Tag Archives: Asko

ASKO had a good year

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It was a good year.
ASKO appliances have been noticed by both experts and consumers, and they have been granted various awards for design and innovative functions.

The world’s most prestigious design competition iF DESIGN has awarded two innovative ASKO products. The ASKO Elevate™ induction hob with integrated extraction and selected ASKO DW60 dishwasher models were granted an iF DESIGN AWARD 2022.

ASKO DW60 models also won The European Product Design Award™. The award was created to recognize the efforts of talented international product designers who aim to improve our daily lives with their practical, well-thought-out creations. EPDA rewards the strategic thinking and imagination which goes into making a great product.

ASKO Wine Climate Cabinet has been granted a Good Design Australia Gold Award. The prestigious award is the Australian highest design honour and has been recognising and rewarding excellence in cutting-edge design and breakthrough innovation since 1958.
ASKO Wine Climate Cabinet displays all the functional elegance that characterizes ASKO craftsmanship, care and technology.

Esquire.com and Goodhousekeeping.com crowned the ASKO Wine Climate Cabinet “Best Wine Cooler for Collectors”.

ASKO Craft combi-steam oven is a winner in a consumer test in Norway by Anbefaler.com. The test compared integrated steam ovens across different price categories, and the ASKO oven was crowned “Best integrated oven”. According to Anbefaler.com, “ASKO produces ovens of excellent quality, and a graphite black design fits into any kitchen”.

ASKO Logic Heat Pump Tumble Dryer has been awarded joint best tumble dryer of 2022 from Good Housekeeping. ASKO tumble dryers do more than just dry your clothes perfectly. You can use them to refresh clothes instead of washing them – either using air or steam.

ASKO washing machine W2086R.W was selected by the Foire de Paris jury and it was presented in the Grand Prix Innovation selection.
The ecological aspect of the appliance was especially appreciated by the jury, composed of specialized journalists and home equipment experts. They have chosen the ASKO appliance for its ecological features that “leads to interesting energy and detergent savings”.

ASKO LAUNCHES INTEGRATED MARKETING CAMPAIGN IN AUSTRALIA

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Creative marketing strategy for premium Swedish home appliance brand ASKO, conceived by Trout Creative Thinking gives the globally established brand a local flavour. The strategy harnesses the power of brand endorsement through talent and media partnerships to create captivating content that draws the attention of Australian renovators, architects, and designers. The content campaigns aimed to increase awareness of the ASKO brand in Australia while showcasing key product launches for the brand including the Wine Climate Cabinet, the world’s first smart wine cabinet which was recently awarded Gold in the Australian Good Design Award.

While ASKO has been in Australia for 52 years, the brand partnered with Trout to design and implement a combination of strategic talent and media partnerships unlike anything ASKO has delivered in one of its largest global markets to date. The result is a campaign that strikes a unique balance of aligning to the ASKO brand globally yet making it relevant to the Australian market.

Asko Elements

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The new Elements design range by ASKO.

Elements are pure. They can’t be divided. But when combined, they create something original and new. Elements by ASKO now comes in a unique combination of Pearl Grey with soft-grey painted glass, which features a subtle metallic sprinkle. The grey earthy tones create a soft, sophisticated ambiance, while the metallic sparkles add a rich, layered effect as they wait for the spotlights to bring them vividly to life.

Visit Asko at Salone del Mobile.Milano EuroCucina and discover new ASKO colour.

ASKO since 1950

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The ASKO story is a good one. It started back in 1950 in Vara, Sweden with an innovative young man’s dream to build a washing machine for his mother to suit her every need. A unique, energy and water efficient machine that would reflect a farmer’s love for nature. One with superior cleaning performance and reliability that could heat water, spin and even had both durable and stainless steel drums.

Today, more than 60 years later, ASKO is a global brand which design and develop premium Kitchen, Laundry and Professional appliances. Asko machines meet the highest
demands on design, function, durability and environmental awareness. Asko manufacture products with extremely high quality https://www.asko.com

Asko repairability

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According to the repairability index Indice de réparabilité, ASKO home appliances are among the top 3 repairable household brands in France. The purpose of the index is to inform the consumers about the possibility of repairing the purchased product, and to contribute to greater environmental awareness and sustainable practices. This repairability index covers five main criteria: availability of documentation; dismantling, access and tools; availability of spare parts; spare parts prices; specific criterion for the category.  
The http://www.indicereparabilite.fr platform is an initiative of Spareka, the spare parts specialist, based on the criteria, defined by the Ministère de l’Environnement.
In 2020 in France only 40% of faulty electrical and electronic devices were repaired. In order to prolong the appliances life, to avoid the premature disposal of products, to reduce waste, and to preserve the natural resources, necessary for the production, the French government aims to increase this proportion to 60% within five years by setting up a repairability index to be displayed in stores. The goal is, too, to turn the repairability index into sustainability index by 2024.
The repairability index is supposed to help to change the purchasing behaviour towards products that are more easily repairable, and to encourage the consumers to resort more to repairs of the broken appliances rather than buying a new one.
 

Asko hit top marks with dryer

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“𝘠𝘰𝘶’𝘭𝘭 𝘣𝘦 𝘩𝘢𝘳𝘥 𝘱𝘶𝘴𝘩𝘦𝘥 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘢 𝘮𝘰𝘳𝘦 𝘳𝘦𝘭𝘪𝘢𝘣𝘭𝘦 𝘮𝘰𝘥𝘦𝘭 𝘵𝘩𝘢𝘯 𝘵𝘩𝘪𝘴 𝘢𝘦𝘴𝘵𝘩𝘦𝘵𝘪𝘤𝘢𝘭𝘭𝘺 𝘱𝘭𝘦𝘢𝘴𝘪𝘯𝘨 𝘈𝘚𝘒3𝘖”

We’re delighted that @GoodHousekeeping recently awarded our Logic Tumble Dryer a fantastic score of 93/100 as well as providing a glowing endorsement

Read more of their review here 👉 https://bit.ly/ASKOGoodHousekeeping