Askoll China recently completed the relocation of its facility to a more modern and efficient location. With a 30% increase in production capacity, the company is now poised to expand its product range, including high-efficiency BPM motors and fan solutions for the local market. Strategically situated in the economic heart of Qingdao, our new facility will meet customer needs more quickly and efficiently while maintaining our high quality standards. This milestone reflects our commitment to proactively address market challenges and foster continued growth in the sector.
Category Archives: OEM
Vestel Ranks Among Turkey’s Top Three Most Valuable Brands
Vestel, a significant home appliance manufacturer operating in Turkey, has once again demonstrated its growing market influence by securing a spot among the top three in the Brand Finance study titled ‘Turkey’s Most Valuable Brands’. According to the 2023 results, the company has achieved a brand value of $917 million.
Duygu Badem Uylukcuoglu, the General Manager of Marketing at Vestel, highlighted the company’s pride in its export success, with products reaching 163 countries worldwide. The firm is focused on enhancing user experience through innovative designs and technologies, aligning with its vision to be a global technology company. Uylukcuoglu expressed, “Our experience-focused approach, the sports sponsorships we are proud to pioneer in Turkey, and our corporate social responsibility efforts work towards a more equitable future.”
Whirlpool Corporation Completes Major Milestone
Whirlpool Corporation today announced the completion of its transaction with Arçelik A.Ş (“Arcelik”). This marks a significant step in Whirlpool’s portfolio transformation and is expected to provide considerable opportunities to maximize value.
The transaction creates a new European appliance company by combining Whirlpool Corporation’s European major domestic appliance business with Arcelik’s major domestic appliance, consumer electronics, air conditioning, and small domestic appliance businesses. Whirlpool Corporation now owns 25 percent of this new entity, called Beko Europe B.V., and Arcelik owns 75 percent¹. Whirlpool Corporation is retaining ownership of InSinkErator and its EMEA KitchenAid small and major domestic appliance business. Separately, Whirlpool also completed its previously announced sale of Whirlpool’s Middle East and Africa business to Arçelik A.Ş.Beko Europe B.V. will have combined revenue of approximately €5.5² billion based on 2023 results. The company will be well-positioned to deliver value to consumers through attractive brands, sustainable manufacturing, product innovation and consumer services.
The transaction is expected to deliver more than $750 million in net present value of future cash flow value, in addition to unlocking $200-$300 million of incremental free cash flow in 2025. Additionally, Holger Gottstein and Gilles Morel, two members of Whirlpool Corporation’s Executive Committee, will be appointed to the board of directors of Beko Europe B.V.
Whirlpool Corporation will focus on its strong positions in the Americas and India, with its No. 1 share position in the major domestic appliance businesses for both North and South America. Additionally, new products, including those from the higher-margin KitchenAid small domestic appliance business, are expected to continue to be a key driver for share and profit growth
Homzest CoffeeOnTheGo coffee maker
Tired of lugging around bulky coffee makers? Looking for a convenient solution for your daily caffeine fix?
Say hello to the NEW Homzest CoffeeOnTheGo coffee maker! Model: CM1009
Features:
Retro and compact design, space-saving.
User-friendly. Intuitive controls.
Advanced brewing,rich flavor.
Portable, on-the-go convenience.
New CEO of Copreci
Copreci appointed Javier García San Martín as the new CEO of the cooperative. Until this new role he was Operations and Production director at Ulma Forge Solutions. He worked also as manager in the mechanical design department of Ikerlan Technology Center, and held various positions at Fagor Electrodomésticos. “I am very excited – Javier García San Martín commented –, I am aware that it is a very important challenge, socially and business-wise, and I am willing to work hard so that we all feel part of this project”.
Electrolux factory in Brazil, recently celebrated 25th anniversary
Electrolux factory in Manaus, Brazil, recently celebrated its 25th anniversary. After it first started out producing window air conditioners in 1998, the factory has reached several important milestones during this time thanks to the hard work and dedication of the team.
In 2000, the factory started manufacturing microwave ovens and last year celebrated the production of 25 million microwaves. In 2021, it also became one of the first of our plants in Latin America to achieve Zero Waste to Landfill certification, meaning that less than 1% of its waste is sent to landfill.
Hamilton Beach
Hamilton Beach, has announced a change in its business strategy i. The plan involves a shift from selling identical products to those sold in the US in China. Instead, the company plans to develop customised products adapted to the Chinese market, produce them locally and sell them in the future. A spokesperson for Hamilton Beach’s Chinese marketing department said they will use a Chinese team and suppliers to develop new products to meet the needs of local customers. Household appliances must be awarded a CCC certificate so that the products can be exported to China or manufactured locally.Although Hamilton Beach’s sales figures in China still lag behind those in America, the company is optimistic about winning Chinese customers with its new strategy. The home appliance manufacturer sees China as an important market with great potential. “The US market is the present, while China will be the future,” said a company spokesperson.
ELAG Professional Range
Introducing the ELAG Professional Line: A Culinary Revolution for Both Indoor and Outdoor Cooking Environments.
The ELAG Professional Line is a groundbreaking combination of two state-of-the-art modules that are setting new standards in the culinary world. Comprising our renowned LeMax Built-in Grill and a high-performance induction cooktop, this duo is designed to be the flagship of both indoor and outdoor kitchens
Copreci induction manufacturing
The first induction modules manufactured at Copreci Turkey are being shipped
300 million household appliances carry the heart with the Copreci brand
Copreci has spent more than half a century developing components for household appliances that improve the performance of household appliances in order to achieve greater comfort and safety for the end user.
Because Copreci are there, in the soul of the appliance, providing intangible added value, which goes directly to the heart of the user.
Kent Fiesta showing off
Kent Fiesta announce they are attending at 3 trade fairs
BERLIN-ISTANBUL-GUANGZHOU
Kent Dayanikli Tuketim Mallari San. Tic. Ltd. Sti. manufactures handy and unique cooking appliances since 1974 and continue our operations is our fully integrated production plant on a 33.000 m2 area, located in Tekirdag / Corlu Industrial Zone.With our experience of more than 40 years, we provide services to meet all the wishes and expectations of our wide range of customers around the world, with our ever-growing, developing and changing structure over our FIESTA brand, and to make them feel special. With over 500 employees, our production capacity is 400.000 pieces free-standing cookers per year 50.000 pieces built-in ovens per year and 200.000 pieces tabletop & built-in cookers per year. FIESTA is one of the leading manufacturer and exporter companies in the cooking appliances sector in Türkiye with a various range of products. We have a wide and consistent sales are including 5 continents and over 110 countries in Europe, South America, Middle America, CIS, GULF, Central Asia, Africa, Middle East, Far East, Oceania, and Pacific regions.iesta
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