Tag Archives: Nutribullet

Nutribullet Enters Frozen Dessert Market with New nutribullet Chill Ice Cream Maker

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Nutribullet®, the world’s leading personal blending brand, has officially expanded into frozen desserts with the launch of the nutribullet Chill™ Ice Cream Maker. The announcement marks a significant category move for the brand, best known for its compact blenders and nutrient‑extraction positioning.

The new model features a sleek, countertop‑friendly design engineered to turn everyday ingredients into silky, scoopable ice cream. According to Nutribullet, the Chill delivers a faster, creamier result than conventional home ice cream makers, positioning it as a premium yet accessible option for consumers looking to experiment with homemade frozen treats.

For Nutribullet, this launch signals a strategic broadening of its small‑appliance portfolio — tapping into rising demand for customisable, at‑home dessert solutions and the wider trend toward multifunctional kitchen tools.

DeLonghi ha acquire Capital Brands Nutribullet and Magic Bullet brands.

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DeLonghi has reached a definitive agreement with affiliates of Centre Lane Partners to acquire Capital Brands Holdings, Inc., a leader in the personal blenders segment with the Nutribullet and Magic Bullet brands.

The price payable by DeLonghi for Capital Brands is approximately $420 million. The closing of the transaction is expected to take place before the end of 2020.

With its research and development centers in Boston and in Connecticut, Capital Brands brings innovative technologies to the development of products that cater to an evolved concept of nutrition, the company said. Centre Lane Partners acquired Capital Brands in 2018. Nutribullet and Magic Bullet are highly recognizable brands that have earned a strong reputation among consumers. Capital Brands’ strengths and expertise will contribute to accelerate DeLonghi Group’s growth in the world of healthy foods, the company added.

Massimo Garavaglia, CEO of DeLonghi, said, “This acquisition is a perfect fit for the DeLonghi Group and is consistent with our objectives of geographical expansion and growth by external lines. Moreover, it represents a strategic value from several viewpoints: we add a young and dynamic brand to our portfolio; we enlarge our range of iconic products with an important presence in the blender segment; we increase our penetration in an expanding and strategically important market like the USA; and last, but not least, we strengthen the DeLonghi Group’s leadership in the sector of food preparation.”

DeLonghi Group owns such brands as DeLonghi, Braun, Kenwood and Ariete.

Founded in 2003 and headquartered in Los Angeles, Capital Brands develops and sells domestic appliances with a focus on wellness nutrition to households in over 100 markets worldwide under the Nutribullet and Magic Bullet brands. Capital Brands forecasts net revenues of approximately $290 million for year 2020, ahead of last year sales. With this transaction, the U.S. become the largest market for the DeLonghi Group, with aggregate turnover in excess of $500 million.

Rich Krause, CEO of Capital Brands, said, “We are very pleased to be joining the DeLonghi Group and to have the opportunity to align our strong brands with theirs. We are excited about the future growth opportunities that we will be able to exploit in the U.S. and internationally with the support of our new shareholder.”