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Gaggia

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The hectic life forces us to give up so many things, but not to the coffee which, indeed, remains a moment of refreshment and relaxation to which we never say no, also because modern machines allow a fast, intuitive and personalized use.

Is coffee consumption still included in a ritual, despite the haste of modern times and the availability of more and more hot drinks?
It is perhaps the rush of contemporary everyday life that has made us recover the desire to take time back to dedicate ourselves to the rituals that make us feel good. One of these is certainly the preparation of coffee, a drink to which we Italians have always given great importance. The conscious consumer willingly reserves a few minutes more to enjoy an excellent espresso and therefore goes in search of products that can be complicit in satisfying the needs of pleasure and quality. Using our machines, everyone can be the protagonist of their coffee moment.

How does Gaggia respond to the demands of new consumers?
Gaggia responds by offering a range of coffee machines that meet the needs of consumers and adapt to different lifestyles. For example, traditionalists who love rituals and preparation “like at the bar” can choose between different proposals for manual machines. Instead, for those who do not want to give up the pleasure of freshly ground coffee and an authentic espresso, but prefer the automatic functionality and the practicality of intuitive displays, there are the super-automatics, from the simplest to the most advanced.
Furthermore, to respond to the growing attention of the market towards beverages that go beyond the classic espresso, we are developing products that are really easy to use thanks to the latest generation interfaces. It will be even more immediate to obtain cappuccino, latte macchiato, cream coffee and many other beverages, prepared according to traditional recipes, by simply pressing the dedicated button.

How close is the coffee bar today to the domestic one?
The espresso prepared with a Gaggia domestic machine has nothing to envy to what you can enjoy at the bar. In fact, our history is born in that world, from which we still take inspiration to transmit our unique tradition in new products. We also offer consumers the possibility of creating a tailor-made experience, customizing the result starting from the mixture, which are free to choose according to personal taste and habits. “Tailor-made”, with automatic machines, it is also possible to select the degree of grinding of the coffee, the intensity of the aroma, the length of the espresso. In short, Gaggia offers the quality and experience of the bar directly at home.

In the distribution sector, how can the “coffee experience” be transmitted to the end customer, given the great crowding of products and brands?
Gaggia stands out for a story that few other brands can boast. In our products we try to convey all this “expertise”, to offer an experience of quality and value. A value that also lies in the Company’s desire to concentrate the production of its range in Italy, trusting also in a high local know-how, a guarantee of quality and superior offer. It is not just a matter of preparing a coffee: those who use a Gaggia product become part of a world that gives great importance to small moments, rituals and style. Furthermore, we try to convey our messages with a coherent global communication language.

How can a consumer be retained even after the purchase?
The consumer certainly appreciates the after-sales service: our centers in Italy are numerous and well distributed. We are also trying to expand the range of accessories that can offer the consumer a complete express experience. With this in mind, last September we launched a Gaggia Milano coffee line, currently available only in our authorized service centers; our core business remains the machines, but this proposal wants to be a further service in favor of a perfect, high quality espresso.
We are also increasing our presence on social channels, to be even closer to our current or potential consumers. We attach great importance to the end user, offering advice, suggestions and support.

What are Gaggia’s plans and expectations for the current year?
Attentive to consumer needs and market trends, also in 2019 we will be introducing new features in the range of automatic and manual products. At the center of our research and innovation work there is always respect for the company philosophy that is based on the “tradition in continuous evolution”, to offer the consumer the experience of a good espresso like at the bar in the comfort of one’s own home. The novelties will respect, both in their design and communication, that style which is a distinctive note of our brand. The prospects for 2019 are positive, not only on the basis of the results of strong growth recorded in the last four years, but also because we have followed a careful and dedicated “glocal strategy” that is rewarding us, and allows us to be reactive on markets with different dynamics and trends,

Winiadaewoo new dishwasher launched in Spain

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Winiadaewoo Electronics launches its new dishwasher models in the Spanish market this May.

They have a capacity of 13 seats, Gentle Silence technology and energy class A ++, thanks to the systems they incorporate to reduce energy and water consumption.

The brand has improved the design of its dishwashers with this new range and has equipped them with an LED display that allows easy control of all functions.

They offer six washing programs: Pre-Wash, Quick, Eco, Super 50 ‘, Hygiene and Intensive, designed to meet the different needs of users.

In addition, the upper tray of the new dishwashers are manually adjustable, which saves more space when placing crockery and cutlery.

The models are available in silver and white.

Swedish appliance giant Electrolux has acquired French espresso machine manufacturer Unic,

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Swedish appliance giant Electrolux has acquired French espresso machine manufacturer Unic, bringing a full suite of espresso equipment to its Electrolux Professional division for the global foodservice and hospitality sectors.

The acquisition comes as Unic is celebrating the 100th anniversary of the design of its original machine, the Idrotermica, created by Italian Mario Levi. In 1929, Levi established the Unic manufacturing company in France, where it has been based ever since.

The financial terms of the acquisition have not been disclosed.

Gorenje to make 270 redundancies as it reorganises

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Gorenje redundancy

Gorenje to make 270 redundancies as it reorganises after Hisense takeover
Gorenje to make 270 redundancies as it reorganises after Hisense takeover
By bne IntelliNews April 28, 2019
Slovenian household appliances manufacturer Gorenje announced it plans to lay off 270 workers out of the current 4,212 employees as part of its reorganisation and business optimisation process.

Gorenje selected China’s Hisense Electric Co as its strategic partner in May last year as it sought a partner that would support its long-term and sustainable growth and development. Hisense went on to acquire the Slovenian white goods manufacturer.

Following the takeover, Gorenje has embarked on the restructuring that is expected to see 6% of its workforce laid off.

“In early March, Gorenje was transformed from a joint stock company into a limited liability company, in order to simplify its corporate governance and pave the way for more efficient management and decision-making within the group that will thus be better positioned to respond promptly to the challenges and changes in a demanding business environment, to reap the synergies with Hisense, and to cut its operating expenses,” Gorenje said.

The appliance maker added that business transformation will be the priority task in all fields of its operations in the months ahead. Consequently, in April Gorenje started the procedures for reorganising the business processes at the level of the entire group, which also includes new organisation and job systematisation at the parent company.

“As a result of business transformation and restructuring, merging of functions, decreasing the number of management levels, and business optimisation, the number of employees at support services in the Group will be decreased,” said the statement.

Lincat Cibo high speed ovens

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British manufacturer Lincat has entered the high-speed oven market with Cibo, an innovative appliance that can produce a wide range of perfectly-cooked food in less than three minutes.

Cibo ovens use a patent-pending combination of three different heat sources – convection, grill and a heated base – to deliver fast results. Space-saving and compact, it operates from a 13-amp plug and is ventless.

Arçelik Aims to Raise Awareness on Climate Change Risks Through Mt. Everest Climb

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Arçelik takes another key initiative to tackle global warming in line with its ‘Respecting the World, Respected Worldwide’ vision. CEO Hakan Bulgurlu will attempt to climb Mount Everest to raise awareness on climate change risks. Arçelik continues its efforts to build a sustainable future through its environment friendly products, sustainability projects and campaigns. Having sustainability at the heart of its business operations, the company created a product portfolio which is more than 90% recyclable and set a goal of being carbon-neutral in manufacturing by 2025.

The expedition will be documented in a series of social media posts on Arçelik Global and Hakan Bulgurlu’s social media channels.

ABOUT ARÇELİK
Founded in 1955 Arçelik has operations in the durable consumer goods industry with production, marketing and after-sales services. Arçelik offers products and services in 146 countries with its 32,000 employees, 22 different production facilities in 9 countries (Turkey, Romania, Russia, China, South Africa, Thailand, Pakistan, India and Bangladesh), 34 sales and marketing companies all over the world and with its 12 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Dawlance, Voltas Beko, Altus) Arçelik is listed on Istanbul Stock Exchange.

China’s white goods (including components) export reached a record high

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China’s white goods (including components) export reached a record high last year, according to a report issued by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products Thursday.

The report shows that white goods export recorded 75.1 billion U.S. dollars in 2018, a year-on-year rise of 9.6 percent.

The export of large electrical goods used domestically such as refrigerators and washing machines continued to increase, and the export of small household appliances began to see growth last year.

European countries remained the strong buyers of China’s white goods, accounting for around 45 percent of China’s total export, said Shi Yonghe, vice director of the chamber.

Shi added that more buyers in emerging markets such as the ASEAN countries also contributed to the growth.

Chinese white goods companies are expanding their global service network and enhance the protection of intellectual property rights to cope with the growing demand, said Shi.

Grundig launches the Respect Earth campaign

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In the framework of Earth Day, which is celebrated on April 22In the framework of Earth Day, which is celebrated on April 22, Grundig presents the Respect Earth campaign, focused on eco-innovation and energy efficiency, and with which it is committed to technologies and products that allow consumers to convert their homes in more efficient homes and reduce their environmental impact through responsible consumption. In addition, it presents its new range of EcoChamp refrigerators.

This range incorporates the latest innovations of the firm in energy efficiency and sets new standards for the category. Thanks to the combination of No Frost Duo-Cooling technology and the EcoMotor Inverter, these products achieve energy savings of up to 60% compared to other models in the same category. They also decrease the sound level by 6 dB.

Likewise, they allow a greater stability of the temperature, to guarantee a better and more lasting conservation of the food; at the same time that the controlled increase in moisture levels allows to prolong the life of them.

Among the refrigerators incorporating these new technologies include the GQN 21220X four-door and GSBS 16820FX models. Both, certified with A ++, are equipped with the latest technology in thermal insulation, achieving energy savings of up to 60%. presents the Respect Earth campaign, focused on eco-innovation and energy efficiency, and with which it is committed to technologies and products that allow consumers to convert their homes in more efficient homes and reduce their environmental impact through responsible consumption.In addition, it presents its new range of EcoChamp refrigerators.

This range incorporates the latest innovations of the firm in energy efficiency and sets new standards for the category.Thanks to the combination of No Frost Duo-Cooling technology and the EcoMotor Inverter, these products achieve energy savings of up to 60% compared to other models in the same category. They also decrease the sound level by 6 dB.

Likewise, they allow a greater stability of the temperature, to guarantee a better and more lasting conservation of the food;at the same time that the controlled increase in moisture levels allows to prolong the life of them.

Among the refrigerators incorporating these new technologies include the GQN 21220X four-door and GSBS 16820FX models. Both, certified with A ++, are equipped with the latest technology in thermal insulation, achieving energy savings of up to 60%.

Smeg win red dot awards

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The Red Dot Awards jury assigned the prestigious recognitions to three Smeg products: the SFPR9604NR Dolce Stil Novo oven, the TSF03 toaster and the DCF Drip Coffee Machine from the 50’s Style range. Composed by international professional design experts, from different backgrounds, the jury ensures an extended evaluation of the intercultural aspects connected with the winning design projects. Since 70 years, Smeg follows the mission to combine aesthetics and technology, creating appliances that offer both style and functionality. The media support of the Red Dot Design Awards, the inclusion in the Year Book, the Red Dot App, the presence in the Museum of Essen and the “on tour” initiatives will be precious tools for the Italian brand to transmit its values and style.