Fagor becomes a partner of the Atletico Madrid women’s football team.

Fagor domestic appliances  has signed a sponsorship agreement with Atlético de Madrid and its women’s team. The pioneer brand in Spain with more than 65 years of experience, thus becomes the new club sponsor for this season and the next three.

The presentation ceremony for this new commercial agreement took place at the Wanda Alcalá de Henares Sports Center. At the event were present, Lola Romero, director of the Feminine, the players Deyna and Ludmila, and Vicente Sánchez, general director of Fagor Electrical Appliance.

Lola Romero welcomed her new partners: “For our club, the union of this new sponsor with our first team represents the best synergy that can be found with an innovative brand such as Fagor.”

For his part, Vicente Sánchez, CEO of Fagor Electrical Appliances, said: “Fagor is a brand recognized in Spain and with a great heritage and on the other hand we support the great passion that we have in Spain for this sport. Thus, we see in Atlético de Madrid and its women’s division values ​​and a trajectory that connect very well with our brand and will help us to make it even more recognizable. We share this passion and enthusiasm at all levels ”.

The new Fagor white goods began to be marketed in Spain in the first quarter of 2020 after the agreement signed by the international group Amica, current owner of the Fagor Electrical Appliance brand

Homebase to partner with premium appliance manufacturer Miele

 Homebase continues to strengthen its range of kitchen appliances as it announces a new partnership with Miele.

Miele ovens, hobs, extraction, refrigeration, dishwashers and laundry products will be available for customers to purchase online and in showrooms from 15 December 2020. The Miele range of appliances will be on display in 15 stores around the country, 

Beko US has named Zach F. Elkin as president, to direct the expansion of the company’s home appliance brands in North America.

Beko US has named Zach F. Elkin as president, to direct the expansion of the company’s home appliance brands in North America. Hasan Ali Yardimci, who led the company since its 2016 entry into the US market, was appointed to oversee Arçelik’s Beko Electronics España operations in Spain, Portugal, and South America.
The new president comes from a long career in the top management of important home appliances companies: he was US general manager of Signature Kitchen Suite® at LG Electronics, Inc., reinvigorating the company’s luxury kitchen appliance category. Previously, he held leadership positions at Sears Holdings and Bosch Siemens Home Appliances Corporation, where he was credited with transforming the Thermador® and Gaggenau® brands in the US.  A leader in the industry for more than 25 years, Elkin is well known for using innovative marketing, product design, and positioning strategies to build global businesses and brands.
«I am honored to join Beko US at such an exciting time of opportunity and potential – he stated -As consumers and businesses alike adapt to current challenges, Beko has already shown impressive signs of growth—achieving record sales in Q3 and significantly expanding its US dealer and distribution network. I look forward to leading from a place of strength and strategy and continuing this upward trajectory.»
In handing over the management role to Elkin, Yardimci expressed confidence in the company’s continued progress. «With the support of our trade partners, the Beko US team has quickly and successfully built our US operations from the ground up and established the high quality, performance, and value of our products. Under Zach’s leadership, the company is well-positioned to accelerate that growth and take operations to the next level

Miele equips FC Bayern Munich with premium kitchen appliances

Exclusive gourmet experiences and cooking events will be held in the Allianz Arena within the new FC Bayern Flagship Project. For this initiative Miele will be protagonist too, having established a three years partnership with the football club, according to which the German home appliances company will organize cooking events at FC Bayern Munich’s central locations.
In this and the two following seasons, Miele will equip FC Bayern Munich’s Säbener St. headquarters, the new FC Bayern Flagship Project in the centre of Munich and a lounge at the Allianz Arena with its cooking appliances.At selected home games, guests and partners of FC Bayern can enjoy the similarly unique gourmet service provided by Miele’s MChef subsidiary in the Lounge, with exclusive menus. On days without fixtures, the Miele Lounge provides the ideal setting for one of Germany’s most innovative cookery schools – headed by star-spangled chef Kevin von Holt from Hamburg. There, von Holt has already been highly successful in running a gourmet cooking school and in organising high-class cooking and lifestyle events where he, above all, places great store by the natural flavour of fresh, regional ingredients.
Miele will also be represented in the new FC Bayern Flagship Project, due to open soon. The seven-storey building in downtown Munich houses two restaurants and a boutique hotel, alongside the flagship store. The hotel also boasts an event location with a spectacular view of the Church of Our Lady – and an exclusive show kitchen kitted out by Miele.
«We are thrilled at our partnership with one of the most impressive football clubs in the world – says Dr. Axel Kniehl, Executive Director Marketing and Sales with the Miele Group. – Being ‘forever better’ and setting our sights on ever new inspiring goals instead of resting on our laurels is what characterises both of us. Through our collaboration, we wish, in particular, to sustainably offer the partners and fans of FC Bayern exquisite culinary highlights

De’Longhi new chief executive

Massimo Garavaglia has assumed the role of Chief Executive Officer (CEO) and General Manager of De’Longhi SpA on May 1, 2020. He succeeds Fabio de ‘Longhi, who remains in the company as Vice Chairman.

Fabio de ‘Longhi served as CEO for 15 years and will continue to play a significant role in the company. He will assist his successor in the transition phase and in the future will focus on employees and the corporate culture, innovations and M&A.

With Massimo Garavaglia, the De’Longhi Group will consistently continue the growth path it has embarked on in recent years and, at the same time, strengthen its management with an extremely experienced manager who will confidently meet the challenges and opportunities of a constantly changing market.

Whirlpool UK Appliances Limited, parent company to KitchenAid, Whirlpool, Hotpoint and Indesit, has appointed Lee Collett to Kitchen Channel Director.

Whirlpool UK Appliances Limited, parent company to KitchenAid, Whirlpool, Hotpoint and Indesit, has appointed Lee Collett to Kitchen Channel Director.

Lee joined Whirlpool in 2011 and has excelled in several roles within the business, including National Account Manager and Channel Controller. As National Account Manager, Lee was responsible for building and maintaining relationships with major eCommerce retailers including AO and Amazon. Lee also played an important part in the acquisition of Indesit Company by Whirlpool UK Appliances Ltd, taking the lead within the Whirlpool sales team. Lee then took on the role of Field Sales Manager, responsible for sales and distribution of the Whirlpool, Hotpoint and Indesit brands within the Independent Channel.

Recently, Lee’s role of Channel Controller provided an insight and experience in managing the distribution of the premium brand, KitchenAid. His new role as Kitchen Channel Director will see Lee take on further responsibility across all four of the Whirlpool UK brands, working with kitchen distributors, kitchen studios, builder’s merchants, housebuilders, the contract market and national DIY and kitchen retailers.

Marco Zancolò is the new Head of the Franke Coffee Systems division,

From this month, Marco Zancolò is the new Head of the Franke Coffee Systems division, becoming at the same tine a member of the Group Management. He succeeds Thomas P. Meier, who left the company of his own accord in March this year.
Zancolò, 53-year old Italian, previously worked for Nespresso, where he started out as the B2B Commercial Director in Germany 16 years ago and strongly expanded the B2B business. He then took on various key positions in management at Nespresso, including at Headquarters, where he successful managed key strategic sales projects. Most recently, he was responsible as Head of Zone Europe, which is the market region with the highest turnover. Before that, he was a project manager at Boston Consulting Group and a member of the Board of Management at Feria Internationale Reisen GmbH. Marco Zancolò has a degree in engineering from the Technical University of Munich in Germany and an MBA from the IMD Business School in Lausanne in Switzerland.
«I am delighted that we have been able to fill this important position so perfectly – explains Patrik Wohlhauser, CEO of the Franke Group -. Marco Zancolò is a manager with international experience and boasts excellent leadership and organizational skills. He has in-depth knowledge and many years of experience in sales and marketing in the coffee industry, particularly in the B2B business. He will focus in particular on the further development of our digital efforts and achieving growth targets in the North American and Asian markets. He succeeds Thomas P. Meier, who left the company of his own accord in March this year.
Zancolò, 53-year old Italian, previously worked for Nespresso, where he started out as the B2B Commercial Director in Germany 16 years ago and strongly expanded the B2B business. He then took on various key positions in management at Nespresso, including at Headquarters, where he successful managed key strategic sales projects. Most recently, he was responsible as Head of Zone Europe, which is the market region with the highest turnover. Before that, he was a project manager at Boston Consulting Group and a member of the Board of Management at Feria Internationale Reisen GmbH. Marco Zancolò has a degree in engineering from the Technical University of Munich in Germany and an MBA from the IMD Business School in Lausanne in Switzerland.
«I am delighted that we have been able to fill this important position so perfectly – explains Patrik Wohlhauser, CEO of the Franke Group -. Marco Zancolò is a manager with international experience and boasts excellent leadership and organizational skills. He has in-depth knowledge and many years of experience in sales and marketing in the coffee industry, particularly in the B2B business. He will focus in particular on the further development of our digital efforts and achieving growth targets in the North American and Asian markets.