Category Archives: Domestic appliance news,

AWE 2025

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Haier introduced its pioneering “Eye of AI” technology, equipping smart devices not only to “process voice commands” but also to “visually interpret” their environments. Revolutionary applications include range hoods that track cooking pots, ovens that monitor grilling progress, and washing machines that analyze laundry cycles, all achieving effortless, hands-free appliance management. Huawei’s upgraded Harmony Smart Home debuted experiential zones emphasizing intuitive voice control, air quality enhancement, and retrofit-friendly smart home solutions, redefining modern living. Hisense utilized its self-developed StarSea Large Model to evolve appliances from basic “functional tools” into proactive “AI companions”, enhancing emotional intelligence and user-centric adaptability. Siemens’ AI Vision simplifies cooking workflows; Gree’s AI dynamic energy-saving technology enables instant efficiency on startup; Fotile unveiled the world’s first AI-powered healthy cooking system, Healthy CookingGPT; and Robam premiered its “Culinary Master” AI model. Collectively, these innovations signal a transformative leap in AI-powered home technology.

Milan Design Week Miele

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Miele Reignites the Love for the Heart of the Home
As the design world converges on Milan for its annual Design Week, Miele is reaffirming its enduring promise to elevate the heart of the home with the relaunch of its compelling communications campaign, “Once upon a Miele, always a Miele.” This powerful message speaks directly to the unique bond formed with Miele appliances, asserting that once you’ve experienced their unparalleled quality, unwavering reliability, and intuitive ease of use, there’s simply no turning back.
Building on its initial success from September 2024, this second wave of the multimedia campaign sweeps across 49 countries, showcasing Miele’s comprehensive range of household innovations. However, this time, the spotlight shines brightly on the kitchen – the true nucleus of modern living.
Miele understands that the kitchen is more than just a place to prepare meals; it’s a space for connection, creativity, and cherished moments. This campaign beautifully captures that sentiment, weaving together evocative imagery with glimpses into the exceptional features that define Miele kitchen appliances. The aim is to not just inform, but to truly fascinate and inspire those who value both performance and aesthetics in their culinary spaces.
Imagine the seamless integration of a Miele combined steam oven, where culinary exploration meets effortless maintenance thanks to the innovative HydroClean self-cleaning function. Picture the sleek sophistication of a Miele induction hob with an integrated hood, a masterpiece of elegant design that not only performs flawlessly but also becomes a stunning focal point in any kitchen.
These are more than just appliances; they are meticulously engineered tools designed to enhance every aspect of the cooking experience. Miele’s commitment to high-quality materials and timeless design ensures that these appliances not only perform exceptionally but also integrate harmoniously into diverse kitchen styles, adding a touch of understated luxury.
Through this renewed campaign, Miele invites you to rediscover the joy of cooking and the enduring satisfaction of owning appliances built to last. “Once upon a Miele, always a Miele” isn’t just a tagline; it’s a testament to the lasting relationship Miele builds with its customers, a promise of quality and reliability that transforms the everyday into something truly exceptional, starting right at the heart of your home – the kitchen. As Milan Design Week unfolds, Miele reminds us that true design excellence extends beyond aesthetics, encompassing the enduring quality and intuitive experience that make a Miele kitchen a joy to live with, day after day.

International Roundtable of Household Appliance Manufacturer Associations

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The International Roundtable of Household Appliance Manufacturer Associations (IRHMA) gathered once again, this time in Shanghai, China 🇨🇳 to exchange insights on key developments shaping the industry worldwide.

From advancing sustainability to adapting to evolving policies, discussions focused on the future of home appliances in a rapidly changing landscape.

With many representatives from across continents, the industry came together to explore shared opportunities and drive innovation forward.

IRHMA remains a vital platform for global collaboration, reinforcing the commitment to a more sustainable and competitive sector.

Schott Showcasing Innovation at AWE Shanghai 2025

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At AWE2025 in Shanghai—Asia’s top home appliance trade show. Schott showcased two innovations for the Asian market: CERAN® matte line and CERAN Luminoir® TFT.
🏆 CERAN® matte line: Our deep black cooktop with a matte finish won the AWE Best Innovation Award 2025. Its advanced coating delivers an elegant, easy-care surface with clear control visibility and reduced scratch visibility. Matte cooktops are slated for launch in spring 2025.
🖤 CERAN Luminoir® TFT: Our next-generation glass-ceramic cooktop enables smart display and lighting integration. It allows vibrant, multi-color TFT displays to shine through while keeping the deep black look—even when switched off.

Changhong unveiled a comprehensive suite of AI-driven home appliances

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At the Appliance & Electronics World Expo (AWE 2025) opened on March 20 in Shanghai, Changhong unveiled a comprehensive suite of AI-driven home appliances. Changhong also introduced the dual-zone PRO air conditioner for combined living and dining spaces. This AI-powered system offers a comprehensive upgrade in user experience, specifically designed to meet the needs of integrated environments Changhong’s booth, the Pure Color series refrigerator impresses with its high capacity and AI-driven rapid ice-making in 60 minutes. Its ultra-thin design appeals to younger consumers, enhancing aesthetics and lifestyle. The exhibition showcased residential and commercial refrigeration equipment, including the Blue Oxygen washing and drying set, highlighting Changhong’s technological advancements. Notable exhibits included the M Fresh Life, Frozen Fresh Life, Worry-free Embedded Pro, and more. The Changhong Smart Home System integrates intelligent control, energy efficiency, and security, offering energy savings and AI-driven solutions for personalized household needs.

Changhong’s extensive product at AWE 2025 highlighted its shift from traditional home appliance production to smart manufacturing. The presence of voice actors from the hit Ne Zha animated movie series added a cultural touch to Changhong’s booth, enhancing its impact at the event.

Danes interactive repair map

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Danes can get a deduction for repairing white goods as part of the service deduction. But many do not know where to find a repairman 🔧 To solve this problem, ASWO Denmark has launched an interactive repairman map that makes it easy to find local repairmen via Google Maps. With this initiative and the new deduction, it is hoped to reduce the number of white goods that are unnecessarily discarded each year

The initiative consists of a repairer map , which is a Google Maps map where you can find the nearest repair option based on your geographical location in the country.

Bosch CEO AT AWE summit

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At the 2025 AWE Summit Forum in Shanghai,  Matthias Metz CEO shared how BSH is shaping markets in China and beyond. For us, this means operating globally while developing products tailored for local needs.

Our global brands #Bosch, #Siemens and #Gaggenau are trusted by millions of consumers worldwide, delivering exceptional product experiences. For example: Our next-generation dishwashers with targeted pre-wash technology, or our built-in water purifiers with advanced filtration systems under our brands Bosch and Siemens – both developed for the Chinese market in our Global Research and Development Center in Nanjing.

BSH continues innovating, shaping the future of the home appliance industry — in China, and gloConsumerHappinessbally – through our local for local strategy. 

By driving innovation, localizing production, and delivering high-quality solutions, BSH strengthens its global leadership with a clear ambition to drive # and #CustomerSuccess. At #TeamBSH, we collaborate across markets, cultures, and industries to improve quality of life at home.

New AEG cooker hoods

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The cooker hoods in the new AEG Kitchen Range are not just our most striking and energy-efficient to date, they also offer a greater degree of customisation for the kitchen environment – something we know is increasingly important for design clients.

Personalisation of the kitchen ambiance is enabled by the AuroraTech® light function, which automatically adapts the colour and intensity of the hood’s light according to usage and time of day.

The AEG app also provides a connected experience that can be used to control the hood remotely, as well as accessing guides and receiving notifications for filter cleaning.

The new AEG range is rolling out across Europe now.

AWE2025 Showcases Innovation: Panasonic Unveils NORUVI SEA™ Refrigerator Series**

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The 2025 China Home Appliances and Consumer Electronics Expo (AWE2025) kicked off in style at the Shanghai New International Expo Center. As part of the event’s opening festivities, Panasonic Home Appliances hosted its 2025 Strategy and New Product Launch Conference, revealing its latest flagship refrigerator series: the NORUVI SEA™ Norwegian Sea.

Drawing inspiration from the majestic Norwegian Sea, the NORUVI SEA™ series boasts cutting-edge features. Incorporating VIP vacuum insulation materials and a premium top compressor design, the refrigerator offers an impressive 700L capacity—setting a new benchmark in volume efficiency. This expansive freezing capability truly lives up to its promise of “large freezing is really large,” embodying the power and depth of Arctic ice.

Adding to its innovations, the Norwegian Sea series introduces the industry’s first four-dimensional fresh-keeping system. With Panasonic’s signature technologies, such as -3℃ micro-freezing preservation and Nanoe™X ion purification, the system ensures optimal freshness for all ingredients. It meticulously balances temperature, humidity, purification, and rapid cooling to create an ecosystem where freshness thrives.