Whirlpool has introduced its latest innovation in India—the Xpert Care front-load washing machine series—by addressing a surprisingly overlooked issue in laundry care: overwashing. While most brands continue to emphasize stain removal and spin speed, Whirlpool is flipping the script by focusing on fabric preservation. At the heart of this shift is its new Ozone Air Refresh Technology, designed to minimize unnecessary washes and help clothes last longer.
Rethinking the Need to Wash
Whirlpool’s insight is simple but powerful: not every garment needs a full wash. Think office wear, special occasion outfits, or clothes worn just once—these often end up in the laundry basket out of habit, not necessity. The result? Accelerated fading, shrinkage, and fabric fatigue. The Xpert Care range offers a smarter alternative—bridging the gap between traditional washing and dry cleaning.
Meet Ozone Air Refresh: A Waterless Refresh Cycle
The standout feature of the Xpert Care lineup is its Ozone Air Refresh Technology. Instead of water and detergent, the machine uses an integrated ozoniser to convert oxygen into ozone. This ozone is then circulated within the drum, effectively neutralizing odours and bacteria. Once the cycle is complete, the ozone safely reverts to oxygen and is released.
Whirlpool claims the system has been tested for up to 50 consecutive refresh cycles on delicate, dry-clean-only garments—like sarees, blazers, trousers, and embellished clothing—with no shrinkage or colour loss under controlled conditions. Beyond fabric care, the ozone cycle is also said to eliminate up to 99.9% of bacteria, allergens, dust mites, and viruses, while removing persistent smells like cigarette smoke and cooking odours.
Category Archives: washing machine
Xiaomi Mijia Washing Machine Pro Super Electrolytic Smart Wash and Dry
Xiaomi has introduced its latest innovation in home appliances with the launch of the Mijia Washing Machine Pro Super Electrolytic Smart Wash and Dry 12kg in China. This new model builds on the foundation of the earlier Mijia Washing Machine Pro Blue Oxygen, offering enhanced features and cutting-edge technology.
At the heart of the new washer-dryer is Xiaomi’s super electrolysis technology, designed to tackle tough stains, brighten fabrics, and prevent color bleeding. It boasts a 99% sterilization rate and offers 31 customizable wash programs, accessible via a sleek touch panel. These include a 12-minute quick wash, a wool-friendly cycle, and a pet hair removal mode.
The machine supports washing loads up to 12 kg (≈26.5 lbs) and drying up to 9 kg (≈19.8 lbs). It features low-temperature drying with smart sensors that automatically stop the cycle once clothes are dry. Additional highlights include a 95°C (≈203°F) drum cleaning function and intelligent detergent dispensing from dual compartments that can store up to 30 days’ worth of detergent.
Smart connectivity is also a key feature, with support for remote control via the Xiaomi app, HyperOS Connect, and planned OTA (over-the-air) updates to keep the machine up to date.
The Mijia Washing Machine Pro Super Electrolytic Smart Wash and Dry 12kg is priced at CNY 3,999 (≈$573) in China. While Xiaomi has yet to confirm a European release, the brand already offers the Mijia Front Load Washer Dryer in that market.
Ebac Eyes Stronger Profitability Ahead Despite Dip in 2024 Turnover
British appliance manufacturer Ebac is forecasting improved profitability in the coming years following strategic restructuring, including the closure of one of its production lines.
In newly published financial results for 2024, the County Durham-based company reported a drop in turnover from £17.7 million to £15.9 million. Despite the decline, directors described the year as “another challenging” period and emphasized that decisive actions had been taken to strengthen the business.
Ebac, known for its range of washing machines, dehumidifiers, water coolers, and heat pumps, said the changes are expected to streamline operations and position the company for a more sustainable and profitable future.
Jensen North America Acquires G.A. Braun, Strengthening Its North American Presence
Jensen North America, a proud member of the global Jensen-Group, has officially acquired the business operations of G.A. Braun. This strategic acquisition represents a major leap forward in Jensen-Group’s long-term growth strategy, significantly enhancing its manufacturing capabilities, broadening its product offerings, and expanding its service network throughout North America.
By integrating G.A. Braun’s expertise and infrastructure, Jensen-Group is poised to deliver even greater value to customers across the region—reinforcing its commitment to innovation, quality, and customer-centric solutions in the industrial laundry sector.
Top Energy-Efficient Washing Machines and Fridge Freezers for Europe in 2025
With energy prices still high across Europe and the EU pushing for greener homes, upgrading to an A-class (or better) appliance is one of the easiest ways to cut your bills and carbon footprint. The rescaled EU energy label (A to G since 2021) makes true top performers stand out – genuine Class A models can use 20-50% less electricity than a typical B or C rated one from just a few years ago.
At WhiteGoodsNow, we focus on appliances available across the UK and EU. These recommendations are drawn from the latest Topten.eu lists (updated May 2025), Which? tests, independent lab data, and the European Product Registry for Energy Labelling (EPREL). We prioritise real Class A efficiency, low running costs, reliability, and features that matter to European households.
Why Energy Efficiency Matters in Europe Right Now
Savings: A Class A washing machine typically costs just €12-18 per year to run (based on the EU’s 100-cycle eco programme and average €0.30/kWh rates).
EU Rules: New ecodesign regulations reward ultra-efficient models with inverter motors, precise dosing, and better insulation.
Rebates & Incentives: Many countries (e.g., Germany’s BAFA, France’s MaPrimeRénov’, UK boiler upgrade-style schemes) offer cashback on A-rated white goods.
Best Energy-Efficient Washing Machines for 2025 (EU/UK)
True Class A is now achievable and increasingly common in premium and mid-range models.
Bosch Serie 8 WGB244A40 / i-DOS models
Energy class: A (some variants A-10% or better)
Consumption: ~40-49 kWh/100 cycles
Why it wins: i-DOS automatic detergent dosing prevents waste, 4D Wash system for deep cleaning even in full loads, super-quiet iQdrive motor. Which? Best Buy in 2025 tests.
Capacity: 9-10 kg – ideal for families.
Price range: €850-1,200
LG F4X series (e.g., F4X7511TSB or Vivace A-30% models)
Energy class: A (up to A-30% in some markets)
Consumption: As low as 32-45 kWh/100 cycles
Standout features: AI DD fabric sensing, TurboWash 360 for 39-minute full cycles, Steam+ for allergen removal. Extremely low running costs and app integration.
Capacity: 9-11 kg
Price range: €700-1,100
Miele W1 series (e.g., WWR860 WPS)
Energy class: A
Consumption: ~49 kWh/100 cycles
The longevity champion: Tested for 20+ years, TwinDos auto-dosing, CapDosing for specials. Quietest in class and outstanding build quality.
Capacity: 9 kg
Price range: €1,200-1,800 (worth it if you keep appliances forever)
Honourable mentions: Siemens iQ700 equivalents to Bosch (same group), AEG 9000 series with SoftWater tech, and Haier i-Pro Series 7 (great value Class A performer).
Tip: Always check the QR code on the EU energy label in-store or online – it links directly to the official EPREL database for exact consumption figures.
Whirlpool Corporation Announces $300 Million Investment
The Michigan-based manufacturer, which started in the U.S. in 1911 and has stayed in the U.S. throughout its history, is preparing to ramp up production at two Ohio facilities.
Whirlpool Corporation today announced a planned $300 million investment in its U.S. laundry manufacturing facilities, one in a series of strategic commitments to grow its American manufacturing footprint. This investment is expected to create between 400 and 600 new jobs across the company’s operations in Clyde and Marion, Ohio, positioning Whirlpool Corp. for increased production of its next generation of washers and dryers, while also supporting approximately 5,000 additional jobs outside the company.
Bosch’s Microplastic Filter: A Smarter Way to Protect Our Waterways
Did you know that every time you wash synthetic clothes—like polyester, nylon, or acrylic—tiny plastic particles are released into the water? These microplastics are too small to be captured by standard wastewater treatment systems, meaning they often end up in rivers, oceans, and eventually, our ecosystems.
Bosch, a leader in sustainable innovation, has developed a game-changing solution: the WMZMPF10 Microplastic Filter, designed to dramatically reduce microplastic pollution from laundry.
✅ 97% Filtration Efficiency
This advanced filter captures:
– Microplastic particles
– Natural fibers
– Hair
– Detergent residue
All without the need for replacement cartridges or extra maintenance. It’s a powerful way to keep your laundry routine clean—and your conscience even cleaner.
🔄 Self-Cleaning Convenience
Thanks to its smart self-cleaning system, the Bosch filter stays effective for up to 6 weeks or 20 wash cycles before needing to be emptied. When it’s full, simply dispose of the collected waste using the included spatula—quick, hygienic, and hassle-free.
🛠️ Universal Fit & Easy Installation
The WMZMPF10 is compatible with all standard washing machines. Setup is simple:
– Mount it 10 cm above the water inlet
– No drilling required
– Scan the QR code for a step-by-step installation guide
🌍 Why It Matters
Microplastics are a growing environmental concern. By adding Bosch’s microplastic filter to your laundry setup, you’re taking a proactive step toward cleaner water and a healthier planet.
Washing machine Out of this world
In a leap toward sustainable space living, the China Astronaut Research and Training Center—under the China Manned Space Agency (CMSA)—has introduced a groundbreaking washing machine designed specifically for space missions. Compact, efficient, and detergent-free, this innovation could reshape how astronauts manage hygiene during long-duration flights.
🚀 Smart Cleaning in Microgravity
The cube-shaped device, slightly larger than a carry-on suitcase and weighing just 12 kg, uses only 400 mL of water per cycle to clean up to 800 g of clothing. Instead of traditional detergent, it relies on a fine mist and ozone—a powerful oxidizing agent—to eliminate bacteria and odors. After use, the ozone safely breaks down into oxygen, minimizing environmental impact.
💧 Why It Matters
Water is one of the most precious resources in space. On the International Space Station (ISS), astronauts recycle up to 90% of their water—including sweat and even urine—for drinking and hygiene. NASA aims to push that figure beyond 95% in future missions. By reducing water usage and eliminating the need for detergent, China’s ozone-based washer supports this goal while cutting down the mass of clothing needed for long-term missions.
🌍 Beyond Space: Earthly Implications
While designed for orbit, this tech could inspire ultra-efficient laundry solutions here on Earth—especially in regions facing water scarcity. As space agencies race to make deep-space travel more sustainable, innovations like this are proving that even dirty laundry can spark clean ideas.
Siemens and Bosch Unveil Smart Home Innovations at IFA Berlin 2025
At the 2025 edition of IFA Berlin, the BSH Group made a powerful impression by transforming Hall 1.1 into a 6,000 m² innovation hub for its flagship brands—Siemens and Bosch Home Appliances. From smart laundry solutions to precision kitchen tech, the exhibit highlighted the future of connected living.
🧺 Siemens IQ700 Washing Machine: Large Capacity Meets Smart Stain Removal
The new Siemens IQ700 washing machine is the brand’s first to offer an 11 kg capacity, ideal for large households. It features:
– Steam function to reduce ironing time
– Anti-stain program with 6 built-in stain types and 10 more via the Home Connect app
– Energy-efficient performance and intuitive controls
> “This mode pre-treats stains intelligently,” says Guillaume Crestey, national product trainer. “It’s designed for real-life messes.”
—
🌬️ IQ700 iSensoric Dryer: Wool-Friendly and Energy Class A
The iSensoric IQ700 dryer complements the washer with:
– A redesigned door for improved airflow
– Induction motor and fan system for energy class A efficiency
– Innovative wool drying without a basket, using centrifugal force
– Alternating drum rotation to reduce creasing
> “We’ve made wool drying easier and safer,” Crestey explains. “It’s a practical leap forward.”
—
🛠️ Maintenance Dashboard: Smarter Appliance Care
BSH’s commitment to durability shines through its new maintenance dashboard, now available on:
– Washing machines
– Dryers
– Dishwashers
This dashboard alerts users when to clean the drum, dispenser drawer, or door filter—just like a car’s service indicator.
> “We build appliances to last,” Crestey notes. “Guiding users on maintenance is essential.”
—
🍳 Siemens Studio Line Kitchen: Matte Finish and Precision Cooking
The refreshed Studio Line kitchen range introduces:
– A matte design aesthetic for modern kitchens
– Updated IQ700 Flex XL hob with integrated hood and slimmer knobs for more cooking space
– Pan temperature control from 70°C to 220°C
– A new steam drawer (10L capacity) with 10 built-in programs and 70 more via Home Connect
This combination of style and precision makes Siemens a standout in smart kitchen innovation.
Miele W2 Nova Edition Named Product of the Year 2025 by DISQ
Miele has once again raised the bar in home appliance innovation. The Miele W2 Nova Edition has officially been crowned “Product of the Year 2025” in the Household & Living category by the prestigious German Institute for Service Quality (DISQ) — a recognition that celebrates excellence in quality, usability, and forward-thinking design.
🌟 Why the W2 Nova Edition Stands Out
This award-winning washing machine isn’t just another upgrade — it’s a leap forward in laundry care. The standout feature? Miele’s revolutionary InfinityCare honeycomb drum, the first drum designed without ribs. This breakthrough ensures:
– Ultra-gentle fabric care
– Extended garment lifespan
– Reduced wear and tear on delicate textiles
The jury at DISQ praised this innovation as a true milestone in laundry technology, setting new standards for what consumers can expect from premium appliances.
🔍 Innovation Meets Everyday Usability
Beyond the drum, the W2 Nova Edition is packed with smart features that make laundry effortless:
– SmartMatic® technology for automatic load detection
– QuickPowerWash for full performance in under 49 minutes
– SteamCare to freshen and smooth clothes without washing
– ComfortOpen and MotionReact for intuitive, touch-free operation
These features combine to deliver a seamless, efficient, and eco-friendly laundry experience — all wrapped in Miele’s signature design and durability
WHITEGOODSNOW 