Europe’s new industrial strategy

With 75% of large and 50% of small appliances made and sold in Europe, the home appliance industry is a major economic asset for the EU.

In designing the Clean Industrial Deal, the European Commission must ensure that this industrial excellence is preserved and enhanced.

Today the sector supports 1 million families across the EU, but this workforce is at risk if there are no clear signals from policymakers encouraging manufacturing within Europe.Read the full analysis: https://applia-europe.eu/news-applia/5-reasons-home-appliances-are-key-to-europes-new-industrial-strategy

APPLiA – Home Appliance Europe

In a recent statement, leaders from 25 top European home appliance brands have united to emphasise the crucial role the industry plays in Europe’s economy and society.

The industry contributes €79 billion to the EU GDP and supports over 1 million jobs. As Europe’s industrial future is shaping, now is the time to address key challenges.
The priorities are:
✅Mitigate rising cost pressures
✅Streamline the regulatory environment
✅Enhance the Single Market
✅Ensure a competitive global market

EGO 100th anniversary

𝗰𝗲𝗻𝘁𝘂𝗿𝘆 𝗼𝗳 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 The EGO-Group (EGO) is celebrating its 100th anniversary in 2025. The birthplace is in Oberweiler, southern Baden, Germany. This is where Karl Fischer founded the Schwarzwälder Zangenkontakt Werkstätte in 1925 and started manufacturing electrical connecting parts in a small workshop. In 1927, he renamed the company Elektro-Gerätebau GmbH Oberweiler, before joining Heinrich Blanc in Oberderdingen in 1931. Over the course of 100 years, EGO has developed into a business group with a worldwide reputation and is the partner of first choice for the global appliance industry

Develop connectivity solutions for cooking, baking, dishwashing, clothes washing, and refrigeration
Create innovative technologies for the kitchen living space
Supply products to manufacturers of household appliances

The future of home appliances in Europe

Rising material costs and high energy prices are posing significant challenges for EU manufacturers in maintaining global competitiveness.

Electricity prices in Europe are currently 2-3 times higher than in the US, resulting in increased investment costs for EU manufacturers compared to their global counterparts.

Additionally, the global supply of critical raw materials is concentrated in a few regions, making the EU vulnerable to price fluctuations, supply chain disruptions, and potential geopolitical leverage. This underscores the urgent need for diversified supply chains and the establishment of new and existing trade relationships to boost critical raw material extraction and recycling within the region and beyond.

We advocate for a stronger alignment of policies with decarbonisation goals to enable Europe to lead the #techrace, ensuring a competitive and sustainable future for European manufacturers.

Turkish home appliance manufacturers express concerns

The Turkish White Goods Manufacturers Association (TÜRKBESD) has raised alarms about the potential repercussions of ongoing anti-dumping investigations on essential materials such as stainless steel and sheet metal. These investigations could lead to increased production costs and inflation.

Taxes on crucial materials, including stainless steel, sheet metal, and polystyrene, which constitute 17-18% of production costs, might elevate product prices by 5% and diminish international competitiveness.

This scenario could shrink Turkish manufacturers’ global market share and export capacity. In September, Turkey’s domestic white goods market experienced a 15% decline

Sabaf Group signs a strategic agreement with the Egyptian Group UGT

Sabaf Group announced its partnership with UGT , a company known for the Unionaire and Premium brands. The positive moment continues for Sabaf Group. After having presented positive half-yearly data, it begins a new phase of expansion with the signing of an important long-term agreement with the Egyptian company.

UGT is one of the leading Middle Eastern manufacturers of household appliances with headquarters in Egypt and production sites throughout the North Africa and Middle East area. In recent years it has recorded significant growth with the Unionaire and Premium brands,The agreement formalizes the supply of components from Sabaf Group to UGT. It ensures that UGT’s appliances continue to feature high-quality, reliable, and innovative elements with a clear roadmap of continuous development for the benefit of UGT’s most loyal consumers. This partnership opens the door to advance in all areas of UGT appliances such as refrigeration, heating, induction cooking developments and small appliances, ensuring UGT gets the best world-class technologies (mechanical/electronic/induction) and an ecological footprint.

Sabaf increased its turnover

Turnover: +25%. Margins: +47%. Best second quarter in history thanks to new plants in India and Mexico

In the first half of the year, Sabaf increased its turnover by 24.5%, reaching 143 million euros. The trend in sales and the portfolio in the coming months, the company reports to Il Sole 24 Ore , are projecting the turnover towards an all-time record, thanks to the new production units in Mexico and India and to the components for induction cooking.

Sabaf create hinge division

The three brands Cmi, Faringosi and Mec of the Sabaf Group have joined forces to create the Hinge Division of the Ospitaletto-based multinational, guaranteeing an even broader offer that aims to combine technology, efficiency and sustainability.

Unity is strength everywhere, even in the hinge sector: it improves collaboration, creates new synergies and enables the strengthening of skills. The demonstration comes from Ospitaletto, where the Sabaf Group is based. From the heart of Lombardy came the news that the well-known components multinational has decided to unite the three brands Cmi, Faringosi and Mec in a single division, the Hinge Division, in order to make the offer even more interesting for the market.
For the Brescia-based multinational, this is a truly significant strategic choice. Newly established, the Hinges Division boasts a turnover of around 70 million and already accounts for 30% of the Group’s turnover. Numbers that place it second only to the Gas Division and that allow to look to the future with optimism and confidence. In fact, thanks to the synergy of the various souls that compose it, the Hinges Division of the Sabaf Group is able to meet the demand for products throughout the world market, boasting presidia in strategic countries such as Italy, Turkey, Poland, the United States and Mexico.

China Appliance export increase

From March 2023 to July 2024, China’s home appliance exports have achieved year-on-year growth for 17 consecutive months.
Data released by the Chinese General Administration of Customs showed that in the first seven months of this year, domestic home appliances exports totaled 409.19 billion yuan, a year-on-year increase of 18.1%, 11.4 percentage points higher than the overall national export growth rate