Electrolux Steamify

The ovens in Electrolux EcoLine range are our most energy-efficient to date. All models have a steam function, including the Electrolux 800 SteamBoost oven with Steamify®.

Packed with innovative features that will enhance your clients’ cooking experience, its sleek design with a touchscreen interface means it will fit perfectly into the aesthetics of your kitchen design.

Watch the video to find out more, or to see more of the EcoLine range, visit: https://www.electrolux.se/sustainable-living/ecoline/

AEG and kitchen trends in spotlight at Madrid design show

From April 13 to May 28, the latest interior design and lifestyle trends were on display at top design fair Casa Décor in Madrid, Spain and Electrolux Group’s premium brand AEG is there. This article shares the key trends that are expected to evolve the performance and enjoyment in the kitchen now and in the very near future.

Director Product Line Taste, Iberia, Alberto Dani took part in a panel discussion “Design, Functionality and Sustainability,” alongside Anna Ferrer, architect specializing in sustainability and founder of CU4 Studio, and Beatriz Tejada, Design and Creative Studio Director for Spanish furniture manufacturer dica. AEG is showcasing its latest kitchen appliances as part of dica’s design space.. When it comes to appliances, less is more
Appliances should be simultaneously beautifully understated, but clever in performance by offering multiple functions. At the event, sleek hobs with integrated fans were the norm, as were ovens that could toggle between steam, convection and microwave cooking. All help to reduce visual clutter, whilst the AEG matte black appliances are discreet with a premium finish so that when on display they present a sophisticated design statement.

Alberto Dani showcasing the AEG induction hob with integrated fan.

Serious about sustainability: from eco settings to compact spaces

The showcase included no end of sustainable thinking with many design features using recycled material – from PET on ceiling lights to the inner liners of the AEG fridge made from 70% recycled plastic. Trends from the panel discussion also focused on quality, longer lasting materials, as well as personalization when designing spaces. Kitchens and homes can support people far better when done to fit around people’s lifestyles and their sustainable wishes and more of this is being requested. Appliances also offered eco settings that ensure energy use is minimized without sacrificing performance.Technology and smart design strengthen emotional connection
”Many of the new experiences on offer in the kitchen could pass you by and your life would be just fine,” says Dani. “But as it should be with smart design and technology working together, once a feature or product offer has been experienced, it is very difficult to settle for less and this helps strengthen the emotional connection to kitchen and user.

Such experiences include the AEG ComfortLift dishwasher that lifts the lower basket of the appliance up for easy loading and unloading, the vacuum sealer that helps keep food for longer and provides new ways to cook, as well as the steam function within multipurpose ovens.

Alberto Dani demonstrating the ComfortLift dishwasher.

People are willing to spend more

“We also see that as people demand more, so they are willing to spend more,” adds Dani.  “In Spain, the average price of home appliances has increased by 16% versus pre-pandemic. Part of this is due to inflation, but equally it shows that people invest in their home, especially when you consider that prices of home appliances have been historically quite stable,” he explains.

Electrolux update

After 2 very favorable years for its business, as for all home furnishings, Electrolux has been in difficulty since the end of the health crisis. The Swedish group had launched a cost reduction plan in September 2022, which mainly concerned Europe and North America, with the aim of improving the profit of 2023, recalls Reuters . The Swedish manufacturer would have separated from 4,000 employees in October (8% of its workforce) to “reduce costs, cushion the fall to come and leave serenely” , and specify LSA. Electrolux even closed 2 factories in Hungary (refrigerators) and in Memphis in the USA (ovens). The group recorded some €12 billion in sales in 2022, but a net loss of €116 million. Its turnover was up by 9% in the 1st quarter of 2023, but with a further loss of €52 million.

According to the Bloomberg agency , the Chinese household appliance giant Midea (€45.4 billion in sales in 2022, +0.8% vs 2021) would be interested in acquiring Electrolux. Following this announcement on May 2, Electrolux shares gained around 4% on the Stockholm Stock Exchange, and were at the top of the Stoxx 600. Note that Midea had helped the manufacturer to introduce the AEG brand on the Chinese market . in 2016. According to Reuters and Bloomberg , analysts at JPMorgan questioned whether such a takeover would gain regulatory approval after geopolitical concerns escalated over the Ukraine crisis, given that the United States is the largest market from Electrolux.

According to Bloomberg , Samsung is another potential buyer of Electrolux. “Here we see a bit lower regulatory risk, but Samsung has already built its ecosystem in the West and we believe Electrolux would add little value to that,” JPMorgan said through Reuters , picked up by Boursier.com . Paul Palmstedt, spokesman for Electrolux, has not commented on these elements since May 2. No comment either from Midea, to date…

According to the Bloomberg agency , the Chinese household appliance giant Midea (€45.4 billion in sales in 2022, +0.8% vs 2021) would be interested in acquiring Electrolux. Following this announcement on May 2, Electrolux shares gained around 4% on the Stockholm Stock Exchange, and were at the top of the Stoxx 600. Note that Midea had helped the manufacturer to introduce the AEG brand on the Chinese market . in 2016. According to Reuters and Bloomberg , analysts at JPMorgan questioned whether such a takeover would gain regulatory approval after geopolitical concerns escalated over the Ukraine crisis, given that the United States is the largest market from Electrolux.

According to Bloomberg , Samsung is another potential buyer of Electrolux. “Here we see a bit lower regulatory risk, but Samsung has already built its ecosystem in the West and we believe Electrolux would add little value to that,” JPMorgan said through Reuters , picked up by Boursier.com . Paul Palmstedt, spokesman for Electrolux, has not commented on these elements since May 2. No comment either from Midea, to date…

Electrolux AEG perfect fit installation

Installing an oven has never been easier. Our PerfectFit appliances offer quick and accurate best-in-class installation, in any kitchen.

Requiring one of the narrowest ventilation gaps on the market, our ovens can be combined together with as little as 6mm between appliances, allowing for the sleekest of lines in your kitchen design.

And what’s more, the entire oven installation can be completed with just a single Torx T20 screwdriver. Perfect!

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Midea Confirms It Has Made Takeover Bid for Sweden’s Electrolux

Midea Group has confirmed a media report that said the Chinese home appliance behemoth has made an initial takeover approach for Swedish competitor Electrolux.

“A deal is being discussed, but no decision has been made yet,” the investor relations department at the Foshan-based company said. A public relations officer at Electrolux China declined to comment.

Midea is exploring the potential acquisition of Electrolux, Bloomberg News reported on April 30, citing people familiar with the matter. The Chinese firm has made a preliminary approach in recent weeks about a possible deal, but Electrolux has not been receptive to the proposal so far, the sources added.

The acquisition would help Midea make up for its weaknesses in the mid-to-high-end markets overseas, an industry insider told Yicai Global.

Regardless of the outcome of Midea’s approach, global home appliance giants are moving production to European and American countries such as Mexico and Türkiye, so Chinese home appliance makers will have to improve their global industrial chain positioning, said Zhou Nan, secretary-general of the home appliances branch of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products.

Midea and Electrolux joined hands in 2016 to bring German kitchen appliance giant AEG to China and acquire the white goods business of Japan’s Toshiba. In 2017, Midea bought its first stake in Kuka and then acquired the remaining 5 percent it did not yet own in the German industrial robot maker last November.

Electrolux owns the Electrolux, AEG, Zanussi, Frigidaire, Eureka, Flymo, and Husqvarna brands. It ranks fourth with around a 10 percent share of the western European market, according to a research report.

The Swedish firm reported a 3.6 drop in operating revenue to USD13.4 billion last year from 2021, with 34.5 percent of the total coming from Europe and 34.9 percent from North America. It turned a SEK4.7 billion (USD462.2 million) net profit into a SEK1.3 billion net loss in the period.

Midea posted CNY343.9 billion (USD49.7 billion) in operating revenue for 2022, up 0.8 percent from the year before, and CNY29.6 billion (USD4.3 billion) in net profit, a 3.4 percent increase.

Midea Electrolux

Have you heard the news? Recently, Midea Group (China’s largest appliance maker) rumored a proposed a US$3.6 billion acquisition of Electrolux. This might have come as a surprise to some consumers who are more familiar with Electrolux than Midea, but there’s no denying that this is an incredible move by Midea.
Contrary to popular belief, Midea is actually a much larger company than Electrolux – with a market capitalization of US$58 billion. This acquisition will further strengthen their position in the global market and give them access to new technologies and markets around the world.

Electrolux Sao Carlos factory

Electrolux have investing heavily in our Sao Carlos cooking facility in Brazil has led to considerable sustainability gains. The new state-of-the-art process for enameling the ovens has reduced the water consumption from 6.6 liters to 1.8 liters per produced oven. For the consumer, the welded cavity in the built-in ovens means that the appliance uses around 30% less energy to preheat. At the same time, integrated features such as the air fryer and steam function also enable users to enjoy more sustainable cooking and healthy living. The result? The built-in ovens from the Sao Carlos plant are receiving a high star rating from consumers – an impressive 4.7 on a five-point scale.

New Electrolux Group study: Europe turns to 30° wash, driving down CO2 emissions

35 million European households have made the switch to washing at 30°C since 2020. That’s just one of the highlights from our latest pan-European report ‘The Truth About Laundry 2023’ which focuses on resource efficiency, and in particular energy usage.The Truth About Laundry report 2021

To help people create more sustainable habits in laundry care, we need to understand current attitudes and behaviors when it comes to how people care for their clothes, and to what extent people consider the environment. In 2021, we commissioned our first The Truth About Laundry report to give us powerful insights to drive change.Read the report here https://admin.betterlivingprogram.com/wp-content/uploads/2021/02/Electrolux_TheTruthAboutLaundry_TheReport-1.pdf

Electrolux presents the new 700 cordless vacuum cleaners

The new 700 range of cordless vacuum cleaners from Electrolux combines efficient suction, an ultra-lightweight structure weighing only 2.2 kg and an autonomy of 50 minutes on a single battery charge. Furthermore, these products have been designed with particular attention to sustainability: they are in fact made with 60% recycled plastic. The Hygienic EP71B14WET model combines suction and washing: it is equipped with a PowerPro Mop brush and a 5-layer filtering system. The Hygienic EP71HB14S version is instead characterized by a special brush for cleaning beds and sofas. Besides, thanks to the PetPro+ brush, the Animal EP71AB14UG vacuum cleaner easily removes pet hair. Finally, the Ultimate EP71UB14DB model is equipped with the automatic mode, which adjusts the suction power according to the type of surface.