Pop Mart has officially made its debut in the home appliance sector. On 24 April, the company revealed its first-ever appliance product across social platforms: THE MONSTERS Living Series Refrigerator, better known as the LABUBU Refrigerator. The launch marks Pop Mart’s first step beyond designer toys and into lifestyle hardware.

The LABUBU Refrigerator will go on sale at 10 PM on 30 April, exclusively via JD.com, and early demand is expected to be high. Pop Mart has confirmed that the model will be released in two versions — Home and House of the Monsters — with each variant limited to just 999 units worldwide.

For Pop Mart, this move signals a broader push into branded home living products, blending collectible culture with functional appliances. For the appliance industry, it’s another sign that design‑driven, IP‑powered collaborations are becoming a serious commercial force