On September 23rd, 2025, Haier marked a major milestone in its global expansion strategy with the official launch of production at its Chonburi Air Conditioning Industrial Park in Thailand. This state-of-the-art facility, located at the WHA Eastern Seaboard Industrial Estate 3, is set to become the largest air conditioner manufacturing base in Southeast Asia—and Haier’s biggest overseas AC production hub.
🚀 A Giant Leap for Smart Manufacturing
Spanning over 324,000 square meters, the Chonburi plant is designed for scale and innovation. With a planned annual production capacity of 6 million units, the facility will manufacture a wide range of air conditioning products, including smart ACs equipped with sensor technology and Wi-Fi connectivity. The first phase kicks off with a capacity of 3 million units, expected to double by 2027.
Tag Archives: air conditioning
Investment by Haier in Thailand
The Thailand Board of Investment (BOI) announced today it has approved a 13.5 billion baht (USD 400 million) investment promotion application by Haier Appliance Manufacture (Thailand) Co., Ltd., a unit of China’s Haier Smart Home Co., Ltd., to set a factory that will produce annually six million smart air conditioners and bring extensive economic benefits.
Morphy Richards Embarks on Global Innovation with World’s First Ductless Portable AC
Morphy Richards is set to launch a groundbreaking new product – the world’s first certified ductless portable air conditioner. Prior to its official launch, this innovative product is already bringing cooling air to athletes in the Paris Olympic Village during the hot summer days.
Morphy Richards is introducing an array of new products in 2024, with the ductless portable air conditioner being a notable highlight. Adhering to their mission of “Innovate for enlightening progress,” Morphy Richards aims to enrich people’s lives with more joy by blending human-centric insights with smart design. The innovative portable air conditioner will make its debut on Kickstarter in early September this year and will also feature at the IFA Tech Show 2024 in Berlin
Acer launch home appliances
Acer, known for its laptops, is launching a range of home appliances under a new brand, Acerpure, offering air purifiers, an air circulator and a vacuum cleaner with more products to follow Headlining the range is the Acerpure Pro UVC Air Purifier equipped with advanced UVC purifying technology and a four-in-one HEPA filter, providing a high CADR of 700m3/hour and coverage up to 116 square metres. A smart CO2 detection system constantly monitors air pollution in the area. Acerpure Clean Lite Cordless Vacuum Cleaner is designed for quick clean-ups with a 15-minute runtime, 13,000Pa suction and lightweight design at 550 grams. A triangular shaped brush design is specifically made for corners to ensure edge-to-edge cleaning. It comes with a range of brush accessories that can be switched at the push of a button. The vacuum also features a DC motor and USB type-C charger.
Midea’s PortaSplit Receives Prestigious Award at IFA,
The spotlight falls on Midea’s PortaSplit, a smart air conditioner that combines cutting-edge cooling technology with unprecedented flexibility. This innovative home appliance is set to make its market debut in 2024 and Midea is proud to unveil the product at IFA 2023.
Unlike conventional AC units, the Midea PortaSplit seamlessly merges the portability of a portable AC with the superior cooling capacity and efficiency of a split AC. This unique fusion delivers powerful and tranquil cooling comfort, defying the limitations of existing cooling solutions.
Notably, Midea’s PortaSplit is a direct response to the needs of modern consumers. It has been a longstanding challenge in balancing cooling efficiency, energy conservation, flexibility, and ease of installation. “With a permanent split air conditioner, an installer is necessary. However, there are often long waiting times of up to four months due to high demand. If you don’t inquire early enough, you’ll miss out on having it installed for the summer. Cost is another concern, as installation alone can be around 2000 euro not including the price of the air conditioner. The Midea PortaSplit offers a more affordable option,” said Manuel Seethaler, Head of Public Relationship and Strategy at Midea RAC Germany Research Center in Stuttgart The PortaSplit introduces two key innovations. It’s the first plug-and-play split AC without the need for fixed installation. Another remarkable feature of the PortaSplit is its outstanding cooling performance. It is a portable AC that has the same efficiency as a conventional split AC, with a strong cooling capacity of 3.5 kW and a Seasonal Energy Efficiency Rating (SEER) of 6.1, surpassing all other portable ACs in the market.Additionally, the PortaSplit includes the Air Magic+ technology, which purifies the air by emitting negative ions and reducing the spread of bacteria and viruses. This added layer of protection underscores Midea’s commitment to user well-being and health.Soundproofing technology, allowing the air conditioner to operate at a mere 39dB in silent mode. This ensures restful sleep
Spear and Jackson air treatment
Spear and Jackson delighted to announce a new partnership with Benross Marketing Ltd, the leading UK supplier of electrical homewares and appliances, in a collaboration brought together by IPR Licensing Limited. This new, exclusive licensing programme will launch later this year and feature a range of Air Treatment products for the home including de-humidifiers, diffusers, air purifiers and related accessories, plus Air Temperature-Control products for the home such as heaters and fans.
Built-in kitchen appliances market will grow quickly in India
According to Research and Markets, the built-in kitchen appliances market in India is expected to grow at a compounded average growth rate (Cagr) of 8.83% to reach a value of Usd 601.18 million by 2028. The growing disposable income and surge in purchasing power of consumers – the company explaines – enable them to invest in quality kitchen appliances. The rise in the working women population and the busy lifestyle of consumers is driving the demand for easy-to-operate kitchen appliances».
In addition, the country records a rapid expansion of the food industry and the growing use of advanced technology in built-in kitchen appliances, that is accelerating the demand for built-in kitchen appliances among consumers during the forecast period. The report “India Built-in kitchen appliances aarket. Competition, forecast & opportunities” also adds that among consumers preferences we can find advanced and user-friendly products and appliances. «The kitchen appliances are becoming smarter with the advent and integration of novel technologies in the existing system. Built-in kitchen appliances save a lot of space and are flexible enough for thorough cleaning and maintenance.
As main players of the sector in the Indian markets, the report quotes: Whirlpool of India Ltd., BSH Household Appliances Manufacturing Private Limited, Franke Faber India Private Limited, Hafele India Private Limited, Miele India Pvt. Ltd., Samsung India Electronics Private Limited, Haier Smart Home Co., Ltd, Kaff Appliances (India) Private Limited, IFB Appliances LTD, BlowHot Kitchen Appliances Pvt. Ltd.
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