Beko introduces its next generation of appliances driving energy savings and environmental responsibility

As the industry gathers for IFA Berlin, the world’s biggest home and consumer technology event, companies are showcasing their latest innovations to meet evolving consumer needs. Beko, a global leader in home appliances, is highlighting its portfolio of energy-efficient products that combine cutting-edge technology with intuitive functionality, while prioritising reliability and durability for everyday use.

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Ariston VitalCare
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Beko SensorAdapt
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Grundig SafeCook

Beko’s technology portfolio features state-of-the-art refrigeration, drying, dishwashing, and cooking solutions – all equipped with intelligent technologies that elevate performance, sustainability, and user experience.

Refrigerators with Innovative Freshness Technologies

New refrigeration innovations set a benchmark for freshness, energy efficiency, and quiet operation. The 60 cm combi No Frost refrigerator offers a spacious 415-liter capacity with an A energy class rating and operates at a whisper-quiet 29 dBA. For compact living spaces, the 54 cm built-in refrigerator delivers 270 liters of storage with a B energy class efficiency and equally low noise levels. Both models integrate the company’s advanced freshness systems:

  • FreshLock™ cooling technology extends the freshness of selected foods by up to 30% through optimized humidity and even airflow.1
  • ProFresh* technology preserves freshness up to four times longer for specific food types, ensuring optimal taste and nutrition.2
  • VitalCare™ three-tone lighting preserves antioxidants in fruits and vegetables for up to seven days, supporting healthier nutrition.3

Smart, Energy-Saving Dishwashing

The latest dishwasher innovations feature the PowerIntense4 spray arm system, delivering up to five times better cleaning performance on even the hardest-to-reach areas versus previous models. The SensorAdapt5 AI-sensing technology detects the load size and soil level to automatically optimize water, energy, and cycle time—reducing energy and water use by up to 50% and halving cleaning time.

Additional highlights include:

  • A flexible third rack offering increased loading versatility, with SpaceClean 3rd Rack accommodating taller items such as mugs and glasses up to 13 cm.
  • The PowerClean Pro system enhances lower rack capacity by 30% and delivers 60% more powerful water jets to tackle tough dirt.6
  • The energy-efficient heat pump system delivers high performance while exceeding energy class A efficiency standards by 50%.7
  • TargetDry smart drying technology applies heat only where needed on dishes, speeding drying times and reducing energy consumption by up to 25%.8

Innovative Cooking Solutions for Modern Homes

Across the brand family, Beko expands its cooking appliance range with a new slim induction hob featuring cutting-edge smart sensors:

  • SafeCook Sensor instantly detects cooking temperatures to safely end cooking and prevent overheating.
  • ReadytoCook Sensor alerts users when the desired temperature is reached and keeps it stable for perfect cooking results.

Also featured are advanced ovens designed for versatility and precision:

  • The compact built-in oven combines traditional oven capabilities with microwave speed, delivering 3-level cooking that conserves energy and time without compromising results.
  • The built-in steam oven utilizes SteamSense+, a food sensing probe, and active steam control to automatically adjust humidity and temperature, ensuring delicious cooking every time.

Meet the Midea Chill Master: The Smart Fridge That’s Redefining Convenience

Say goodbye to juggling cups and awkward angles—Midea’s latest innovation, the Chill Master smart refrigerator, introduces the industry’s first-ever hands-free ice-and-water dispenser. It’s not just smart—it’s refreshingly intuitive.

🚰 A 4-in-1 Dispenser That Does It All

At the heart of the Chill Master is its game-changing 4-in-1 dispenser, offering:
– Cubed ice 
– Crushed ice 
– Chilled water 
– A perfectly blended ice-and-water mix 

With dual taps and a hands-free base, you simply select your option, place your glass or pitcher on the platform, and press the button—no need to hold your container while it fills. The dispenser accommodates vessels up to 25.4 cm tall, which means even your oversized Starbucks Venti or a family-sized pitcher fits with ease.

🧊 Smart Storage That Adapts to You

Inside, the Chill Master is just as clever. It features the Infinite Shelf, a retractable, repositionable surface that adjusts with a single press—ideal for storing tall bottles, layered leftovers, or party platters. And thanks to SlimFoam insulation, the fridge maximizes internal space without bulky doors, giving you more room to chill without compromising on style.

LG Unveils Sleek, Energy-Saving Refrigerators Tailored for European Homes at IFA 2025

🧊 Smart design meets sustainable living: LG Electronics is showcasing its latest refrigerator lineup at IFA 2025, engineered specifically for European lifestyles. The new Fit & Max series—featuring French door and bottom-freezer models—delivers cutting-edge energy efficiency, intelligent features, and space-conscious styling for modern kitchens.

🌍 Designed for Europe, Built for Efficiency

Responding to growing demand for eco-friendly appliances, LG’s new models meet—and in some cases exceed—the EU’s top-tier “A” energy rating. The bottom-freezer model surpasses the standard, while the French door variant earns an impressive A rating, a rare feat in its category.

This performance is powered by LG’s advanced insulation and AI-driven energy-saving technologies. By learning household usage patterns, the refrigerators optimize compressor activity during low-demand periods, reducing electricity consumption without compromising freshness.

🧠 Smart Features for Smarter Living

The Fit & Max lineup is packed with intelligent innovations:

  • AI Fresh: Tracks door-opening habits and pre-adjusts cooling to maintain consistent temperatures.
  • AI Saving Mode: Automatically reduces energy use during off-peak hours.
  • Linear Cooling™ & Door Cooling+™: Minimize temperature fluctuations and deliver fast, even cooling.
  • Fresh Converter+™: Customizable compartments for meat, fish, and produce.

🏡 Space-Savvy Design for Compact Kitchens

European kitchens often demand clever use of space—and LG delivers. The Zero Clearance Hinge allows doors to open fully even when placed flush against walls, while the Premium Flat Door design offers a sleek, built-in aesthetic.

Inside, storage is maximized with:

  • Retractable Shelves for tall items
  • Deeper Shelving for added capacity
  • Soft Closing Doors for quiet, smooth operation

❄️ French Door Model: Slim, Stylish, and Functional

LG’s new French door refrigerator debuts a Thin Door design with integrated ice and water dispensers. The Ultra Slim In-Door Ice Maker frees up shelf space while ensuring a steady supply of ice. Enhanced basket design prevents bottle tipping, and flexible shelving adapts to diverse storage needs.

🧊 Bottom-Freezer Model: Flexible and Family-Friendly

The bottom-freezer series offers multiple size options and customizable compartments:

  • Adjustable Shelf with seven height settings
  • Retractable Shelves for bulky items
  • Movable Bucket, My Box, and Mini Door Basket for personalized organization

💬 A Vision for the Future

“LG’s new refrigerator lineup reflects our commitment to meaningful innovation—combining energy efficiency, smart technology, and space-conscious design,” said Lyu Jae-cheol, President of LG Home Appliance Solution Company. “We’re focused on making everyday life easier, more sustainable, and beautifully integrated into the modern home.”

Miele Unveils XXL Built-In Refrigerator-Freezers at IFA 2025

At IFA 2025, Miele is redefining built-in refrigeration with the launch of two new XXL models: KFN 7934 D and KFN 7913 E. Towering at 194 cm tall and 75 cm wide, these appliances offer a staggering 45% more storage capacity than standard built-in units—making them a game-changer for large households, bulk shoppers, and hosts who love to entertain.

🧊 Bigger Dimensions, Smarter Storage
Compared to the conventional niche size of 60 cm wide by 178 cm high, Miele’s XXL models add 15 cm in width and 16 cm in height. That translates to:

– +100 liters of usable space in the refrigerator compartment 
– +22 liters in the freezer compartment 

This expanded volume is complemented by an extra glass shelf and additional door shelf, offering more structured and accessible storage. Whether you’re organizing ingredients for a dinner party or simply trying to keep weekly groceries fresh and visible, these thoughtful design upgrades help reduce waste and keep everything within easy reach.

🛒 Designed for Real Life
From oversized produce to party platters and frozen essentials, the new XXL models are built to accommodate the rhythm of modern living. With Miele’s signature precision and sleek integration, they bring both form and function to the heart of your kitchen.The new models will be available on the European market from December 2025.

Sterling pro outdoor coolers

Sterling Pro introduces its latest range of low-height outdoor bottle coolers—ideal for bars, kitchens, patios, and entertainment areas. Built for both commercial and home use, these coolers combine durability, sleek design, and reliable performance in any outdoor setting.

Perfect for:

  • Bars & restaurants
  • Holiday cabins
  • Garden kitchens & patios

Atlant Unveils New Refrigeration Solution for African Market

Atlant, a frontrunner in Belarus’s household appliance industry, continues to strengthen its global reach. According to Leonid Pinchuk, Deputy General Director for Commercial Affairs, more than 85% of the company’s products are destined for export. Key markets include Russia, Kazakhstan, Armenia, and Kyrgyzstan, with growing demand from Uzbekistan and other post-Soviet nations.

Atlant’s manufacturing facility is equipped with advanced, high-tech machinery and has achieved notable milestones—among them, the development of the nation’s first medical-grade freezers. These innovations aren’t just profitable—they’re essential. They equip Belarus’s healthcare system with the tools to operate independently and effectively.

One standout development is a serial-production blood component freezer engineered for the Ministry of Health. Capable of maintaining temperatures as low as –40°C, it also features data-logging technology that monitors door openings and ensures consistent temperature control.

Atlant’s growth strategy hinges on geographic expansion. The company has built a reputation for reliable quality and stylish design since its founding in 1959, always staying ahead of consumer expectations and industry trends.

Most recently, Atlant launched a special line of refrigerators tailored for the African market. Designed to withstand frequent power outages, these units run efficiently on solar energy—underscoring the company’s commitment to adaptable, sustainable solutions.

At its core, Atlant exemplifies the role of industry in driving economic progress. Its successes reflect not only innovation and resilience but also a coordinated effort to contribute meaningfully to Belarus’s development.

Best Overall Built-In Refrigerator of 2025 by the experts at Good Housekeeping

Sub-Zero 36-Inch Designer Over-and-Under Refrigerator has been named Best Overall Built-In Refrigerator of 2025 by the experts at Good Housekeeping!

This recognition highlights what we strive for every day: exceptional design, unmatched performance, and long-lasting quality. With features like:
· A NASA-inspired air purification system
· Dual refrigeration for optimal food preservation
· Wi-Fi connectivity and intuitive touch controls
· Custom panel-ready design for seamless integration

LG Electronics Scales Back Vietnamese Production Amid Tariff Concerns

LG Electronics has halved production at its Haiphong, Vietnam, refrigerator plant, anticipating potential risks as the U.S. government’s 46% tariff on Vietnamese goods nears its 90-day suspension deadline. 

The company, which manufactures over 11 million refrigerators annually across Vietnam, Mexico, and India, is shifting output to its Monterrey facility in Mexico to maintain stable U.S. supply while adjusting operations in Vietnam. 

Homa Building the Future of Cooling

At Homa, manufacturing isn’t a backstage operation—it’s the heart of our vision. Factory N°9, the newest production hub, is more than a facility; it’s a living system of care, precision, and innovation. Adding 1.4 million units to their yearly capacity, it strengthens our position among the Top 4 cooling appliance manufacturers globally.

Designed for premium no-frost models, Factory N°9 incorporates cutting-edge automation, digitalisation, and energy efficiency. As CEO Michael Yao states, *“We’re not just building refrigerators; we’re building trust and delivering excellence.”*

More than machines, this factory embodies design thinking. Its adjacent Living Campus underscores our commitment to wellbeing, featuring gardens, gyms, and riverside walkways.

At Homa,  don’t just produce—we co-develop. By collaborating with global partners, we create refrigerators that blend technical excellence with brand identity and user-focused innovation