Monthly Archives: April 2025

Elba Haier factory sustainability

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Elba factory part of Haier Europe in Borso del Grappa has made great strides in sustainability, reflecting their commitment to creating a safe and environmentally friendly workplace.

In terms of energy efficiency, the factory has significantly decreased gas consumption and energy intensity. Water usage has also been optimized, resulting in a 24% reduction through activities in the water treatment system and process water use. Additionally, the factory has achieved a 98% waste recycling rate and reduced total waste by 13%.

These milestones are also reflected in the achievement of UNI/PdR 125:2022 certification for gender equality and UNI INAL certification for health and safety.

Elba’s product portfolio includes “Made in Italy” cookers, ovens, hobs, and hoods, which are exported to around 80 markets worldwide

Miele ribless drum washing machine

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Laundry technology has evolved remarkably over the past two decades, with machines reaching peak energy efficiency. As further reductions in energy consumption become increasingly challenging, manufacturers are shifting their focus to sustainability in fabric care. Traditional washing machine drums feature ribs that create friction, leading to fiber abrasion and premature wear on textiles. However, removing these ribs poses a challenge—without them, laundry struggles to rotate properly in the drum.

Miele has introduced an innovative solution with the Nova Edition W2, the first washing machine featuring a ribless drum. Instead of conventional ridges, it utilizes honeycomb-shaped formations—dubbed “royal combs”—which gently guide laundry through the wash cycle. The true breakthrough lies in its dynamic motion. Rather than continuous rotation, the drum oscillates back and forth like a swing, intelligently adjusting until optimal fabric movement is achieved. This cutting-edge system processes over 700 technical signals per minute to ensure efficient and gentle washing.
Miele’s Next Leap Forward 
The W2 Nova stands as Miele’s most advanced washing machine to date. With this innovation, the company aims to create another milestone in laundry care, reminiscent of its pioneering honeycomb drum and water spray technology introduced 25 years ago. By rethinking fabric treatment, Miele continues to push boundaries in sustainability and intelligent laundry solutions.

Mauro Porcini has been announced as the chief design officer at Samsung.

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The position, newly created for Porcini, is his third time establishing a chief design officer role at a major company—following 3M and PepsiCo. It’s also the first time that Samsung has hired a foreign design lead.

It’s a bold move at a time when Samsung’s business is facing “crisis”-level headwinds. The company just lost its co-CEO Jong-Hee to cardiac arrest. Meanwhile, it’s shed marketshare in semiconductors to competitors, all while China is becoming better and better at building almost everything. And Samsung’s Mexico-based production (which represents a significant part of the business) faces 25% tariffs under the Trump

De Dietrich Returns to Australia After Over a Decade

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Luxury appliance brand De Dietrich is making a grand comeback in the Australian market after more than 10 years. This re-entry is marked by a significant shift in strategy, as De Dietrich’s parent company has established a dedicated subsidiary to manage direct sales in both Australia and New Zealand—completely bypassing traditional distribution or agency partnerships.

As part of this multi-million-dollar investment, a state-of-the-art Sydney Experience Centre is currently under construction in Rozelle, near the heart of Sydney’s CBD. The centre is set to open its doors this May, offering consumers an immersive introduction to De Dietrich’s innovative products. Further plans are underway to launch additional Experience Centres across major cities, including Melbourne, Brisbane, and Perth, solidifying De Dietrich’s presence in the region.

Haier freezer class A

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Introducing the ultimate solution for food storage in a compact 60 cm width – the Haier Freezer. Setting a new standard in the market, this appliance boasts Energy Class A efficiency, ABT Pro technology, an ice cube tray for your convenience, Instaswitch functionality, No Frost feature for hassle-free maintenance, and even app control for modern convenience.

Electrolux Group grew by 5%

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Electrolux Group grew by 5%. The Electrolux Group aims to address all stages of the value chain and has designed a strategy for profitable growth, driving sustainable innovation in the consumer experience. It also pursues increased efficiency through digitalization, automation, and modularization. Its core financial objectives include achieving an operating margin of at least 6% and a return on net assets exceeding 20% over the business cycle, with sales growth of at least 4% annually

Gaggenau Expressive

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Gaggenau presents its first new cavity range in nearly two decades: the Gaggenau Expressive series.   Each appliance showcases visual balance through thoughtfully crafted components, including the innovative floating control ring – a testament to Gaggenau’s skill in metal craftsmanship, which seamlessly blends form with function.   Seeing these next icons of Gaggenau come to life is truly special, as the new series carries the essence of our tradition while stepping boldly into the future.Cooking 2.0
The Expressive range ovens also feature a high-performance cooking system and an extended grill surface located behind Gaggenau’s iconic blue enamel cavity. Key features include a temperature that can reach 300°C, an intuitive user interface that lights up when you approach the appliance, and a mechanism that allows the door to be opened easily with a light touch. The ovens also feature advanced automatic programs, a multi-point temperature probe, and a pyrolytic self-cleaning system. Another major advantage: the electric smoke catalyst purifies the exhaust air, allowing for smoke- and odor-free cooking and pyrolytic cleaning

Two frames, one circle, a piece of art’ captures its essence, merging strength with elegance through meticulously crafted details and the distinctive appearance of stainless steel behind smoked glass

Electrolux Group’s new sustainability goals

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Electrolux Group has set a goal of using 35% recycled plastic and steel in the products it manufactures by 2030.
The new target replaces the previous one, which focused only on recycled plastic, and expands its scope. The inclusion of steel increases the scope to over 40% of all materials purchased by the Group, approximately three times the scope of the previous target. In addition, the weight of recycled steel and plastic generated by the new target is almost double that of the previous target, which referred only to recycled plastic.The Group’s sustainability leadership has been  recognized by the prestigious EcoVadis Gold rating , placing it as a sustainability leader in its industry and among the Top 5% of over 70,000 companies globally. The non-profit organization  CDP also  recognized Electrolux Group’s sustainability leadership with an A for its climate work.