Tag Archives: Miele

Miele opens seventh showroom in Romania

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German-based manufacturer of high-end household appliances Miele said on Friday it opened its seventh showroom in Romania following a 150,000 euro investment ($181,733).

Located in the centre of capital Bucharest, the showroom has an area of ​​80 sq m, Miele said in a press release.

“Calea Victoriei is traditionally an exclusive commercial destination, so the new Miele showroom naturally comes to enrich this offer of premium products,” Miele Romania general manager Loredana Butnaru said.

Miele now operates three showrooms located in Bucharest and one each in Constanta, Timisoara, Oradea and Iasi.

In addition, over 70 stores specializing in furniture and independent electro-IT networks are selling Miele’s household appliances across Romania.

Miele is a German manufacturer of high-end domestic appliances and commercial equipment, which employs 20,200 in Austria, Germany, Romania, Czech Republic and China.

Miele equips FC Bayern Munich with premium kitchen appliances

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Exclusive gourmet experiences and cooking events will be held in the Allianz Arena within the new FC Bayern Flagship Project. For this initiative Miele will be protagonist too, having established a three years partnership with the football club, according to which the German home appliances company will organize cooking events at FC Bayern Munich’s central locations.
In this and the two following seasons, Miele will equip FC Bayern Munich’s Säbener St. headquarters, the new FC Bayern Flagship Project in the centre of Munich and a lounge at the Allianz Arena with its cooking appliances.At selected home games, guests and partners of FC Bayern can enjoy the similarly unique gourmet service provided by Miele’s MChef subsidiary in the Lounge, with exclusive menus. On days without fixtures, the Miele Lounge provides the ideal setting for one of Germany’s most innovative cookery schools – headed by star-spangled chef Kevin von Holt from Hamburg. There, von Holt has already been highly successful in running a gourmet cooking school and in organising high-class cooking and lifestyle events where he, above all, places great store by the natural flavour of fresh, regional ingredients.
Miele will also be represented in the new FC Bayern Flagship Project, due to open soon. The seven-storey building in downtown Munich houses two restaurants and a boutique hotel, alongside the flagship store. The hotel also boasts an event location with a spectacular view of the Church of Our Lady – and an exclusive show kitchen kitted out by Miele.
«We are thrilled at our partnership with one of the most impressive football clubs in the world – says Dr. Axel Kniehl, Executive Director Marketing and Sales with the Miele Group. – Being ‘forever better’ and setting our sights on ever new inspiring goals instead of resting on our laurels is what characterises both of us. Through our collaboration, we wish, in particular, to sustainably offer the partners and fans of FC Bayern exquisite culinary highlights

Miele artificial intelligence for cooking and top washing performance

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Among the protagonists of IFA 2020 Special Edition has been Miele. During the press conference Dr. Axel Kniehl, Executive Director Marketing and Sales, and Dr. Reinhard Zinkann, Executive Director and Co-Proprietor, presented the new products and the other news about the company.
Miele innovations involve different sectors.
In the kitchen area, the brand presented an oven with a camera that identifies food and controls the cooking process. Thanks to the intelligent new Smart Food ID feature, the camera is even able to detect which dish the oven is dealing with and suggest an appropriate programme. Based on artificial intelligence, it is already able to digitally identify more than 20 dishes and the system is learning more as time progresses.
Smart Browning Control is another smart aid created by Miele: it produces a perfect pizza by using a camera to detect the level of browning, allowing it to tell when the pizza is done and stop the oven at the right point in time. Moreover, CookAssist for Miele induction hobs provides step-by-step guidance through the entire frying process via the Miele app.
A special guest at the press conference was Max Lössl, founder and CEO of the new Miele subsidiary Agrilution, which is bringing the pioneering concept of vertical farming to the home. Vertical farming provides an environmentally, space-saving way of producing food in multi-level fully automated greenhouse units, all as close to the place of consumption as possible. However, the fully automated greenhouse units (Plantcubes) from Agrilution, are no bigger than a standard refrigerator.

Dr. Axel Kniehl (left), Executive Director Marketing and Sales, and Dr. Reinhard Zinkann, Executive Director and Co-Proprietor

Important news are also present in Laundry sector, as explained at IFA by the Executive Director and Co-Proprietor Reinhard Zinkann: «exclusive Miele technology such as the highly efficient PowerWash and the TwinDos two-phase dispensing system make WT1 appliances the most convenient and intelligent washer-dryers on the market – he said. – The new appliances are able to wash up to 9 kg of laundry and dry up to 6 kg. And in situations where there’s only little time to spare, they are able to wash and dry as much as 4 kg in less than three hours with flawless results. Individual items can even be washed in a way that is fast and kind to the environment – in less than an hour, depending on the programme.»
Zinkann also reflected on the company’s current business situation. «I am delighted to tell you that the Miele Group has coped quite well with this year so far.»
Sales so far in the 2020 business year actually reached a level that was 2% higher than the same period in the previous year, despite the significant slumps experienced in March and April due to the Corona situation.

Collaboration: Using LG’s patented technology, Miele will produce robot vacuum cleaners

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LG Electronics Inc. and Miele & Cie. KG have entered into a long-term patent license agreement covering robot vacuum cleaner technologies. The terms of the agreement will allow Miele to produce and sell robot vacuum cleaners using patented technologies developed by LG R&D.

The license agreement includes the use of LG’s patented induction signal guide and infrared-induced signals to enable robot cleaners to accurately and precisely return to their docking stations for charging. Other LG patents being licensed relate to dust unit detection and agitator attachment technologies.

“LG has long and storied history of investing in home appliances,” said Jeon Saeng-gyu, executive vice president of LG’s Intellectual Property Center. “Patent licensing agreements with major brands allow more consumers to benefit from the collective innovation of the industry.”

Miele resumed production

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Miele resumed production at all its German plants. The company has organized with different measures to ensure workers safety and healthy conditions, also helping families with home office and flexible working times.
«The company had justified the shutdown with the interruption of supply chains and a sharp drop in sales due to store closures in the retail sector. «The situation has eased somewhat for vendor parts, but is by no means stable – explains Stefan Breit, Executive Director Technology of the Miele Group -. We are producing for the foreseeable future, with a maximum of ten days to plan. Short-time work therefore cannot be ruled out in the coming weeks in individual plants or production areas. We are confronted with a very dynamic situation worldwide, characterised by many uncertainties. As many dealers are allowed to reopen their shops, we hope for an increase in demand.»
Production is also running again at all foreign plants. In some administrative areas, however, short-time working continues. In recent weeks, Miele had taken precautions to provide the best possible protection for employees against corona virus infection when they resume work. For example, face masks are being provided at all sites.
Short-time working continues to be in force in assigned departments – examples include administration and areas with public access (exhibitions, Miele Museum). Which departments are affected and to what extent will be adjusted weekly. However, all services important for customers and trade are guaranteed. These include logistics, customer hotline, trade marketing and Miele customer service, in particular professional customer service. Its technicians regularly maintain disinfection and sterilisation equipment as well as laundry machines in hospitals and nursing homes and help to ensure that these facilities can continue to operate.
A few weeks ago, the company had already created the legal and technical possibilities for extensive home office arrangements. This has proved successful and will be continued in order to reduce office occupancy. Miele supports parents in this difficult situation of closed day care centres by offering very flexible working hours wherever possible. In addition, the company offers release from work in the event of childcare shortages, as agreed between employers and trade unions in Germany

Four iF Products Design for Miele domestic and commercial products

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Four iF Product Design Awards has been assigned to Miele’s products, including which of the commercial division of the company with two lab washer series and the compact washing machines from the Little Giants series. The prize-winning products also include the elegant Aura 3.0 cooker hood for domestic kitchens.
Every year, the awards are handed out by the world’s oldest independent design institution, the iF International Forum Design GmbH in Hanover. In this case, a 78-strong international jury of experts selected from 7298 submissions from 56 countries.
When it comes to commercial washing machines from the Performance Plus range, it is obvious that these are not domestic machines simply by looking at the high-quality stainless-steel fascia. The underlying technology was designed to cater for much higher levels of strain. This is accompanied by extremely short cycles, high-level efficiency and choice materials for excellent product longevity. These models are available for load capacities of 6, 7 or 8 kg and are operated using a touch display with texts in up to 32 languages.
Miele’s new large-capacity lab washers from the PLW 86 series reduce the burden of work, thanks to an intuitive touch display and three-colour lighting in the chamber, allowing the machine status to be easily visible from a distance through the all-glass door. Innovative components, such as a variable-speed circulation pump which reduces consumption and the new EasyLoad system ensuring particularly fast and convenient loading, are instrumental in achieving this.
Slim on the outside, flexible on the inside just about sums up the free-standing lab washers from the SlimLine series, offering ample space in the chamber in a product which is only 65 cm wide. Optimum use of the chamber is facilitated by up to three sets of telescopic runners which can be used at four different positions. This creates additional loading flexibility and allows the cleaning of large-volume laboratory vessels with a capacity of up to 50 l.
The design of Miele’s Aura 3.0 island cooker hood, finally, is an elegant and efficient product. Its brilliant white canopy with a diameter of 70 cm is reminiscent of a flat cupola. Virtually invisible controls and a power supply via the delicate wires suspending the canopy unit round off its elegant appeal. Dimmable LED lighting (A-rated energy efficiency) and automatic Con@ctivity were further reasons for granting the iF Product Design Award.

Miele increases turnover by 3.2%

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After realignment of its business year, Miele reports sales of € 2.24 bn for July to December 2019 stub business year

New subsidiaries launch with smart business models

In the second half of 2019, the Miele Group achieved a turnover of € 2.24 bn – 3.2% more than in the previous year. ‘This is once again evidence that we are well positioned with our products and services to increase turnover and gain market shares under challenging conditions and intense competition in the marketplace’, according to the Executive Board of the world’s leading manufacturer of premium domestic appliances. During the current year, this course for growth will be further consolidated – for example with kitchen appliances from the new Generation 7000 series, which will set standards in the market with numerous exclusive innovations. On December 31, 2019, Miele employed a workforce worldwide of 20,478 – more than ever before.

This publication of half-time figures is due to the fact that the Miele Group has changed its business year to coincide with the calendar year (instead of running from July 1 to June 30). This results in a one-off stub year. In particular, large European markets such as Austria, Switzerland, the Netherlands, Italy and, after a long Brexit-related dry spell, Great Britain, contributed to this positive development. In the highly contested German market, Miele achieved turnover growth of 2.7%. In contrast, business in Hong Kong is suffering from political unrest. In China, state intervention has resulted in a subdued real estate market – also impacting business with high-quality kitchen equipment.

Amongst the product groups, above all washing machines, tumble dryers and vacuum cleaners contributed most to sales growth. In laundry care, numerous detail improvements ensure increased user convenience: These include shorter programme cycles, the ability to add forgotten items of laundry at any time throughout the cycle and even the energy-efficient washing of individual garments. In the booming sector of rechargeable handsticks, the Triflex HX1 has got off to a very successful market start. Across all product groups, campaign models marking 120 years of Miele (Series 120) resulted in significant additional impetus. With its built-in appliances from the new Generation 7000, Miele is reasserting its leading role in the fields of innovation, design and lifestyle pleasures in the kitchen. With 3,000 model versions spanning 15 product groups worldwide, now off to a very promising start in almost all countries, this amounts to the biggest product launch in the history of the company.

Above-average growth during the reporting period was recorded by Miele Professional with machines and services for commercial operations, medical facilities and laboratories, and its Italian medical technology subsidiary Steelco. Steelco is in charge of the aspiring hospital project business within the Miele Group. Compact commercial washing machines and dryers for small businesses (Little Giants), which have been on the market since last year with a completely new model series, represent a further growth driver. In total, Professional turnover grew by more than 4%.

New impetus for growth and innovation

In order to exploit further sustainable growth potential, Miele has, as reported last October, undergone reorganisation – for example with 8 independent business units, remapped sales territories and a new location devoted to digital marketing which is currently being set up in Amsterdam (Digital Hub). The new production plant for washing machines, built by Miele in the Polish town of Ksawerów, has commenced operations on schedule. Miele Venture Capital GmbH, which brings together Miele’s stakes in promising start-ups, has further expanded its activities.

During the period under review alone, two new 100% subsidiaries were added to the portfolio: With the takeover of the business operations of Agrilution GmbH, Miele entered the future field of vertical farming – with stacked and digitally connected Plantcubes sporting an elegant design for private homes. With a minimum of effort, these offer the ideal growing conditions for, say, greens and herbs. Miele Operations & Payment Solutions GmbH offers a unique, app-based solution covering the furbishing, organisation, servicing and billing in shared laundry facilities (appWash). This can even go as far as assuming responsibility for the entire operation. This is aimed for example at student hostels, housing associations, multi-unit dwellings, campsites and launderettes. With these and other activities, Miele is pursuing its strategic goal of continuing to expand its portfolio and grow with innovative products and digital services which meaningfully complement its core business.

As per December 31, the Miele Group had 20,478 employees on its payroll. This amounted to 163 employees, or 0.8%, more than in the previous year. In Germany, Miele employs a workforce of 11,061, down 209 on the previous year.

Triflex HX1, the first rechargeable handstick by Miele

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Miele presents its first offer in the booming market for rechargeable handsticks, with Triflex HX1 for which the company has programming a global campaign in partnership with Aude Lemordant, the triple aerobatics world champion. The focus of the campaign is the flexibility, powerful suction and faster cleaning of the rechargeable handstick. The creative idea is the work of DDB Düsseldorf.
With the new Triflex HX1 campaign, Miele is building on the storytelling platform #LifeBeyondOrdinary, first initiated in 2018 – once again adopting a novel approach in this segment. In this context, the brand is advertising its first rechargeable handstick in collaboration with the aerobatics pilot Aude Lemordant. The French sportswoman, 37, won her first title at the FAI World Championship in 2013 in the individual, freestyle and team disciplines. Since then, she has been chasing ever new records, last year winning her third world singles championship.
«With her ambition to constantly rise above herself and achieve the seemingly impossible – says Dominic Worsley, Director Global Marketing with the Miele Group – Aude is the perfect ambassador for our brand and, more specifically, for our innovative rechargeable handstick.»
A central element of the campaign is a 30-second spot. Alongside unbounded freedom, this also expresses the flexibility, power and speed which so characterises the Miele Triflex HX1. Its unique design combines three vacuum cleaners in one – along with powerful suction and faster cleaning. Thanks to Miele Vortex Technology and an extra wide electrobrush, suction on the Triflex is as powerful as on the company’s most powerful corded vacuum series. For good and fast deep cleaning on all surfaces, the electrobrush’s suction power adjusts automatically to floor coverings. The replaceable rechargeable battery allows up to 60 minutes of work. The Triflex HX1 Pro flagship model comes standard with a spare rechargeable battery which increases uptime to as much as 120 minutes.

Miele increases turnover by 3.2%

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In the second half of 2019, the Miele Group achieved a turnover of € 2.24 bn – 3.2% more than in the previous year. ’This is once again evidence that we are well positioned with our products and services to increase turnover and gain market shares under challenging conditions and intense competition in the marketplace’, according to the Executive Board of the world’s leading manufacturer of premium domestic appliances. During the current year, this course for growth will be further consolidated – for example with kitchen appliances from the new Generation 7000 series, which will set standards in the market with numerous exclusive innovations. On December 31, 2019, Miele employed a workforce worldwide of 20,478 – more than ever before.

This publication of half-time figures is due to the fact that the Miele Group has changed its business year to coincide with the calendar year (instead of running from July 1 to June 30). This results in a one-off stub year. In particular, large European markets such as Austria, Switzerland, the Netherlands, Italy and, after a long Brexit-related dry spell, Great Britain, contributed to this positive development. In the highly contested German market, Miele achieved turnover growth of 2.7%. In contrast, business in Hong Kong is suffering from political unrest. In China, state intervention has resulted in a subdued real estate market – also impacting business with high-quality kitchen equipment.

Amongst the product groups, above all washing machines, tumble dryers and vacuum cleaners contributed most to sales growth. In laundry care, numerous detail improvements ensure increased user convenience: These include shorter programme cycles, the ability to add forgotten items of laundry at any time throughout the cycle and even the energy-efficient washing of individual garments. In the booming sector of rechargeable handsticks, the Triflex HX1 has got off to a very successful market start. Across all product groups, campaign models marking 120 years of Miele (Series 120) resulted in significant additional impetus. With its built-in appliances from the new Generation 7000, Miele is reasserting its leading role in the fields of innovation, design and lifestyle pleasures in the kitchen. With 3,000 model versions spanning 15 product groups worldwide, now off to a very promising start in almost all countries, this amounts to the biggest product launch in the history of the company.

Above-average growth during the reporting period was recorded by Miele Professional with machines and services for commercial operations, medical facilities and laboratories, and its Italian medical technology subsidiary Steelco. Steelco is in charge of the aspiring hospital project business within the Miele Group. Compact commercial washing machines and dryers for small businesses (Little Giants), which have been on the market since last year with a completely new model series, represent a further growth driver. In total, Professional turnover grew by more than 4%.

New impetus for growth and innovation

In order to exploit further sustainable growth potential, Miele has, as reported last October, undergone reorganisation – for example with 8 independent business units, remapped sales territories and a new location devoted to digital marketing which is currently being set up in Amsterdam (Digital Hub). The new production plant for washing machines, built by Miele in the Polish town of Ksawerów, has commenced operations on schedule. Miele Venture Capital GmbH, which brings together Miele’s stakes in promising start-ups, has further expanded its activities.

During the period under review alone, two new 100% subsidiaries were added to the portfolio: With the takeover of the business operations of Agrilution GmbH, Miele entered the future field of vertical farming – with stacked and digitally connected Plantcubes sporting an elegant design for private homes. With a minimum of effort, these offer the ideal growing conditions for, say, greens and herbs. Miele Operations & Payment Solutions GmbH offers a unique, app-based solution covering the furbishing, organisation, servicing and billing in shared laundry facilities (appWash). This can even go as far as assuming responsibility for the entire operation. This is aimed for example at student hostels, housing associations, multi-unit dwellings, campsites and launderettes. With these and other activities, Miele is pursuing its strategic goal of continuing to expand its portfolio and grow with innovative products and digital services which meaningfully complement its core business.

As per December 31, the Miele Group had 20,478 employees on its payroll. This amounted to 163 employees, or 0.8%, more than in the previous year. In Germany, Miele employs a workforce of 11,061, down 209 on the previous year.