Premium Scandinavian appliance brand ASKO has introduced Scandinavian Laundry Care 2.0, a next‑generation suite of laundry products built around hygiene, durability and the brand’s signature minimalist design ethos.The launch marks more than 75 years of ASKO laundry innovation, tracing back to the 1950s when Swedish farmer Karl‑Erik Andersson engineered a washing machine for his mother—an origin story that still shapes the brand’s focus on care, simplicity and long‑lasting quality.
A Hygiene‑First Approach: Steel Seal™

A centrepiece of the new range is Steel Seal™, ASKO’s alternative to the traditional rubber door bellow. By removing the rubber gasket—often a hotspot for mould, odours and trapped moisture—ASKO creates a cleaner, more hygienic drum environment while making loading and unloading smoother.

The design has also earned recognition from the National Asthma Council Australia, with selected models receiving the Sensitive Choice award for asthma‑ and allergy‑conscious engineering.

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Quattro Construction™ 2.0: Quiet, Stable, Built to Last

ASKO’s updated Quattro Construction™ 2.0 suspension system brings professional‑grade stability into the home. Reinforced dampers, improved drum balance and a rigid internal frame work together to minimise vibration and noise, even during heavy loads—an increasingly important factor in open‑plan living.

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Efficiency, Fabric Care and Award‑Winning Design

The new generation also incorporates ASKO’s established performance technologies, including:

– Active Drum™ for precise garment movement 
– Sensi Save™ 2.0 to optimise water and energy use 
– Pro Wash and Super Rinse for enhanced cleaning 
– Aqua Safe™ for leak protection 
– Auto Dose for detergent accuracy 

ASKO’s design credentials continue to be recognised globally: the Style washing machine series secured the iF Design Award 2025, while the Style+ series earned a Red Dot Award 2025.



A Complete Laundry Ecosystem

Scandinavian Laundry Care 2.0 spans washing machines, tumble dryers, drying cabinets, and ASKO’s clever Hidden Helpers™ accessories—solutions designed to integrate seamlessly into premium laundry spaces while reducing the effort required for everyday care