Global vacuum cleaner market to grow by CAGR of 9.6% until 2028

The global vacuum cleaner market size was valued at €9bn in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 9.6% from 2021 to 2028. 

Lack of time left for doing household chores due to the implementation of the “work from home” model is one of the key factors driving the demand for vacuum cleaners in the domestic sector, according to new report from Grand View Research.

Changing lifestyles, high disposable incomes, a growing working population, rising purchasing power, and ease of usage are other major factors catalysing the growth of the market worldwide. 

Technological advancements are anticipated to significantly boost product demand in the market. The emergence of robotic vacuum cleaners, which can clean an area without human intervention, is also expected to work in the favour of the product demand, thereby driving the market growth.

Grand View Research
Changing lifestyles, high disposable incomes, a growing working population, rising purchasing power, and ease of usage are other major factors catalysing the growth of the market worldwide. 

Technological advancements are anticipated to significantly boost product demand in the market. The emergence of robotic vacuum cleaners, which can clean an area without human intervention, is also expected to work in the favour of the product demand, thereby driving the market growth.

Grand View Research said an exponential rise in demand for vacuum cleaners was observed in 2020, chiefly owing to the heightened need to maintain hygiene in hospitals and homes amid the surge in COVID-19 cases. 

Several manufacturers reported an increase in sales in these sectors, whereas the demand for vacuum cleaners in the industrial sector witnessed a decline owing to the closure of industrial units globally.

Shashi Kumar, co-founder and chief executive of Grand View Research, said: “The vacuum cleaner industry is undergoing significant changes, driven by changing customer dynamics and innovative technologies. 

“Cleaning is becoming smart with the implementation of smart applications and robotic technologies to create new value from data emerging from different industry verticals. Apart from digitally enhanced products, companies are focusing on developing sustainable products with low emissions and noise. To capitalise on the sales opportunity during the pandemic, several key players have introduced products such as steam cleaners that would be used to disinfect surroundings. The introduction of these products helped companies to increase their sales.”

Product Insights

Kumar said the canister vacuum cleaner segment dominated the market in 2021 with a revenue share of more than 25%. 

Kumar said: “The robotic segment is expected to witness an increase in demand over the next few years. New cleaning requirements and demands have emerged in response to the COVID-19 pandemic to free up the human workforce so that they can attain other duties, especially in hospitals. 

“Such demands have necessitated the adoption of autonomous or robotic vacuum cleaners for the commercial sector. Features such as automatic charging, smart home trend, and voice-activated commands powered by digital voice assistants such as Amazon Alexa and Google Assistant are attracting domestic users. 

“Moreover, advanced features such as navigation technology, voice control, and remote control, allow these devices to help users save time and reduce human assistance.”

Application Insights

The residential segment dominated the vacuum cleaner market growth in 2021 by capturing a revenue share of more than 48%. 

The implementation of the working from home model across regions, which confined people to their homes, increased the demand for home appliances, especially cleaning equipment. Kumar said: “Increasing incidences of allergy and asthma caused due to dust and dirt in residential settings, coupled with the need to keep homes disease-free, drove the demand for residential vacuum cleaners. 

“The rising availability of advanced products, which can capture the tiniest of impurities efficiently, is driving the market growth in residential applications.”

Market Insights

Kumar said that manufacturers are investing heavily in research and development activities to develop and offer intelligent, portable, and lightweight vacuum cleaners. 

He referenced Nilfisk Group, which spent €24.9 million on research and development activities, where the company’s primary focus was on digitalisation and building up a function to support the future requirements in terms of autonomous cleaning and digitalisation. 

“The practice of striking strategic partnerships with industry vendors is further helping market players in getting a competitive edge,” Kumar said.


Dyson goes on hiring drive in the UK and South-east Asia

Dyson has announced that it will hire more than 2,000 engineers and digital specialists in locations, including Singapore.

£2.8 billion (S$5.06 billion) investment plan announced in 2020. This year, £600 million of the £2.8 billion will be spent on investing in technology, facilities and laboratories.The roles to be filled span all levels and are in the electronics, acoustics, design engineering, machine learning, software, data connectivity, and robotics and materials teams. Dyson reported a 5 per cent growth in 2021 to £6 billion, up from £5.7 billion in 2020. Profits also rose in tandem, growing by 16 per cent from £1.3 billion to £1.5 billion

DYSON REACHES 16 STORES THROUGHOUT ITALY

Dyson has opened two new stores inside Milan Malpensa and Linate airports, both inaugurated in December 2021.

The company, which is present in Italy with 16 points of sale, continues its expansion in the retail sector with these openings and enters the airport world, a few months after the opening of the Demo Store in Florence.

The new spaces, focused on hair care products and some of the main novelties of the vacuum cleaner range, place the customer experience at the center in perfect Dyson style, offering 360 ° advice. The main services offered in the two stores are the delivery of purchases all over the world; the presence of Dyson Experts available to customers to help them identify the best solution for their needs and illustrate Dyson technologies; the possibility to try hair care products in order to choose the one that best suits your needs and finally the product customization service.

IRobot financial

iRobot announced its financial results for the fourth quarter and full year ended January 1, 2022. The company revenue for the fourth quarter of 2021 declined 16% to 455.4 million dollar from 544.8 million in the fourth quarter of 2020. Full-year 2021 revenue, instead, recorded an increase of 9% with a total of 1,565.0 million dollar (1,430.4 million dollar in 2020).

Regarding the geographical areas, iRobot fourth-quarter 2021 revenue declined 29% in the U.S. and 2% in Emea, which was partially offset by 19% growth in Japan. Full-year 2021 revenue grew 22% in Emea, 15% in Japan and 1% in the U.S. Mid-tier and premium robots accounted for 81% of fourth-quarter 2021 robot sales, versus 78% from the prior year’s fourth quarter. Mid-tier and premium robots represented 83% of full-year 2021 robot sales, compared with 78% in 2020.

ROIDMI UK’s Z1 Air vacuum cleaner!

TechRadar recently reviewed ROIDMI UK’s Z1 Air vacuum cleaner!

‘With up to an hour of run time as well as three power levels to choose from, this cordless vacuum isn’t lacking any features despite the lower price tag. It’s got a multiple air filtration system and features what Roidmi calls triple noise reduction technology for quieter vacuuming.’https://www.techradar.com/uk/reviews/roidmi-z1-air

Hoover partnership RKW

Hoover has announced a new joint partnership with RKW to launch an exclusive range of floorcare products.

This new range, only available through RKW from March, will consist of seven models covering the three main dominant categories – Uprights, Cylinders and Cordless the distributor will work closely with Hoover’s team to highlight the benefits of the high-performance product range.

Miele’s smallest bagless vacuum

Miele launch Boost CX1 – Miele’s  smallest bagless vacuum cleaner which benefits from a space-saving footprint that is smaller than an open magazine. Miele have big ambitions for this compact new innovation, which has already been recognised with the Red Dot and iF Product Design awards. With an efficient powerful suction, bagless sustainable design and HEPA AirClean filter that removes 99.999%* of finest dust particles and allergens from the floors in our homes

Rowenta and Tefal launch new products for 2022 to make cleaning easy

Rowenta and Tefal have launched a host of new cleaning appliances including a robot vacuum, a cordless, handheld vacuum, a hygienic steamer for fabrics that promises to remove 99.9% of germs, an ironing station, as well as an air purifier and a special storage system for food.

The collection of products, which covers floorcare, textile care, air purification and storage are currently available in Germany and other select countries in Europe. Those looking to purchase are advised to check locally.

Floor: Effective suction results whether fully automatic or manual

First up is Rowenta’s X-plorer S120 AI (pictured above). The vacuum robot boasts particularly high suction power, says Rowenta, and, thanks to modern laser technology and advanced artificial intelligence (AI), the nimble household helper efficiently turns the floor around the home.

With the help of lasers placed at the “perfect” height, it detects even low everyday objects and easily avoids them, the company says. Meanwhile, the AI ensures that the X-plorer notes the layout of the rooms as well as changes, obstacles or “getting stuck” and automatically adjusts the suction route and power accordingly.

In addition, it is able to analyse running statistics and can recommend personal cleaning suggestions based on this. The X-plorer S120 AI can be configured via an app and is also compatible with Google language assistants.



For those looking for something more traditional, there is the Rowenta X-Force Flex 14.60 Animal. The cordless handheld vacuum cleaner combines powerful suction power with maximum ease of use, Rowenta claims.

It runs at 200 air watts, has five suction power settings and an efficient filter system that captures 99.9% of dust particles and pet hair. In addition, with a digital Smart Display, users can always keep track of the charge level of the replaceable battery and the suction power Eye. Thanks to the tried-and-tested articulated FLEX joint, hard-to-reach places can be reached effortlessly, Rowenta says. Finally, the floor nozzle is also equipped with LED lighting, which is used to clean dark surfaces.

Home textiles: hygienically clean and wrinkle-free – with just a few simple steps

With the Cube hygiene steamer from Tefal, the traditional “ironing room” can now be set up spontaneously and with little effort anywhere in the home, Tefal says.

With just one device, home textiles and items of clothing can be ironed, steam smoothed and disinfected. With just the power of hot, high-pressure steam, the Cube promises to eliminate up to 99.99% of bacteria, viruses and germs that can settle in all sorts of substances in the home. As a result, wrinkles – no matter how thick and stubborn they are – no longer stand a chance. The practical thing about the Cube: It can be easily carried through the apartment, for example to steam the curtains directly on the curtain rod or the bed linen directly on the bed and rid them of germs.

Next, the Pro Express Vision steam ironing station from Tefal has an extra powerful steam output of up to 180 g/min, and is therefore ideal for cleaning any home textiles, Tefal says.

Thanks to the extra strong steam boost of up to 750 g/min. the it can even remove stubborn creases from thick fabrics. The iron illuminates the fabric in front of it from the tip of the iron using the innovative Tefal Smart LED Vision technology. This means that no crease remains undetected, even in dimmed lighting conditions or dark textiles, Tefal claims.

Indoor air: A declaration of war against dust, hair, germs and allergens

With the help of a powerful 360° filter system, versatile programmes and speeds as well as the innovative Air Quality Box, the Pure Home from Rowenta ensures clean air on an area of up to 200 sq m, Rowenta says. The four filter levels remove up to 99.99% of all dirt and particles – from dust and animal hair to annoying odours and gases to the smallest particles and even formaldehyde.

new allergen mode even gets rid of aggressive allergens. At the same time, the air quality can be conveniently measured and individually adjusted in every corner of the home: simply remove the unique Air Quality Box from the device and go to the appropriate room. The high-precision laser sensors detect even the smallest particles – the collected data is sent directly to the app. Based on this, for example, a weekly schedule for cleaning the indoor air can be created – the Pure Home automatically takes care of the rest.