Beko Egypt is on track to open its $100 million plant in the 10th of Ramadan City in the fourth quarter of 2023, the company said in a press statement.
The disclosure was made in the statement announcing the meeting between Egyptian Minister of Trade and Industry Ahmed Samir and Umit Günel, General Manager of Beko Egypt in Ankara.
The plant, spread over 114,000 square meters, will have an annual production capacity of 1.5 million devices and will export 60 percent of its output to Europe, the Middle East, and Africa.
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Arçelik keeps winning
Arçelik Global is recognized for our outstanding product designs as we took home 14 awards for our key brands from this year’s prestigious Red Dot Design Award, UX Design Awards and iF DESIGN Award ceremonies
Recognised internationally for design excellence, the awards celebrate technological development, design innovation and ingenuity across different product categories. This year, Beko achieved two awards for its SaveWater washing machine and tumble dryer technology for its enhanced functionality and design. Launched in September 2022, the SaveWater washing machine and tumble dryer combo is a great example of a contemporary design solution. The connected appliances together save water collected from the tumble dryer and reuse it in the initial stages of the washing machine cycle, using out-of-the-box thinking to reduce waste. Among other winners were the Beko 30″ Slide-in Range cooker series, Beko Full Automatic Espresso Machine, Grundig – Delta TV.
Arçelik recycles 192m plastic bottles
In the period prior to the day of the Word Environment on June 5, the Giant of the Arçelik appliances has revealed that it has recycled 192 million PET bottles and has used more than 13,207 tons of recycled plastic in its production only in 2022.
The 192 million PET bottles were recycled between 2017 and 2022 and were used for the production of bathtubs in their washing machines and dryers. Arçelik has also implemented a robust circular model for its Beko and Grundig brands and recycled a wider range of plastics, including industrial fishing nets and lines. These materials are recycled and used in the production of plastic components in ovens, dishwashers and washing machines. Since 2022, the company has used 26 tons of recycled fishing nets and 563 tons of recycled industrial yarns for these products.
Beko first robot cleaner
Beko has launched its first-ever robot vacuum!
The Robot Vacuum Cleaner boasts 2,000 Pa suction for efficient cleaning on both carpets and hard floors.
It also features a mop attachment and integrated water tank for sweeping and mopping hardwood floors simultaneouslyWi-Fi connectivity so the Robot Vacuum Cleaner can be controlled and monitored from your smartphone
Beko Splash the Dosh on advertising
Beko plc has launched its biggest TV and multi-channel advertising campaign, to date, costing £3millionRunning until the end of October 2023, the 360 campaign will comprise TV advertising, Sky AdSmart, digital media,
Top features for kitchen appliances revealed in new study
Functionality, quality and energy efficiency were the most valued features in kitchen appliances according to a survey of 14,000 consumers sponsored by Beko
The research, carried out by OnePoll in partnership with Turkish appliances manufacturer Beko, surveyed consumers across Europe and the UAE to understand changing attitudes to kitchen design.
Most valued features
According to the survey’s results, what consumers value most in kitchen appliances is functionality and ease of use (35%); quality (34%) and energy efficiency (23%). Moreover, in over half of the six countries surveyed, quality is named as the leading reason for wanting an appliance.
Advanced kitchen technology also emerged as a desired feature, with over half of respondents admitting to coveting someone else’s high-tech kitchen appliances and gadgets such as innovative, energy efficient fridges that kept food fresher for longer.
Another key factor was design, which was consistently cited as one of the top three reasons for feeling envious of others’ kitchen appliances. Specifically, participants stated that they admired sleek and modern appliance designs and a sizeable portion of participants included a “sleek and minimalist design” as a key feature of their dream kitchens.
Kitchen wishlist | Credit : Beko
Beko’s new built-in range
The insights coincide with Beko’s launch of its latest built-in kitchen range combining high-performance with intelligent design and new technologies.
“More and more, we are seeing the kitchen become a common space being used by all members of the family. It is important for us to understand this and tune our offering towards the growing range of wants and needs. This research confirms what we’ve observed; high quality products that look great and are equipped with the innovative technologies sit at the heart of our consumers’ dream kitchens,” said Ragıp Balcıoğlu, Chief Commercial Officer at Arçelik, Beko’s parent company.
Arçelik, Parent Company of Dawlance, Establishes a Research Center
Arçelik has established its second R&D center in Pakistan at the National University of Science and Technology (NUST). Arçelik is the 2nd largest manufacturer in Europe, operates in 53 countries with 83 subsidiaries has 30 R&D centers around the World.
Arçelik produces leading sustainable and innovative home appliances products at its, cutting-edge technologies in nine countries. For fostering innovations in Pakistan, Arçelik established an R&D center in Karachi in 2017 just after the acquisition of Dawlance and now is making a new investment to establish an Arcelik Global Research & Development (R&D) Center, at the National University of Sciences & Technology (NUST), in Islamabad to accelerate its effort to grow in Pakistani market.
Bespoke coffee with Beko
Beko Smart Espresso Machine is characterized by its black premium plastic coating and the comfortable touch display with LED controls. Practicality of use is also guaranteed by the integrated coffee grinder with five levels of grain adjustment, which therefore offers the possibility of choosing the degree of grinding. The dispenser is height-adjustable, the removable tank has a capacity of 1.1 liters and features a removable drip tray. With the pre-infusion system, the coffee – freshly ground – is humidified before dispensing and the aromas are released evenly. The pump pressure is 19 bar, a power that allows the release of the delicate aromatic oils that contribute to the creation of the pleasant coffee crema. The new Beko coffee machine also allows you to adjust the intensity of the aroma. You can thus choose between a delicate, normal and strong aroma.
Arçelik lands breakthrough spot on Bloomberg’s Gender Equality Index 2023
Arçelik, the global home appliances company, has today announced that it has been recognized in Bloomberg’s 2023 Gender Equality Index (GEI) for the first time ever this year. As part of the index, Arçelik joins 485 other companies recognized for their commitment to advancing women’s equality across five gender quality pillars: leadership & talent pipeline, equal pay & gender pay parity, inclusive culture, anti-sexual harassment policies, and external brand.
Hakan Bulgurlu, CEO of Arçelik, commented: “We are immensely proud to be included in the Bloomberg GEI for the first time this year. At Arçelik, we believe in a world where everyone has access to equal opportunities and is treated with respect. Our culture places a strong emphasis on DEI, and we work to promote gender equality across all our operations. Equality is a prerequisite for sustainable development. We will constantly double down on our efforts to address today’s challenges and secure an equal and inclusive future for all.
The inclusion of Arçelik within the index comes just under a year after Koç Holding Group, under which Arçelik operates, launched its gender equality initiative in technology and innovation that led Arçelik to announce new equity commitments across its operations. These commitments focused on raising equality between men and women in the workplace with Arçelik committing to doubling the number of women working in STEM from 16% to 35% and providing technology, design, IT, and software training to 100,000 girls.
Miele presents Pioneering GmbH
Miele has founded its own incubator in order to further promote the development of innovative solutions from within the ranks of the workforce and implement them faster. With Pioneering GmbH, Miele is ensuring a creative environment in which internal start-ups can bring their ideas to fruition faster, well away from established structures. Management of Pioneering GmbH is to be shared by Ina Nordsiek, Director Intrapreneurship within the business unit, and Hendrik Stegelmann, Director Digital Innovation and Products with Smart Home. Both will assume their new responsibilities alongside their existing tasks.
Particular attention will be paid to promoting business ideas which represent a strategic fit but are outside Miele’s previous core business field. «With Pioneering GmbH – Nordsiek explains – we are offering administrative freedom and elbow room and a professional and inspiring environment in which we bring together the best of the start-up and the Miele world». As Stegelmann added, «on the one hand, teams have the liberties and autonomy of a start-up whilst on the other being able to fall back on the support of a globally active family company».
In more concrete terms, ideas for innovative business models, product or process solutions from the New Growth Factory or Smart Home are transferred to the new company which, after careful evaluation by Miele, are considered promising. Once there, development of the so-called Minimum Viable Product continues through to market maturity, initial discussions with potential customers and market trials under real-life conditions. If the business case overcomes this hurdle, it is either integrated at Miele or pursued further as a separate start-up founded at that point
