Category Archives: Uncategorized

Siemens

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Siemens Appliances updates its positioning and brand image by responding to the evolving needs of its higher-end consumers for a “new kind” of progress . The brand reshaping project was illustrated by the company at Eurocucina 2022 , in the BSH Group stand , and is based on a research commissioned by Siemensand conducted in 7 countries to examine the new concept of progress. More than 70% of respondents, regardless of income and educational level, say they are ready to replace the ideal of progress, understood as something of ever higher value and rapidly rising, with a more balanced version, which includes relationships significant, well-being and protection of the planet .

The new corporate identity of Siemens wants to represent the commitment towards more significant progress and the desire to be in the driver’s seat for a more sustainable future. The intelligent technology of its products, which are increasingly connected, is destined to solve a series of problems that go far beyond people’s individual lives. “ With our people-focused, research-based brand, we cater to consumers and all their daily needs, enabling them to achieve their goals effortlessly ,” said Matthias Ginthum, Chief Markets Officer of BSH Appliances .

Starting from June 2022, the new communication campaign of Siemens appliance s makes its debut in all the key markets of the brand and is addressed to a specific demographic: curious consumers, in search of progress and with great affinity towards the latest technologies. This target therefore represents progress seekers who put well-being at the center , trying to have a lower impact on the environment and with a greater emphasis on meaningful relationships.

Based on these assumptions, the design of the products and of the brand in general has also been reshaped to focus on a new visual identity system , which seeks greater dynamism and modernity. Also new are the colours that will identify Siemens from today: midnight blue, optical white will be joined by the characteristic Siemens petrol green . Thanks to the effectiveness of the combination of typography and images, the design now fully reflects the brand’s even more 360-degree approach to the concepts of progress and the future with a metropolitan, elegant character, suitable for unique and high-profile personalities. Consumers will be able to touch the new design firsthand in over 8500 Siemens Home Appliances stores,including showrooms, flagship stores and shop-in-shops spread all over the world. The new campaign has a special focus on brand-owned channels and social media.

The new range of iQ700 ovens, the heart of the smart kitchen
The newest member of the smart cooker family, the iQ700 oven with “Individual Browning” , was featured in the “Home for Progress” by Stephanie Baltz, Head of Marketing, Region Europe at BSH . Siemens therefore demonstrates how connected cooking is evolving with the support of avant-garde technologies, such as AI, which take the user experience to levels never seen before. The iQ700 range of ovens, flagship products of Siemens connected home appliances, real assistants with digital support addressed to all consumers who want to have complete control of their experience in the kitchen, is is designed for anyone who aspires to cook according to their specific needs. Connected appliances in the Intelligent Kitchen accompany Siemens consumers on the entire culinary journey – from shopping to storage, from food preparation to presentation and washing dishes – in a sustainable and healthy way

Bertazzoni’s new cooker with induction hob and integrated hood

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Bertazzoni presented at EuroCucina 2022 its new freestanding cooker with induction hob and integrated hood. This product integrates three appliances in one: the highest performance of the 90 cm freestanding cookers of the Professional Series are enriched by an induction hob with a premium integrated hood. In particular, a dedicated knob makes the control of the hood functional: by setting the hood in the Automatic position, the extraction power will be automatically set according to the number and the power of the induction zones used. The integrated hood is equipped with 9 manual power levels, with the addition of the Boost function. Besides, the integrated hood grid, made in black-painted aluminum, includes the iconic Bertazzoni brass medal for a perfect matching with other brand products. Lightweight and ergonomic, it provides easy access to main filters located just below it: grease filter that can be periodically washed in the dishwasher, long lasting carbon filter effective against odors and smoke, to be restored every 3 months in the oven. The main internal air ducting system is made of metal, to perfectly resist at high temperatures near the oven cavity. While two different air outlet systems are available, to meet every installation need.

SEB Investment

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Groupe SEB has announced more than €5 million in investment in 2022 to support the brand’s growth in the French and international markets, most of it earmarked for the plant’s extension, as Krampouz is firmly anchored in its region and is committed to French craftsmanship and manufacturing. Revenue was up 32% year-on-year, buoyed by robust growth in the domestic and export markets, making it imperative to expand the site in Brittany. The investment aims to increase the plant’s production capacity for all Krampouz cooking appliances, for both the professional and home markets.

The expanded area will not only create room for new machines and an updated industrial tool, but also allows to grow the research and testing lab. A key component of the project, the site will also be home to new facilities designed with the wellbeing of staff in mind. The current site area will increase by almost 50% to 10,000 sq m.

V-Zug powersteam

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CombiSteamer V6000 45M PowerSteam: the fastest Combi-Steamer

The CombiSteamer V6000 45M PowerSteam is a fully-fledged combi-steamer and a high-end microwave in one. It offers a variety of preparation methods in one device.

Our PowerSteam combi unit is the fastest combi steamer on the market. It can do everything that our proven models can. However, it steams and bakes at record speeds – while preserving food quality, colour, texture and flavor. The integrated inverter microwave can be used alone or in combination with the combi-steamer. A potato will be steamed 30% faster and any type of food will regenerate up to 40% faster. The big difference to baking and heating up in the microwave: the steam prevents the dish from drying out.  

Energy efficient and gentle on the food

In contrast to conventional microwaves, which feed in their power in a pulsating manner, the inverter microwave in the PowerSteam constantly delivers the required power. This allows precise, even and vitamin-preserving heating without local overheating. Sensitive foods such as chocolate or butter can be gently melted.  Thanks to the inverter technology and the associated better energy distribution, the three operating modes hot air, steam and microwave can be used at the same time without any problems. Thanks to the ingenious design, the microwaves are distributed precisely in the cooking space, where they ensure evenly heated food. Programs PowerSteam
Intelligent operating modes with power
The various operating modes of the CombiSteamer V6000 45M PowerSteam use the best of every heating technology. The microwave, which switches on automatically with the operating modes, provides the extra power.

power steaming

PowerSteam combines steam and microwave in one operating mode – this reduces the cooking time by up to 30%. Due to the short cooking time, the food retains its texture and taste – quality, vitamins and color are preserved.
Power hot air with steaming

The Power hot air mode with steaming accelerates preparation and ensures evenly heated results. The combination of hot air, microwave and steam makes dishes such as chicken or lasagne crispy on the outside and juicy on the inside.
power hot air

Whether it’s cake or oven-roasted vegetables: With Power hot air, dishes turn out up to 30% faster. The combination of hot air and microwave ensures a nice surface and a juicy core.
PowerRegenerate

In the PowerRegenerate operating mode, hot air, microwave and steam save up to 40% of the time compared to conventional regeneration. Selected dishes or whole dishes are heated evenly in record time without drying out.
thawing

In the defrosting mode, options are available that are ideally tailored to the food in question. General defrosting, meat defrosting and bread defrosting can be selected individually – for even results without heating the food.

Restart project need your help

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The Restart Project, are reaching out to you to help them push their campaign for a real Right to Repair. If you, like us, are passionate about making sure electronics are built to last as well as reducing the damage to our environment, and you haven’t signed their petition yet, you can do so now 👉 https://blog.espares.co.uk/espares/2022/02/sign-right-repair-petition.html

Electrolux promotes a sustainable path in the kitchen

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FSK’s third edition gathered online leading experts from across the food ecosystem – scientists, kitchen producers, food tech start-ups, and a chef. Among them is Petra Janney, founder of sustainability consultancy firm Hatcher, who said companies should put the right choices in front of consumers. In the process, companies can create “irresistible offerings” based on shared experiences for families and friends. «Eating sustainably is not a sacrifice: it’s an opportunity to learn something new, to try something delicious, and to create an unforgettable moment with loved ones» – Janney said.

«There are so many innovators showing that with the right amount of knowledge, right amount of nudging, we can really make a difference that’s meaningful for the planet and for our future – said Electrolux CEO Jonas Samuelson -. If today has shown anything, it’s really the power of partnership in the food ecosystem.» At this year’s EuroCucina in Milan (June 7-12), Electrolux will unveil GRO – a visionary concept aimed at reinventing the kitchen and enabling people to enjoy food in a way that is sustainable for our health and the planet.

RKW AT EXCLUSIVELY SHOW

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Trade distributors RKW has announced its show plans for the Trade Exclusively Show, which takes place next week on 14-15 June at the Business Design Centre in London.

RKW will display the latest innovations from the distributor’s biggest UK brands, with some never-before-seen launches from Smeg, Lavazza, Laura Ashley, BLACK+DECKER, Hoover, Russell Hobbs, Emma Bridgewater and The Funky Appliance Company

RKW, the trading division of Sutton Venture Group, was founded in 1989 and is now Europe’s number one SDA electricals and housewares distribution company. Through our UK offices and offices in Hong Kong and Mainland China we are dedicated to offering our trading partners top brands at exceptional value for money.

RKW distributes over 3000 product lines and holds £25m of stock, ready for immediate delivery. Major brands owned by RKW include Tower, Akai, Carmen, Pifco, Warmlite, Elgento and Natural Life and also licenses the Morphy Richards brand for cookware and housewares.
These exclusive brands offer quality and innovation. Our customers include most major high street retailers and independents. In addition we distribute brands such as Breville, Russell Hobbs, Kitchen Aid, George Foreman, Swan, plus Numatic and Vax floorcare products, as well as personal care products such as Babyliss and Remington.

Glen Dimplex to sell Morphy Richards in deal worth up to €200m

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Glen Dimplex, the electrical company owned by the Louth-based Naughton family, has agreed to sell its Morphy Richards home appliances brand in a deal believed to be worth between €175 million and €200 million.

The brand is to be bought by stock market-listed Chinese company Guangdong Xinbao Electrical Appliance Holdings (Xinbao), which trades under the brand Donlim. The transaction is subject to Chinese government approval, and it is expected to close by the end of the year, staff at Glen Dimplex were told.

Morphy Richards is a British brand that was acquired by Glen Dimplex founder and industrialist Martin Naughton in the mid-80s. Its toasters, kettles and other home appliances are sold in China, Ireland, the UK, Australia and New Zealand, with worldwide retail sales estimated at more than €350 million.

Xinbao, which already manufactures Morphy Richards products in China for Glen Dimplex, is buying the brand globally, but initially it will take full control only of the Chinese and British operations – Glen Dimplex will keep rights to distribute the brand under licence in Ireland, Australia and New Zealand for “at least” 10 years.Glen Dimplex staff were told of the deal on Wednesday in an email from Fergal Leamy, the chief executive of the Glen Dimplex group. He said the Irish company decided to sell after it received an approach from the Chinese buyer.

AMDEA Repair Or Replace

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AMDEA CEO Paul Hide has written an opinion piece on sustainability for the latest edition of Ingenia, which is the official publication for the Royal Academy of Engineering

The article, which is titled ‘Repair Or Replace – What Drives A Circular Economy?’ looks at the ‘right to repair’ regulations which came into force in July 2021, and argues why taking a more sustainable approach to home appliances – replacing products with new models, rather than expecting consumers to repair them – might be a better, and safer, option.

For more information, https://www.amdea.org.uk/amdea-ceo-highlights-right-to-repair-issues-in-opinion-piece-for-royal-academy-of-engineering/

Haier Milan Design Week

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Haier Europe is back at the Milan Design Week with HomeSwitchHome, an immersive installation that narrates smarthome for the three international brands Candy, Hoover and Haier in the exhibition area of over 1000 square meters.

With SimplifyYourDay installation, Candy presents a captivating experience focused on connectivity and design.

Through Quality ForLife, Hoover presents the best performance for a better quality of life, with power of connectivity for a home environment designed for wellbeing.

Haier presents Connect To Extraordinary, focusing its attention on premiumness and artificial intelligence through a whole connected, tailor-made home ecosystem.

Haier: Connect to Extraordinary
The whole ecosystem of Haier appliances and connected solutions form the concept of an interactive and engaging game of mirrors, lights, and sounds: a smart system that perceives the presence of the person, follows their movements and is shaped around them to provide a tailor-made experience. The holographic and olfactory synaesthesia of Touch&Feel installation engages visitors in a unique pathway and provides them with the chance of playing as actors in several home scenarios and in the fascinating world of the smart home, while being guided by the hOn app.


This is also the case with the area dedicated to the digital ecosystem for wine lovers, developed in synergy with different major partners of the wine world, Vivino, Tannico, Coravin, Compravini, Sommelier Winebox and Cantine.Wine.The hOn app offers the chance to all enthusiasts to manage their collection of wines through their smartphones, just by scanning the bottle label.

Visitors can enjoy the experience, create their own virtual wine cellar and discover the first ecosystem dedicated to their passion.

In the exhibition area, technological innovation, quality and refined design along with customized solutions represent Haier’s soul.

Among the main products, CUBE 90 Series, the fridge that can manage the whole house ecosystem connecting to any Haier appliance in the house: from the wine cooler Wine Bank 60 Series 7 to I-PRO Series 7 plus washing machine and Superdrum Series 9 washer dryer, from WASHLENS Series 7 dishwasher to Chef@home Series 6 oven.

Candy: Simplify your Day
This interactive wall developed over three home scenarios, namely Cooking, Washing or Cooling, brings the visitor to a multisensory environment to discover Candy’s democratic connectivity, an integrated smart solution system that simplifies your daily life.

Through the interaction between the connected products on display and the hOn app you will be surrounded by the daily routine and see that connectivity is fully accessible and easy to use for everyone. Great attention was given also to design, with a dedicated space for iCase: the big innovation to be premiered in a collection of four unique items made in cooperation with four major young artists: Joey Guidone, Elisabetta Vedovato, No Curves and Scombinato (Antonio Colomboni).

Related to iCase, there is a contest for the IED (the European Institute of Design) students: the best work will join the will join the four artists for a capsule collection to be put on display in September at the IFA 2022 in Berlin. To confirm the brand’s zero distance to consumer approach, the product will be in the spotlight for an interactive installation that allows visitors to become creative designers and directly decorate their own fridges. Major innovations stand out, including the new RapidÓ Pro washer and dryer, the new range of RapidÓ dishwashers and Fresco fridges, the DiVino wine bottle cooler, and the new connected ovens and hobs, among the others.

Hoover: Quality for Life
Participation in the Milan Design Week perfectly matches the corporate strategy aimed at strengthening its leading role in the IoT and connectivity and Haier Europe’s vision of being the first choice of consumers in the Smart Home context and among the top three appliance manufacturers in Europe.

The whole offers a full immersion in the performances and connectivity of Hoover products through augmented reality, which highlight the connection of brand with design and technology, which to Hoover means “Quality for life”: a home experience that puts performance at the service of wellbeing and turns appliances into a reliable ally that enhances the quality of life.

Among the main products, the new wireless H- Free 900 vacuum cleaner, H-WASH 700 washing machine, the new range of H-DISH dishwashers, the new 5 collection (H-OVEN 500 Steam Plus, H-HOB 500, H-INDUCTION HOB, H-HOOD 500), and H-FRIDGE 700 fridge.