Shannon Blakely is rejoining Whirlpool Corporation as vice president of North America brand marketing. She will be responsible for all aspects of marketing, from strategy to execution, for the company’s brands across the North America region. Blakely will also oversee WoW Studios, Whirlpool Corporation’s in-house creative and advertising agency, as well as the company’s consumer insights team.This is Blakely’s second tenure at Whirlpool Corporation, where she held roles of increasing responsibility throughout the brand organization until her departure in 2019.,
Tag Archives: Whirlpool
Whirlpool settles trade secrets case against exec who joined rival Haier
Whirlpool on Thursday agreed to drop a U.S. lawsuit against its former Italian executive Davide Cabri that accused him of stealing trade secrets for a move to its competitor Haier. Whirlpool and Cabri told a Delaware federal court they would dismiss the case with prejudice, which means it cannot be refiled. Whirpool said in a statement on Friday that the dispute had been resolved and that it was satisfied with the settlement.
Whirlpool group iF Design awards
Seven Whirlpool Group products received top honors for excellence in product design at the 2023 iF Design Award . Evaluated and selected by a high-profile international jury , Whirlpool, Hotpoint and KitchenAid have been awarded the prestigious iF Labels , confirming their innovative power and elegant high quality for the following exceptional products_
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Whirlpool, Hotpoint and KitchenAid win 7 IF Awards
Refrigerators and dishwashers of the three Whirlpool brands, including the only brand with which the group will be present in Europe win the prestigious awards
Web editorial by Web Editor June 16, 2023
Whirlpool, Hotpoint and KitchenAid win 7 IF Awards
The Whirlpool Space 400 Total no frost fridge awarded at the iF Award 2023
Seven Whirlpool Group products received top honors for excellence in product design at the 2023 iF Design Award . Evaluated and selected by a high-profile international jury , Whirlpool, Hotpoint and KitchenAid have been awarded the prestigious iF Labels , confirming their innovative power and elegant high quality for the following exceptional products:
Scroll through the photos in the Gallery!
To be precise, it is
Whirlpool Space400 Total No Frost combined refrigerator
Whirlpool W Collection Total No Frost combined refrigerator
Whirlpool Maxispace Dishwasher
Whirlpool air purifier
Hotpoint 3D Hydroforce dishwasher
KitchenAid Total No Frost combined refrigerator
KitchenAid Freeflex dishwasher
Whirlpool Poland factory
Whirlpool Corporation celebrate a momentous milestone – the 15th anniversary of its dishwasher and washing machine factory in Radomsko, Poland.
Whirlpool UK new MD
Whirlpool UK, the company behind the Whirlpool, Hotpoint and Indesit brands, has announced the appointment of James Goldsmith as the new managing director, UK and Ireland.Goldsmith has worked at Whirlpool for 25 years in a variety of positions and a wealth of knowledge and experience not only of the company and its brands but also the wider appliance industry, to the role of MD.Earlier this year Whirlpool announced it was partnering with Arçelik to launch a new standalone European home appliance business. The deal is not expected to close until the second half of 2023 but, the new company, which is yet to be named, will have exclusive manufacturing and distribution of the majority of Whirlpool and Arçelik’s leading brands including Hotpoint, Indesit, Beko and Whirlpool (under licence). Arçelik will own 75% of the new entity while Whirlpool will own 25%.
Whirlpool Launches Hob With Innovative CleanProtect
Whirlpool is launching a new induction hob with CleanProtect nano-coating, which means cleaning is no longer a daily source of stress. The new protective layer over the glass of the hob means that chemical cleaning agents are no longer necessary. Just water and a sponge are enough to give the hob a sparkling clean and prevent scratches and stains in the long term. With the new induction hob, pale circles from hot pans can be a thing of the past, allowing chefs to focus on preparing delicious dishes and enjoying long, relaxing evenings.
In addition to the CleanProtect nano coating, Whirlpool’s new induction hob offers a range of functions and flexibility. All induction hobs are equipped with 6TH SENSE automatic functions that prevent burning and boil over, including keep warm, melt, simmer and boil. Flexible cooking zones make the hob the ideal cooking partner. With ChefControl, chefs can divide the hob from bottom to top into low, medium and high temperatures, while simply sliding the pan up or down to change temperatures during the cooking process.
Whirlpool’s new induction hob is designed for easy installation and fits seamlessly into any worktop from 12mm, with no front ventilation. In addition, standard niche sizes make the replacement of an existing (gas) hob extra simple. Power management makes it possible to connect the hob to a lower power, so that adjustment to the electrical installation is often not necessary https://youtu.be/0aV0lmGEqmk
Italy sets terms for Whirlpool’s sale of European unit to Arcelik
Italy’s government on Monday conditionally approved Whirlpool (WHR.N)’s sale of a majority stake of its European domestic appliances business to Turkish rival Arcelik (ARCLK.IS), a ministerial source said.
The Europe-wide deal, announced in January, concerns four Whirlpool factories in Italy employing around 4,600 people.
Prime Minister Giorgia Meloni’s right-wing government had the right to scrutinise it under so-called Italian “golden power” rules designed to safeguard industries deemed of national interest. a decree approved in a cabinet meeting, Meloni’s government green-lighted the deal subject to provisions against plant closures and job cuts and protecting local technological know-how, the ministerial source said.
In January, Whirlpool said it would transfer its European major domestic appliance business into a new company in which Arcelik will have a 75% stake and the U.S. group will retain the remaining 25%.
At the time, Whirlpool said it expected the transaction to close in the second half of the year, subject to regulatory approvals and other customary closing conditions.
Whirlpool inaugurates the new Europe headquarters
The new headquarters measure 7 thousand square meters and accommodate 400 peopleThe new headquarters of Whirlpool Corporation was inaugurated in Milan on April 20th . At the center of an area in strong development such as the Certosa district, the building (totally Carbon free) is spread over more than 7 thousand square meters, distributed over two floors, for over 400 people and more than 100 different nationalities.The great novelty of the headquarters is represented by the new World of Whirlpool: a real journey through design innovations and latest generation technologies. 500 m2 dedicated to the group’s major European brands and their various narratives, in a journey through the company’s most innovative products.
Whirlpool Named Among America’s Most Innovative Companies by Fortune
Whirlpool Corporation has been recognised on a roster of 300 innovative American companies by the business magazine Fortune
The US-based appliances maker, Whirlpool, has been included among the country’s 300 most innovative companies, along with the likes of Microsoft and Apple, firms perhaps more well-known for their ground-breaking tech. The companies on the list were chosen based on three qualifying categories: product innovation, process innovation, and innovation culture.
“A spirit of innovation is embedded in our culture and we are proud to be named one of Fortune‘s most innovative companies,” said Marc Bitzer, Chairman and CEO of Whirlpool Corp. “With a diverse and growing product portfolio across several trusted US brands, this recognition is a testament to our employees who work tirelessly to create innovative solutions that improve life at home for consumers.”
An innovator for more than 100 years
Founded in 1911, the manufacturer of washers and dryers, refrigerators, air conditioning equipment, cooking appliances and dishwashers has been innovating and bringing new tech to consumers for over 100 years. “From the first electric wringer washer in 1911 to our current line-up of leading-edge home appliances, we are obsessed with developing technology that is purposeful in saving time or eliminating work for consumers,” said Roberto Campos, Senior Vice President of Whirlpool Corp’s Global Product Organisation.
To develop its innovative appliances, Whirlpool looks to its team of engineers and designers. “The best and the brightest engineers and designers, collaborating globally on shared appliance architectures, have been able to unleash innovation in its truest sense and help shape the modern home,” Campos added.
Among the innovations the firm has introduced in recent years are a washing machine able to filter pet hair; a 2 in 1 washer with a removable agitator; a large dishwasher with three-rack capacity, and the air fry functionality it brought to some of its smart ovens operated via an over-the-air update. Continuing on its quest for new cutting-edge functionalities in its appliances range, the company plans to bring Matter support to its smart modelsResponsibility and respect
Beyond its search for novel products with innovative functionalities, Whirlpool continues to look for innovative solutions to accelerate its environmental, social, and governance agenda. A recent example is the firm’s announcement that 29 of its large manufacturing sites around the world have reached Zero Waste to Landfill Gold or Platinum status.
Moreover, the company was recognised by the business magazine earlier this year as one of the World’s Most Admired Companies for the thirteenth consecutive year. The listing comprises the most respected and reputable companies around the world, as ranked by peers within their respective industries.
LG Electronics Ranks 1st in World Home Appliance Market Single Brands in 2022
Haier took first place in terms of sales in the global home appliance market in 2022. This is the result of making a series of M&A deals with GE based in the United States, Fisher & Paykel based in New Zealand and Candy, based in Italy. By brands rather than sales revenue, LG Electronics maintained its No. 1 position.
According to Haier’s business report on April 4, sales of Haier’s home appliance division, excluding electronic parts and TVs, were tallied at 227.94677 billion yuan (about 43.7658 trillion won or US$33.3193 billion) in 2022. During the same period, sales of LG Electronics’ H&A Division in charge of the home appliance business amounted to 29.8955 trillion won (US$22.7613 billion), falling behind Haier by 14 trillion won (US$11 billion). Whirlpool recorded 25.4834 trillion won (US$19.4021 billion). A year ago, in 2021, Haier also took the world’s No. 1 spot in household appliances. At the time, its sales were about 39.2187 trillion won (US$29.8680 billion), a difference of more than 12 trillion won from LG Electronics’ 27.1097 trillion won (US$20.6461 billion).
Among Korean companies, LG Electronics surpassed Whirlpool in the United States in terms of sales, becoming the global No. 1 home electronics company for the first time in 2020. It maintained its No. 1 position for two consecutive years until last year. However, this is the result of overlookingoverlooking Haier, which is relatively unknown in Korea. “It is difficult to directly compare Haier’s group sales, which are the consolidated sales of several brands such as GE, which Haier took over, and LG Electronics’ sales are sales posted by one single brand,” LG Electronics said with reference to this.
Haier rose to prominence on the world stage when it bought foreign home appliance companies. After buying Japan’s Sanyo, it even took over the home appliance division from GE in the United States in early 2016. As of the end of 2014, before GE was in talks with Haier over selling off its home appliance business unit from GE, the unit’s sales sat at 9 trillion won or about US$8.44 billion. Haier has grown tremendously since the acquisition of the unit from GE. Haier’s home appliance sales jumped 1.5 times from about 12 trillion won (US$9.1 billion) in 2015 just before the acquisition of the unit to 18 trillion won (US$14 billion) in 2016.
Haier’s purchases of overseas home appliance companies were made in order to break away from its low-priced brand image as a Chinese company as well as to increase its size, analysts say. Recently, Haier is focusing on the smart home business while emphasizing its Internet of Things-based premium home appliance strategy.
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