Amica 2025 launch

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Amica Focuses on Cooking for 2025, Harmonizing Ranges and Technologies
Amica is doubling down on its expertise in cooking, making it the central focus of their 2025 product releases, slated for the second quarter.  Leading the charge is the new Black Inox oven range, highlighted by a top-of-the-line multifunction oven (€749).  This model boasts 19 automatic programs, including a “soft steam” cooking option (achieved by adding water to the oven cavity, as it lacks a built-in steam generator).  Joining the oven is a matching microwave with a similar, fully touch-sensitive interface and minimalist design.  The microwave distinguishes itself with automatic door opening and no handle.
This new range showcases Amica’s commitment to a streamlined, minimalist aesthetic, evident in features like the subtly embedded logo.  Beyond aesthetics, Amica is pursuing a broader harmonization of its product lines across Europe. This includes both built-in and freestanding ovens (cookers), aligning them technically and visually.  Several features and accessories previously found only in higher-end models are now becoming standard across the new ranges.  Examples include telescopic rails and the increasingly popular air fry function, complete with a dedicated basket, complementing the standard grills and drip pans.  The cooking probe, traditionally reserved for built-in ovens, is another feature now making its way into the top-tier freestanding models.

Amica plans to launch another range of more premium ovens around April (prices could range from €850 to €999, to be confirmed). It will include a 60 x 60 cm oven combining traditional and microwave cooking functions. The brand also mentions a model equipped with a steam generator, allowing the addition of steam or total steam cooking (from 25 to 100%). Also worth noting among the new products is a 38 cm microwave with a drop-down door, with a capacity of 34 L (compared to 25 L usually for this type of format, the brand specifies).
As for hobs, Amica is also preparing to market several new models, for the second quarter of 2025. Among the brand’s areas of work, we can mention flexible zones or even assistance with use through functions directly offered on the hob with the appropriate temperatures (for boiling or searing, for example). The goal is to help consumers who are not used to induction to use their device more easily. This is certainly not new on the market, but Amica remains faithful to its philosophy of providing smart, practical little extras on a daily basis, while maintaining affordable prices.

Another exciting development in the world of kitchen appliances is the introduction of hobs in various colors. One standout option is a sleek white model (60 cm), perfect for minimalist kitchen designs. At the EspritMeuble show, an anthracite grey hob, made from exquisite Japanese glass, also caught our attention.

In the realm of cooker hoods, Amica is revolutionizing the market with its Gesture Control technology, now accessible across their entire range, including island hoods. This innovation isn’t just about high-tech features—it’s also about making them affordable. For instance, the A+ model (70 cm) is available at an attractive price of €499. Additionally, the technology has been extended to filter units, with prices starting at just €229.

Boosting Brand Visibility: Bora’s New Campaign for 2025

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Bora has kickstarted 2025 with an innovative multimedia campaign aimed at amplifying brand awareness and driving retail sales.

This campaign showcases Bora’s holistic kitchen concept, offering extraordinary products for extraordinary experiences. The portfolio now includes steam ovens, cooling appliances, cleaning and washing-up systems, lighting, and accessories, in addition to the renowned, cutting-edge cooktop extractors. The campaign underscores how this comprehensive product range delivers complete solutions for storage, marinating, cooking, baking, roasting, steaming, cleaning, vacuum sealing, and lighting.

Building on the success of previous campaigns, which reached millions of consumers, this multimedia initiative highlights Bora’s steadfast support for its international retailer network and its commitment to mutual business growth. The curated package of digital, analogue, and point-of-sale measures aims to enhance Bora’s brand recognition, boost product demand, and attract more consumers to showrooms.

At the heart of the campaign are new TV adverts, set to air over several weeks in five European countries. These engaging commercials are projected to reach over 97 million viewers in the UK alone during January and February. The campaign will also feature on Bora’s Facebook, Instagram, and YouTube channels, supported by SEO, dedicated POS material, and print adverts.

Whirlpool @KBIS

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This February 25-27, Whirlpool’s exhibit at the Kitchen & Bath Industry Show (KBIS) in Las Vegas promises to dazzle attendees with a spectacle akin to the vibrant host city itself.

Visitors to Booth W1801 in the West Hall of the Las Vegas Convention Center can anticipate immersive, sensory experiences that bring to life the newest Maytag and Whirlpool product lines.

**See Me, Feel Me**
Maytag’s theme of power and performance will come alive with striking imagery such as “icy visuals” to highlight the Arctic Blue side-by-side refrigerator with its quick-chill PowerCold feature, and “furry finishes” showcasing the front load Pet Pro laundry system. Visitors will “see, hear and feel” other innovations, including a 30-inch-wide gas range with grill mode and an advanced drying system dishwasher with a PowerBlast cycle to tackle stubborn food residues.

“KBIS 2025 is the perfect opportunity for Maytag to demonstrate the next level of performance,” said Lindsay Jones, Maytag integrated brand manager. “We’re excited for visitors to immerse themselves in an environment that taps into every sense, showcasing how its appliances not only meet the needs of today’s households but exceed expectations in power, design and durability.”

**Oops! …**
Whirlpool’s segment will feature creative installations and interactive exhibits that highlight how real-life family challenges inspire the design and technology behind their products. Among these is “The Hallway of Mishaps,” a larger-than-life installation of museum-style exhibits depicting common household mishaps like “burnt breakfast-for-dinners” and “forgotten sweaters stinking up the washer.”

Conversely, the “Gallery of Care” will invite guests to interact with engineer-led videos, guiding them through the new appliance lineup and demonstrating features that enhance everyday life. These appliances include a smart, front load, Energy Star-rated laundry pair with a FreshFlow vent system and steam refresh cycle; a 30-inch electric smart range with air-cooking technology and WipeClean coating; and a 36-inch-wide counter depth French door refrigerator.

“Whirlpool appliances aren’t just made to help care for families every day; they’re made by people who care for their families every single day,” said Brianne Lemmen, kitchen brand manager. “Our goal in 2025 and beyond is to create products that help keep families on track, whatever life throws their way, and our booth at KBIS will showcase just that.”

Half a Million LG Stoves Recalled Over Fire Risk

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Over 500,000 LG ranges have been recalled, according to the U.S. Consumer Product Safety Commission.

On February 6, the agency issued a statement to consumers warning that there have been at least “86 reports of unintentional activation of the front-mounted knobs” — meaning the knobs were accidentally bumped or pushed, causing the appliance to turn on. These incidents have led to more than 28 fires, including five that caused “extensive property damage.” At least eight resulted in minor injuries, such as burns, and tragically, three involved pet fatalities https://lgecares.com/rangerecall/

Brandt 100th birthday

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The Brandt Group has just celebrated its century of existence. An event celebrated as it should be. The opportunity for the managers of the company, which employs 750 people and is known for its 3 other brands – Dietrich, SAUTER and Vedette – to make a flattering assessment.  Mauricio del Puerto -brand director for the Brandt Group -: “Producing in France has many advantages and allows us to be even more efficient, to continue to rub shoulders with excellence. French production is a value, which we express in our products. It is the expression of the know-how of our teams, factories, laboratories and engineers. Our pride lies in our ability to reconcile tradition and modernity.” Daniele Degli Emili – Managing Director – : “It’s an exceptional event! It’s 100 years of history, innovations and know-how! It’s also 100 years of serving customers, 100 years of passion with those who have contributed to making Brandt an essential brand of household appliances! (…) Brandt has always known how to innovate to meet the needs of consumers in France and internationally.”  Frederique Guerel Josien , Director of Operations: “Our deliveries in France are therefore limited to a radius of 1000km. We also use local resources, 75% of the water used comes from the site’s wells, for example.” The group, which has a turnover of 260 million euros – 30% of which is international – wants to continue to develop: already present, notably in Italy, Germany, the Netherlands, Benelux, Egypt, UK, it is preparing to conquer Australia and Canada.

Air fryer in your oven

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While air fryers have soared in popularity recently, their bulkiness often monopolizes precious counter space. Let’s be honest—they’re not always the most aesthetically pleasing appliances either. But thanks to some exciting tech advancements, some ovens now double as conventional cookers and air fryer alternatives. This means you can still enjoy the speed and convenience of air frying without sacrificing space or style.
Miele GB, sheds light on the technology behind their built-in hybrid cooker: “The Miele AirFry function uses fan and top heat to mimic a standard countertop air fryer,” he explains. “A perforated tray facilitates optimal air circulation throughout the program, achieving the perfect crispy results air fryers are known for.”

Intrigued? If your appliance budget allows, this hybrid cooker is a no-brainer. It offers the convenience of an air fryer with the sleek, minimalist design of a conventional oven—truly having your cake and eating it too.

Introducing the latest addition to Asko’s premium household appliance lineup

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The OCS8664A2 combination steam oven. This cutting-edge model marries advanced technology with sleek, contemporary design to cater to the needs of passionate cooks.

Boasting five versatile cooking modes—steam, fan-assisted heat, grill, traditional cooking, and defrosting/reheating—the OCS8664A2 truly stands out. Its external steam generator, paired with an innovative cyclonic system, ensures optimal steam diffusion and recycles residual condensation water. This ensures gentle, healthy cooking that preserves the food’s nutritional value.

For ease of use, the Asko oven features 160 predefined programs. Additionally, it comes equipped with a temperature probe, offering precise control over the cooking of meats, poultry, and fish.

Design-wise, the oven is available in a stunning matte graphite black finish and a brushed stainless steel option, ensuring it complements any modern kitchen aesthetic.