Groupe SEB, a historic leader in small household appliances, is expanding with a new reconditioning business and a strategy grounded in innovation, local manufacturing, and sustainability. In 2024, the group posted €8.2 billion in revenue and 5% organic growth, boosted by acquisitions like Pacojet and Forge Adour.
Innovation-Fueled Resilience
Despite market challenges, the sector grew 8% in 2024 and continues to rise, driven by accessible yet tech-forward products. “Innovation powers renewal and growth,” says Sébastien Alègre, French Market MD, citing Groupe SEB’s 300 annual product launches and 1,500 innovation-focused employees.
Vacuum and Kitchen Products Lead
Vacuum tech, led by the Rowenta X Clean 10 electric mop, accounts for over 30% of global household appliance budgets. Kitchen appliances like air fryers and multi-cookers also surge, fueled by changing lifestyles and a demand for versatile tools.
Beauty Segment Gains Ground
Personal care products, under the Calor brand, have become a strong growth area. Driven by influencer campaigns and evolving home beauty habits, Calor blends design and performance for diverse users.
Made in France, Built to Last
With 11 French sites, Groupe SEB emphasizes domestic manufacturing and long-term repairability—offering 15 years of affordable spare parts.
Category Archives: SDA
SEVERIN EZ 7405 Ice Cream Maker
Hot outside? Stay cool with SEVERIN!
Test-Winning performance for the summer.
As temperatures soar, there’s no better way to cool down than with delicious homemade ice cream and SEVERIN has just the perfect solution. 🍦
The SEVERIN EZ 7405 Ice Cream Maker has taken 1st place in the latest BILD.de test, earning an impressive score of 1.5 (Good)! 🏆
Why the EZ 7405 stands out:
· Top ice cream results: Creamy treats made in minutes
· Customizable preparation: 12 recipe settings & individual configuration
· Integrated compressor: No pre-freezing required
· Easy to use: Intuitive handling, perfect for any kitchen
From classic vanilla to creative frozen creations, the EZ 7405 turns every dessert moment into a celebration. Dr
First in the test. First in your kitchen.
KitchenAid Artisan Mixer Unveils “Butter” — A Color that Warms the Heart
KitchenAid introduces a deliciously nostalgic new shade to its Artisan stand mixer range: *Butter*. Inspired by the comforting richness of butter, this hue celebrates the simple joy of togetherness. “Butter is a tribute to the sweetness of memories,” the brand shares, “and the pleasure of things done together—a color that blends design, emotion, and authenticity into one inviting tone.”
💛 **Elegance Meets Performance**
Beneath its charming exterior, the mixer boasts a galvanized metal construction and a quiet yet powerful 300W motor. With 10 speed settings and two versatile bowls—a 4.7-liter bowl with ergonomic handle and a 2.8-liter stainless steel bowl—it’s designed for creativity and convenience.
🧁 **Accessories to Elevate Every Bake**
The set includes three whisks and a dough hook to handle everything from delicate meringues to sturdy bread doughs. And for easy cleanup, all removable parts are dishwasher safe.
Happy birthday, Cookit
The Bosch Cookit – which is celebrating its very own birthday this year.
Five years ago, the Cookit made its way into kitchens and fundamentally changed cooking—both for newbies and seasoned chefs. And with its 3-liter XL cooking pot, you can prepare up to 8 servings at once in no time. Minimal effort, super delicious results – whether you use your own recipes or creations from the constantly growing, free recipe database in the Home Connect app. (🤫 Even if you don’t have a Cookit yet, you can easily view all recipes in the app.)
The Cookit can fry, caramelize, braise, and even cook sous vide — with precise temperature control up to 200°C. But that’s not all: it can also knead dough, grate and cut. And it is constantly evolving, now offering more than 30 automatic programs. No wonder that both Stiftung Warentest and COMPUTER BILD have named the Cookit their test winner. By the way: the Cookit is not only available in classic white but also now in a “Black Edition”.
🥳 Happy birthday, Cookit! To many more years of yummy meals, food memories, and culinary creations
Dualit limited edition
Dualit celebrates 80 years of British manufacturing with Limited Edition Union Jack Toaster
De’ Longhi Group Posts Strong Growth in Q1 2025
The De’ Longhi Group saw a robust 14.6% increase in revenue during the first quarter of 2025, driven by sustained growth in the household sector (+7.2%) and a remarkable 22% expansion in the professional division on a pro-forma basis.
A key contributor to this success was the coffee segment, which accounted for 65% of the Group’s turnover. Market expansion continued across major geographical regions, fueled by the rising global adoption of espresso and a growing consumer preference for high-quality, diverse beverage options. This trend has reinforced the premiumization of the market, further boosting demand.
The combination of increased sales volumes and an enhanced product mix in the household division, alongside the strong performance of the professional sector, led to improved margins compared to Q1 2024. At the same time, these gains enabled the Group to strengthen its investments in media and communication, supporting continued brand growth.
Severin Senoa
GQ Magazine has just named the SEVERIN SENOA Digital Boost the best electric grill for balconies – and we couldn’t agree more!
Why the SENOA is a GQ top pick:
· Fast heat-up – Ready to grill in no time
· Impressive max temperature – Searing heat up to 500 °C
· Compact design – Perfect for balconies and urban living
From juicy steaks to grilled veggies, the SENOA packs pro-level performance into a sleek, space-saving format.
Groupe SEB Opens Regeneration Hub in Is-sur-Tille, Advancing Sustainability
Global appliance leader Groupe SEB has launched its new regeneration hub in Is-sur-Tille, France. Supporting the circular economy, the hub focuses on recovering, repairing, and reconditioning household appliances to extend their lifespan.
The site invests in both environmental sustainability and employment, with specialized training programs enhancing employee skills in repair and re-marketing.
The hub works closely with sorting centers in France, Germany, and Spain, while proximity to a major spare parts storage site ensures efficiency. By April 2025, 65 reconditioned products from brands like Rowenta and Moulinex were sold at 20%-30% lower prices, with plans to expand to 200 products across 40 families in the near future.
Braun won three Red Dot Design Awards
Braun won three Red Dot Design Awards this year for the MultiQuick 5 Pro Hand Blender, CareStyle 9 Steam Station and QuickStyle 7 Garment Steamer!
Great design doesn’t happen by chance—it takes dedication, creativity, and a team that constantly pushes boundaries. Despite belonging to different categories, Braun products share a cohesive design language characterized by minimalist aesthetics, functional elegance, and a consistent look and feel.
KitchenAid Expands Cordless Appliances with New Additions
KitchenAid is expanding the range with two exciting new appliances: a citrus juicer and a mini chopper.
A Growing Cordless Lineup
KitchenAid’s Go series doesn’t stop there. Other appliances in the range include an immersion blender, hand mixer, multi-function chopper, personal blender, coffee grinder, and handheld vacuum cleaner. Each device is powered by the same removable battery, which comes with a USB Type-C charging cable for added convenienc
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