Groupe SEB, a historic leader in small household appliances, is expanding with a new reconditioning business and a strategy grounded in innovation, local manufacturing, and sustainability. In 2024, the group posted €8.2 billion in revenue and 5% organic growth, boosted by acquisitions like Pacojet and Forge Adour.
Innovation-Fueled Resilience
Despite market challenges, the sector grew 8% in 2024 and continues to rise, driven by accessible yet tech-forward products. “Innovation powers renewal and growth,” says Sébastien Alègre, French Market MD, citing Groupe SEB’s 300 annual product launches and 1,500 innovation-focused employees.
Vacuum and Kitchen Products Lead
Vacuum tech, led by the Rowenta X Clean 10 electric mop, accounts for over 30% of global household appliance budgets. Kitchen appliances like air fryers and multi-cookers also surge, fueled by changing lifestyles and a demand for versatile tools.
Beauty Segment Gains Ground
Personal care products, under the Calor brand, have become a strong growth area. Driven by influencer campaigns and evolving home beauty habits, Calor blends design and performance for diverse users.
Made in France, Built to Last
With 11 French sites, Groupe SEB emphasizes domestic manufacturing and long-term repairability—offering 15 years of affordable spare parts.
Tag Archives: Groupe SEB
Groupe SEB Starts 2025 Strong, Driven by Growth in China
In Q1 2025, Groupe SEB reported a turnover of €1.906 billion, up 0.7% in published data. CEO Stanislas de Gramont highlighted the company’s alignment with its 2025 growth plan, driven by innovative products and a strong rebound in Asia, especially China.
The Consumer Division led growth with 2.8% organic gains, propelled by launches in key categories like vacuum cleaners and blenders. Sales surged across most markets, with China posting a 3.5% increase as its small domestic equipment market stabilized. Western Europe saw moderate growth, excluding loyalty programs.
The Professional division declined by 21.7% (constant exchange rates), largely due to a high comparison base in China. Despite this, Groupe SEB advanced its strategic initiatives, including a new hub in Shaoxing set to open in 2026, and integrated La Brigade de Buyer into its accounts.
**Outlook:** Groupe SEB reaffirms its 2025 targets, aiming for 5% organic revenue growth and higher operating profit, supported by market resilience, innovations, and improved Professional performance.
Groupe SEB Opens Regeneration Hub in Is-sur-Tille, Advancing Sustainability
Global appliance leader Groupe SEB has launched its new regeneration hub in Is-sur-Tille, France. Supporting the circular economy, the hub focuses on recovering, repairing, and reconditioning household appliances to extend their lifespan.
The site invests in both environmental sustainability and employment, with specialized training programs enhancing employee skills in repair and re-marketing.
The hub works closely with sorting centers in France, Germany, and Spain, while proximity to a major spare parts storage site ensures efficiency. By April 2025, 65 reconditioned products from brands like Rowenta and Moulinex were sold at 20%-30% lower prices, with plans to expand to 200 products across 40 families in the near future.
Groupe SEB Italy 🇮🇹 triumphs in the “Product of the Year 2025” Award!
announce that three of our revolutionary products have been awarded “Product of the Year 2025” thanks to the choice of more than 12.000 consumers participating in a market research to elect the most innovative products:
🏆 Rowenta X-Clean, the washer that makes your home spotless in a single wipe.
🏆 Rowenta Nano, the hair dryer that combines high power with a compact, lightweight design.
🏆 Moulinex Dual Easy Fry XXL, the air fryer that allows you to prepare complete meals thanks to its XXL capacity and two baskets.
Groupe Seb results
Groupe Seb published its 2024 annual results, which demonstrate sustained commercial momentum and an improvement in its profitability in a still uncertain economic context. Its turnover reached €8.266 billion and shows an increase of 3.2% in published data and 5% at constant exchange rates and scope.
This performance was mainly driven by the Consumer business , with organic growth of 6% (+9% excluding China). The Group thus returned to solid growth in Western Europe and North America, while Eastern Europe and South America continued their double-digit growth. For its part, the Professional business experienced a year of consolidation after strong performances in 2023. Although its sales fell by 4.5%, 2024 represents the second best year in history in terms of revenue for coffee. ” 2024 was also marked by major strategic advances: the launch of a hub in China for Professional Coffee and the strengthening of our expertise in Professional Culinary with the acquisition of the Sofilac Group ,” said Stanislas de Gramont , CEO.
At the same time, operating profit from activity (ROPA) increased by 10.5% to reach €802 million. The operating margin thus improved to 9.7% of sales, compared to 9.1% in 2023. This increase is explained by a positive volume effect and a decrease in the cost of sales, which more than offset the commercial and marketing investments made to support growth.
Rachel Paget, new deputy general manager @ Groupe Seb
Groupe Seb announced the strengthening of its management team, with the arrival of Rachel Paget as Deputy CEO in charge of human resources. In her new role, she joins the Executive Committee (Comex) and the General Management Committee (CDG), reporting directly to Stanislas de Gramont, CEO of the Group.
Groupe SEB: Consumer sales recover
After the difficult phase, Groupe SEB resumes growth by 5% in 2024, drawing satisfaction from the sales of Tefal, Moulinex, Krups, Rowenta, Lagostina, Emsa and Wmf also in Western Europe. Little satisfaction from the professional segment, which increases by only 1.4% and does not exceed one billion euros despite the investments of the management.The Professional area in which the group had invested by acquiring the brands La San Marco, Pacojet, Forge Adour and Sofilace and which had driven sales and profits in the difficult years perhaps disappointed with an increase of only 1.4% just under one billion euros (but the operating margin increased by 10%).
Groupe SEB financial update
Groupe SEB releases its 2024 nine-month sales and financial data Solid Growth in Q3 on a demanding comparison base, full-year outlook confirmed: ✅Nine-month sales: €5,725m, +5.6% LFL* and +3.5% reported ✅ Third-quarter sales: €1,985m, +4.0% LFL and +3.4% reported ✅Nine-month Operating Result from Activity: €444m, +14% ✅Nine-month operating margin: 7.8% vs 7.0% in 2023 ✅Outlook for 2024 confirmed: – Organic sales growth of around 5% – Operating margin close to 10% *On a like-for-like basis (organic) 📣“Sales momentum was strong in the first nine months of the year, and we continue to generate robust organic growth in the third quarter. Small Domestic Equipment markets have remained buoyant in recent months. In this context, the Group’s sales growth accelerated and was bolstered by the rollout of innovations, in particular in Western Europe and North America. Sales in Professional decreased compared to an exceptional third quarter last year, reflecting the phasing of large deals rollout. The core business excluding large deals, however, has seen a noteworthy increase over the quarter. Our Operating Result from Activity rose by 14% over the nine-month period.
Seb group posts sales at +7.3% in the first quarter
The small household appliances market is doing better than that of large household appliances and the figures published by Groupe Seb confirm this trend. The French leader announces sales of €1,893 million for the first quarter of 2024, an organic increase of 7.3the first quarter, Groupe Seb achieved sales of €1,893 million, an organic* increase of 7.3% and 3.9% based on published data. The currency effect remains penalizing over these first 3 months with a negative impact of €75 million, or -4% of sales, but this trend should ease over the months. The scope effect has a positive impact of 0.7% or €13 million. The latter includes the consolidation of La San Marco, Pacojet and Forge Adour.
Groupe SEB shows new products
Groupe Seb needed a spacious Parisian space to present its new 2024 products, as varied as they are surprising for their innovative and eco-responsible character. The main representatives, the product managers of each brand ( Krups , Moulinex , Tefal , Lagostina , Calor , Rowenta , etc.) and the chefs hosted this event highlighting flagship products such as the Cookeo , the Easyfry and the Companion of Moulinex which is celebrating its 10th anniversary. A real success, demonstrating the innovative strength of Groupe Seb.
This goes hand in hand with its good results for the 1st quarter , where sales reached €1,893 million (+7.3%). “The year 2024 is starting in line with our expectations, with robust organic sales growth, once again exceeding 5% this quarter ,” says Stanislas de Gramont , Managing Director. In a recovering consumer environment, the Small Household Equipment market remained resilient, with Consumer Sales outperforming (+5.8%).
Culinary preparation is on the rise
A segment in which strong growth is occurring, Air Fryers have not escaped the iconic Moulinex brand . Through different formats (4.2L; 6.5L; 8.3L), the Easy Fry offers many functions: synchronized cooking which allows you to make several recipes, Easy Fry & Grill technology acting as a fryer and grill and , for the largest format, double cooking. For pizza lovers, the brand presented a device similar to the others, but with a real difference: its pizza format, with wider cooking plates.
On the smart kitchen side, new versions of Cookeo are emerging. The Cookeo 9-in-1 and 10-in-1, with a more modern design and a more pleasant color interface, are equipped with new cooking modes: yogurt, slow cooking, and sous-vide. With, for the latest model, an additional program: “dough rising”. Finally, the Cookeo Mini Eco Design has been designed in a more compact format, with 50% recycled material. In addition, it can save up to 82% energy compared to conventional cooking. Another feat of the group on robots: Moulinex’s I-Coach Touch appears in 2nd position in the ranking established by UFC Que Choisir .
Finally, the 10th anniversary of the Campanion de Moulinex will be marked by a major promotional event. For one month, from May 14 to June 14, consumers will have access to the “buy one, get one free (€1)” offer.
Made in France and relaunch of the Calor brand, for floor maintenance and beauty
Rowenta , the group’s flagship floor care brand, highlighted Made in France and eco -design . Notably through its first X -Force Flex stick vacuum cleaner made in Normandy, which was previously made in China, and the Green Force Cyclonic Max canister vacuum cleaner made from recycled materials.
Finally, the beauty segment revalued the Calor brand, which is making a comeback with the new compact and lightweight Maestria Nano hairdryer , with three temperature levels, and Reverso , a 2-in-1 blow-drying brush.
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