Arcelik the Turkish group lost 5 billion Turkish liras in the summer against a slight loss in the second quarter and a profit in the first quarter.Arçelik has announced its financial statements for the third quarter of 2024. The company suffered a net loss of 5 billion Turkish liras (135 million euros), much worse than the 12.7 million euros lost in the second quarter and the 13 million (equivalent in euros) profit in the first quarter. Sales fell only 5% to 105 billion Turkish liras (2.85 billion in euros) but the product mix focused on low-end products and the pressure on prices hit margins. EBITDA in the third quarter was 27% lower than that of the third quarter of 2023 and 60% lower than that of the second quarter The Whirlpool merger brought an additional contribution of 656 million euros. Western Europe is now Arçelik’s largest market with 39% of sales. There is very strong growth in the American market. The American sales share, which was 5% in 3Q23, increased to 12% in 3Q24
Tag Archives: BEKO
Beko achieves 44th place on TIME’s list of the world’s most sustainable
Beko has been recognized for its commitment to sustainability, securing the 44th spot on TIME Magazine and Statista’s first-ever list of the World’s Most Sustainable Companies. This ranking highlights Beko’s dedication to eco-friendly practices and positions it as a key player in sustainable manufacturing.
Beko earned a score of 75.68 out of 100, placing fourth among all companies in the “manufacturing and industrial production” sectors. It is also noteworthy as the highest-ranking home appliance company.
Our ranking is a testament to the passionate commitment of our entire team, said Hakan Bulgurlu, CEO of Beko. At Beko, we firmly believe that a sustainable future begins at home, with each and every one of us. This recognition from TIME and Statista fuels our drive to innovate and redefine what’s possible in our industry. We are committed to developing products that not only make daily life easier but also contribute to a healthier planet for current and future generations.
Beko is the fourth most sustainable industrial group in the world
Beko is at the top, 44th to be exact, in the ranking of the World’s Most Sustainable Companies compiled by Time Magazine together with Statista. “We are honored, global recognitions like these fuel our action in a global climate context that requires where every action must be increasingly strengthened”, wrote on Linkedin the CEO Hakan Bulgurlu .
With a score of 75.7 / 100 Beko is fourth among companies in the industrial – manufacturing sector and the only Turkish company in the top 100.

Beko ExpertFry XXLExpertFry XXL
Beko is expanding its offering with the ExpertFry XXL . This multifunctional, large-format cooking appliance allows you to cook dishes with little or no oil, for results that remain crispy.
Following the “all in 1” trend, the ExpertFry XXL offers 8 menu choices: fries, chicken, meat, shrimp, fish, cake, defrosting and dehydration. The device has a capacity of 7.6L and a power of 1900W, which ensures cooking twice as fast as a traditional oven (between 35° and 200°C). It also saves up to 60% energy.
Equipped with a touch screen and a viewing window allowing you to monitor cooking, the ExpertFry XXL also has a non-stick coating compatible with the use of a dishwasher.

Hitachi relaunch in Philippines
Hitachi has relaunched its home appliances business in the Philippines with a new agent and support provider. Beko Philippines announced that it will now be in charge of the distribution and after-sales services for Hitachi-branded home appliances in the domestic market
Arçelik increased profits by 20% in 2003
Arçelik managed to counteract the weakness of exports thanks to a boom in sales on the domestic market. The result was a stable turnover of 257 billion Turkish liras (7.3 billion euros).
The strength of internal demand (also stimulated by inflation which suggested consumers to ‘invest’ in household appliances and probably also the decline in the Turkish lira, which fell from 5 to 3 euro cents during the year, made it possible to increase margins. The result is a 20% increase in net profits from 7 to 8.4 billion Turkish lira (240 million euros at the current exchange rate).
Commenting on the results obtained in Europe, Hakan Bulgurlu , CEO of what today with the acquisition of Whirlpool EMEA is the world’s second largest appliance manufacturer by volume, claims to have strengthened its presence in European built-in appliances
Hitachi Home Appliances relaunched in the Philippines
Beko Philippines is excited to announce that it will now oversee the distribution and after-sales services for Hitachi branded home appliances in the Philippine market. Beko Philippines will directly coordinate with Arçelik Hitachi Home Appliances, a joint venture between Arçelik and Hitachi Global Life Solutions, Inc., established in July 2021, responsible for manufacturing, selling, and servicing Hitachi branded home appliances worldwide (excluding Japan). This transition aims to ensure uninterrupted supply and enhanced services of Hitachi branded Home Appliances products for customers in the Philippines.
Hitachi Restructured After Beko in Australia
After the merger of Hitachi into the Beko Australia operation management have moved to restructure the business with the announcement that former Samsung Vice President and of late National Sales Director at Hitachi along with David Anton the Companies supply chain manager are being laid off.
Hitachi whose products are sold at Harvey Norman and Bing Lee is the most profitable side of the Beko operation in Australia with Harvey Norman recently expanding sale of their premium refrigerators to additional stores
EBRD backs Beko Egypt with $50mln loan
The European Bank for Reconstruction and Development (EBRD) will provide Beko Egypt Home Appliances Industries with a senior loan of up to $50 million to finance its first production plant at the industrial city in the 10th of Ramadan City, the bank stated.The loan will be mainly used to fund the construction of the building of the eco-friendly home appliances manufacturing plant as well as the establishment of a research and development center.
The new production facility is projected to commence operations by the first half of 2024
DOMINO: The Little One’ as Beko launches an immersive gaming experience
Beko one of Europe’s leading appliance manufacturers today reveals the trailer for its first ever single-player game experience DOMINO: The Little One. Launching worldwide on the 23rd of November, DOMINO: The Little One is a free to play 2D platformer adventure game available to all and designed to raise awareness among consumers about the consequences and challenges of climate changeAs a manufacturer to launch such an experience, Beko hopes to challenge conventions and transcend boundaries in its mission to improve sustainable solutions in every home around the world.
Available to download on Steam, iOS and Android devices from 23rd November, DOMINO: The Little One, is a single-player game that sees players progress through a series of four chapters each linked to a key issue relating to the environment. Chapters include a landscape addressing the issue of single-use plastic, an environment that highlights the impact of fossil fuels, ecological imbalance and a world devastated by deforestation. Players will assume the role of an introverted and eco-anxious child named Domino with the mission to solve pressing environmental challenges in their dreams. Along the journey, the player is accompanied by a mysterious voice encouraging Domino to overcome their fears associated with climate change as well as highlight actions to be performed to combat the issues
From its dishwashers and washing machines, to its vacuums and coffee machines, Beko harnesses cutting-edge technology to integrate sustainability into each of its consumers’ homes. With the launch of DOMINO: The Little One, Beko aims to reach broader audiences on the subject of climate change beyond its appliances.
Speaking on the launch of Domino, Akın Garzanlı, Chief Marketing Officer of Beko, says, “Domino is a very different kind of launch for us at Beko. The findings from the UN’s Green Game Jam clearly indicate that an appetite for the worlds of sustainability and gaming to join forces with 68% of gamers wanting to engage more in environmental issues. They want to engage more, learn more, and contribute more. They want to be part of the solution. Domino is our way of reaching out to them. It is a game that encourages you to think critically and act ethically by presenting you the choices that we have. We invite you to play Domino and to share it with others and hope you will find it enjoyable and informative.”
