Tag Archives: vestel

Vestel Sets Sights on U.S. Expansion with $150M Export Goal by 2028

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IFA 2025 in Berlin, Vestel unveiled bold plans to significantly grow its presence in the United States, targeting a threefold increase in exports to reach $150 million by 2028. 

Having laid the groundwork since 2019, the Turkish electronics giant has meticulously tailored its product lineup—from dishwashers to refrigerators—to align with American standards in voltage, design, and consumer preferences. This strategic adaptation positions Vestel to compete more aggressively in one of the world’s most demanding markets.

Vestel to Lay Off 2,000 as Zorlu Holding Restructures Amid Debt Woes

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Zorlu Holding, a prominent Turkish conglomerate, is undertaking a significant restructuring effort, including the sale of assets and job cuts, as it grapples with a substantial $4.9 billion debt. Bloomberg reports that the İstanbul-based group will eliminate 2,000 positions, roughly 10% of the workforce at its electronics arm, Vestel Elektronik.
The move comes amidst a sharp decline in Vestel’s financial performance. In the first quarter of 2025, Vestel reported a net loss of 5.08 billion Turkish lira ($157 million),

Vestel Ranks Among Turkey’s Top Three Most Valuable Brands

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Vestel, a significant home appliance manufacturer operating in Turkey, has once again demonstrated its growing market influence by securing a spot among the top three in the Brand Finance study titled ‘Turkey’s Most Valuable Brands’. According to the 2023 results, the company has achieved a brand value of $917 million.

Duygu Badem Uylukcuoglu, the General Manager of Marketing at Vestel, highlighted the company’s pride in its export success, with products reaching 163 countries worldwide. The firm is focused on enhancing user experience through innovative designs and technologies, aligning with its vision to be a global technology company. Uylukcuoglu expressed, “Our experience-focused approach, the sports sponsorships we are proud to pioneer in Turkey, and our corporate social responsibility efforts work towards a more equitable future.”

Vestel to Launch Vestfrost in Czech Republic

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The Turkish manufacturer has been active on the European market for many years and presents itself every year at the IFA fair, where this year it showed new products under various brands it owns or has a license for. This includes, for example, Sharp in the household appliances category, Daewoo with a wider portfolio including televisions and appliances, and the well-known Vestfrost brand. It is already physically presented in some branches of the Electro World chain and now also in the new Alza.cz showroom and sales point in Prague’s Čakovice. Representatives of the retro series can be seen on site, including a robust 90 cm wide stove or refrigerator from the so-called Art Collection. We expect that Vestel will continue to increase its activities not only in the Czech Republic in 2023.

Vestel ultrasonic dishwashers

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Innovation from Vestel and its ultrasonic cleaning of jewelry and glasses
A dishwasher with a special separate compartment directly on the inside of the door, which is used for ultrasonic cleaning of watches or jewelry. A separate program is used for this, and the entire process is separate from normal washing. Vestel also uses ultrasound in dryers, where Sonic Steam technology creates steam without traditional heating of water. Using ultrasound is more energy efficient.