Jensen North America, a proud member of the global Jensen-Group, has officially acquired the business operations of G.A. Braun. This strategic acquisition represents a major leap forward in Jensen-Group’s long-term growth strategy, significantly enhancing its manufacturing capabilities, broadening its product offerings, and expanding its service network throughout North America.
By integrating G.A. Braun’s expertise and infrastructure, Jensen-Group is poised to deliver even greater value to customers across the region—reinforcing its commitment to innovation, quality, and customer-centric solutions in the industrial laundry sector.
Category Archives: washing machine
Top Energy-Efficient Washing Machines and Fridge Freezers for Europe in 2025
With energy prices still high across Europe and the EU pushing for greener homes, upgrading to an A-class (or better) appliance is one of the easiest ways to cut your bills and carbon footprint. The rescaled EU energy label (A to G since 2021) makes true top performers stand out – genuine Class A models can use 20-50% less electricity than a typical B or C rated one from just a few years ago.
At WhiteGoodsNow, we focus on appliances available across the UK and EU. These recommendations are drawn from the latest Topten.eu lists (updated May 2025), Which? tests, independent lab data, and the European Product Registry for Energy Labelling (EPREL). We prioritise real Class A efficiency, low running costs, reliability, and features that matter to European households.
Why Energy Efficiency Matters in Europe Right Now
Savings: A Class A washing machine typically costs just €12-18 per year to run (based on the EU’s 100-cycle eco programme and average €0.30/kWh rates).
EU Rules: New ecodesign regulations reward ultra-efficient models with inverter motors, precise dosing, and better insulation.
Rebates & Incentives: Many countries (e.g., Germany’s BAFA, France’s MaPrimeRénov’, UK boiler upgrade-style schemes) offer cashback on A-rated white goods.
Best Energy-Efficient Washing Machines for 2025 (EU/UK)
True Class A is now achievable and increasingly common in premium and mid-range models.
Bosch Serie 8 WGB244A40 / i-DOS models
Energy class: A (some variants A-10% or better)
Consumption: ~40-49 kWh/100 cycles
Why it wins: i-DOS automatic detergent dosing prevents waste, 4D Wash system for deep cleaning even in full loads, super-quiet iQdrive motor. Which? Best Buy in 2025 tests.
Capacity: 9-10 kg – ideal for families.
Price range: €850-1,200
LG F4X series (e.g., F4X7511TSB or Vivace A-30% models)
Energy class: A (up to A-30% in some markets)
Consumption: As low as 32-45 kWh/100 cycles
Standout features: AI DD fabric sensing, TurboWash 360 for 39-minute full cycles, Steam+ for allergen removal. Extremely low running costs and app integration.
Capacity: 9-11 kg
Price range: €700-1,100
Miele W1 series (e.g., WWR860 WPS)
Energy class: A
Consumption: ~49 kWh/100 cycles
The longevity champion: Tested for 20+ years, TwinDos auto-dosing, CapDosing for specials. Quietest in class and outstanding build quality.
Capacity: 9 kg
Price range: €1,200-1,800 (worth it if you keep appliances forever)
Honourable mentions: Siemens iQ700 equivalents to Bosch (same group), AEG 9000 series with SoftWater tech, and Haier i-Pro Series 7 (great value Class A performer).
Tip: Always check the QR code on the EU energy label in-store or online – it links directly to the official EPREL database for exact consumption figures.
Whirlpool Corporation Announces $300 Million Investment
The Michigan-based manufacturer, which started in the U.S. in 1911 and has stayed in the U.S. throughout its history, is preparing to ramp up production at two Ohio facilities.
Whirlpool Corporation today announced a planned $300 million investment in its U.S. laundry manufacturing facilities, one in a series of strategic commitments to grow its American manufacturing footprint. This investment is expected to create between 400 and 600 new jobs across the company’s operations in Clyde and Marion, Ohio, positioning Whirlpool Corp. for increased production of its next generation of washers and dryers, while also supporting approximately 5,000 additional jobs outside the company.
Bosch’s Microplastic Filter: A Smarter Way to Protect Our Waterways
Did you know that every time you wash synthetic clothes—like polyester, nylon, or acrylic—tiny plastic particles are released into the water? These microplastics are too small to be captured by standard wastewater treatment systems, meaning they often end up in rivers, oceans, and eventually, our ecosystems.
Bosch, a leader in sustainable innovation, has developed a game-changing solution: the WMZMPF10 Microplastic Filter, designed to dramatically reduce microplastic pollution from laundry.
✅ 97% Filtration Efficiency
This advanced filter captures:
– Microplastic particles
– Natural fibers
– Hair
– Detergent residue
All without the need for replacement cartridges or extra maintenance. It’s a powerful way to keep your laundry routine clean—and your conscience even cleaner.
🔄 Self-Cleaning Convenience
Thanks to its smart self-cleaning system, the Bosch filter stays effective for up to 6 weeks or 20 wash cycles before needing to be emptied. When it’s full, simply dispose of the collected waste using the included spatula—quick, hygienic, and hassle-free.
🛠️ Universal Fit & Easy Installation
The WMZMPF10 is compatible with all standard washing machines. Setup is simple:
– Mount it 10 cm above the water inlet
– No drilling required
– Scan the QR code for a step-by-step installation guide
🌍 Why It Matters
Microplastics are a growing environmental concern. By adding Bosch’s microplastic filter to your laundry setup, you’re taking a proactive step toward cleaner water and a healthier planet.
Washing machine Out of this world
In a leap toward sustainable space living, the China Astronaut Research and Training Center—under the China Manned Space Agency (CMSA)—has introduced a groundbreaking washing machine designed specifically for space missions. Compact, efficient, and detergent-free, this innovation could reshape how astronauts manage hygiene during long-duration flights.
🚀 Smart Cleaning in Microgravity
The cube-shaped device, slightly larger than a carry-on suitcase and weighing just 12 kg, uses only 400 mL of water per cycle to clean up to 800 g of clothing. Instead of traditional detergent, it relies on a fine mist and ozone—a powerful oxidizing agent—to eliminate bacteria and odors. After use, the ozone safely breaks down into oxygen, minimizing environmental impact.
💧 Why It Matters
Water is one of the most precious resources in space. On the International Space Station (ISS), astronauts recycle up to 90% of their water—including sweat and even urine—for drinking and hygiene. NASA aims to push that figure beyond 95% in future missions. By reducing water usage and eliminating the need for detergent, China’s ozone-based washer supports this goal while cutting down the mass of clothing needed for long-term missions.
🌍 Beyond Space: Earthly Implications
While designed for orbit, this tech could inspire ultra-efficient laundry solutions here on Earth—especially in regions facing water scarcity. As space agencies race to make deep-space travel more sustainable, innovations like this are proving that even dirty laundry can spark clean ideas.
Siemens and Bosch Unveil Smart Home Innovations at IFA Berlin 2025
At the 2025 edition of IFA Berlin, the BSH Group made a powerful impression by transforming Hall 1.1 into a 6,000 m² innovation hub for its flagship brands—Siemens and Bosch Home Appliances. From smart laundry solutions to precision kitchen tech, the exhibit highlighted the future of connected living.
🧺 Siemens IQ700 Washing Machine: Large Capacity Meets Smart Stain Removal
The new Siemens IQ700 washing machine is the brand’s first to offer an 11 kg capacity, ideal for large households. It features:
– Steam function to reduce ironing time
– Anti-stain program with 6 built-in stain types and 10 more via the Home Connect app
– Energy-efficient performance and intuitive controls
> “This mode pre-treats stains intelligently,” says Guillaume Crestey, national product trainer. “It’s designed for real-life messes.”
—
🌬️ IQ700 iSensoric Dryer: Wool-Friendly and Energy Class A
The iSensoric IQ700 dryer complements the washer with:
– A redesigned door for improved airflow
– Induction motor and fan system for energy class A efficiency
– Innovative wool drying without a basket, using centrifugal force
– Alternating drum rotation to reduce creasing
> “We’ve made wool drying easier and safer,” Crestey explains. “It’s a practical leap forward.”
—
🛠️ Maintenance Dashboard: Smarter Appliance Care
BSH’s commitment to durability shines through its new maintenance dashboard, now available on:
– Washing machines
– Dryers
– Dishwashers
This dashboard alerts users when to clean the drum, dispenser drawer, or door filter—just like a car’s service indicator.
> “We build appliances to last,” Crestey notes. “Guiding users on maintenance is essential.”
—
🍳 Siemens Studio Line Kitchen: Matte Finish and Precision Cooking
The refreshed Studio Line kitchen range introduces:
– A matte design aesthetic for modern kitchens
– Updated IQ700 Flex XL hob with integrated hood and slimmer knobs for more cooking space
– Pan temperature control from 70°C to 220°C
– A new steam drawer (10L capacity) with 10 built-in programs and 70 more via Home Connect
This combination of style and precision makes Siemens a standout in smart kitchen innovation.
Miele W2 Nova Edition Named Product of the Year 2025 by DISQ
Miele has once again raised the bar in home appliance innovation. The Miele W2 Nova Edition has officially been crowned “Product of the Year 2025” in the Household & Living category by the prestigious German Institute for Service Quality (DISQ) — a recognition that celebrates excellence in quality, usability, and forward-thinking design.
🌟 Why the W2 Nova Edition Stands Out
This award-winning washing machine isn’t just another upgrade — it’s a leap forward in laundry care. The standout feature? Miele’s revolutionary InfinityCare honeycomb drum, the first drum designed without ribs. This breakthrough ensures:
– Ultra-gentle fabric care
– Extended garment lifespan
– Reduced wear and tear on delicate textiles
The jury at DISQ praised this innovation as a true milestone in laundry technology, setting new standards for what consumers can expect from premium appliances.
🔍 Innovation Meets Everyday Usability
Beyond the drum, the W2 Nova Edition is packed with smart features that make laundry effortless:
– SmartMatic® technology for automatic load detection
– QuickPowerWash for full performance in under 49 minutes
– SteamCare to freshen and smooth clothes without washing
– ComfortOpen and MotionReact for intuitive, touch-free operation
These features combine to deliver a seamless, efficient, and eco-friendly laundry experience — all wrapped in Miele’s signature design and durability
Smarter Laundry Starts Here: Meet the Hisense 7S Series
Laundry day just got a serious upgrade. Say goodbye to guesswork and hello to intelligent care with the new Hisense 7S Series—a washer and dryer duo designed to make your life easier, cleaner, and smarter.
🧠 AI-Powered Precision: Super Wash & Super Dry
At the heart of the 7S Series are AI Super Wash and AI Super Dry, two features that redefine what it means to “do laundry.” These smart systems use sensors to analyze your load’s weight, fabric type, and soil level, then automatically select the optimal settings for both washing and drying. The result? Clothes that are perfectly clean and dry—without overwashing, overdrying, or wasting energy.
– AI Super Wash: Tailors temperature, time, and water usage for each load.
– AI Super Dry: Monitors moisture levels and stops the cycle when garments are just right—no more crispy collars or damp jeans.
🔗 Smart Link: Seamless Washer-Dryer Communication
The 7S Series isn’t just smart—it’s connected. Thanks to Smart Link, your washer and dryer talk to each other. Once the wash cycle ends, the dryer automatically selects the best drying program based on what was just washed. It’s like having a laundry assistant who knows exactly what your clothes need.
📱 TFT Color Display: Clarity Meets Control
Navigating laundry settings has never been easier. The dynamic TFT color display offers a sleek, intuitive interface that lets you customize cycles with a tap. Whether you’re selecting a quick wash or activating steam care, the display makes it simple and satisfying.
✨ Bonus Features That Make a Difference
Auto Dosing: Stores detergent for up to 24 loads and dispenses the perfect amount every time.
– Steam Wash & Steam Dry: Eliminates 99.9% of bacteria and reduces wrinkles—so you can skip the ironing board.
– Wi-Fi Connectivity: Control your laundry remotely with the ConnectLife app, even checking the weather to decide if it’s a good day to hang clothes outside.
The Hisense 7S Series isn’t just a washer and dryer—it’s a smarter way to care for your clothes. With AI-driven features, seamless communication, and user-friendly design, it turns laundry from a chore into a breeze
Revolutionizing Laundry: TCL’s SuperDrum Series Wins Gold for Innovation
In a world where smart living meets sustainable design, TCL has once again raised the bar. At IFA 2025, the brand’s SuperDrum Series Washer & Dryer Pair clinched the prestigious Super Drum Technology Innovation Gold Award, a recognition that celebrates not just engineering excellence but a reimagining of what laundry care can be.
🌟 What Makes the SuperDrum Series a Game-Changer?
TCL’s award-winning laundry duo isn’t just about sleek aesthetics—it’s a powerhouse of thoughtful innovation:
– Six Bionic Lifters: Inspired by nature, these lifters mimic the gentle yet effective motion of hand washing. They enhance fabric agitation without compromising garment integrity, ensuring a deep clean that’s kind to your clothes.
– Wave-Patterned Drum: The drum’s unique wave design boosts water flow and drainage, optimizing cleaning performance while reducing wear and tear. It’s a subtle detail with a big impact.
– Water Conservation: Efficiency is built into every cycle. The SuperDrum system minimizes water usage without sacrificing cleanliness, aligning with eco-conscious living.
🧠 Smart Meets Sustainable
This isn’t just a win for TCL—it’s a win for consumers who crave smarter, greener appliances. The SuperDrum Series reflects a growing demand for products that combine high performance, intuitive design, and environmental responsibility.
Whether you’re tackling a mountain of laundry or caring for delicate fabrics, TCL’s SuperDrum Washer & Dryer Pair delivers a professional-grade experience with a gentle touch. It’s proof that innovation doesn’t have to come at the cost of sustainability—it can elevate it.
Candy multi wash is a winner
The Candy Multi Wash has won the IFA 2025 Reviewed Award! 🎉 Candy Multi Wash is the most WOW machine you’ve ever seen — featuring three independent drums that let you wash different clothes at the same time, each with its own cycle, temperature, and duration. And with an A-20% energy rating, it’s as efficient as it is innovative.
WHITEGOODSNOW 