Groupe SEB launches its first premium Moulinex-Tefal breakfast set, Majestuo
Composed of a kettle , a coffee maker and a toaster with a stainless steel design with glossy finishes, this breakfast set offers a whole series of innovations
An intuitive interface that transmits key information (water temperature, remaining grill time)
New functions (Program & Keep warm) to enjoy your drinks at any time
Easy to clean steel & stainless steel coating that leaves no fingerprints
What a Blast! Check out our new SharkNinja Blast Portable Blender. Take it anywhere, enjoy it on the go, bring it camping, drink it outdoors, have a Blast!
Vorwerk is 140 years old – and that means 140 years of passion and innovation. Founded in the valley of the Wupper river as a carpet factory, Vorwerk also moved into the production of household appliances (Kobold vacuum cleaners) in 1929. The advantages of the first, powerful Kobold model could not be conveyed via retail sales – This gave way to direct sales at Vorwerk and certainly the most important milestone in Vorwerk’s history. Today Vorwerk is the number one direct sales company in Europe and a world leader in the direct sales of high-quality household appliances. In 2021, the Group generated sales totaling € 3.4 billion, a new company record.
The company owes its success to the people who are enthusiastic about the brand and its products and who actively support it. The Vorwerk community consists of 100,000 sales Advisors and some 9,000 employees, as well as many, many customers around the globe. It is precisely these people’s passion that has made Vorwerk so successful.
Vorwerk’s Company History
Back in 1883, Carl Vorwerk founded Barmer Teppichfabrik Vorwerk & Co., a small carpet factory and the cornerstone of today’s global brand. In doing so, he demonstrated entrepreneurial prowess because until then, high-quality carpets had only been manufactured in England. In 1907, Carl Vorwerk handed over the reins of the company to his son-in-law, August Mittelsten Scheid, who was himself the scion of an industrial family in business in Barmen since 1764. By 1909, the Vorwerk name had already become a familiar one beyond the region and the company was growing rapidly. It stepped up its carpet production, erected new buildings and set up the company’s own machine workshop. By this time, the product spectrum was constantly expanding and at that time, ranged from car axles to gramophone motors.
The invention of the radio brought the market for gramophones to its knees. Although, a new idea would save the day: The gramophone motor became a motor for a vacuum cleaner. In 1929, the Kobold was something of a small revolution: a handy appliance – but nevertheless one that was very effective. However, the market was not yet ready for that innovation, and prospective customers could not appreciate the advantages of the Kobold model from merely seeing it on sale in a retail store. Once again, a revolutionary idea would save the day, namely the introduction of direct sales in Germany – certainly the most important milestone in the company’s history. Brought back from the USA by August Mittelsten Scheid’s son, Werner in 1930, this people-oriented sales concept would become Vorwerk’s trademark and the secret of its success.
In 1953, Dr. Erich Mittelsten Scheid took on sole management of the company and initiated far-reaching changes, such as expanding the product range and opening up further to international markets. In 1968, akf bank became the first service brand to join the Group.
In 1969, Erich Mittelsten Scheid handed the Vorwerk reins over to his nephew, Dr. Jörg Mittelsten Scheid, who from 1969 to 2005 played a crucial role in shaping the company, turning it into an internationally successful corporate group. Expansion of the product portfolio is among the achievements that fall within his time at the helm: Already in 1971, the Thermomix® became the first multifunctional food processor and cooking appliance to be launched onto the market. Pushing ahead with its consistent strategy of internationalisation, Vorwerk founded its first foreign subsidiary abroad in China, in 1990, and subsidiaries in Eastern Europe soon followed. At the end of 2005, Dr. Jörg Mittelsten Scheid stepped down from the management of the company, but today continues to oversee the company as Honorary Chairman of the Supervisory Board. With Dr. Thomas Stoffmehl, Hauke Paasch and Dr. Thomas Rodemann, a three-member Executive Board now manages the fortunes of the Group, whereas the owner family provides continuity in its fifth generation.
With patented slow squeezing technology and a sleek design, the H400 is the newest addition to Hurom’s revolutionary Easy Clean juicer series.
Hurom, the world’s largest seller of slow juicers with millions of sales globally, has announced the latest in a lineage of innovation: the H400 Easy Clean Slow Juicer.
While traditional juicers require extensive scrubbing, the H400 is equipped with an Easy Clean chamber set which includes a two-part auger and a revolutionary mechanism that minimises pulp – even without a strainer. The strainer-like function is practically embedded within the chamber, and the two-part auger meshes together to strain out pulp-free juice, which means scrub-free, bare minimum cleaning.
Ideal for large families or committed juicers, the H400 Easy Clean Slow Juicer has the largest volume of any self-feeding hopper yet. The maximised hopper and chamber make it easy to load large amounts of produce at one time – resulting in the highest yield and the least amount of pulp across any Easy Clean model.
Director of marketing Brian Crandall comments: “As a global innovator in the industry, Hurom is excited to expand our robust portfolio of quality appliances with the new H400 Easy Clean Slow Juicer. Not only a powerful tool for any kitchen, the H400 continues the brand’s commitment to design excellence – from its streamlined assembly to a gauge window on the front of the body which highlights the rich colours of your juice.”
Crafted from premium materials, the H400’s silent AC motor works efficiently using just 150 watts of power, which is whisper quiet compared to competing centrifugal juicers or blenders.
The Hurom H400 Easy Clean Slow Juicer is available now for US $549.
Morphy Richards has today unveiled two brand new compact kitchen must-haves, perfect for budding baristas and culinary connoisseurs, with the launch of its Compact Espresso Machine and Compact Blender.Bring the authentic coffee shop experience to the heart of your home with our chic new espresso machine.
Brewing ground coffee to coffee shop quality with a steam wand to create rich, creamy froth for your cappuccino or simple steamed milk for a spot-on flat white, you’ll have complete control to brew the perfect consistency every time and rival your favourite coffee shop beverages.
Blend, chop and mix with the power of a standard size blender, all in a compact design
Start/Stop, Auto Blend and Pulse pre-settings
Swap between 700ml and 500ml cup sizes
Sip or seal lids for drinks on the go or saving your creations for later
2022, in a difficult general economic environment and after a record year in 2021, our sales were globally resilient. We are particularly pleased with our performance in China, where Supor for the first time exceeded the two-billion-euro turnover mark. However, our results were impacted by significant headwinds. In this context, the Group was once again able to demonstrate responsiveness and quickly implement effective action plans to adapt to market developments and protect its profitability.
At the same time, and beyond short-term imperatives, we have continued to invest in our strategic levers: product innovation, the international deployment of our champion products, the attractiveness of our brands, and the activation of all distribution channels. No truce either for our investments in our competitiveness – industrial, logistics, information systems -, which are all crucial for the future. I would like to salute and thank the unfailing commitment of all the teams, which has been essential in these achievements.
For the year 2023, visibility remains limited. Despite a first quarter that is anticipated to be down, the Group expects a gradual improvement in sales in its Consumer business, strong revenue growth in Professional sales, as well as an increase in its operating margin for the year as a whole.
We are confident in the continued development of the global market for Small Domestic Equipment and Professional Coffee, in which we continue to strengthen our presence with the recent acquisition of the La San Marco company. We remain convinced of the relevance of our economic model, which will allow us to take full advantage of strong structural demand, a source of growth opportunities for Groupe SEB.
Philips Domestic Appliances becomes Versuni release.
The new company name is an important step following the agreement to divest the Domestic Appliances business by Royal Philips in September 2021 and the subsequent sale to Hillhouse Capital, a global investment firm
New company name inspired by the company’s mission to turn houses into homes
Amsterdam, the Netherlands – Today, Philips Domestic Appliances has announced the change of its company name to Versuni. The new name is the next step after the Domestic Appliances business became independent in September 2021. Although the visual identity of the company is changing, its mission to turn houses into homes remains constant. As a licensee of Royal Philips, the company will continue to use the Philips consumer brand, as well as Saeco, Gaggia and Philips Walita, on its products and services. Consumers can also continue to use products of its other brands: Preethi, L’OR Barista and Senseo.
“Versuni begins a new chapter after we moved forward as a standalone company”, said Henk S. de Jong, CEO of Versuni. “We are committed to delivering the best possible solutions for our consumers and customers and will continue to excite with innovations that make life at home better, easier and healthier. And as we continue our journey as Versuni, expanding on our market leadership and exploring new opportunities, we are privileged to help consumers turn houses into homes.”
About the new company name
Philips Domestic Appliances has a simple, powerful and consistent mission: turning houses into homes. This will continue to be the mission of Versuni. It is this mission that has been the inspiration for the new company name, a name based on two words that reflect the meaning of home to many people. Versuni puts a new spin on the powerful word – UNIVERSE. The company believes that home is about having a place that you can truly call your own. Versuni also speaks to the word UNIVERSAL. Because no matter where you live, we all have a need for home.Versuni, which is headquartered in the Netherlands, is active in more than 100 countries, and has a global innovation, manufacturing, and commercial footprint. With more than 900 patents on its name, the company’s portfolio spans kitchen appliances, coffee, climate care, garment and floor care.
The company has launched a wealth of successful household products that meet the changing needs of the consumer and deliver best in class innovation. These include the Philips PerfectCare Elite Steam Generator which has enabled consumers to iron at twice the speed, the Philips Air Purifier to breath cleaner air at home, the Philips SpeedPro Max Vacuum Cleaner which incorporates revolutionary wet and dry cleaning, and the Philips Fully Automatic Espresso Machine with LatteGo, the Saeco Xelsis Suprema and L’Or Barista and Senseo® to enjoy different types of coffee every day.
As Philips Domestic Appliances, the company also brought the Airfryer category to market and successfully rolled-out innovations such as the Philips Air Cooker 7000 Series, delivering great taste and nutrition via a connected app, and the Philips AquaTrio Cordless Wet & Dry Vacuum 9000 Series that cleans any floor type and mops your hard floors as it vacuums.
Japanese companies, including Panasonic Holdings and Daikin Industries, are increasing their investments in China amid the post-Covid shake-up of global supply chains.
From 2022 to 2024, Panasonic’s investment in China will exceed JPY50 billion (USD385 million), including transferring its production line of electric rice cookers to Hangzhou, the Osaka-headquartered firm told Yicai Global recently.
Panasonic will also build or upgrade more than 10 plants to produce home appliances and air conditioning supplies in China, an insider said. The Hangzhou plant will become Panasonic’s first newly-built home appliance plant in China over the past 18 years. The facility will go into operation next year to make CNY2 billion (USD296.2 million) worth of microwaves, electric rice cookers, and other cooking appliances per year.
Strategic Decisions
Transferring the production line of electric rice cookers to Hangzhou is not a recent decision as it was made after long and thorough deliberation since the Covid-19 pandemic, Tetsuro Homma, regional head of China & Northeast Asia at Panasonic Holdings, told Yicai Global.
The basic idea is to sell products where they are produced, Homma said. “We see that supply chains in China are resilient and we are willing to bring the advantages of Chinese supply chains into full play.”
Besides Hangzhou, Panasonic also produces electric rice cookers in India’s Chennai, Homma said, adding that the eastern Chinese city has advantages in policies on bonded areas, technologies, and supply chains while India has lower labor costs.
Another Japanese firm Daikin will start building its third production base in China in Huizhou, Guangdong province, next month. The new plant is scheduled to start production in August 2024 and achieve CNY7 billion in revenue per year.
Daikin’s rising capacity indicates that the air conditioning giant is confident about the potential of the Chinese market and its after-market demand, said Fei Teng, analyst at research platform ChinaIOL. “Users in the central A/C market, in particular, speak highly of Japanese products
Ufesa has traveled to Frankfurt to present its latest innovations at the Ambiente fair, which is held from February 3 to 7. The firm, as part of the B&B Trends group , is present at its stand along with two other brands: Zelmer, another of the group’s main brands, leader in Poland and Eastern Europe; and SDA Factory, a production center focused mainly on the manufacture of irons, ironing centers and super automatic coffee machines.
In its 70 m2 stand, Ufesa shows its solutions for the kitchen, from air fryers and super-automatic coffee makers, to mixers-dough mixers and kettles. It is the first time that the company participates in this fair. Coinciding with the celebration of its 60th anniversary and with its presence at this great event in the sector, Ufesa seeks to strengthen its position in the market, in addition to presenting its latest innovations.
Among the products, the Storm digital air fryer stands out, which has a double bowl (5.5 l+3.5 l) to prepare food independently at the same time. It has 8 preset programs and the function of simultaneous completion of cooking. In addition, thanks to its 360° high-speed air circulation technology, any preparation will be perfect and with crunchy results.
From the series of coffee makers, Supreme Barista is a 100% “made in Spain” model . It has One Touch technology that allows you to easily select the type of coffee and dose both the amount of water and the intensity of the coffee. It incorporates Safe and Grind technology, which allows you to choose the degree of grinding of the coffee bean.
The Ambiente fair brings together more than 4,500 exhibitors from all over the world to show their latest ranges of products for the kitchen and home, gifts, decoration and furniture.
SEVERIN is exhibiting at the Ambiente consumer goods fair with a portfolio focused on innovation and kitchen expertise. The company demonstrates how filter coffee convenience can be rethought with the unique fully automatic filter coffee machine, FILKA. A new range of cordless kitchen aids opens the year of the kitchen at SEVERIN and rounds off the portfolio of the trade fair presence.
At the start of 2023, Ambiente is also returning from the compulsory Corona break. From February 3rd to 7th, 2023, the big reunion of national and international exhibitors and trade visitors will take place at the exhibition center in Frankfurt am Main. The world’s leading trade fair for the consumer goods industry welcomes the industry under the motto “Home of Consumer Goods”. As an established brand in the kitchen and household appliance industry, electrical appliance manufacturer SEVERIN will also be there again. SEVERIN CEO Dr. Joyce Gesing:
“Even if Corona has brought many changes with it, the high relevance of this platform for the industry can hardly be despised. That’s why we appreciate this opportunity to exchange fresh ideas, unique developments and a focused portfolio. We look forward to first-class discussions with our trading partners and customers and also welcome new faces to our stand.”
In Hall 8.0 at Stand A14, the Sauerland company will once again be demonstrating its many years of expertise in the filter coffee preparation segment. The innovation FILKA, a fully automatic filter coffee machine, combines comfort and enjoyment in a unique way. At the push of a button, the FILKA freshly grinds coffee beans and brews a single portion or up to ten cups of coffee in a cup, to-go mug or pot.
Ambiente follows on from the successful market launch of the product in autumn 2022. If you haven’t had the chance to experience the new product live, the SEVERIN team will be happy to welcome you with a cup of fresh filter coffee at the stand.
At the same time, the manufacturer is introducing a new series of wireless kitchen appliances. The cordless hand mixers, hand mixers and multi-choppers herald a year of numerous kitchen innovations from the brand. With them, the user enjoys unlimited freedom in indoor and outdoor kitchens. This means more flexibility in the use of the work surface due to independence from socket positions. At the same time, cables no longer block the way or end up in the food.
SEVERIN is a leading international manufacturer of intuitive, innovative and sustainable electrical household appliances. As a German quality brand with a 130-year history, SEVERIN stands for reliable and durable products that make everyday life easier for customers. With its headquarters in Sundern (Germany), six of its own sales companies in Europe and a long-standing presence in Asia, SEVERIN is globally active and supplies customers all over the world.
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