Waterline, the UK’s leading supplier of kitchen furniture and appliances to independent retailers, has announced plans to seek external investment to support its future growth.
Over the past year, Waterline has launched several strategic expansions:
– Entered the contracts and electrical retail markets
– Developed proprietary OEM product ranges
– Onboarded industry specialists to drive innovation
These efforts mark a shift toward building a more resilient, forward-looking business. Updates to follow as the investment process unfolds.
Tag Archives: appliances
Indian unit of LG Electronic launches new rental business for its appliances and
LG Electronics India has started a new business of rental of appliances in India which it intends to take to all sales channels as per it’s just filed draft red herring prospectus (DRHP), even when it fears that its South Korean parent in future could separately start other businesses in India which could compete with them since there is no exclusivity arrangement between them.In the DRPH filed on Friday ahead of its initial public offering (IPO), LG India said its subscription services such as long term appliance rental programme will help to get additional revenue. The company last month test launched the subscription services at select LG exclusive stores targeting premium consumers, it said.
“We plan to roll this out across our distribution network, which we believe will enable us to offer differentiated services, enhance consumer satisfaction and drive sales to consumers,” the company said. LG is India’s largest home appliance manufacturer with market leadership in refrigerators, washing machines and microwave ovens
ASKO APPLIANCES AB announce the launch of ASKO Germany
ASKO APPLIANCES AB announce the launch of ASKO Germany.
The launch officially took place during the MHK Group AG General Meeting program in Berlin from May 24 to 25. ASKO unveiled its range of premium built-in kitchen appliances at the “living & style” exhibition in Estrel Congress Center, where the members of the MGH Group gathered to explore the latest trends and innovative technologies in the kitchen industry from the top speakers, prominent guests and exhibitors.
“ASKO’s minimalistic Scandinavian design and use of high-quality materials received very positive feedback,” says Robert Kapteijn, Business Director ASKO Germany. “ASKO exclusive collection of kitchen appliances is available only to German MHK Group members from now on. We are very much looking forward to shortly fulfilling the first showroom orders.”
MHK Group AG is one of the leading groups of kitchen, furniture and sanitary purchasing cooperatives in Europe ensuring optimal services, innovative products and technologies. With more than 3,800 members, who earned turnover of 9.727 billion euro in 2022, around 600 employees in 17 service companies, the MHK Group is a strong partner for medium-sized commercial and trade companies.
ASKO kitchen products are available on the German market only under the exclusive dealership of MHK Group.
Electrolux’s appliances at the EcoLine Hub
Electrolux EcoLine Hub will be open to the public of Fuorisalone 2024: it is a space created to increase environmental awareness and encourage a more sustainable lifestyle. The installation will show some of the company’s most efficient products: the appliances belonging to the Electrolux EcoLine. In detail, the interior of the Hub reproduces a real home with two main zones: in the first area, dedicated to Taste, there are the 800 Steamboost oven (KOBBS39WX), the induction hob with integrated hood (KCC84453CK) , the SenseBoil 700 with the new SaphirMatt glass (EIS82453IZ), the dishwasher (KEZB8500W) and the 700 GreenZone fridge-freezer (KNP7MD18S); in the second area, dedicated to the clothing care, it is possible to discover the particularities of the new range of dryers and washing machines, and the filter for microplastics. Finally, among the various initiatives, within the Hub, thanks to the partnership with Erion WEEE (non-profit consortium for the management and recycling of electronic waste of which Electrolux is an active member),

New launch of TCL Laundry
The new TCL P3 Series laundry range will be on show at IFA for the first time! Come visit us Hall 21, Stand 101
The P3 Series features:
✔ A-class energy rating
✔ Invertor motor
✔ 15 minute quick wash
✔ Steam wash
✔ Large opening door
✔ End of cycle gasket clean
✔ Anti-bacterial gasket
✔ 15 wash programmes
✔ Pause and add to the wash
✔ Honeycomb drum, delicate to clothes
✔ Drum clean
✔ Auto weight
✔ 24-hour delay timer
Available now in White, Anthracite, 8kg and 9kg (10kg available soon).

Built-in kitchen appliances market will grow quickly in India
According to Research and Markets, the built-in kitchen appliances market in India is expected to grow at a compounded average growth rate (Cagr) of 8.83% to reach a value of Usd 601.18 million by 2028. The growing disposable income and surge in purchasing power of consumers – the company explaines – enable them to invest in quality kitchen appliances. The rise in the working women population and the busy lifestyle of consumers is driving the demand for easy-to-operate kitchen appliances».
In addition, the country records a rapid expansion of the food industry and the growing use of advanced technology in built-in kitchen appliances, that is accelerating the demand for built-in kitchen appliances among consumers during the forecast period. The report “India Built-in kitchen appliances aarket. Competition, forecast & opportunities” also adds that among consumers preferences we can find advanced and user-friendly products and appliances. «The kitchen appliances are becoming smarter with the advent and integration of novel technologies in the existing system. Built-in kitchen appliances save a lot of space and are flexible enough for thorough cleaning and maintenance.
As main players of the sector in the Indian markets, the report quotes: Whirlpool of India Ltd., BSH Household Appliances Manufacturing Private Limited, Franke Faber India Private Limited, Hafele India Private Limited, Miele India Pvt. Ltd., Samsung India Electronics Private Limited, Haier Smart Home Co., Ltd, Kaff Appliances (India) Private Limited, IFB Appliances LTD, BlowHot Kitchen Appliances Pvt. Ltd.
Samsung New built-in cooking
Now available to order in the UK
, Samsung New Series 6 Blue Navy and Series 7 Satin Beige.
▪︎ Wi-Fi connected as standard (All)
▪︎ 5yr Parts and Labour Warranty
▪︎ AI Cooking technology (Series 7)
▪︎ Auto open door (Series 7)
▪︎ Full Steam (Series 6&7)
▪︎ Air Sous Vide
▪︎ Air Fry
▪︎ 40 Auto Cooking Functions
▪︎ Pyrolytic Cleaning
▪︎ 3 Colours Blue, Beige, Black




Electrolux receives EIB loan to increase energy efficiency of appliances
Are you looking to design the most sustainable kitchen possible? Are more energy-efficient appliances at the top of your specification list?
In the face of climate change, continued innovation in this area is of increasing importance for most.
To enable this, Electrolux has secured additional finance to boost research and the development of more energy-efficient home appliances, with a €250 million loan from the European Investment Bank (EIB).We have ambitious targets to become climate neutral and we appreciate the ongoing support from the EIB to help us achieve this. From how we source our materials, to coming up with innovations that allow both ourselves as a business and anyone who buys our products to have as low an impact on the planet as possible is central to us,” says Jonas Samuelson, CEO of Electrolux.
85% of total CO2 emissions in the life cycle of white goods are produced during the use of the products, highlighting the need for sustainability by supporting the development of products with improved environmental performance, such as appliances with reduced water and energy consumption. Electrolux will also study solutions to minimize plastic waste from its products and promote their recycling.

