Samsung has fallen behind its competitors in Consumer Reports’ sixth annual appliance brand reliability rankings.
Consumer Reports (CR), the largest nonprofit consumer organization in the U.S. with six million members, is known for its independent product testing based on consumer feedback and expert assessment. Unlike institutions and influencers who receive free products for reviews, CR’s testing is highly trusted and credible.
According to a CR report released last month, Samsung Electronics was ranked 21st out of 26 appliance brands. Speed Queen, an American laundry machine manufacturer, claimed the top spot, followed by LG Electronics in second place. Other brands that outperformed Samsung include Whirlpool (12th), GE Appliances (13th), and Bosch (15th).
The rankings were based on survey data collected from CR members, covering 417,629 kitchen and laundry appliances purchased between 2013 and 2023. The ratings considered consumer satisfaction and predicted reliability, including the frequency of appliance breakdowns.
Samsung’s kitchen appliances, in particular, scored poorly. In a consumer satisfaction survey covering dishwashers, ranges, double-door refrigerators, French-door refrigerators, and cooktops, Samsung products received scores between 15 and 19 out of 100, placing them at the bottom. Even in other kitchen categories, Samsung’s highest score was just 46, significantly trailing its competitors.
Frequent breakdowns also hurt Samsung’s predicted reliability scores, with half of its kitchen appliances scoring below 50 in this category. Notably, Samsung’s dishwashers, which ranked last, had high rates of issues such as poor washing and drying performance, drainage failures, and defective dish racks. In contrast, Bosch and Miele’s dishwashers had the lowest rates of performance issues and breakdowns.
Samsung’s robot vacuum cleaners received a consumer satisfaction score of just 9 out of 100, while its washing machines scored in the low 20s to 40s, and dryers landed in the low 30s, placing Samsung well below many of its competitors.
Category Archives: Domestic appliance news,
Morphy Richards new filter Pro deep fat fryer
Morphy Richards launch new 3L Filter Pro Deep Fat Fryer is a top-tier home deep fat fryer, designed to bring professional-quality frying into your kitchen. The automatic filtration system makes it effortless to drain, clean, store, and reuse cooking oil without any mess. After frying your favourite foods, extend the life of your cooking oil by simply turning the dial to initiate automatic filtration. The cooled oil then passes through a sieve removing any crumbs and into the oil box, where it is prepared for future use. Ensuring a clean process each time.
EU Commission Is Threatening Jobs and Innovation
By dismissing the appliance sector’s strategic importance, the EU risks undermining its innovation, sustainability, and economic resilience goals. Read more here .https://europeanconservative.com/articles/analysis/eu-commission-is-threatening-jobs-and-innovation/
LG fit & max
LG Electronics (LG) is set to showcase its “Fit & Max” kitchen solution at the 2025 Kitchen and Bath Industry Show (KBIS) in Las Vegas, offering a design that seamlessly fits into spaces while maximizing both capacity and performance. Boasting Zero Clearance™ technology, the company’s cutting-edge kitchen appliances are an ideal fit for any kitchen
The new Thermomix® TM7
The new Thermomix® TM7 Designed and engineered in Germany, it embodies the highest standards of quality and innovation. Key components, such as the motor, are produced in Germany, while the final assembly takes place in France. This collaboration between German precision and French skilled craftsmanship underlines the dedication to excellence and sustainability in European production.
Cook, boil, simmer and stew; chop and mince meat, nuts, herbs and vegetables; blend; make yoghurt; mill rice, nuts and grains into flour; grind coffee, sugar and nuts; knead dough; whisk; grate; puree and crush. It can replace pretty much every kitchen gadget you own.
A larger 10-inch multi-touch display, Thermomix® TM7 takes user interaction to the next level, combining smartphone-like usability with the seamless integration of hardware and software.
➡️ By removing the rotary knob, we’ve streamlined the interface, allowing the enhanced digital experience and the world of Cookidoo® to take center stage – not only on your smartphone but directly on the TM7 itself.
➡️ A standout feature is the customizable home screen, designed to put inspiration and personalization at your fingertips.
GE workers agree deal
Workers at GE Appliances’ main Appliance Park manufacturing complex in Louisville, Kentucky, have secured a new four-year contract that includes higher pay and lower health insurance deductibles.
After rejecting an earlier offer in December, the facility’s approximately 5,000 union workers overwhelmingly approved the new labor agreement. The contract represents a significant investment of about $142 million over its duration.
The new deal reduces healthcare deductibles by about 60% and establishes career advancement pathways that can lead to annual pay raises. Additionally, it includes salary boosts on employees’ one-, five-, and ten-year anniversaries.
Electrolux CEO Outlook
Yannick Fierling, Electrolux’s newly installed president and CEO, offered a mixed outlook for the industry but expressed confidence in his company’s execution, brand recognition and product line following a return to U.S. profitability last quarter. Here are excerpts from his commentary.
First Impressions
“After having spent three months getting to know Electrolux Group and its stakeholders, I assumed the position as CEO on Jan. 1, 2025.
“Key takeaways from my initial time with Electrolux Group are the strength of our product offering and the clear identity of our Electrolux, AEG and Frigidaire brands. We really know our consumer, evidenced by the high online consumer star ratings for our products. It is essential to truly nurture the local strengths and what differentiates us in the market, while further leveraging our global scale to drive innovation and mix — all in a cost-efficient manner.
“In addition to offering great products that help consumers make more sustainable choices at home, we need to move even further to experiences by expanding our customized solutions throughout the consumer journey.”
Whirlpool goes through round of layoffs, cuts administrative jobs
The appliance giant based in Benton Harbor confirms it’s cutting administrative jobs across the workforce, The company didn’t say specifically how many jobs are impacted, but did say less than 1 percent of the total workforce.Whirlpool says it’s establishing an organization to standardize IT, human resources and finances and remain based out of Benton Harbor
Hamilton Beach Commercial’s BigRig
Boosting Brand Visibility: Bora’s New Campaign for 2025
Bora has kickstarted 2025 with an innovative multimedia campaign aimed at amplifying brand awareness and driving retail sales.
This campaign showcases Bora’s holistic kitchen concept, offering extraordinary products for extraordinary experiences. The portfolio now includes steam ovens, cooling appliances, cleaning and washing-up systems, lighting, and accessories, in addition to the renowned, cutting-edge cooktop extractors. The campaign underscores how this comprehensive product range delivers complete solutions for storage, marinating, cooking, baking, roasting, steaming, cleaning, vacuum sealing, and lighting.
Building on the success of previous campaigns, which reached millions of consumers, this multimedia initiative highlights Bora’s steadfast support for its international retailer network and its commitment to mutual business growth. The curated package of digital, analogue, and point-of-sale measures aims to enhance Bora’s brand recognition, boost product demand, and attract more consumers to showrooms.
At the heart of the campaign are new TV adverts, set to air over several weeks in five European countries. These engaging commercials are projected to reach over 97 million viewers in the UK alone during January and February. The campaign will also feature on Bora’s Facebook, Instagram, and YouTube channels, supported by SEO, dedicated POS material, and print adverts.
