Hisense UK is strengthening its position in the UK major domestic appliance market through a new partnership with home improvement giant B&Q, introducing dedicated Hisense product displays across the retailer’s estate.
B&Q first listed Hisense appliances online in late 2025, but this latest phase marks the brand’s move into physical retail. By the end of 2026, Hisense appliances will be available in 64 B&Q stores, giving shoppers hands-on access to the brand’s latest refrigeration, dishwashing, cooking, and laundry innovations.
The new branded displays have been designed to guide customers intuitively through Hisense’s MDA line-up, highlighting key technologies and value propositions at the point of decision. To support the rollout, Hisense has delivered comprehensive product training for B&Q’s design teams, combining webinars with in‑person sessions to ensure staff can confidently match customers with the right appliance for their needs.
For Hisense, the partnership represents a significant milestone in expanding its UK retail presence and bringing its class-leading appliances to a wider audience.
Category Archives: UK
Caple Unveils 2026 TV Ad Campaign with Channel 4 to Drive Footfall for UK Retail Partners
Caple is stepping into a new era of brand visibility with the launch of its first TV advertising campaign, set to run throughout 2026. The move marks a significant investment in supporting its nationwide network of independent retailers.
The kitchen appliances, sinks, taps, and furniture specialist has teamed up with Channel 4 and its family of channels—including More4 and E4—to air the campaign during key periods in March, April, and October.
By increasing its presence on mainstream television, Caple aims to strengthen consumer awareness and drive more shoppers toward its retail partners across the UK. The brand says the initiative is designed to reinforce retailer support at a time when visibility and trust are more important than ever.
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