Pacifica has strengthened its position in the UK domestic appliance repair market with the acquisition of the Repaircare business from Screwfix Spares. The deal expands Pacifica’s nationwide service capability, adding additional engineer coverage, customer reach, and operational capacity across key regions.
The move reinforces Pacifica’s strategy of scaling its end‑to‑end repair network at a time when demand for professional appliance servicing continues to rise. Repaircare’s integration is expected to enhance response times, broaden service availability, and support Pacifica’s growing portfolio of manufacturer and retailer partnerships
Category Archives: UK
Portway Domestic Appliances Announces New Partnership with Esatto
Portway Domestic Appliances has revealed a new brand partnership that brings the Australian appliance name Esatto into its growing portfolio — a move the distributor describes as feeling “exactly right.”
Esatto, which translates from Italian as “exactly right,” has built its reputation on well‑engineered, durable and sensibly priced appliances. The brand focuses on delivering everyday reliability without unnecessary complexity, positioning itself squarely in the value‑driven segment of the market.
For Portway, the addition of Esatto strengthens its offering to UK retailers seeking affordable, well‑specified appliances backed by a supplier with strong service credentials. While full product details are still to come, the partnership signals Portway’s intention to expand into ranges that balance quality craftsmanship with accessible pricing — a combination increasingly important to independent retailers and volume‑driven channels alike.
The announcement hints at more developments ahead, suggesting that Esatto will play a strategic role in Portway’s next phase of growth. With cost‑conscious consumers continuing to prioritise durability and straightforward functionality, the timing aligns well with current market demand.
WhiteGoodsNow will continue to follow updates as Portway prepares to introduce Esatto’s line‑up to the UK market.
Hisense Expands UK Retail Footprint with Dedicated In‑Store Displays at B&Q
Hisense UK is strengthening its position in the UK major domestic appliance market through a new partnership with home improvement giant B&Q, introducing dedicated Hisense product displays across the retailer’s estate.
B&Q first listed Hisense appliances online in late 2025, but this latest phase marks the brand’s move into physical retail. By the end of 2026, Hisense appliances will be available in 64 B&Q stores, giving shoppers hands-on access to the brand’s latest refrigeration, dishwashing, cooking, and laundry innovations.
The new branded displays have been designed to guide customers intuitively through Hisense’s MDA line-up, highlighting key technologies and value propositions at the point of decision. To support the rollout, Hisense has delivered comprehensive product training for B&Q’s design teams, combining webinars with in‑person sessions to ensure staff can confidently match customers with the right appliance for their needs.
For Hisense, the partnership represents a significant milestone in expanding its UK retail presence and bringing its class-leading appliances to a wider audience.
Caple Unveils 2026 TV Ad Campaign with Channel 4 to Drive Footfall for UK Retail Partners
Caple is stepping into a new era of brand visibility with the launch of its first TV advertising campaign, set to run throughout 2026. The move marks a significant investment in supporting its nationwide network of independent retailers.
The kitchen appliances, sinks, taps, and furniture specialist has teamed up with Channel 4 and its family of channels—including More4 and E4—to air the campaign during key periods in March, April, and October.
By increasing its presence on mainstream television, Caple aims to strengthen consumer awareness and drive more shoppers toward its retail partners across the UK. The brand says the initiative is designed to reinforce retailer support at a time when visibility and trust are more important than ever.
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