Haier Germany convened press meeting and summer party in Munich. This event attracted participation of several local media and partners. At the conference, this year’s performance of Haier Germany was summed up, with business planning for Q4 and 2022 both released.
Despite the pandemic, Haier Germany has secured a growth rate of 76% this year based on the rapid growth in 2020, with significant increase of profit and premium products accounting for 60%.
At the conference, Thomas Wittling, GM of Haier Germany, announced the planning for 2022. Also, Haier Germany launched the premium built-in series products which can be connected to hOn APP. From 2022 onward, Haier Germany will penetrate into the built- in home appliances market with innovative products to realize “zero distance to users”.
At the press conference, Haier Germany announced the partnership with Jörg Rosskopf, current Chief Coach of Table Tennis in Germany and World Champion, and famous chef Alexander Herrmann, who both act as the brand ambassador to draw the distance to users closer. Looking into the In the future, Haier Germany will further promote the brand reputation through activities like Cooking Show.
Under the guidance of Rendanheyi Model, Haier Germany has always been focused on demands of users and provided smart life experience for them.
Haier Germany 2021 Partner Conference held in Munich
From September 15th to 17th, Haier Germany held the 2021 Media and Partners Conference in Munich. This meeting summarized Haier Germany’s performance in the past few years, especially during the epidemic, and released its future strategic goals and business plans.In 2021, despite the impact of the epidemic, Haier Germany still achieved a 76% growth on the basis of last year’s high growth, and its profit has also increased significantly, with the high-end accounted for 60%.At the meeting, Thomas Wittling, General Manager of Haier Germany, announced a strategic landing plan for 2022, and also released a series of new high-end embedded products that can be interconnected with hOn App. In 2022, Haier Germany will enter the embedded market through innovative products and continue to implement high-end transformation.
Tag Archives: Haier
Haier Milan experience
Haier’s Milan Experience Design Center (Med) made its debut and presented itself to the general public during the Milan Design Week 2021. Created in late 2020 with the aim of extending and integrating the traditional product-centric approach to design that leverages connectivity, data and consumer information to continuously improve the user experience and create home ecosystems, Med is a multidisciplinary and multicultural team, which ranges from design research and strategy to industrial design through interaction design. Federico Ferretti, a designer with over 20 years of experience in large multinationals and leading consulting firms for design innovation, was chosen to lead the team.
Med is already working closely and in total synchrony with the Haier Europe Brand & IoT Team, led by Gianpiero Morbello, in a cross-functional effort to shorten the distance with users and to offer consumers innovative and revolutionary experiences starting with products from Haier, Candy and Hoover.
During the Milan Design Week 2021 Med presented Delight, a new concept of oven and induction hob-hood capable to exemplify the fusion of technological sophistication and aesthetics and to make tangible how lights and movements will increasingly become an essential part of the dialogue between user and product and the founding element of Haier’s design.
«For Med, every single product is a service waiting to happen and a brand promise to keep – underlines Federico Ferretti -. Our goal, and the reason why we were born, is to evolve the concept of ‘designing for’ towards ‘designing with‘ and designing and facilitating the entire relationship with the consumer who becomes co-author of our ecosystems of products and services. A shared and inclusive process, which starting from the understanding of consumers, their dreams and needs, passing through tests, development and prototyping, up to the dialogue with the marketing and R&D of the business units, has the objective and ambition to accompany the Group in the transformation from the design of physical products to the design of analog and digital brand experiences.»
Haier @Milan design week
Haier has chosen the Milano Design Week – and in particular the spaces of Superstudio Più – to present its idea of smart kitchen. Together with the best of the brand’s offer in the field of refrigeration, wine cellars and washing, Haier presented the Series 4 and Series 6, the complete ranges of kitchen appliances featuring Artificial Intelligence. “Series 4 and Series 6 – the company explains – mean premiumness and technology that come together in a complete range of ovens, microwaves, hobs, hoods, refrigerators and dishwashers that take advantage of connectivity, the hOn app and AI to offer tailor made solutions and to integrate perfectly into modern kitchens, thanks also to the elegant and minimal design”. The attention to design can count on the design team of the Milan Experience Design Center. Among the innovations proposed by Haier for the kitchen of the future there is the Chef@Home oven, which thanks to a presence sensor turns on automatically giving the user access to the 19” full touch control screen and, through it, to the “Cook with me” technologies. In particular, the PreciTaste technology is able to recognize the types of food in the oven, automatically set the cooking parameters and send a notification when the food is ready. The hi-tech solutions are also visible in the induction products: thanks to the PreciProbe bluetooth temperature probe – which the Chef@Home oven is also equipped with – the hob controls the food temperature, automatically choosing the correct power and notifying the user when the food is ready. Furthermore, exclusive features of the Series 4 and Series 6 are the Multizone technology (which thanks to an advanced temperature detection system and an optimized power management is able to detect and manage the presence of pots of different sizes in the same area, guaranteeing the maximum flexibility) and the VaryCook technology, which allows user to move pots and pans without touching the controls thanks to the three preset power levels (high, medium and low), giving the possibility to cook food at different power in the different cooking phases. Gas hobs complete the range: Haier offers models with 5 kW burners and PreciFlame technology, which allows to adjust the flame intensity to nine power levels
Haier strong profit growth
Haier Smart Home 2021 Interim Report, demonstrating strong revenue and profit growth:
🚀 Revenues increased by 16.6% globally
🌍 In the European market, the Company’s sales revenue increased by 35%
✅ High-end branding strategy in full
Haier smart in Milan design week
Haier has chosen Milan Design Week 2021 to present and materialize its idea of Smart Home, an immersive experience that will allow visitors to be active participants in a story that will unfold according to their choices and preferences, hand in hand with technological innovation. , premium design and personalized brand solutions.
From September 4 to 10, the Superstudio Più will host ‘Haier – Connect to the extraordinary’. Visitors, in small groups, will have the opportunity to experience, in a space of 400 square meters, the simulation of a fully interconnected home with a complete ecosystem of appliances and connected solutions to deal with typical problems and situations of everyday life. .
The simulation, designed by Bonsai Ninja and connected with the hOn app (the software developed by Haier to manage, control and improve the functions of all the brand’s electrical appliances), will propose to visitors to prepare an interactive dinner for friends in a completely ‘ remote ‘due to an unforeseen event. “For this, Artificial Intelligence and the unique characteristics of Haier’s ecosystem solutions and the experimental world of the Smart Home will come into play, such as the new range of cooking appliances, connected refrigerators and wine cellars with exclusive conservation functions, innovative air conditioning solutions or promising washing results “ , they point out from the brand.
“Following the unmistakable approach to bespoke solutions that characterizes each of Haier’s products and features, the experience presented at Milan Design Week conveys the brand’s philosophy of zero distance from the consumer through products. premium, unique, at the forefront of technology and with an exclusive design, as well as the possibilities of interaction and personalization offered by Artificial Intelligence and connectivity “ , they point out from Haier.
The Hoover Proposal: Performance and Attention to Well-Being
“For its part, Hoover will present in the same space the first H-ABITAT Home Wellness Ecosystem, a set with three interconnected products that care about the health and well-being of the family,” they say from the company. The installation, called ‘Performance and Connectivity for a healthier lifestyle’, will feature the smart home appliances H-SCANNER, H-PURIFIER and H-GO, which, connected through the hOn application, allow the collection of quality data of both indoor and outdoor air, purify the home and clean home surfaces independently.
Likewise, Hoover will have a second interactive stage oriented to washing and starring the new connected range H-WASH 550, a washing machine focused on the well-being, performance and disinfection of garments through steam. Visitors will discover the many benefits and comforts that connected appliances offer through the multiple functions of the hOn app, such as ‘Scan To Care’, which, with just a photograph, suggests to the user the most suitable washing program for each laundry .
Candy’s’ Snap & Do ‘experience to simplify consumers’ day to day
The Italian brand will also land at Milan Design Week with the aim of responding to consumer needs in a simple and intuitive way. Using the latest technologies applied to household appliances and continuing with its commitment to offer smart and accessible products and solutions year after year, Candy will present in its space ‘Snap & Do – Connections that make a difference’ the functionalities for washing clothes and dishes (Snap & Wash ), drying clothes (Snap & Dry), preserving food (Snap & Cool), cooking (Snap & Cook) and choosing the right wine (Snap & Wine).“It is an experience inspired by connectivity to simplify everyday life, which allows unprecedented interaction with connected appliances thanks to the hOn app. With this, Candy shows its DNA, impregnated with intelligence and a strong link with the connectivity, and its commitment to simplify the user’s daily life “ , stand out from the company.
Haier introduce I-Pro Series 5 laundry range
Haier introduces the I-Pro Series 5 for its laundry line and claims to deliver professional results at home. The range of washing machines and washer-dryers can accommodate up to 10 kg of compact cabinets with a drum width of 595 mm. Connect the I-Pro Series 5 to the hOn App to remotely control your device, display stain removal tips, access over 60 custom cycles, monitor consumption and maintenance, and manage your virtual wardrobe. The Lens Wash function allows you to scan the labels on your clothes to set the optimal wash cycle. Other Haier’s exclusive features include the i-Refresh program, which allows the washer and dryer to gently disinfect and wash the most delicate garments without washing them. Better cleaning with the best cleaning features like Haier’s antibacterial technology and intelligent dual spray system.https://youtu.be/y1tmPuZYcNk
Haier reports 20% growth and reveals future production investment plans.
Haier reports 20% growth and reveals future production investment plans.
According to the company, it means 1: 4 fridges and washing machines sold around the world are from either Haier, Hoover or Candy brands.
In the economic 12 months 2020/21, Haier said it has six manufacturing sites and 7,7000 employees, of which 300 are R&D engineers.
It also reported a 30% year-on-year increase in smart MDA sales, with more than 3million registered users, 18+ connected product families and more than 12million smart products withinside the market.
Haier has already set out its vision to be the first customer choice for the Smart Home and is set to exhibit a simulation of a fully connected home at Milan Design Week from September 4-10, 2021.
In addition, appliance producer has announced funding in its commercial footprint to fulfill growing demand, with the opening of three factories this year and next.
The location of the three production centers will be in Romania, Turkey and China
AQUA Japan launched most slim freezer with a width of only 36 cm.
Due to the pandemic, it was announced that there would not be spectators in the venues of the upcoming 2021 Tokyo Olympic Games. Local users who cannot watch the competitions in person choose to do it at home. Thus, users have sparked an increasing demand for storage of frozen food and drinks. It is said that they want to buy another freezer for their homes. However, due to limited home space, the size of traditional freezers makes it inconvenient for users.
To solve this issue and celebrate the Olympics together with Japanese users, on July 21, AQUA Japan launched the industry’s most slim freezer with a width of only 36 cm.
01 As it’s”slim”, it can be placed wherever
The 36 cm-wide “slim” freezer is about the same size as a large pizza. It can fit into any space in a home, such as next to the refrigerator in the kitchen, in the corner of the bedroom, and near the sofa in the living room. It’s really handy and will never get in the way. While enjoying sports events, users can take ice cream and other frozen food from the freezer beside the sofa and celebrate with their family and friends. They can also feel the enthusiasm of the events at home, which is a beautiful life scenario AQUA Japan tries to provide for users.
02 Though it’s”slim”, it’s capacity is amazing
Though small in width, the freezer has a capacity of 102L, enough for two shopping baskets of food, and it’s equipped with four drawer-style storage baskets whose height can be adjusted. It meets Japanese users’ storage habits, and the internal space can be adjusted freely and quickly without missing any wonderful moment of the Olympic.
The launch of the industry’s thinnest freezer marks a differentiated innovation of the Japan EMC which always puts user demand at the center. Going forward, the Japan EMC will continue to innovate user interaction and expand contact points, so as to lead the market with new products
GE Appliances to Celebrate Completion of 245-Plus-Job Expansion
Gov. Andy Beshear joined executives from GE Appliances, a Haier company, to celebrate the completion of the company’s $60 million expansion at its global headquarters in Louisville to add 4-door refrigerator production, a project creating more than 245 full-time jobs.
“GE Appliances has a long history as an innovator and jobs-creator here in Louisville, and with today’s announcement is showing a renewed commitment to our commonwealth, our people and our growing manufacturing industry,” Gov. Beshear said. “With more than 245 new manufacturing jobs for Kentuckians, we are furthering our positive momentum and growth as we continue to build an economy that works for every Kentucky family.”
GE Appliances’ expansion at Building 5 in Appliance Park, located at 4000 Buechel Bank Road, boosts the company’s high-end refrigeration profile, as it introduces production of 4-door refrigerators to its U.S. operations. The plant also is adding new quad-door and counter-depth models to its assembly capabilities. As well, the investment signifies the completion of the company’s domestic conversion to next-generation refrigerants, which offer consumers more environmentally friendly options by reducing greenhouse gas emissions.
“Since 2016, GE Appliances has invested $1 billion in new products, technology and its U.S. operations and created more than 2,000 new jobs, with close to 1,000 new jobs in Louisville,” said Kevin Nolan, president and CEO for GE Appliances. “We are committed to growing our manufacturing footprint in the United States to serve customers and owners faster and better. This investment demonstrates our focus on becoming the leading appliance manufacturer in the U.S. We’re thrilled to produce these high-demand refrigerants in the United States for the first time.”
Bill Good, vice president of manufacturing at GE Appliances, commended the company’s existing workforce for helping make the expansion possible.
“The completion of this investment shines a light on the dedication of our workforce,” Good said. “The plant expansion was completed during COVID, while suppliers and vendors were unable to travel to the plant and product demand was at record levels. Our teams worked tirelessly every weekend to ensure progress without disrupting production.”
Appliance Park in Louisville is GE Appliances’ largest manufacturing operation, with more than 6 million square feet for production of washers, dryers, dishwashers and refrigerators.
Appliance Park sits on 750 acres in southern Jefferson County, where GE Appliances began production in 1953. The campus serves as GE Appliances’ headquarters, and includes marketing, sales and support functions. Appliance Park also houses the company’s technology and engineering center, industrial design, distribution center and warehouse operations. GE Appliances employs more than 7,100 people full time at Appliance Park and a nearby call center.
Louisville Mayor Greg Fischer commented on the company’s continued growth and significant job creation.
“GE Appliances, a Haier Company, is an institution in our community, and throughout the years, it has consistently demonstrated its commitment to the city of Louisville and our residents. Over the past three years, it’s been exciting to watch as the company has added more than 1,000 jobs, proving that Louisville’s rich manufacturing tradition remains an important economic driver for our city,” Mayor Fischer said. “Today, we applaud the continued investment in Louisville with the $60 million refrigeration plant expansion. It’s clear, the future of manufacturing is being assembled here.”
Appliance Park is among approximately 4,500 manufacturing-related facilities in Kentucky, which employ about 260,000 Kentuckians statewide. The state excels as a national leader in manufacturing, with about 13% of its workforce holding a job in the sector compared to the U.S. average of 8.5%.
GE Appliances’ investment and planned job creation furthers recent economic momentum in the commonwealth, as the state surges ahead following the effects of the pandemic.
Earlier this month, thanks to strong fiscal management by the Beshear administration, the state budget office reported the commonwealth ended the 2021 fiscal year with a general fund surplus of over $1.1 billion – the highest ever in the commonwealth – and a 10.9% increase in general fund receipts to $12.8 billion.
Last month, Gov. Beshear announced Kentucky’s year-to-date private-sector new-location and expansion figures, which include over $2 billion in total planned investment and the creation of 4,000-plus full-time jobs across the coming years. Through May, Kentucky’s average incentivized hourly wage is $23.15 before benefits, a 4.7% increase over the previous year.
In May, Moody’s Analytics published a positive economic outlook for Kentucky, noting mass vaccination as the driving force behind a sustained recovery in consumer services. The state’s recovery, Moody’s said, benefited from earlier reopening efforts and increased demand for manufactured goods over services. The report also found Kentucky’s manufacturing industry outperformed the nation’s since the national downturn last year.
Fitch Ratings in May improved the state’s financial outlook to stable, reflecting the commonwealth’s solid economic recovery. The state’s April sales tax receipts set an all-time monthly record at $486.5 million, as did vehicle usage tax receipts at over $64 million.
In March, Site Selection magazine’s annual Governor’s Cup rankings for 2020 positioned Kentucky atop the South Central region, and third nationally, for qualifying projects per capita. The commonwealth also placed seventh overall in total projects, the highest of any state with a population under 5 million. Site Selection also recently placed Kentucky in a tie for fifth in its 2021 Prosperity Cup rankings, positioning the state among the national leaders for business climate.
Haier New Washing Machine production India
The first washing machine rolled off the production line from Haier Industrial Park Washing Machine Factory in Great Noida, Uttar Pradesh,India
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