LG Home Appliance Solution is expanding its top management team in Germany with three industry-leading executives. The company says this will enable it to prepare for future market demands. Markus Spodymek is the new Director and Head of LG Home Appliance Solution, effective immediately.
The trained businessperson and sales expert has held various management positions at LG for over ten years, most recently as Head of Marketing and Sales in the Home Appliance Solutions division. Spodymek, who reports directly to Germany CEO Steve Shin, will be responsible for further sharpening LG’s strategic positioning in Germany and sustainably expanding its market position, according to a press release.
Tag Archives: Germany
ASKO APPLIANCES AB announce the launch of ASKO Germany
ASKO APPLIANCES AB announce the launch of ASKO Germany.
The launch officially took place during the MHK Group AG General Meeting program in Berlin from May 24 to 25. ASKO unveiled its range of premium built-in kitchen appliances at the “living & style” exhibition in Estrel Congress Center, where the members of the MGH Group gathered to explore the latest trends and innovative technologies in the kitchen industry from the top speakers, prominent guests and exhibitors.
“ASKO’s minimalistic Scandinavian design and use of high-quality materials received very positive feedback,” says Robert Kapteijn, Business Director ASKO Germany. “ASKO exclusive collection of kitchen appliances is available only to German MHK Group members from now on. We are very much looking forward to shortly fulfilling the first showroom orders.”
MHK Group AG is one of the leading groups of kitchen, furniture and sanitary purchasing cooperatives in Europe ensuring optimal services, innovative products and technologies. With more than 3,800 members, who earned turnover of 9.727 billion euro in 2022, around 600 employees in 17 service companies, the MHK Group is a strong partner for medium-sized commercial and trade companies.
ASKO kitchen products are available on the German market only under the exclusive dealership of MHK Group.
SMEG Germany new boss
SMEG Germany/Austria welcomes Uwe Blanarsch-Simon as the new managing director
Coffee drinkers in Germany
Many people cannot do without the beloved hot cup of coffee in the morning or a quick espresso in the afternoon. Coffee machines of all kinds have enjoyed a sharp increase in popularity since the beginning of the pandemic. This is not surprising, since the coffee machine product segment offers almost all types of preparation – from classic filter coffee to espresso and cappuccino to cold brew – and thus everything a coffee connoisseur’s heart desires.
For International Coffee Day on October 1st, current market figures show the popularity of the versatile coffee machines:
Between January and August 2022, almost 865 million euros were sold in the coffee machine segment. This is an increase of 20 percent compared to the pre-pandemic period of January to August 2019. Fully automatic coffee machines with a sales increase of 28 percent and espresso portafilter machines with a sales increase of 68 percent made the biggest contributions. A trend towards higher-priced machines can be observed, because the growth rate in the number of pieces is 17 percent for fully automatic coffee machines and 47 percent for espresso portafilter machines.
“In times of the pandemic, when consumers have increasingly focused on their own homes, they have also invested in home appliances. This is also evident in coffee, the Germans’ favorite hot drink. The barista feeling at home is also very popular at the moment,” explains Dr. Sara Warneke, Managing Director of gfu Consumer & Home Electronics GmbH.
In Germany, filter coffee ranks first in terms of popularity, as the coffee consumption study by the German Coffee Association shows. In 2021, 46 percent of households drank filter coffee, followed by 31 percent who prepare their coffee with fully automatic coffee machines. Almost five percent use a portafilter machine, but the proportion is increasing.
Coffee is and remains the favorite drink in Germany, with consumption increasing every year.
According to the German Coffee Association, 169 liters of coffee were drunk per person in 2021 (2020: 168 liters). This corresponds to around 500 million cups, which were consumed across Germany last year more than in 2020.
Whirlpool/ Bauknecht: New managing director for Germany and Austria
Whirlpool Austria (and Germany) has had a new managing director since September 1st. Till Bickelmann, currently Head of Marketing Northern Europe and Head of Sales & Marketing DACH, has been promoted to Senior Director and is now in charge of the Austrian and German markets. In this function he will report to Jens-Christoph Bidlingmaier, VP Northern Europe Cluster
Electrolux production
Electrolux have started very proudly the production of AEG new Made in Germany COMBO HOB AEG Flexibridge 8000 XT in their factory in Rothenburg
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