Groupe Brandt’s collapse is not an isolated case. It reflects a growing crisis in Europe’s white goods sector, where even market leaders are under pressure.
– BSH Group, Europe’s largest appliance manufacturer, recently confirmed it will shutter two German plants—Nauen (washing machines) by mid-2027 and Bretten (cookers and hoods) by early 2028—resulting in 1,400 job losses. Production will shift to lower-cost European sites.
– Electrolux continues its restructuring efforts amid rising debt and liquidity concerns, despite recent strong performance.
– Miele has already relocated washing machine production from Germany to Poland, citing cost pressures.
The Bigger Picture: Europe’s Manufacturing Squeeze
The European appliance industry is being squeezed from all sides:
– 📈 Rising energy and labor costs
– 🏛️ Regulatory and bureaucratic burdens
– 🌏 Aggressive competition from Asian—especially Chinese—manufacturers
Brandt’s liquidation is a stark reminder that legacy, innovation, and even public support may not be enough to withstand today’s economic headwinds without private sector confidence
Tag Archives: -Home Appliance Europe
Europe’s new industrial strategy
With 75% of large and 50% of small appliances made and sold in Europe, the home appliance industry is a major economic asset for the EU.
In designing the Clean Industrial Deal, the European Commission must ensure that this industrial excellence is preserved and enhanced.
Today the sector supports 1 million families across the EU, but this workforce is at risk if there are no clear signals from policymakers encouraging manufacturing within Europe.Read the full analysis: https://applia-europe.eu/news-applia/5-reasons-home-appliances-are-key-to-europes-new-industrial-strategy
How can home appliances help cut costs and emissions?
Modern, energy-efficient home appliances are reducing household energy use and lowering bills. Since 2019, energy consumption in Europe has decreased by 12 million tonnes of oil equivalent, driven by innovation in home technologies.
This reduction in energy use translates into lower environmental impact and financial savings for consumers, demonstrating how home appliances can contribute both to sustainability and cost-effectiveness.
➡️ Read more about why home appliances are key to Europe’s new industrial strategy:
The future of home appliances in Europe
The home appliance industry is a cornerstone of Europe’s economy, contributing €79 billion to the EU’s GDP and supporting over 1 million jobs across 130 factories in Europe. Appliances such as fridges, washing machines and irons by sit in the homes of every European household, highlighting the importance of these products in our everyday lives and to the success of Europe’s decarbonisation and housing plans. With the new EU mandate, the sector strongly supports the following recommendations as in line with the ‘Draghi Report’: ⭐ Promote innovation in energy-efficient home appliances to help drive decarbonisation while lowering costs for consumers ⭐ Support the growth of a competitive and sustainable home appliance industry to maintain European leadership in technology ⭐ Safeguard jobs and ensure fair competition within the European market
Haier open shop in Turkey
The opening of the new Haier shop-in-shop at the Mediamarkt Tech Arena concept store in Istanbul! This shop-in-shop offers a unique approach to showcase Haier’s technological leadership, sophisticated design, and premium experiences.
With plans to open a Haier flagship store in the future, Haier look forward to bringing modern design, tailor-made, and highly customizable smart home technologies in Turkey over the next year
Currys is set to sell its Greek and Cypriot business for
Currys is set to sell its Greek and Cypriot business for £175m as it looks to focus on its largest markets including the UK and Ireland.
The disposal follows a strategic review of the business back in June and is designed to simplify the group.
Alongside the UK & Ireland, the electricals retailer will also focus on its Nordic arm.
The sale is expected to be made in the first quarter of 2024
Right to Repair
APPLiA’s promotion of International Repair Day , there is something you may not know…
Everyone has a #RightToRepair!
#EUEcodesign rules determine the accessibility and availability of spare parts, depending on the type of repair to ensure it is carried in full safety.
Consumers can perform small repairs or maintenance tasks that would not cause permanent damage to the appliance or endanger the safety of the home. Major repairs instead require the expertise of trained professionals – think of a fridge compressor, for instance.
This way, we guarantee a safe repair that saves money, extends the life of your appliance and is good for the environment
Gaggenau Essential induction hob
Gaggenau, the luxury brand for professional grade home appliances, introduces its latest innovation, the Essential Induction cooktop. Seamlessly integrated into the kitchen’s worktop, it represents the epitome of freedom, flexibility, and cuttingedge design for culinary enthusiasts.
The new induction cooktop is distilled to its essentials: the LED ‘dot’, the worktop surface, and the performance knob. These elements are all that are visible. The result is a clear countertop that provides unmatched convenience and aesthetic appeal, transforming the cooking experience into a true architectural masterpiece.
The Essential Induction cooktop is designed to integrate exclusively with Dekton stone countertops. These ultra-compact, stain- and scratch-resistant surfaces are available in 60 finishes, designs and colours to complement any kitchen design. Gaggenau’s distinctive front-mounted performance knobs assist users throughout the cooking process. The dot, a smart centre light within the cooking zone, shows the user where to place the cookware, warns of residual heat and vanishes when not in use, transforming the cooktop island into a versatile area suitable for preparation, serving, dining, working and socialising.
To ensure efficient cooking, Gaggenau has developed removable magnetic surface protectors for your existing cookware. These protectors not only mitigate any noise of the pan moving across the stone surface and safeguard the worktop but also ensure the conductivity of the induction modules, guaranteeing optimal cooking performance. The Essential Induction cooktop offers the full Gaggenau capabilities: keep warm and boost functions and an illuminated performance knob in stainless steel or black. Combining the Gaggenau ceiling extractors provides a harmonious kitchen environment, especially for open-plan designs.
“It’s about eliminating the boundaries between preparation and living. It offers the ultimate freedom in kitchen planning, which is a revolutionary concept for designers and planners,” said Sven Baacke, Gaggenau’s Head of Design.
“Our longstanding commitment to innovation has often changed the dynamic of cooking. From the first integrated, eye-level appliances, to downdraft ventilation and pioneering steam cooking for the private kitchens, our technological advances have always created genuine human benefits. Today we champion The Essential Induction cooktop, an innovation that will not only change the way people cook but also how they choose to interact and socialise in the modern, open plan kitchen.”
Dr Peter Goetz, Managing Director of Gaggenau
The Essential Induction cooktop is a result of Gaggenau’s dedication to timeless design, craftsmanship and innovation. This addition to their renowned collection of luxury appliances is set to revolutionise the kitchen landscape, empowering users to explore their culinary passions without compromise.
The Essential Induction cooktop will be available to purchase from May 2024.
Electrolux: agreement with the unions
Electrolux put his foot down and after very tough negotiations obtained the productivity increases he demanded in order to transfer a large part of the Hungarian factory’s refrigerator production to Susegana in Italy
In Susegana, the Swedes will invest 110 million euros between now and 2026 to make it one of its most automated and digitized production sites
In 2019, the multinational had already invested 130 million euros and built two Genesi assembly lines, among the most automated of the entire group. A few months ago in Solaro, on the outskirts of Milan, a similar investment-productivity pact was made with the union: in that case the agreement envisaged investments of 102 million euros to revitalize the site where high-end dishwashers are produced of range.
Asko Dishwashers
ASKO has announced the release of its next generation of connected dishwashers. Constructed with steel for durability and sustainability, ASKO’s new line looks to deliver the highest level of cleanliness the container, spray pipe, loading racks, spray arms, strainers, outer base, feet, and inner door) are made from steel or stainless steel. The result is a machine that lasts longer and has been tested up to 20 years’ worth of regular use.Auto Dose
Years of research have narrowed down the exact amount of detergent needed to deliver consistently perfect cleaning results, and the Auto Dose feature is able to self-manage the correct dose each cycle. For added convenience, it stores detergent up to 30 days’ worth at a time, so users only need to fill it once a month. Users also have the option to utilize the standard manual dispenser as well.By using UV light, the UV Cleanse mode can help destroy up to 99.99999% of bacteria, fungi, viruses, and other microorganisms that might inadvertently make their way onto your dishes and into your dishwasher.
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