Electrolux has posted a strong third-quarter performance, with operating profits more than doubling year-over-year—thanks largely to a revitalized North American business. The Swedish appliance giant, whose portfolio includes household names like Frigidaire and AEG, reported operating earnings of 890 million kronor ($94.5 million), up from 349 million kronor in the same period last year.
This impressive leap was fueled by a 5% organic sales increase, driven primarily by double-digit growth in North America. After years of grappling with high production costs, plant inefficiencies, and intense competition, Electrolux’s U.S. operations have turned a corner—gaining market share and helping to offset rising customs duties.
“Despite a pressured price environment, we were able to offset most of the cost increases related to US customs duties in the third quarter,” said CEO Yannick Fierling, highlighting the company’s resilience and strategic progress.
Tag Archives: AEG
AEG Dryer top spot in tests by Stiftung Warentest
Premium brand AEG 🏆 — not one but two of AEG’s dryers have taken the top spot in tests by Stiftung Warentest , Germany’s most trusted independent consumer testing authority. This double win puts AEG at the top of Stiftung Warentest’s laundry care rankings for the seventh time in just two years, a record no other home appliance brand has ever achieved.
Both the 8000 AbsoluteCare® Dryer (TR8T75789) and the 9000 AbsoluteCare®Plus Dryer (TR9M7680) share first place.
The wins reflect AEG commitment to combining technological innovation with everyday usability, delivering appliances with outstanding performance, energy efficiency and fabric care.
AEG Unveils Groundbreaking Dishwasher Series, Capping Off Its Most Ambitious Kitchen Line-Up Yet
AEG is raising the bar in kitchen innovation with the launch of its groundbreaking new dishwasher series—part of the brand’s most expansive appliance rollout to date.
Michael Geisler, Managing Director of AEG Germany, linked this latest milestone to the momentum built at last year’s successful IFA debut of the AEG kitchen range. That momentum has continued to grow, driven by standout achievements such as five Stiftung Warentest victories in laundry care and a steadily expanding product portfolio.
The new dishwasher line stands as a hallmark of AEG’s signature blend of performance, elegance, and sustainability. Engineered for low water usage, whisper-quiet operation, and versatile functionality, it meets the rising consumer demand for smart, efficient, and stylish home appliances. With its introduction, AEG completes its vision of the “kitchen of the future”—a comprehensive suite spanning ovens, hobs, extractor hoods, refrigerators, and now, dishwashers.
Catch the reveal of AEG’s latest innovations at IFA 2025, taking place 5–9 September, in Hall 4.1, Stand 101.
Wine collecting is popular, but storage is often overlooked
AEG wine cabinets ensure perfect preservation—stable temperature, high humidity, UV-free, vibration-free, and quality airflow. 🍾
The AEG Dual-Zone Pro offers two independent compartments for red, white, and sparkling wines in one sleek cabinet.
Perfect Shelving optimizes spacing for all bottle types, from Champagne to Riesling.
A refined solution for wine lovers.
AEG sets a milestone: First brand with five Stiftung Warentest test winners in laundry care within 14 months
AEG is the first home appliance brand to achieve 5 Stiftung Warentest test victories in just 14 months in the laundry care sector*. In doing so, we are setting a new industry standard and underlining our leadership position in all laundry care categories. 💡 The latest highlight: The AEG 7000 ProSteam® top loader LTR7A70260 secured the top spot among top-loading washing machines with a “Good (1.9)” rating. Thanks to excellent washing performance, durability and the innovative ProSteam® technology, which reduces wrinkles and freshens up textiles, it offers maximum performance in minimal space. 🗨️ “Five awards in just over a year across all laundry care categories from Germany’s leading consumer organization are proof of our team’s commitment to developing appliances of the highest quality,” says Daniel Gerbig, Product Line Care Director, Commercial Area Central, Electrolux Group.
Now you can steam and air fry your food at the same time!
Thanks to advanced technology, Electrolux have launched an air fryer that also steams – helping consumers to cook more sustainably and healthily in the home, whilst also saving them time. The Electrolux 800/AEG 8000/Ultimate Taste 700 Steam Air Fryer has four features:
▪ Air frying
▪ Steaming
▪ Air frying and steaming (combi)- the best of both worlds!
▪ Dehydrating
It is currently available in European markets, as well as Taiwan, Thailand, Korea and China. It will be available in Malaysia, Singapore, and Middle East and Northern and Central Africa later this year. The product will be rolled out in more markets next year.
Electrolux slides on US woes and Chinese competition
Electrolux, the world’s second-biggest appliances maker, has reported lower than expected third-quarter adjusted operating profit, sending its shares down 10%.
The Swedish company has begun delivering quarterly profit again as its North American arm has picked up after years of holding back group earnings owing to high costs, competition from market leader Whirlpool and underperformance at its US factories.
However, Electrolux is also contending with competition from lower-priced rivals, such as China’s Midea, which have proved increasingly attractive to consumers squeezed by high interest rates.
“While market conditions remained challenging in Europe and North America, we continued to make progress on our cost initiatives,” said CEO Jonas Samuelson, who is due to retire at the end of the year.
“The market in Europe continued to be predominantly replacement driven and was relatively stable, with high promotional intensity,” he said.
The company reiterated that weak price expectations and other factors are expected to have a negative impact on the fourth quarter.
Shares in Electrolux fell 10% in early trade, taking their decline this year to 14%.
Operating profit excluding non-recurring items rose to 717 million crowns ($67.8m) from 314 million crowns a year earlier, against an 855 million crown mean forecast in an LSEG poll of analysts of 855 million.
Electrolux AEG brands have become the first in the industry to earn the new Woolmark Wool Care Green
The latest range of tumble dryers from our Electrolux and AEG brands have become the first in the industry to earn the new Woolmark Wool Care Green certification from global wool care experts The Woolmark Company. The new certification ensures the highest care for wool together with lower energy consumption.
Woolmark already certified Electrolux and AEG products for wool washing and wool drying cycles for hand washable and machine washable wool garments, and now certain tumble dryer models in our new ranges in Europe and upcoming ranges in Asia Pacific (spring 2025) have taken the top Wool Care Green honors.
AEG bold new look
Electrolux Group premium brand AEG unveils a bold new look and first ever sound identity to deliver a modern expression for the 137-year-old German brand. The new look and sound identity launches at the same time as AEG’s best-ever Kitchen Range.
“We are proud to present a sharpened and more contemporary AEG brand,” says Tom Astin, AEG Brand and Strategy Director. “Our consultations with consumers, together with strong product innovations, have been translated into a bolder and progressive expression – through visual and sound – with a world where distinctive characters play a central role alongside a color scheme that sets AEG apart from its competitors. The evolved color palette pays homage to our beginning as a brand back in 1887 by continuing to use red, but now sees the application of darker hues to create more cut-through and distinction. This is a modern update that strongly conveys our premium position in the market.”
Initial testing of the visual identity has scored well with global consumers and has been well received by retail partners. The update, done together with growth and transformation firm Prophet, is regarded as a great vehicle to carry messaging that convey AEG’s commitment to bold design and uncompromising innovation, as acknowledged by numerous third party awards and will be applied on all manner of go to market assets – from key visuals and online content, to events and in-store environments.The new AEG Kitchen Range is the brand’s most significant full kitchen launch to date. It includes solutions in every product category including ovens, hobs, hoods, cold storage and dishwashers and is available across Europe from this September onward
Premium brand AEG unveils best-ever Kitchen Range with AI-assisted cooking
Global appliance company Electrolux Group is showcasing trailblazing innovations across its three innovation areas, Taste, Care and Wellbeing, at IFA 2024 in Berlin, one of the world’s leading trade shows for consumer electronics and home appliances. Under its premium brand AEG, it will be unveiling the biggest kitchen launch ever, including AI-assisted cooking for the first time. The new AEG Kitchen Range will be officially revealed at the AEG Media Conference at IFA on 5th SeptemberElectrolux Group logo
IFA 2024: Premium brand AEG unveils best-ever Kitchen Range with AI-assisted cooking and striking design
September 3, 2024 10:00
Global appliance company Electrolux Group is showcasing trailblazing innovations across its three innovation areas, Taste, Care and Wellbeing, at IFA 2024 in Berlin, one of the world’s leading trade shows for consumer electronics and home appliances. Under its premium brand AEG, it will be unveiling the biggest kitchen launch ever, including AI-assisted cooking for the first time. The new AEG Kitchen Range will be officially revealed at the AEG Media Conference at IFA on 5th September.
“What better place than Berlin – the birthplace of AEG, where it all started almost 140 years ago – to launch our biggest and best kitchen range yet,” says Anna Ohlsson-Leijon, CEO Business Area Europe APMEA & Group Executive VP, Electrolux Group. “The new AEG Kitchen Range is designed to meet the growing demand for premium experiences in today’s market. And it’s perfectly timed: consumers are increasingly looking for high-quality, personalized and sustainable solutions when cooking at home – and our new range delivers just that.”
AEG’s most significant full kitchen launch to date
The new AEG Kitchen Range includes solutions in every product category, including ovens, hobs, hoods, refrigeration and dishwashers. Designed for consumers who want to take their cooking skills further, the new range is packed with smart technology including AI TasteAssist, a new cutting-edge function that has been developed to help consumers make the most of their oven when trying new recipes.
Research reveals that 80% of consumers search online for recipes [1], and many are unsure how to use their oven effectively. AI TasteAssist bridges this gap. By simply sending the recipe to the oven, the feature analyzes it to understand a number of key facets including timing, temperature and protein type. AI TasteAssist then automatically selects the optimal cooking settings.
The new Kitchen Range also features CookSmart Touch Display – an intuitive interface that guides users through every step of the cooking process. For the first time, CookSmart Touch provides a seamless experience across ovens, hobs, and built-in coffee machines. A new Assisted Dishes function gives step-by-step guidance on how to cook a complete dish to perfection plus, it can also guide the user as to which accessories to use and the steps to be taken. CookSmart Touch on hobs, as with ovens, empowers the user with full and effortless control over the cooking experience. At the touch of a finger, consumers can easily access Assisted Cooking and effortlessly delegate boiling or assign pan-frying. Sous-vide, simmering and melting modes are also available.Also on show at this year’s IFA will be the latest range of award-winning [6], smart laundry appliances from the Electrolux brand. The new range includes washers, washer dryers and tumble dryers with energy-saving features designed to make clothes last longer and reduce the use of resources.
In the Wellbeing innovation area, both AEG and Electrolux will be revealing new full ranges of cordless cleaners, offering enhanced power, greater versatility, and effortless ease of use.
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