Electrolux AEG brands have become the first in the industry to earn the new Woolmark Wool Care Green

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The latest range of tumble dryers from our Electrolux and AEG brands have become the first in the industry to earn the new Woolmark Wool Care Green certification from global wool care experts The Woolmark Company. The new certification ensures the highest care for wool together with lower energy consumption.

Woolmark already certified Electrolux and AEG products for wool washing and wool drying cycles for hand washable and machine washable wool garments, and now certain tumble dryer models in our new ranges in Europe and upcoming ranges in Asia Pacific (spring 2025) have taken the top Wool Care Green honors.

Severin raclette grills

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The new Black Line Lite raclette grills from SEVERIN are the perfect addition for cosy moments of enjoyment!

The Black Line Lite models are the perfect choice for a dinner for two or a culinary evening with friends. Their elegant design, versatile functionality and maximum enjoyment are an unbeatable combination. With a choice of 4 or 8 pans, a modern ceramic cooking surface and practical features such as the parking level and stylish illuminated temperature control, you can be sure that every raclette meal will be an unforgettable experience.

Blue Movement

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Did you know that home appliances rented from BlueMovement can last up to 20% longer than those purchased?

BlueMovement is making reliable appliances and services affordable to more consumers. That’s why they offer a fixed monthly fee for renting top-quality appliances.

And when it’s time to say goodbye to the appliance, they ensure sustainable logistics with take-back options and recycled packaging that can be re-used multiple times. It’s all about reducing waste and making a positive impact!

Not only that, but our efficient appliances also help consumers save on energy and water consumption. A win-win for their wallets and the environment.

Currently available in the Netherlands and Germany, BlueMovement is on a mission to expand and bring worry-free renting to more countries soon

APPLITECH 2025 is the first and only European trade show exclusively dedicated to the production of appliances

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APPLITECH 2025 is the first and only European trade show exclusively dedicated to the production of appliances and consumer electronics in all its aspects: technologies, equipment, design, machinery, accessories, components, parts and spare parts, materials, logistics and services.

A real business and networking event tailor made for all appliances and consumer electronics manufacturing industries . The event will take place in the prestigious Bologna Exhibition Centre, on 12-14 November 2025 . In an exhibition area of over 12,000 square meters , hundreds of companies will showcase the best of national and international technologies and services , and their novelties: in this supply chain sector, as well as many others, Italy is at the forefront of the world, and its companies are leaders in innovation, technologies, export and market share.

APPLITECH 2025 will bring together thousands of globally renowned experts from appliance and consumer electronics manufacturing industries and their value chain suppliers, managers, technicians, planners, installers, dealers, distributors, retailers, investors, institutions and associations, science and academia, policy-makers , NGOs, research centers and consultants

Haier Xynergy dishwasher

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The new Haier dishwashers!

The Haier Xynergy with Heat Pump technology is our most sustainable and efficient dishwasher ever with an A-40% energy rating,  allowing you to save on energy and be environmentally friendly.  Thanks to the new H-Spray Arm and Cutlery Shine Plus technology, this dishwasher can achieve extraordinary cleaning results even with rapid programs.

The Haier I-Pro Shine dishwasher offers maximum performance with very low consumption. It comes with exclusive Biovitae technology, which uses natural white, UV-free LED light to effectively sanitize and eliminate viruses and bacteria from dishes, including plastic and glass components.

Gorenje to close components plant

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Gorenje, part of China’s Hisense Group, said on Tuesday it is closing the components production plant in Rogatec, eastern Slovenia, as it is no longer competitive.The Gorenje plant in Rogatec, where components for refrigerators and freezers are manufactured, will be closed at the end of August 2025, and production will be greatly reduced at the end of this year,” Mateja Celin, a corporate communications officer with Gorenje, said in a statement to SeeNews.

The production of refrigerators and freezers, the components for which are made in Rogatec, has been taking place in Valjevo in Serbia for years now, Celin explained.

Success in China for the scrapping of household appliances

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An average incentive of 160 euros (20% of the average market price) led to a 45% growth in sales of refrigerators and washing machines From August to the end of September, 5.1 million families received incentives worth 6.4 billion yuan (830 million euros), according to data from the Chinese Ministry of Commerce reported by the state agency Xinhua,sales of household appliances in China rose to 33.5 billion yuan (4.34 billion euros). The incentive was therefore worth 19% of the average list price of the goods purchased.

Growth compared to the same months of last year was 45% in the categories involved (mainly air conditioners, washing machines and refrigerators).

It should be noted that some local governments such as Hubei Province and the cities of Shanghai and Chongqing have participated in the program by expanding the categories covered at their own expense and incorporating dishwashers, water purifiers and floor cleaning robots.

Elica on air to light up ‘a new idea of cooking

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Elica,  after a profound rebranding and the launch of the range of products dedicated to cooking, pushes the accelerator once again on the positioning path and launches a new advertising campaign, on air from this month on TV, print and digital. 

‘ Light up a new idea of cooking’ is an invitation to discover Elica products with cutting-edge design and functions, capable of making the experience in the kitchen extraordinary. Above all, Lhov™ : the All-in-One solution that integrates oven, hob and extraction system that this year brought Elica the second Compasso D’Oro in its history. 2024 definitively consecrates the company’s ambitions with the launch of a complete range for cooking that goes from ovens to induction hobs to wine cellars.

rebranding and the launch of the range of products dedicated to cooking, pushes the accelerator once again on the positioning path and launches a new advertising campaign, on air from this month on TV, print and digital.
Light up a new idea of cooking’ is an invitation to discover Elica products with cutting-edge design and functions, capable of making the experience in the kitchen extraordinary. Above all, Lhov™ : the All-in-One solution that integrates oven, hob and extraction system that this year brought Elica the second Compasso D’Oro in its history. 2024 definitively consecrates the company’s ambitions with the launch of a complete range for cooking that goes from ovens to induction hobs to wine cellars.

EURONICS INTERNATIONAL Announces Groundbreaking Partnershi

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During its Annual General Event in Warsaw, EURONICS INTERNATIONAL GEIE, the leading retail group for Technical Consumer Goods (IT, telecom, consumer electronics, and home appliances) in the EMEA region, proudly announced a new co-financing agreement with the EU LIFE Program emanating from the E.U. Directorate General – C.I.N.E.A. (Climate, Infrastructure and Environment Executive Agency) for the Life EPICS Project.
The LIFE program, established by the European Union in 1992, is a key funding instrument dedicated to environmental and climate action.

John Olsen, C.E.O. of EURONICS International, announced the start of the LIFE EPICS project at the IFA exhibition in Berlin. He discussed with IFA International the 3 main operating pillars of action:
1. Training Activities for Store Managers and Salespeople, with the aim of improving their awareness on sustainable consumption to sell more sustainable products and promote sustainability practices in store management.
2. Repair and ReLIFE, creating specialized corners for the repair and reuse of electrical products, as well as through 3D printing.
3. Development of a Green Sustainability Index for electronic products through an algorithm based on connectivity, repairability, recyclability and energy consumption.
Denis Boschard, C.O.O. of EURONICS International, states that this initiative represents a significant stride toward sustainability, not just for EURONICS but for the entire electronics retail industry.