Arçelik, the global home appliances company, has today announced that it has been recognized in Bloomberg’s 2023 Gender Equality Index (GEI) for the first time ever this year. As part of the index, Arçelik joins 485 other companies recognized for their commitment to advancing women’s equality across five gender quality pillars: leadership & talent pipeline, equal pay & gender pay parity, inclusive culture, anti-sexual harassment policies, and external brand.
Hakan Bulgurlu, CEO of Arçelik, commented: “We are immensely proud to be included in the Bloomberg GEI for the first time this year. At Arçelik, we believe in a world where everyone has access to equal opportunities and is treated with respect. Our culture places a strong emphasis on DEI, and we work to promote gender equality across all our operations. Equality is a prerequisite for sustainable development. We will constantly double down on our efforts to address today’s challenges and secure an equal and inclusive future for all.
The inclusion of Arçelik within the index comes just under a year after Koç Holding Group, under which Arçelik operates, launched its gender equality initiative in technology and innovation that led Arçelik to announce new equity commitments across its operations. These commitments focused on raising equality between men and women in the workplace with Arçelik committing to doubling the number of women working in STEM from 16% to 35% and providing technology, design, IT, and software training to 100,000 girls.
Miele has founded its own incubator in order to further promote the development of innovative solutions from within the ranks of the workforce and implement them faster. With Pioneering GmbH, Miele is ensuring a creative environment in which internal start-ups can bring their ideas to fruition faster, well away from established structures. Management of Pioneering GmbH is to be shared by Ina Nordsiek, Director Intrapreneurship within the business unit, and Hendrik Stegelmann, Director Digital Innovation and Products with Smart Home. Both will assume their new responsibilities alongside their existing tasks.
Particular attention will be paid to promoting business ideas which represent a strategic fit but are outside Miele’s previous core business field. «With Pioneering GmbH – Nordsiek explains – we are offering administrative freedom and elbow room and a professional and inspiring environment in which we bring together the best of the start-up and the Miele world». As Stegelmann added, «on the one hand, teams have the liberties and autonomy of a start-up whilst on the other being able to fall back on the support of a globally active family company».
In more concrete terms, ideas for innovative business models, product or process solutions from the New Growth Factory or Smart Home are transferred to the new company which, after careful evaluation by Miele, are considered promising. Once there, development of the so-called Minimum Viable Product continues through to market maturity, initial discussions with potential customers and market trials under real-life conditions. If the business case overcomes this hurdle, it is either integrated at Miele or pursued further as a separate start-up founded at that point
Arçelik has published the balance sheet data relating to the fourth quarter of 2022. Sales increased by 74% compared to the corresponding period of 2021 from 22.5 to 39 billion Turkish liras, (1.9 billion euros at current exchange rates) mainly thanks to the internal market.
Exports were depressed in quantity but much more profitable thanks to the weakness of the Turkish lira and the low cost of energy in the group’s plants. From a published graph it seems to understand that in Italy sales have contracted by about 5%, less than the European average.
Leveraging, i.e. the ratio between assets and debt, decreased in the fourth quarter thanks to the significant cash generation (the gross margin is around 29%).
The 75/25 division is only a hypothesis, to be confirmed on the basis of the 2022 financial statements. The new company will be able to use the Whirlpool brand on its products for 40 years. Whirlpool assets in Africa and the Middle East sold for just 20 million
From left: Fatih Kemal Ebiçlioğlu, Consumer Durables Group President of Koç Holding, Marc Bitzer, Whirlpool Cooperation CEO, Hakan Bulgurlu, Arçelik CEO
While the Stock Exchanges gave their judgment on the operation, making Arçelik’s shares rise by 9% in Istanbul and those of Whirlpool in New York by 0.4%, new details emerge from a press release by Arçelik on the fate of Whirlpool Emea’s activities.
Object of the agreement: The agreement includes Whirlpool’s 38 European subsidiaries and 9 manufacturing sites in Italy, Poland, Slovakia and the United Kingdom, as well as Arçelik’s 2 manufacturing plants in Romania and its 25 European subsidiaries. Together, this will translate into a production capacity of approximately 24 million white products annually.
Contractors . Shareholders in the new company are Whirlpool Emea Holdings LLC and Arçelik’s wholly owned subsidiary Ardutch , a Dutch holding company through which Arçelik controls its European operations. The deal will see both Ardutch and Whirlpool transfer their European subsidiaries to the new company Division of shares. After these transfers, it is expected that 75% of the new company will be assigned to Ardutch BV and 25% to Whirlpool. The final ownership ratio post-closing will be determined taking into account the respective 2022 EBITDA, net asset values, net debt and net working capital of the parties.
Size and brand portfolio. The new business is expected to have more than 20,000 European employees. The combined net sales of the Arçelik and Whirlpool subsidiaries are approximately €6 billion, based on the net sales of the companies’ European operations in 2021. The new company will manufacture, sell and provide after-sales services for branded home appliances (including refrigerators , washing machines, vacuum cleaners, etc.) offering consumer choice across a range of Arçelik brands, including Grundig, Arctic, Elektrabregenz, Flavel and Leisure, alongside Whirlpool’s existing brands Indesit, Hotpoint*, Ignis, Privileg and Bauknecht. The company will have regional trademark rights to Arçelik’s Beko, Blomberg and Altus brands and Whirlpool Corporation’s Whirlpool brand for a period of 40 years.The sale of the Whirlpool businesses in Africa and ME. Separately, the parties also agreed to sign a stock purchase and sale agreement within six weeks for Whirlpool to divest its Middle East and North Africa (MENA) portion of the EMEA region to Ardutch (and therefore not to the new company), for a cash amount of 20 million euros. The transaction, when completed, would result in Ardutch acquiring full ownership of two additional Whirlpool subsidiaries located in the United Arab Emirates and Morocco.The comment of Arçelik’s group leader. Levent Çakıroğlu , CEO of Koç Holding (the parent company of Arçelik), commented, “ As Turkey’s largest industrial conglomerate, we continue to strengthen our impact with global success stories ranging from the UK to India, from South Africa to the United States. Today, Koç Group companies export to more than 150 countries. Arçelik, as a respected player in his industry, is taking his vision and ambitions forward with this new independent business. The opportunity for this business to deliver value to European consumers with market leading products through trusted brands and a commitment to sustainability in the home is significant. ”
Beko has been ranked 17th in The Real Leaders Top 300 Impact Companies of 2023 ranking. The Real Leaders Impact Awards are annual awards that recognize companies that are driving a positive impact on the environment, while achieving significant business growth.
Through the motto “a healthy life is only possible on a healthy planet”, Beko is a company focused on empowering the new generations so that they can live a healthier life, knowing that it is only possible on a healthy planet, with an existence more sustainable. Beko’s ranking on The Real Leaders list demonstrates that the company’s commitment to sustainability is aligned with its mission. And it is that Beko strives every day to encourage others with its sustainable business practices.
Sustainable practices are part of Beko’s DNA. In 2022, his parent company, Arçelik, was recognized by the World Economic Forum (WEF); and its Ulmi plant, in Romania, awarded Sustainability Lighthouse status for its implementation and use of state-of-the-art technology to improve energy and water efficiency. This achievement makes it one of ten Sustainability Lighthouse centers in the Global Lighthouse Network and demonstrates the company’s leadership in lean and sustainable manufacturing.
Throughout 2022, Beko has placed innovation at the heart of its sustainable development. With the global launch of AquaTech®, the brand has been able to demonstrate how high-quality performance and sustainable technology can co-exist in consumers’ homes, offering up to30% less energy consumption than the class limit. energetic a.
Launched in September 2022, Beko’s SaveWater technology continued this trend of continuous innovation for more sustainable technology.
In the words of Hakan Bulgurlu, CEO of Arçelik, Beko’s parent company: “We are honored to be recognized as one of The Real Leaders 300 Most Impactful Companies of 2023. As a global company, we believe we have a responsibility to promote sustainability in every way possible, from the technologies we develop to our production methods, partners and supply chains.”
Arçelik, Beko’s parent company, is ranked 16th in The Real Leaders®️ Top 300 Impact Companies of 2023
Beko Italy has been recognized and certified, for the first time in its history, as a Great Place to Work. The acknowledgment comes from the homonymous consultancy firm specialized in analyzing the corporate climate. The process started long ago, from the voice of the employees: first of all, the company listened carefully to the opinions of the company’s collaborators through detailed surveys on the company climate and work experience, and then analyzed the company’s internal management policies. He thus decreed that the company has all it takes to receive the certification that certifies the quality of its working environment. Francesco Misuralli, CEO of Beko Italy, commented on the goal as follows: “This achievement is an expression of the value of our reality – commented Francesco Misuralli
Beko is planning aggressive moves in 2022-23, with the goal of increasing brand awareness and achieving sales of 2 billion baht by next year
Beko Thai’s commercial director, Pornchai Trakultechadej, said in an interview the decision was made after the company discovered that less than one in 10 Thai people can still pronounce the proper name of Beko, despite the brand being in the country for seven years.
Some people recognised the brand, but not enough to switch to Beko, he noted.
He revealed that the company plans to double its marketing investment in the Thai market next year, with 85% of the budget, or approximately 200 million baht, going towards digital campaigns focusing on home appliances such as refrigerators, washing machines and dryers, and air-conditioners.
Beko, one of the top three large-home appliances brands in Europe*, today announced a new partnership with Water.org to support a community programme that will empower 10,000 Kenyans in need with access safe water and sanitation solutions
Arçelik’s washing machine factory in Ulmi, Romania, ranked among the most advanced in the world in terms of environmental sustainability. Indeed, Arçelik, a global appliance manufacturer and subsidiary of Turkey’s largest industrial conglomerate, Koç Holding, has been awarded Sustainability Lighthouse status by the World Economic Forum (WEF) for its manufacturing plant . ‘Ulmi, Romania. A recognition that rewards effective measures in terms of energy performance applied on the site. This follows the already existing statusArçelik as a Global Lighthouse awarded by WEF to its Ulmi plant in 2019 and Eskişehir plant in 2021 for the successful adoption of Fourth Industrial Revolution (4IR) technologies to improve productivity and performances.
Turkish home appliance magnate plans to use Egypt as an export hub and provide jobs for thousands of Egyptians
Turkey’s largest home appliance manufacturer Arcelik will invest $100m to establish a new factory in Egypt, according to a statement released by the Egyptian trade ministry on Sunday, as both countries continue to mend ties after a years-long rift.
Arcelik CEO Hakan Bulgurlu visited Sharm el-Sheikh over the weekend, where he met Egyptian Minister of Trade and Industry Ahmed Samir to discuss investment opportunities.
Samir said that during the meeting, they reviewed Arcelik’s project, which will be completed by the end of 2023 and is projected to manufacture an annual capacity of 1.5 million household appliances, according to the statement.
The investment is expected to provide 2,000 direct jobs for Egyptians.
The minister added that the project aims to meet his country’s need for appliances, as Arcelik plans to make Egypt a hub for producing and shipping products to foreign markets.Local media has suggested that Arcelik will break ground on the plant on 7 December.
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