Category Archives: fridge freezer

Whirlpool new lineup of convertible chest freezers

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Whirlpool’s new chest freezers can easily be converted to refrigerators based on storage needs”. Whirlpool unveiled two new models, including the WZC5216L chest freezer with shelves and WZC5116L convertible freezer to refrigerator with baskets, both available in white finish. The features include: Led lighting, counterbalanced lid, raised shelf and divider (user can create a dedicated space for favorite items that everyone can reach using the raised shelf and divider), built-in drain and rollers (user can lift and shift the freezer to where it’s needed with two smooth-gliding bottom rollers on one side of the unit).

What does a freezer, an airplane cabin and a charging cable of an electric car have in common?

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When talking about the technology behind BioFresh and HydroBreeze, @Thomas Obererlacher is in his element. Liebherr refrigerators are using these technologies today. In an insightful interview with two colleagues from other Liebherr product segments, he discussed current and future trends in cooling and airconditioning technology.
Read the whole interview here:https://www.liebherr.com/en/int/magazine/future-of-cooling/future_of_cooling.html

Liebherr MyStyle

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Colours are much more fun. Don’t we all want to style our home the way we imagine it? Now you can style your own refrigerator with the colour of your choice or even a beautiful wallpaper. Additionally, you can determine the type and the amount of accessories inside, tailored to your need and desires! The Liebherr MyStyle makes it possible! Even if you do not need a fridge right now, you can try out the configurator just for fun, right here: https://home.liebherr.com/shop/en/gbr/my-style-configurator-appliance-overview

Whirlpool new chest freezer

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Whirlpool unveiled two new models of freezer, including the WZC5216L 16 Cu. Ft. chest freezer with shelves and WZC5116L 16 Cu. Ft. convertible freezer to refrigerator with baskets, both available in a sleek white finish. Among the main features, these new products include: convertible freezer-to-fridge, adapting to the family’s changing needs with extra freezer space or more fresh food storage when needed. Led lighting that showcases food clearly is only available on models WZC5216L and WZC5116L.

Other plusses are: the cunterbalanced lid, that allows the use of both hands to grab what’s needed or organize food while the lid stays open and in place where wanted; raised shelf and divider, that create a dedicated space for favorite items that everyone can reach using the raised shelf and divider; built-in drain; rollers to lift and shift the freezer to where it’s needed with two smooth-gliding bottom rollers on one side of the unit.

Midea, the first appliance manufacturer to obtain the new energy label A and sound level A

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Midea , the world’s No. 1 selling manufacturer of air handling appliances *, has become the first Chinese brand to obtain the double A certification of energy label A and sound level A , of the new design standard eco-energy of the European Union.

The new regulation, which came into force on April 1 of this year, affects certain categories of household appliances, such as refrigerators, washing machines or dishwashers, and differs from the previous standard by changing their labels.

The new energy labeling has gone from being from A to A +++, to being from G to A. Consequently, the class A +++ up to now would be equivalent to the current C or lower, so the new standard seeks to give a margin of improves appliance manufacturers by encouraging them to develop much more efficient and environmentally friendly models.

Obtaining this certification by Midea has been possible thanks to the great efforts made by it in the field of innovation. During this year , it has opened 28 R&D centers in 11 countries. With them, the brand not only seeks to have the opportunity to launch better home appliances on the market, both in terms of design and efficiency, but also to contribute its grain of sand to the global technological race for the preservation of the planet. Likewise, the recognition comes from the launch of a new combi refrigerator with energy classification A and sound level A, to which, at the end of the year, a whole range of electrical appliances with energy certificates between C and A will be added. This range consists of combi and multi-door refrigerators, side by side and, chest and built in models

Miele solutions to reduce food waste

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Miele proposes some solutions to minimise food waste. One of these is the PerfectFresh Pro system allowing food stay fresh for up to 5 times longer than in a conventional refrigerator vegetable drawer. The temperature range from 0°C to +3°C offers ideal conditions to extend the shelf life of meat, fish and many dairy products. According to the company, PerfectFresh Active even goes one step further: every 90 minutes and every time the door is opened, water aerosol is sprayed directly into the fresher drawer. This combination of low temperatures and humidity helps to avoid premature food spoilage. It also creates the conditions which protect the quality and nutrients in fruit and vegetables.

Another solutions that can help to reduce food waste is TasteControl in the oven, that prevents food from overcooking or drying out. Once the pre-set cooking time ends, the door opens to the ajar position, and the cooling fan expels hot air. This reduces the temperature by around 100°C within the space of 5 minutes. Then, the oven door closes again automatically, allowing food inside the oven to be actively kept warm at the required temperature.

Smart Food ID feature, instead, is a camera that detects the food in the oven and uses an automatic programme to control cooking. Miele explains that this is a feature which provides a valuable service in avoiding food wastage: Smart Food ID reduces the likelihood of food inadvertently burning and having to be thrown away. Miele’s CookAssist assumes a similar function: this smart helper makes constant temperature adjustments or even food overcooking a thing of the past. On the hob, Miele’s intelligent TempControl sensor guarantees the right temperature at all times by recognising the temperature of cookware and holding it automatically constant

In Japan, AQUA Freezers under Haier Zhijia achieved the No. 1

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In Japan, the share of dual-brand freezers of Haier Smart Home continue to rank first. In September, AQUA freezers achieved No.1 sales for the first time, realizing “a new No.1”.

During the post-COVID-19 era, user needs have been amplified such as “requirements for home appliance design due to more time spent at home”, “increased demand for freezer storage” and other needs. AQUA EMC quickly found these changes and upgraded the products from premium and differentiation aspects.

The industry’s’thinnest’ freezer, with a width of 36cm, is able to fit into any space of user’s homes. COOL CABINET series support flexible switch among refrigeration, soft freezing and freezing functions, brings users the best using experience. The changing needs of users in different scenarios drives AQUA EMC to improve its product competitiveness. The release of differentiated products is constantly driving up the average unit price of AQUA freezers which have gradually realized its leading targets.

The release of premium products boosted the confidence of local entrepreneurs who actively took on more challenging goals. All nodes of the whole EMC overcame the difficulties and strove to maintain project continuity despite of suspended meetings, to ensure the products were launched on schedule. They also innovated “non-contact and zero-distance” user interaction, developed online contact points, and delivered product differentiation to users in digital ways.

As Yoshida san, Planning Director of AQUA freezers, said, “I have never think that we could become No.1 in Japan. We have overcome great challenges to get to this place, as this No.1 spot is hard-won and thus more exciting. Leadership is only possible by constantly challenging ourselves and pursing innovations.”

The breakthrough achieved by AQUA freezers drove the total share of dual-brand freezers in Japan up to 42% in Q3, with the primacy ratio exceeding 1.7, further cementing the market position of Haier series freezers in Japan. Going forward, the Japanese EMC will continue to adhere to the premium brand transformation and continuously evolve with the spirit of innovation and entrepreneurship.


In Japan, Haier Zhijia’s AQUA Freezer achieved No. 1


      In Japan, the share of dual-brand refrigerators under Haier Zhijia continued to maintain the No. 1 position. In September, AQUA Refrigerator achieved No. 1 in single-brand sales for the first time, achieving a “new one” breakthrough.

User-centric high-end transformation


      With the advent of the post-epidemic era, new user needs such as “increasing time at home and increasing design requirements for home appliances” and “increasing demand for refrigerated storage” have expanded. AQUA Chain Group quickly caught these changes and iterated the products from the aspect of high-end differentiation.


The industry’s thinnest freezer can match any space in the user’s home with a width of 36cm; COOL CABINET series freezer refrigeration, soft freezing, and freezing modes can be switched freely to bring users the best experience.      Changes in user needs in different scenarios drive the AQUA chain group to enhance product competitiveness, 

and the investment in high-end differentiated products has also continuously increased the average unit price of AQUA refrigerators, gradually achieving industry leadership.

Goal challenge without using the epidemic as an excuse


      The investment in high-end products has made local makers full of confidence and proactively challenge greater goals. All nodes in the entire chain have overcome the difficulties of the epidemic and insisted on “stop meeting and non-stop project” to ensure the smooth listing of products. At the same time, it innovated “non-contact and zero distance” user interaction, opened up online contacts, and delivered product differentiation to users in digital form.
         As Junji Yoshida, the designer of AQUA refrigerators, said: “I never dared to think that I could achieve the first place in the kingdom of home appliances in Japan. After overcoming the challenge, the first hard-won, and it’s even more gratifying. Only insist on challenge and innovation. In order to achieve leadership.”      The breakthrough of AQUA refrigerators brought the total share of Japan’s dual-brand refrigerators to 42% in the third quarter, with the first rate exceeding 1.7, which further consolidated the market position of Haier refrigerators in Japan. In the future, Japan Chain Group will continue to adhere to the mid-to-high-end transformation and continue to evolve with innovation and entrepreneurship

Godrej Appliances reinforces commitment to keep India healthy

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Godrej Appliance has launched a new television commercial to bring to light Godrej’s expert understanding of cooling and preservation technology which helps Indian consumers stay healthy. Not many Indians know the role of Godrej Appliances when it comes to the Covid Vaccination. One of the key challenges the world faced in the Covid-19 vaccination drive was the lack of proper vaccine storage facilities.

Like many other critical vaccines, both COVID vaccines prevalent in India must be preserved exactly between 2°C to 8°C, anything less or anything more – and the vaccine goes bad. Godrej’s advanced vaccine refrigerators address this challenge through precision cooling that maintains the optimal temperature at all times, with extended hold times to fight any power outages or such adversities.

The TVC highlights how Godrej makes advanced vaccine refrigerators that safeguard the COVID vaccines and preserves them, helping people stay healthy. These world-class, advanced refrigerators are made in the same factories that also make the brand’s domestic refrigerators – which preserve people’s foods every day, ensuring they eat and stay healthy.