Homa Global has officially begun construction on its first overseas manufacturing base in Chonburi, Thailand. The groundbreaking ceremony on 28 September welcomed top executives and partners, marking a major step in the company’s global expansion.
With an initial investment of RMB 680 million and a total planned investment over RMB 1 billion, the 200,000-square-metre facility will include production lines for refrigerators and freezers, a components centre, offices, and a showroom. Operations are set to begin in 2026, boosting output by 3 million units annually and creating over 3,300 jobs.
CEO Michael Yao stated, “From Zhongshan to Chonburi, from local to global — we have forged our own path.” The smart, digital factory will be fully integrated with Homa’s China headquarters, strengthening supply chains and supporting global growth.
As the world’s largest refrigerator exporter and fourth in global production, Homa continues to lead in cooling innovation, now serving over 130 countrie
Category Archives: fridge freezer
Ads on Your Fridge? Samsung’s Family Hub Pilot Sparks Debate
Samsung has quietly launched a pilot program in the US that’s turning heads—and not necessarily in a good way. The tech giant is now testing advertisements on its Family Hub refrigerators, transforming the sleek smart appliance into a digital ad platform. For many users, this move feels like an unwelcome intrusion into the heart of their homes.
📲 What’s Changing?
The pilot began this month with an over-the-air software update rolled out to select Family Hub models. Alongside the update came revised Terms of Service and a new Privacy Notice, both of which cover the introduction of ads. These ads appear on the refrigerator’s Cover Screen—the display that activates when idle—but only if users have selected certain themes like Weather, Color, or Daily Board.
Samsung hasn’t confirmed whether the program will expand to other themes or display surfaces. For now, the company says future plans “will depend on the results of the pilot program.”
😠 Customer Backlash
The reaction from users has been swift and vocal. Many are frustrated by the idea of their kitchen appliance doubling as an advertising billboard. After all, the Family Hub is marketed as a premium smart fridge—one that helps manage groceries, stream music, and even mirror your TV. Ads weren’t part of that promise.
This pilot raises broader questions about the future of smart home devices. If your fridge can show ads, what’s next? Your oven? Your washing machine?
🧠 A Sign of Things to Come?
Samsung’s move may be part of a larger trend: monetizing idle screen real estate in connected devices. While it’s not the first company to experiment with this model, the backlash suggests that consumers aren’t quite ready to accept ads in their domestic spaces—especially on devices they’ve already paid a premium for.
Whether this pilot fizzles out or becomes a new norm will depend on user feedback and engagement metrics. But one thing’s clear: the line between tech utility and ad delivery is getting blurrier
Liebherr Unveils Next-Gen Refrigeration: Where Sustainability Meets Sophistication
At IFA 2025, Liebherr reaffirmed its commitment to sustainable innovation with a stunning showcase of refrigeration and freezing solutions that blend cutting-edge technology, elegant design, and environmental responsibility. From energy-efficient freezers to customizable wine cabinets, the brand continues to redefine what modern appliances can offer.
🌱 FNXa 522i Freezer: A New Standard in Eco-Conscious Cooling
Leading the charge is the FNXa 522i full-vacuum freezer—an industry-first to earn Cradle to Cradle Certified® Bronze status. Powered by BluRoX technology, it uses vacuum insulation stabilized by perlite (a natural volcanic rock) instead of traditional polyurethane foam. The result? An A energy rating, 30% more storage capacity, and a design built for longevity—every component is repairable, recyclable, and reusable. It’s not just a freezer; it’s a blueprint for the future of sustainable home appliances.
🚪 French Door Range: Design Meets Performance
Liebherr’s new French Door fridge-freezers—winners of both the Red Dot and iF Design Awards—arrive in three sleek series: Pure, Plus, and Prime. Each model offers:
– DuoCooling for independent temperature control and odor prevention
– NoFrost to eliminate ice build-up
– PowerCooling for rapid, even cooling
– FlexDoorSystem for smooth, silent door closure
– VarioTempZone with adjustable freezer temps from -2°C to +14°C
– Water & Ice Center (Plus and Prime) for 24/7 access to chilled water, ice cubes, and crushed ice
Available finishes include BlackSteel, SmartSteel, and the earthy new TerraSteel.
🧊 Side-by-Side Solutions: Freshness at Scale
Liebherr’s Side-by-Side combinations offer expansive storage and advanced preservation systems like:
– BioFresh Professional Drawer with HydroBreeze mist for delicate produce
– InfinitySpring for filtered water straight from the fridge
– IceMaker producing up to 1.6 kg of crystal-clear ice daily
These features are designed for everyday convenience without compromising hygiene or performance.
🍷 Wine Cabinets: Precision Meets Personalization
Whether built-in or freestanding, Liebherr’s wine cabinets cater to connoisseurs and collectors alike. Highlights include:
– Vinidor & Vinidor Selection with FreshAir carbon filters and customizable FlexFit shelving
– GrandCru & GrandCru Selection for optimal aging conditions, featuring:
– TempProtect Plus with dual sensors for thermal stability
– HumiditySelect/HumidityControl to maintain cork integrity
– UVProtect Plus triple-layered glass with Low-E coating to block harmful rays
Sizes range from compact 45 cm units to the towering 213 cm Monolith series.
🏛️ Monolith: The Pinnacle of Preservation
The Monolith line is Liebherr’s crown jewel—where luxury meets functionality. These premium models integrate:
– DuoCooling and NoFrost for optimal freshness
– VarioTempZone for versatile storage
– PowerCooling to maintain consistent temperatures throughout
– Water & Ice Center for round-the-clock hydration and ice
With high-end materials and refined aesthetics, Monolith appliances elevate any kitchen into a space of culinary excellence.
Liebherr’s latest offerings prove that sustainability and style can go hand in hand. Whether you’re a design enthusiast, a tech-savvy homeowner, or a wine lover with a growing collection, there’s a Liebherr solution tailored to your lifestyle.
Beko introduces its next generation of appliances driving energy savings and environmental responsibility
As the industry gathers for IFA Berlin, the world’s biggest home and consumer technology event, companies are showcasing their latest innovations to meet evolving consumer needs. Beko, a global leader in home appliances, is highlighting its portfolio of energy-efficient products that combine cutting-edge technology with intuitive functionality, while prioritising reliability and durability for everyday use.
Beko’s technology portfolio features state-of-the-art refrigeration, drying, dishwashing, and cooking solutions – all equipped with intelligent technologies that elevate performance, sustainability, and user experience.
Refrigerators with Innovative Freshness Technologies
New refrigeration innovations set a benchmark for freshness, energy efficiency, and quiet operation. The 60 cm combi No Frost refrigerator offers a spacious 415-liter capacity with an A energy class rating and operates at a whisper-quiet 29 dBA. For compact living spaces, the 54 cm built-in refrigerator delivers 270 liters of storage with a B energy class efficiency and equally low noise levels. Both models integrate the company’s advanced freshness systems:
- FreshLock™ cooling technology extends the freshness of selected foods by up to 30% through optimized humidity and even airflow.1
- ProFresh* technology preserves freshness up to four times longer for specific food types, ensuring optimal taste and nutrition.2
- VitalCare™ three-tone lighting preserves antioxidants in fruits and vegetables for up to seven days, supporting healthier nutrition.3
Smart, Energy-Saving Dishwashing
The latest dishwasher innovations feature the PowerIntense4 spray arm system, delivering up to five times better cleaning performance on even the hardest-to-reach areas versus previous models. The SensorAdapt5 AI-sensing technology detects the load size and soil level to automatically optimize water, energy, and cycle time—reducing energy and water use by up to 50% and halving cleaning time.
Additional highlights include:
- A flexible third rack offering increased loading versatility, with SpaceClean 3rd Rack accommodating taller items such as mugs and glasses up to 13 cm.
- The PowerClean Pro system enhances lower rack capacity by 30% and delivers 60% more powerful water jets to tackle tough dirt.6
- The energy-efficient heat pump system delivers high performance while exceeding energy class A efficiency standards by 50%.7
- TargetDry smart drying technology applies heat only where needed on dishes, speeding drying times and reducing energy consumption by up to 25%.8
Innovative Cooking Solutions for Modern Homes
Across the brand family, Beko expands its cooking appliance range with a new slim induction hob featuring cutting-edge smart sensors:
- SafeCook Sensor instantly detects cooking temperatures to safely end cooking and prevent overheating.
- ReadytoCook Sensor alerts users when the desired temperature is reached and keeps it stable for perfect cooking results.
Also featured are advanced ovens designed for versatility and precision:
- The compact built-in oven combines traditional oven capabilities with microwave speed, delivering 3-level cooking that conserves energy and time without compromising results.
- The built-in steam oven utilizes SteamSense+, a food sensing probe, and active steam control to automatically adjust humidity and temperature, ensuring delicious cooking every time.
Meet the Midea Chill Master: The Smart Fridge That’s Redefining Convenience
Say goodbye to juggling cups and awkward angles—Midea’s latest innovation, the Chill Master smart refrigerator, introduces the industry’s first-ever hands-free ice-and-water dispenser. It’s not just smart—it’s refreshingly intuitive.
🚰 A 4-in-1 Dispenser That Does It All
At the heart of the Chill Master is its game-changing 4-in-1 dispenser, offering:
– Cubed ice
– Crushed ice
– Chilled water
– A perfectly blended ice-and-water mix
With dual taps and a hands-free base, you simply select your option, place your glass or pitcher on the platform, and press the button—no need to hold your container while it fills. The dispenser accommodates vessels up to 25.4 cm tall, which means even your oversized Starbucks Venti or a family-sized pitcher fits with ease.
🧊 Smart Storage That Adapts to You
Inside, the Chill Master is just as clever. It features the Infinite Shelf, a retractable, repositionable surface that adjusts with a single press—ideal for storing tall bottles, layered leftovers, or party platters. And thanks to SlimFoam insulation, the fridge maximizes internal space without bulky doors, giving you more room to chill without compromising on style.
LG Unveils Sleek, Energy-Saving Refrigerators Tailored for European Homes at IFA 2025
🧊 Smart design meets sustainable living: LG Electronics is showcasing its latest refrigerator lineup at IFA 2025, engineered specifically for European lifestyles. The new Fit & Max series—featuring French door and bottom-freezer models—delivers cutting-edge energy efficiency, intelligent features, and space-conscious styling for modern kitchens.
🌍 Designed for Europe, Built for Efficiency
Responding to growing demand for eco-friendly appliances, LG’s new models meet—and in some cases exceed—the EU’s top-tier “A” energy rating. The bottom-freezer model surpasses the standard, while the French door variant earns an impressive A rating, a rare feat in its category.
This performance is powered by LG’s advanced insulation and AI-driven energy-saving technologies. By learning household usage patterns, the refrigerators optimize compressor activity during low-demand periods, reducing electricity consumption without compromising freshness.
🧠 Smart Features for Smarter Living
The Fit & Max lineup is packed with intelligent innovations:
- AI Fresh: Tracks door-opening habits and pre-adjusts cooling to maintain consistent temperatures.
- AI Saving Mode: Automatically reduces energy use during off-peak hours.
- Linear Cooling™ & Door Cooling+™: Minimize temperature fluctuations and deliver fast, even cooling.
- Fresh Converter+™: Customizable compartments for meat, fish, and produce.
🏡 Space-Savvy Design for Compact Kitchens
European kitchens often demand clever use of space—and LG delivers. The Zero Clearance Hinge allows doors to open fully even when placed flush against walls, while the Premium Flat Door design offers a sleek, built-in aesthetic.
Inside, storage is maximized with:
- Retractable Shelves for tall items
- Deeper Shelving for added capacity
- Soft Closing Doors for quiet, smooth operation
❄️ French Door Model: Slim, Stylish, and Functional
LG’s new French door refrigerator debuts a Thin Door design with integrated ice and water dispensers. The Ultra Slim In-Door Ice Maker frees up shelf space while ensuring a steady supply of ice. Enhanced basket design prevents bottle tipping, and flexible shelving adapts to diverse storage needs.
🧊 Bottom-Freezer Model: Flexible and Family-Friendly
The bottom-freezer series offers multiple size options and customizable compartments:
- Adjustable Shelf with seven height settings
- Retractable Shelves for bulky items
- Movable Bucket, My Box, and Mini Door Basket for personalized organization
💬 A Vision for the Future
“LG’s new refrigerator lineup reflects our commitment to meaningful innovation—combining energy efficiency, smart technology, and space-conscious design,” said Lyu Jae-cheol, President of LG Home Appliance Solution Company. “We’re focused on making everyday life easier, more sustainable, and beautifully integrated into the modern home.”
Miele Unveils XXL Built-In Refrigerator-Freezers at IFA 2025
At IFA 2025, Miele is redefining built-in refrigeration with the launch of two new XXL models: KFN 7934 D and KFN 7913 E. Towering at 194 cm tall and 75 cm wide, these appliances offer a staggering 45% more storage capacity than standard built-in units—making them a game-changer for large households, bulk shoppers, and hosts who love to entertain.
🧊 Bigger Dimensions, Smarter Storage
Compared to the conventional niche size of 60 cm wide by 178 cm high, Miele’s XXL models add 15 cm in width and 16 cm in height. That translates to:
– +100 liters of usable space in the refrigerator compartment
– +22 liters in the freezer compartment
This expanded volume is complemented by an extra glass shelf and additional door shelf, offering more structured and accessible storage. Whether you’re organizing ingredients for a dinner party or simply trying to keep weekly groceries fresh and visible, these thoughtful design upgrades help reduce waste and keep everything within easy reach.
🛒 Designed for Real Life
From oversized produce to party platters and frozen essentials, the new XXL models are built to accommodate the rhythm of modern living. With Miele’s signature precision and sleek integration, they bring both form and function to the heart of your kitchen.The new models will be available on the European market from December 2025.
Sterling pro outdoor coolers
Sterling Pro introduces its latest range of low-height outdoor bottle coolers—ideal for bars, kitchens, patios, and entertainment areas. Built for both commercial and home use, these coolers combine durability, sleek design, and reliable performance in any outdoor setting.
Perfect for:
- Bars & restaurants
- Holiday cabins
- Garden kitchens & patios
Atlant Unveils New Refrigeration Solution for African Market
Atlant, a frontrunner in Belarus’s household appliance industry, continues to strengthen its global reach. According to Leonid Pinchuk, Deputy General Director for Commercial Affairs, more than 85% of the company’s products are destined for export. Key markets include Russia, Kazakhstan, Armenia, and Kyrgyzstan, with growing demand from Uzbekistan and other post-Soviet nations.
Atlant’s manufacturing facility is equipped with advanced, high-tech machinery and has achieved notable milestones—among them, the development of the nation’s first medical-grade freezers. These innovations aren’t just profitable—they’re essential. They equip Belarus’s healthcare system with the tools to operate independently and effectively.
One standout development is a serial-production blood component freezer engineered for the Ministry of Health. Capable of maintaining temperatures as low as –40°C, it also features data-logging technology that monitors door openings and ensures consistent temperature control.
Atlant’s growth strategy hinges on geographic expansion. The company has built a reputation for reliable quality and stylish design since its founding in 1959, always staying ahead of consumer expectations and industry trends.
Most recently, Atlant launched a special line of refrigerators tailored for the African market. Designed to withstand frequent power outages, these units run efficiently on solar energy—underscoring the company’s commitment to adaptable, sustainable solutions.
At its core, Atlant exemplifies the role of industry in driving economic progress. Its successes reflect not only innovation and resilience but also a coordinated effort to contribute meaningfully to Belarus’s development.
Best Overall Built-In Refrigerator of 2025 by the experts at Good Housekeeping
Sub-Zero 36-Inch Designer Over-and-Under Refrigerator has been named Best Overall Built-In Refrigerator of 2025 by the experts at Good Housekeeping!
This recognition highlights what we strive for every day: exceptional design, unmatched performance, and long-lasting quality. With features like:
· A NASA-inspired air purification system
· Dual refrigeration for optimal food preservation
· Wi-Fi connectivity and intuitive touch controls
· Custom panel-ready design for seamless integration
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