the Midea Trade Conference , held in Rome and bringing together over 230 guests, including the Group’s main Italian and foreign customers, ends today. 126 products under the Midea , Master Kitchen, Toshiba and Eureka brands were presented at the company’s Trade Conference

The host, Alberto Di Luzio, General Manager of the company, entertained the guests by illustrating future strategies, objectives and product innovation. “ The trade conference was a unique opportunity to strengthen partnerships with our customers” – he commented – “ and to show how Midea responds to market challenges with increasingly sustainable, technological and high-performance solutions, putting the real needs of consumers at the center.Midea brand, he showed the three new lines: Heroline, Designline and Trendline, which differ in design and materials.

Also interesting   are the new products presented, including the 7NP30E4 oven that reaches 300°C and is ideal for perfect pizzas, with AirFry function, easy-to-clean ceramic cavity and IoT connectivity. Refrigeration also evolves with the extra-capacity model MDRE554FGD01D, which offers silent operation at 29dB, energy class D and Multi Air Flow technology for uniform distribution of cold, ensuring freshness and energy savings.

The Master Kitchen brand, on the other hand, presents the Supreme Line, a range of appliances with professional performance for the home kitchen. Among the most anticipated new products, the OMK 14K1T FS SP BK Full Steam multifunction oven, which combines steam cooking with advanced functions for excellent results, the IHMK 8082B SP BK induction hob with integrated hood, equipped with elliptical coils for automatic pan detection, thus reducing energy waste and the HMK 90A3 MS-BS SP BK hood has a width of 90 cm and is equipped with gesture recognition for intuitive use and IoT connection the refrigeration sector, Midea’s new SPACE Master range offers superior capacity while maintaining standard refrigerator dimensions, while the INSTA FIT Master series introduces an innovative hinge system that combines the versatility of freestanding installation with the space optimisation of built-in installationwashing segment has also seen the introduction of slot-in design models, with the MF210 and MD210 washer-dryer combo, which stands out for its high energy efficiency and smart management via the Midea SmartHome app. The new MF310, in energy class A-40%, also ensures reduced consumption without compromising on performance. Innovation and hygiene are also found in the new dishwashers, such as the WQP12-W7633D, which combines class A energy efficiency with advanced technologies such as Ion Dishfresh for deep cleaning and maximum protection.The portfolio of small appliances, under the Midea, Toshiba and Eureka brands, has expanded with new air fryers, multifunctional microwave ovens, coffee makers and advanced air purification systems.

Among the flagship products, the Midea MAD1100DADK air fryer with HeatExpress technology for fast and uniform cooking, double cooking zone and 10 preset programs. In the vacuuming sector, the innovative Eureka NEC590 24P vacuum cleaner features an automatic emptying station and intelligent sensors that adapt the suction power based on the surface. The Midea S8 + robot vacuum cleaner, on the other hand, combines an automatic dust collection system with a powerful 19KPa motor, double vibrating brushes for more effective cleaning and different suction modes to adapt to every household need.