Swift Electrical, a Uk Stoke-based appliance distributor, has successfully emerged from administration through a swift pre-pack deal. The company faced significant challenges but was rescued by its joint managing director, Anthony Sant. Sant acquired Swift Electrical for an undisclosed sum via APS Distribution Ltd (formerly known as The Recycling Group). The business will continue to operate under the familiar Swift name. Existing orders will be fulfilled, and retailers will receive support for manufacturer warranties from the previous Swift business. This strategic move has safeguarded 34 jobs and secured the company’s future. Sant aims to expand the product range, including brands like Creda, to better serve long-term retail customers.”
Tag Archives: appliances trade distribution
IFA Berlin 2024: Celebrating 100 Years of Innovation
The IFA Berlin, the world’s largest consumer electronics and home appliances trade fair, is marking its 100th anniversary from September 6 to 10, 2024. Here are the key highlights:
Event Details:
Venue: Messe Berlin (with IFA Next as the hub for startups) and STATION Berlin (hosting IFA Global Markets).
100Moments Campaign: Starting 100 days before the event, Berlin will come alive with pop-ups, media exhibitions, and exciting activations.
Exhibition: “100 Years – The Exhibition” opens at Bikini Berlin on June 29, 2024, running until August 17.
Themes:
AI and Sustainability: IFA 2024 will focus on cutting-edge AI innovations and sustainable development.
Sector Highlights: Expect the latest in audio, communication, video games, health tech, entertainment, household appliances, mobility, content creation, and home automation.
Join us at IFA Berlin 2024 as we celebrate a century of discovery and innovation!

ASKO JOINS KBSA
Scandinavian appliance brand, ASKO, has announced that it’s officially the latest corporate member to join the Kbsa (Kitchen Bathroom Bedroom Specialists Association).
The Kbsa is a highly-regarded association within the UK kitchen, bedroom and bathroom sectors, and is made up of independent, local retailers, plus over 100 of the industry’s leading manufacturers.
Haier Europe warehouse
Haier Europe announce the opening of our new warehouse in Germany As part of the future growth plans, Hairer have established a new warehouse in Wörnitz, which is our second logistics platform after the first one in Ansbach.
The new warehouse spans over 40,000 square meters and is a significant milestone in our journey to become the first consumer choice for smart home solutions in all the markets across Haier Europe.
With these two facilities, they have created ample storage space to ensure that we can continue to serve our customers quickly and satisfactorily.

Waterline connect with Kbsa members
UK Kitchen distributor Waterline has partnered with trade association The Kbsa to offer its retail members a benefits package including credit terms and discounts.
PJH success with Miele
Trade distributor PJH announced a 7-figure success from the first 12 months of their distribution agreement with high-end appliance manufacturer offering the full Miele range of over 250 product SKUs from stock through the PJH Partners Portal and with a Free Next-Day Delivery option.
ELICA TO BRING SHOW TRAILER AND BRAND NEW APPLIANCES TO THE HEART OF CLERKENWELL DESIGN WEEK
Elica UK will be bringing its show trailer and a number of brand-new appliances across Europe to Brewhouse Yard in the heart of the action at this year’s Clerkenwell Design Week.
The show trailer will be the first opportunity for UK designers, kitchen studios and interior designers to see LHOV, a brand-new product that integrates hob, hood and a revolutionary extractor oven in a single appliance. The design of LHOV will complement and enhance modern kitchen design, whilst providing extraction that removes vapours and odours not only from the hob but from the oven as well. The extraction system has been discreetly hidden, while the oven is positioned under the hob at the perfect height for ergonomic use.Among other highlights will be:
NikolaTesla Unplugged the latest extractor hob which brings together the elegance of the hugely successful NikolaTesla Switch and the benefits of analogue control. NikolaTesla Unplugged is controlled through fixed clickrelease knobs with analogue touch and feel which provide instantaneous and intuitive access to all its features. All elements are incorporated into a boldlined appearance, developed to intelligently separate the cooking zone from the control area
The new range of VIRTUS ovens and RATIO hobs which fuse high performance and Elica’s uniquely elegant design language.
Veritas – Elica’s brand new built-in wine coolers
The Elica show trailer will also display many more of the iconic NikolaTesla extractor hobs and of course a selection from Elica’s huge range of discrete ceiling, ultra slim wall-mounted cooker hoods.
Euronics show
The CIH Euronics Showcase, an exclusive event for CIH members, Euronics agents, and participating brands, is set to take place at the NEC in Birmingham on April 23rd and 24th, 2023. The event aims to help members and agents succeed in the current challenging retail environment by providing the opportunity to see the latest products a record number of companies, over 40 brands, will be exhibiting at the showcase, with a diverse range of products including domestic appliances, Beko; Blomberg; CDA; Liebherr; Haier; Hoover; Hisense; Creda; ASKO; Vax; Dyson; Product Care Group; Caple; Rangemaster; Bosch; Neff; Siemens; Rangemaster; Whirlpool; Hotpoint; LG; Sony; Smeg; Shark/Ninja; AEG; Samsung; plus many others
MHK-UK Partnership with SMEG
MHK-UK, to supply its retail partner network with its built-in range, as well as other iconic products from the Smeg portfolio. The deal, agreed at the end of 2022 with Smeg UK, will see the Italian appliance brand’s stock become available in leading retailers across the country.
MHK UK is part of the MHK Group, European market leader in specialist kitchen and furniture retail with more than 3,400 commercial partners. Today, large numbers of commercial partners in the United Kingdom, the Netherlands, Belgium, Austria, Germany, Switzerland and Spain are already benefiting from the valuable synergies created by this community.
MHK UK supports partners in specialist kitchen retail with a comprehensive service offering to achieve continued success in the market as well as further growth.MHK UK is part of the MHK Group, European market leader in specialist kitchen and furniture retail with more than 3,400 commercial partners. Today, large numbers of commercial partners in the United Kingdom, the Netherlands, Belgium, Austria, Germany, Switzerland and Spain are already benefiting from the valuable synergies created by this community.
Haier Trade built-in trade distribution
Waterline will distribute the Haier premium Series 6 built in range of connected ovens, hobs, hoods, refrigerators, and dishwashers that use AI and can be operated by the hOn app.
Stock will be held in three locations, backed by a national distribution service to cover 99% of postcodes in England, Scotland and Wales
