The Competition and Market Authority has decided to move to phase 2 of the authorization process for the merger between the European operations of Arçelik and Whirlpool .
The CMA has officially announced the launch of an in-depth analysis which will end on 26 March 2024 to assess whether the project could create a “substantial reduction of competition in any market within the United Kingdom”.
The CMA has appointed a commission of external experts (lawyers, former merchant bankers and researchers). The start of the operation announced at the beginning of the year has therefore been moved to at least mid-2024.
The attention of the top management of the two companies as well as of governments, unions and operators therefore shifts to the European Antitrust which should make a decision by 23 Octobe
Tag Archives: Whirlpool
UK watchdog to probe deeper into Arcelik’s European deal with Whirlpool
Britain’s antitrust regulator said on Thursday Turkish domestic appliances maker Arcelik’s proposed purchase of Whirlpool’s appliances business in Europe will be referred for a more in-depth probe.
The deal could reduce choices in the supply of major household appliances and will be referred for a so-called phase-2 investigation unless Arcelik addresses its concerns, the Competition and Markets Authority (CMA) said in a statement.The deal would include Arcelik and Whirlpool setting up a new entity comprising the two companies’ European units, selling small and major domestic appliances and consumer electronics, the two announced in January.Arcelik would own 75% of the company and Whirlpool the remaining 25%.
If the deal were to go ahead, the new entity would be the largest individual supplier of washing machines, tumble dryers, dishwashers and cooking appliances in the UK, where the market is worth over 3.8 billion pounds ($4.61 billion), the CMA said.
Arçelik-Whirlpool, the EU will decide by October 23rd
The agreement which provides for the sale of the Whirlpool and Beko activities in Europe to a new company largely owned by Arçelik was officially included in the protocol of the Competition DG on 18 September with number M11086. The European Antitrust will make its decision by October 23rd.Commission offices could ask for a supplementary investigation, as was done for example by the English Antitrust.
Last Monday (18 September) EU Commissioner Paolo Gentiloni received the CEO of Arçelik and president of Applia Europe Hakan Bulgurlu .
On Monday 25th in Rome, Whirlpool’s top management will meet the Italian unions to discuss the results of the first half of the year and the prospects for the workers of Whirlpool’s four Italian factories.
Whirlpool is fined $11.5 mln by US agency over hazardous cooktops
Whirlpool agreed to pay an $11.5 million civil fine to resolve U.S. Consumer Product Safety Commission charges that it failed to immediately report that its glass cooktops could turn on by themselves, posing burn and fire hazards.
The settlement covers 17 models of electric radiant heat cooktops under the JennAir, KitchenAid and Whirlpool brands.
According to the CPSC, many consumers told Whirlpool beginning in November 2017 and continuing into 2019 that their cooktops were turning themselves on, a defect that could create an unreasonable risk of serious injury or death.
Whirlpool have unveiled the new St. Joseph Technology centre
Whirlpool have unveiled the new St. Joseph Technology Center located in St. Joseph, Michigan.
The $60+ million project is part of a three-phase plan to redesign an iconic research and development facility that has been home to a century of appliance innovations.
“In 1911, the first electric washing machines were built here in St. Joseph, Michigan, and we continue to grow that legacy with the investment in this new, state-of-the-art technology center,” said Whirlpool Corp. chairman and CEO, Marc Bitzer at the event.
The celebration was attended by several elected officials including Michigan Governor Gretchen Whitmer and U.S. Representative Bill Huizenga,

Arçelik – Whirlpool
Just a post on Linkedin in which Oguz Sulek is “happy to share” his new position as Executive Director – Integration at Arçelik Global. He will be the manager of the financial aspects of the inclusion in the Arçelik perimeter of 38 subsidiaries and 9 factories which will be added to the 25 European subsidiaries of Arçelik, mainly in the name of Beko, and two factories.
Sulek graduated in Law in Marmara and Economics in Istanbul to then specialize in the ‘private’ university of the Koç group of which Arçelik is part and previously followed the Enterprise Risk Management. Before that, he was the financial director of Voltas Beko, a joint venture between the Turkish group and the Indian giant Tata Group.
Whirlpool profit slides
Whirlpool Corp (WHR.N) reported a 29.5% slide in quarterly profit on Monday as persistent inflation hit consumer spending, weakening demand for its washing machines and kitchen appliances.Net sales fell to $4.79 billion from $5.10 billion for the second quarter, missing analysts’ average estimate of $4.82 billion.
The Michigan-based company also reaffirmed its annual net sales and profit forecast.
Shannon Blakely rejoins Whirlpool
Shannon Blakely is rejoining Whirlpool Corporation as vice president of North America brand marketing. She will be responsible for all aspects of marketing, from strategy to execution, for the company’s brands across the North America region. Blakely will also oversee WoW Studios, Whirlpool Corporation’s in-house creative and advertising agency, as well as the company’s consumer insights team.This is Blakely’s second tenure at Whirlpool Corporation, where she held roles of increasing responsibility throughout the brand organization until her departure in 2019.,
Whirlpool settles trade secrets case against exec who joined rival Haier
Whirlpool on Thursday agreed to drop a U.S. lawsuit against its former Italian executive Davide Cabri that accused him of stealing trade secrets for a move to its competitor Haier. Whirlpool and Cabri told a Delaware federal court they would dismiss the case with prejudice, which means it cannot be refiled. Whirpool said in a statement on Friday that the dispute had been resolved and that it was satisfied with the settlement.
Whirlpool group iF Design awards
Seven Whirlpool Group products received top honors for excellence in product design at the 2023 iF Design Award . Evaluated and selected by a high-profile international jury , Whirlpool, Hotpoint and KitchenAid have been awarded the prestigious iF Labels , confirming their innovative power and elegant high quality for the following exceptional products_
Home White & Ped
Whirlpool, Hotpoint and KitchenAid win 7 IF Awards
Refrigerators and dishwashers of the three Whirlpool brands, including the only brand with which the group will be present in Europe win the prestigious awards
Web editorial by Web Editor June 16, 2023
Whirlpool, Hotpoint and KitchenAid win 7 IF Awards
The Whirlpool Space 400 Total no frost fridge awarded at the iF Award 2023
Seven Whirlpool Group products received top honors for excellence in product design at the 2023 iF Design Award . Evaluated and selected by a high-profile international jury , Whirlpool, Hotpoint and KitchenAid have been awarded the prestigious iF Labels , confirming their innovative power and elegant high quality for the following exceptional products:
Scroll through the photos in the Gallery!
To be precise, it is
Whirlpool Space400 Total No Frost combined refrigerator
Whirlpool W Collection Total No Frost combined refrigerator
Whirlpool Maxispace Dishwasher
Whirlpool air purifier
Hotpoint 3D Hydroforce dishwasher
KitchenAid Total No Frost combined refrigerator
KitchenAid Freeflex dishwasher



