Category Archives: Domestic appliance news,

Microwave That Crisps Like an Air Fryer — A New Category in Home Cooking

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Ninja has officially stepped into new territory with the launch of its first-ever microwave that crisps like an air fryer, marking one of the most interesting appliance innovations of 2026. For households looking to streamline countertop clutter without sacrificing performance, this hybrid microwave–air fryer could be a game‑changer.

A Microwave Reinvented for Modern Cooking

Traditional microwaves excel at reheating but fall short when it comes to texture. Ninja’s new model aims to solve that long‑standing frustration by combining standard microwave technology with a high‑heat convection system designed to deliver crisp, browned results similar to an air fryer.

This means users can:

  • Reheat leftovers without sogginess
  • Crisp chips, pizza, pastries, and snacks
  • Cook fresh foods with air‑fried texture
  • Replace or reduce reliance on a standalone air fryer

For busy households, students, and small kitchens, the appeal is obvious: one appliance doing the job of two.

Key Features and Technology

  • Dual Heat System — A microwave heating element paired with a convection crisping system.
  • CrispWave™ Technology — Ninja’s proprietary approach to achieving air‑fried texture inside a microwave cavity.
  • Multi‑Mode Cooking — Standard microwave functions plus crisping, browning, reheating, and hybrid cooking cycles.
  • Space‑Saving Design — Built to fit standard countertop dimensions while offering expanded functionality.

While full technical specifications will vary by region, Ninja’s focus is clearly on merging convenience with performance — a trend dominating the small‑appliance market.

Why This Launch Matters for the White Goods Sector

The microwave has remained largely unchanged for decades. Ninja’s entry signals a broader shift: consumers want multifunctional appliances that reduce clutter and deliver better results than traditional single‑purpose machines.

This launch aligns with several industry trends:

  • Hybrid appliances are becoming mainstream.
  • Air frying remains one of the fastest‑growing cooking categories.
  • Manufacturers are competing on innovation rather than capacity alone.

For retailers, this product creates a new talking point in the microwave aisle — and potentially a new premium category.

Who This Product Is For

This microwave is likely to appeal to:

  • Families wanting crisp results without using a separate air fryer
  • Students and renters with limited kitchen space
  • Tech‑savvy cooks who enjoy multifunction appliances
  • Anyone frustrated by soggy microwave reheating

It’s a practical upgrade for everyday cooking, not just a novelty.

WhiteGoodsNow.com Verdict

Ninja’s first crisping microwave is one of the most notable appliance launches of the year. It blends convenience, innovation, and performance in a way that feels genuinely useful — not gimmicky. If the real‑world results match the promise, this could become a category‑defining product.

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BSH Explores New Ownership Model for Its Cooker Hood Production

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BSH Explores New Ownership Model for Its Cooker Hood Production

BSH Hausgeräte is evaluating a significant strategic shift: transferring ownership of its cooker hood manufacturing operations in Bretten, Germany, to an external partner. The move aims to secure the long‑term future of the site, which currently employs around 1,000 people, and to stabilise production volumes by opening the facility to third‑party customers.

🔧 A New Operating Model for Bretten
According to reporting from German industry sources, BSH has begun exploratory talks with potential partners who could take over the cooker hood production lines. Under this model, the Bretten plant would operate as an independent company supplying BSH brands—such as Bosch, Siemens, and Neff—while also serving additional clients across the appliance sector.

BSH believes this broader customer base could help the plant reach the production volumes needed to operate efficiently. As the company explained, expanding beyond a single customer would make the site “less dependent” and more resilient in a challenging market.

👷 Job Protection at the Forefront
The Bretten factory has faced uncertainty since BSH announced the closure of two German sites last autumn. Local resistance was strong, and the new proposal is seen as a way to preserve a substantial portion of the workforce.

The works council estimates that up to 600 jobs could be safeguarded if the cooker hood division becomes an independent entity with multiple customers. CEO Matthias Metz emphasised the plant’s expertise but acknowledged that structural and economic pressures require a “practicable solution” to secure its future.

🔄 Production Shifts Elsewhere in Europe
While cooker hood production may remain in Bretten under new ownership, BSH has confirmed that oven production will be relocated to other European factories. These facilities currently have spare capacity and are expected to absorb the workload gradually, with the transition scheduled to finish by Q1 2028.

📌 What This Means for the Industry
For the wider white goods sector, BSH’s move reflects a growing trend: manufacturers seeking flexible production models and partnerships to navigate cost pressures, supply chain challenges, and evolving market demand. An independent Bretten operation could emerge as a specialist supplier of cooker hoods to multiple brands—potentially reshaping sourcing strategies across Europe.

Fast Ice & Cold Storage: Hoshizaki UK Boosts Irish Distribution with New Dublin Hub

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In the commercial catering and hospitality sector, there is one golden rule: refrigeration and ice makers never get a day off. Operating 24/7, these essential appliances are the literal backbone of any busy kitchen or bar. When a unit goes down or an operator needs an urgent upgrade, waiting weeks for delivery simply isn’t an option.
To meet this critical demand, commercial cooling giant Hoshizaki UK & Ireland has officially strengthened its distribution network by opening a brand-new warehouse facility in Dublin.

Roborock Launches Qrevo S Pro in the Middle East

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Roborock Qrevo S Pro launch, highlighting only the must-know details.
Roborock Launches Qrevo S Pro in the Middle East
Roborock has officially brought the Qrevo S Pro to the UAE and Saudi Arabia, offering premium smart-cleaning features at a highly competitive price point.
1. Hands-Free Maintenance (The Dock)
The upgraded multifunctional dock is designed to let you ignore chores for weeks at a time:
* Auto-Emptying: Stores dust in a sealed 2.7L bag for up to 65 days.
* Hygienic Mop Care: Washes mop pads with 75°C hot water to melt grease, then dries them with 45°C warm air to prevent mold and odors.
* Self-Refilling: Automatically tops up the robot’s water tank.
2. Powerful Cleaning Performance
* Suction: A massive 18,500Pa HyperForce suction power pulls deep dirt out of carpets.
* Mopping: Dual-spinning mops (200 RPM) scrub away tough spills.
* Carpet Detection: Mops automatically lift by 10mm when stepping onto rugs, keeping your carpet completely dry.
3. Smart Navigation & Control
* LiDAR Mapping: Quickly maps your home’s layout for efficient cleaning paths.
* Obstacle Avoidance: Uses Reactive Tech to steer clear of cables, shoes, and toys.
* Smart App & Voice: Fully customizable cleaning via the Roborock App (SmartPlan 2.0) and compatible with Alexa, Siri, and Google Home.
Availability: The Roborock Qrevo S Pro is available now on Amazon and major retail stores across the UAE and Saudi Arabia.

Italian Artistry Meets Modern Integration: Introducing the All-New ILVE 30-Inch Pyrolytic Wall Oven Collection

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For over 70 years, ILVE has been handcrafting culinary masterpieces in Italy. Best known for their iconic, freestanding luxury ranges, they have earned a permanent spot in the hearts of home chefs who refuse to compromise on either professional performance or timeless aesthetic.
Now, ILVE is bringing that exact Italian heritage into a brand-new silhouette for North American kitchens.
Meet the ILVE 30-Inch Pyrolytic Wall Oven Collection—built specifically to bring integrated, high-performance cooking to U.S. and Canadian homes.

Two Distinct Aesthetics, Endless Personalization
Whether you are designing a sleek, ultra-minimalist kitchen or a warm, European-inspired culinary hearth, ILVE has designed a face to match your vision.
1. The Nostalgie Wall Oven Collection
For those who love vintage charm and classic character. This collection brings the signature look of ILVE’s famous freestanding ranges straight into your cabinetry.
Colors: Choose from 6 handcrafted body colors.
Hardware: Tailor it with Brass, Chrome, or Burnished finishes.
Combos: 18 unique color and trim combinations to ensure your kitchen feels entirely custom.
2. The Professional Wall Oven Collection
For the modern purist. This series is designed to sit flush and beautifully integrated within contemporary spaces.
Aesthetic: Clean, architectural styling.
Finishes: Classic Stainless Steel paired with elegant Satin hardware.
The Tech Under the Hood: Professional Performance
Don’t let the stunning exteriors fool you—these ovens are built for serious culinary execution. Every unit in this collection is engineered with top-tier performance features:
Massive Range: Cook with absolute precision from a low 85°F up to a searing 575°F.
15 Cooking Functions: From proofing bread to intense convection baking, there is a dedicated mode for every recipe.
4.4 Cubic Feet Capacity: Plenty of space for multi-rack cooking and large holiday roasts.
Pyrolytic Self-Cleaning: An automatic, ultra-high-heat (850°F) cycle that burns away grease and residue, leaving you with nothing but easily wipeable ash.
Advanced Engineering: Multi-ventilated convection, moisture-controlled cooking technology, a soft-close 4-layer glass door, and double interior lighting.
The Complete Luxury Kitchen
The true beauty of this release is cohesion. These new wall ovens are designed to pair flawlessly with ILVE’s existing lines of premium ranges, cooktops, ventilation hoods, and refrigeration. You can now build a fully cohesive, chef-grade kitchen suite wrapped entirely in authentic Italian craftsmanship.
This launch is a massive milestone for North American design, proving that you don’t have to choose between the seamless look of built-in wall appliances and the soul of classic Italian cooking.

LG Goes All-In on B2B: Meet the Brand-New ‘LG Professional’ Commercial Laundry Lineup

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If you’ve been following the commercial appliance market lately, you know that B2B laundry solutions are undergoing a massive technological shift. Efficiency, remote management, and fabric preservation are no longer “nice-to-haves”—they’re absolute operational necessities.
Now, LG Electronics is making a massive play for a larger slice of the commercial pie. This month, the tech giant is launching its brand-new LG Professional Laundry lineup, starting in Europe before heading to Asia and North America. Designed specifically for laundromats, hospitality, healthcare, and multi-family housing, this new lineup is packed with some of the smartest core technologies we’ve seen migrate from premium residential models to heavy-duty commercial machines.Here is everything you need to know about what this new commercial lineup brings to the table.
1. Speed Meets All-In-One Efficiency
For high-volume operators, time is literally money. The crown jewel of the new lineup is the Professional WasherDryer.
The Highlight: It can complete a full wash-and-dry cycle (based on an IEC standard 7kg load) in about one hour.
AI-Powered Savings: It uses AI Weight Detection to automatically adjust water and energy usage based on the load size, cutting down on utility waste.
No Ducts, No Fuss: Thanks to a Dual Inverter HeatPump™, these machines utilize low-temperature drying. Because it’s a heat pump system, it features a ductless design. That means business owners can skip the expensive ductwork installation, giving them incredible flexibility in layout and reducing building maintenance costs.
2. Quiet Control at 1,100 RPM: The Dynamic Ball-Core System
Vibration is the silent killer of commercial laundry setups, leading to rapid wear-and-tear and unhappy customers or residents. LG’s solution is their Dynamic Ball-Core System.
Equipped with a built-in gyro sensor, the machine detects drum imbalances in real-time. A balancing mechanism then immediately stabilizes the load. This allows the washer to spin smoothly up to 1,100 RPM. Not only does this keep the noise down, but the high-speed spin pulls vastly more water out of the fabrics, drastically cutting down on subsequent drying times.
3. Delicates and Linen Preservation
Dryers in the new line feature Sensor Dry, which measures moisture levels inside the drum to adjust and optimize drying times. This actively prevents over-drying, which is the primary cause of fabric shrinkage and premature linen wear-and-tear.
For operations that handle sensitive garments (like dry cleaners or high-end hotels), the Wet Cleaning with MotionCare system provides specialized care. It utilizes ultra-precise drum movements and low-temperature drying to deliver a gentle, high-performance clean that keeps delicate fabrics safe.
4. Smart Fleet Management: The Tech Suite
To stand out in the modern B2B market, appliances need to be connected. LG is addressing this with a two-pronged software approach:
LaundryCrew App: Allows business owners to monitor machine statuses, track operational data, adjust settings, and push software updates remotely.
Open API: For larger commercial operations, LG is offering an open API (Application Programming Interface). This means developers can integrate the laundry equipment directly into existing hotel, building management, or payment systems.
ProGuide Control: On-site users get a premium experience with an intuitive, 7-inch LCD touch display that makes selecting custom cycles incredibly easy.
Designed with the Technician in Mind
Ask any commercial operator, and they’ll tell you that machine downtime is their worst nightmare. LG has tried to mitigate this with a Front Service Ready build. This design allows technicians to access vital internal components quickly from the front of the machine, speeding up maintenance calls.
Additionally, the machines feature a Tub Clean cycle (certified by Intertek to eliminate 99.9999% of bacteria under test conditions) and Heat Exchanger Cleaning Assist, which automatically rinses the heat exchanger after every single cycle to maintain peak efficiency.
Our Take: LG is clearly looking to leverage its massive consumer brand power to capture more of the B2B market. By offering a true “total solution”—complete with remote management software and energy-efficient heat pump technology—this new lineup is poised to be a highly competitive option for commercial laundry operators.

Toy to Table: Why Toy Giant Pop Mart is Building an In-House Home Appliance Division

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What happens when a blind-box toy phenomenon decides it wants a permanent spot on your kitchen counter?
According to recent industry hiring spikes, Chinese pop-culture and toy giant Pop Mart is pulling back the curtain on a major strategic pivot. The company has begun aggressively recruiting top-tier talent across small domestic appliance (SDA) research and development (R&D), procurement, and quality control.
While the brand hasn’t dropped an official press release just yet, the industry writing is on the wall: Pop Mart is no longer content with just licensing its characters to third-party appliance brands. They are building their own hardware pipeline.
Beyond the Blind Box: The Search for a Second Growth Curve
For years, Pop Mart’s bread and butter has been the highly addictive, collectible blind box. But collectibility has a ceiling. To sustain long-term growth and transition from a trendy toy brand into a lifestyle staple—much like Disney or Sanrio—Pop Mart needs its intellectual property (IP) embedded in everyday life.
Unlike a collectible figurine that sits passively on a shelf, small appliances offer high-frequency daily interaction. Every time a consumer makes a morning espresso or grabs a cold drink, they interact with the brand. Furthermore, younger consumers are increasingly buying appliances based on aesthetics, emotional resonance, and “vibe” rather than raw technical specifications. This plays directly into Pop Mart’s core strength: emotional design and IP marketing.
The LABUBU Lesson: Why Licensing Failed the Quality Test
Pop Mart isn’t entirely green to the appliance space. They previously dipped their toes in the water via third-party licensing partnerships, resulting in limited-edition LABUBU-branded retro refrigerators, coffee makers, and desktop fans.
The most famous experiment—the LABUBU limited mini-fridge—initially triggered a massive wave of hype. It sold out instantly and saw resale prices skyrocket on the secondary market. However, the bubble burst quickly. Because the product was an OEM (Original Equipment Manufacturer) white-label unit with basic performance but a massive premium price tag, buyers quickly complained about mid-tier build quality and sluggish after-sales support. Resale values plummeted.
The takeaway for Pop Mart was clear: In the white goods and appliance sector, utility is king. You can sell a toy purely on emotional value, but an appliance must work reliably, or the consumer backlash will damage the IP itself.
The Strategy: “IP + Lifestyle” Instead of Technical Warfare
Pop Mart’s recruitment drive for internal R&D signals an attempt to solve this quality control bottleneck. By taking design, procurement, and quality verification in-house, they can tightly control product standards while cutting out the heavy markups associated with third-party licensing.
Industry analysts note that Pop Mart has no intention of competing head-to-head with traditional white goods giants like Midea or Haier on pure performance or scale. Instead, they are carving out a distinct niche: functional, high-aesthetic home goods that prioritize emotional value.
The Verdict for WhiteGoodsNow
The crossover between pop culture and home appliances is getting crowded. Sanrio has mastered licensing, and MINISO has scaled white-label collaborations. Pop Mart’s decision to handle hardware internally is a much riskier, high-capital play.
For the appliance industry, it’s a space worth watching closely. If Pop Mart can successfully balance the emotional allure of its characters with robust product reliability and solid after-sales service, they might just write a brand-new playbook for the premium SDA market.

Fire Magic Echelon E540 Drop-In Grill shines

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When we think of “white goods,” our minds usually drift straight to the kitchen inside—the refrigerator, the range, or the dishwasher. But as outdoor living spaces increasingly evolve into full-scale luxury extensions of our homes, the appliances we put outside matter just as much.

If you are looking to build or upgrade an outdoor culinary space, the centerpiece of your setup needs to balance professional-grade performance with stunning aesthetics. That is exactly where the Fire Magic Echelon E540 Drop-In Grill shines

Refined Design Meets High-End Performance
The Echelon E540 is designed specifically to drop directly into custom outdoor island countertops, creating a seamless, integrated look. Rather than a bulky standalone unit, it gives your patio the clean, high-end look of a gourmet indoor kitchen.
Here is what makes this specific model stand out to anyone serious about outdoor cooking:
Heavy-Duty 304 Stainless Steel: This isn’t your average backyard grill metal. Grade 304 stainless steel offers top-tier corrosion resistance, meaning it can withstand intense heat and harsh outdoor weather year-round without losing its structural integrity.
Sleek Black Glass Control Panel: Fire Magic added a touch of true modern luxury here. The contrast between the rugged stainless steel body and the elegant black glass control face completely changes the aesthetic, making it look incredibly sophisticated.

Turkish Major Domestic Appliance Exports Show Resilient Value Growth in June 20

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Turkish Major Domestic Appliance Exports Show Resilient Value Growth in June 2026Turkey’s major domestic appliance (MDA) sector delivered a solid value performance in June 2026, with exports reaching $288 million, up 3% year‑on‑year despite ongoing volume pressures across several categories.📈 Value Up, Volume Down — But Unit Prices Strengthen export volume dipped 1%, yet manufacturers achieved stronger pricing, lifting the average unit value to $4.57/kg — a notable improvement that helped offset softer demand.
This aligns with the industry’s broader 2026 trend: lower volumes but higher value‑per‑unit, driven by premiumisation, energy‑efficient models, and selective price adjustments.🏆 Category Leaders refrigerators & Coolers — $82 million, maintaining their position as Turkey’s top export category.Ovens & Cookers — $74 million, supported by strong European demand for built‑in cooking appliances.These two categories alone accounted for more than 54% of June’s total export value.🌍 Top MarketsThe United Kingdom remains Turkey’s largest white goods export destination, reaching $238 million for January–June 2026.
Germany and Spain continue to hold strong positions, reflecting stable EU demand for mid‑range and premium MDAs.🚀 Fastest‑Growing Market: EgyptEgypt stood out as the fastest‑growing export market in H1 2026, posting a remarkable 57% increase in export value.
This surge reflects both rising household appliance demand and Turkey’s strengthened trade links with North Africa.🧭 Half‑Year Overview: Lower Totals, Higher Value SignalsTurkey’s cumulative MDA exports for H1 2026 reached $1.719 billion, down 8% year‑on‑year.
However, the sector shows clear resilience:Higher unit Price stronger performance in emerging Market continued leadership in refrigeration and cooking Categories manufacturers are increasingly focusing on value‑added production, energy‑efficient models, and export diversification — strategies that appear to be cushioning the impact of softer European demand.

Samsung Strengthens UK Appliance Leadership with New Division Head

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Samsung has named Johnathan Marsh as its new head of home appliances for the UK and Ireland, a move that signals renewed momentum within the brand’s recently formed Home Entertainment and Appliances (HEA) division.

Marsh brings more than 25 years of retail experience across John Lewis, Currys and Dunelm — a background Samsung says will help sharpen category strategy and deepen ties with key retail partners. His remit includes driving growth in refrigeration and laundry, two categories where Samsung continues to push connected technology and premium design.

Dan Harvie, VP of Samsung HEA UK & Ireland, called the appointment a “statement of intent,” highlighting Marsh’s long-standing familiarity with the brand and its retail ecosystem.

Marsh said he’s focused on helping consumers better understand how smart features, energy efficiency and design can elevate everyday living — while supporting retailers in bringing those stories to life both in‑store and online. He also pointed to emerging consumer needs as a major opportunity for new category development.

Samsung’s HEA division launched earlier this year, and Marsh’s arrival adds further weight to the brand’s ambition to accelerate appliance growth across the UK market.