coffee machine. This innovation, combines sophisticated design, French manufacturing, ultra-customized options and a very high coffee quality.
Made in France in the Mayenne factory, with quality and durable materials (Cromargan surface®, stainless steel 18/10 marketed by WMF since 1930), the device has an elegant and sober design. WMF Perfection not only makes a name for itself with its functionality but also with its elegance. Its LED mood lighting puts it in the spotlight. In addition, WMF Perfection is designed to be easily disassembled and reassembled and carries the commitment “15 years repairable at the right price“.
Moreover, thanks to the large touch screen and the front access, its use is very intuitive. There is no need to move the machine to fill the water tank or to remove the coffee grounds container, everything is accessible from the front of the machine. It has alerts to facilitate handling and the self-cleaning circuits have received the “Hygiene” label from TUV Rheinland, an internationally recognized German organization.
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