Category Archives: Appointments

Paul Tyler appointed new chief executive of CIH

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CIH, part of Euronics, Europe’s largest electrical buying organisation, has announced that Paul Tyler will be the new chief executive of the company, starting on January 11 2022.

He joins from the BSH Home Appliances Group, where he has worked as channel director, retail and consumer products (CP) for the past 11 years, including periods spent as sales director for Siemens, and sales and marketing director for Gaggenau.

Prior to that, Mr Tyler was at Miele for 21 years, leaving as sales director in 2010. He is an experienced leader with extensive sales and marketing expertise, a comprehensive knowledge of the domestic appliance market and independent retailing

Zhang Ruimin, Founder of Haier, Resigns as Board Chairman and Zhou Yunjie Is Elected

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Chinese home appliances and electronics giant Haier Group issued an announcement on Friday that Zhang Ruimin, the firm’s 72-year-old founder, volunteered not to participate in the nomination of new directors at the staff meeting.

It is reported that a new management committee and board of directors have been selected at this meeting. The new board of directors invited Zhang Ruimin back as an Honorary Chairman, elected Zhou Yunjie as Chairman and appointed him as CEO, also appointing Liang Haishan as President.

Public information shows that Zhou Yunjie graduated from Huazhong University of Science and Technology in July 1988, and later joined Qingdao Refrigerator General Factory, the predecessor of Haier Group, in July of the same year. After years of career development, he served as Vice Chairman of the company board of directors and as President of Haier Group since 2016.

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Fagor becomes a partner of the Atletico Madrid women’s football team.

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Fagor domestic appliances  has signed a sponsorship agreement with Atlético de Madrid and its women’s team. The pioneer brand in Spain with more than 65 years of experience, thus becomes the new club sponsor for this season and the next three.

The presentation ceremony for this new commercial agreement took place at the Wanda Alcalá de Henares Sports Center. At the event were present, Lola Romero, director of the Feminine, the players Deyna and Ludmila, and Vicente Sánchez, general director of Fagor Electrical Appliance.

Lola Romero welcomed her new partners: “For our club, the union of this new sponsor with our first team represents the best synergy that can be found with an innovative brand such as Fagor.”

For his part, Vicente Sánchez, CEO of Fagor Electrical Appliances, said: “Fagor is a brand recognized in Spain and with a great heritage and on the other hand we support the great passion that we have in Spain for this sport. Thus, we see in Atlético de Madrid and its women’s division values ​​and a trajectory that connect very well with our brand and will help us to make it even more recognizable. We share this passion and enthusiasm at all levels ”.

The new Fagor white goods began to be marketed in Spain in the first quarter of 2020 after the agreement signed by the international group Amica, current owner of the Fagor Electrical Appliance brand

Homebase to partner with premium appliance manufacturer Miele

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 Homebase continues to strengthen its range of kitchen appliances as it announces a new partnership with Miele.

Miele ovens, hobs, extraction, refrigeration, dishwashers and laundry products will be available for customers to purchase online and in showrooms from 15 December 2020. The Miele range of appliances will be on display in 15 stores around the country, 

Beko US has named Zach F. Elkin as president, to direct the expansion of the company’s home appliance brands in North America.

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Beko US has named Zach F. Elkin as president, to direct the expansion of the company’s home appliance brands in North America. Hasan Ali Yardimci, who led the company since its 2016 entry into the US market, was appointed to oversee Arçelik’s Beko Electronics España operations in Spain, Portugal, and South America.
The new president comes from a long career in the top management of important home appliances companies: he was US general manager of Signature Kitchen Suite® at LG Electronics, Inc., reinvigorating the company’s luxury kitchen appliance category. Previously, he held leadership positions at Sears Holdings and Bosch Siemens Home Appliances Corporation, where he was credited with transforming the Thermador® and Gaggenau® brands in the US.  A leader in the industry for more than 25 years, Elkin is well known for using innovative marketing, product design, and positioning strategies to build global businesses and brands.
«I am honored to join Beko US at such an exciting time of opportunity and potential – he stated -As consumers and businesses alike adapt to current challenges, Beko has already shown impressive signs of growth—achieving record sales in Q3 and significantly expanding its US dealer and distribution network. I look forward to leading from a place of strength and strategy and continuing this upward trajectory.»
In handing over the management role to Elkin, Yardimci expressed confidence in the company’s continued progress. «With the support of our trade partners, the Beko US team has quickly and successfully built our US operations from the ground up and established the high quality, performance, and value of our products. Under Zach’s leadership, the company is well-positioned to accelerate that growth and take operations to the next level