APS Distribution, home to Swift Electrical and several leading kitchen appliance brands, has announced a major partnership with Comtrade Group—brand owner of Tesla home appliances. This agreement grants APS Distribution sole rights to supply Tesla’s domestic appliance range across the UK and Ireland.
The debut collection includes a variety of essential home products, such as fridges, fridge-freezers, cookers, washing machines, and dishwashers. According to APS, these appliances are engineered to deliver exceptional quality and sleek design, offering advanced specifications and backed by market-leading five-year warranties.
Specifically tailored for the UK market, the Tesla range is designed to blend seamlessly into modern kitchens while offering intuitive, accessible technology that simplifies everyday tasks. It’s important to note that Tesla home appliances are not connected with Tesla Inc., the electric car manufacturer. Instead, the brand shares a commitment to innovation, inspired by inventor Nikola Tesla.
The initial launch via Swift Electrical is just the beginning, with additional product lines set to roll out later this year.
Category Archives: Domestic appliance news,
Electrolux Sees Profits Surge in Q2 2025 Despite Revenue Decline
Electrolux delivered a strong performance in the second quarter of 2025, reflecting the early impact of its new management team, which took the helm on January 1. Although revenues fell by 7.5% compared to Q2 2024—landing at 31.2 billion kronor versus 33.8 billion kronor—analysts had anticipated the drop. What surprised the market instead was the sharp rise in profitability.
📈 Operating profit nearly doubled, jumping from 410 million kronor to 800 million kronor, while the operating margin climbed from 1.2% to 2.5%. Net results swung back into the black, reaching 362 million kronor, compared to a loss of 112 million kronor in the same period last year.
According to CEO Yannick Fierling, the company’s core European brands continued to outperform, even amid softer demand and increased competition. The boost in European performance was largely driven by consumers opting to replace older appliances.
🌍 Regional Highlights:
– North America: Slight dip in market demand, yet Electrolux still managed to outpace the competition.
– Latin America: Consumer demand grew modestly, adding to the company’s regional strength.
A key contributor to the quarter’s strong operating profit was a €180 million gain from the sale of the Kelvinator brand portfolio in India. Net profit stood at **178 million kronor**, reversing a previous loss of 80 million, with earnings per share at 0.66 kronor versus -0.30 kronor last year.
💸 Despite the earnings turnaround, operating cash flow after investments turned negative, dropping to -741 million kronor compared to a positive 1,226 million kronor in Q2 2024.
Fierling added, Over the coming quarters, we will increase our focus on key transformation areas, building speed and flexibility across the organization.The outlook for the rest of the year remains unchanged.
Schulthess’ New Generation of Appliances Wins Red Dot Award
Schulthess’ New Generation of Appliances Wins the Prestigious Red Dot Award The Red Dot Award is a globally recognized seal of excellence in design. Only products that exhibit outstanding design quality are honored by the international jury. On July 8th, the new Vanity Fair washing machine received the coveted Red Dot in the category “Red Dot Award: Product Design 2025.” This is not the first time Schulthess has received this distinction: In the past, they have already won the Red Dot Award with products from both our Professional and Homecare ranges. Schulthess ambition is clear – world-class performance in every area, and of course, that includes product design.
Haier Europe Welcomes Junmin Shen as New Chief Financial Officer
Haier Europe is pleased to announce the appointment of Junmin Shen as its new Chief Financial Officer and member of the company’s Senior Leadership Team.
In his new role, Mr. Shen will oversee Haier Europe’s Finance organization, leading efforts in strategic financial planning, performance optimization, and shaping key priorities that foster continued business growth.
With more than two decades of global experience in corporate finance, mergers and acquisitions, and strategic transformation, Junmin brings a wealth of expertise to the role. A graduate of both Shanghai University and HEC Paris, he has held senior positions at leading multinational firms including Air Liquide and Schneider Electric. Prior to joining Haier Europe, he served as a strategic advisor at Fosun.
Mr. Shen succeeds Nitin Gupta, who departs Haier Europe after two and a half years to pursue new opportunities outside the organization.
De’Longhi Group Hosts Global Sales & Marketing Conference to Drive Strategic Growth
The De’Longhi Group recently welcomed over 200 global managers to its annual Global Sales & Marketing Conference—an event designed to energize strategic initiatives and reinforce the Group’s leadership ambitions. The gathering spotlighted strong consumer response and commercial success across several recent product launches, enhancing brand positioning across all business units.
Key innovations celebrated at the conference included multiple award-winning products recognized with both Red Dot and iF design distinctions. De’Longhi unveiled its new coffee machines—Prima Donna Aromatic, La Specialista Touch, and Dedica Duo—each reflecting the brand’s commitment to quality and user experience. Kenwood expanded its popular “Go Collection” and launched the new Cooking Chef, advancing its footprint in the food preparation space. Braun introduced new models to its air fryer range and elevated its premium ironing segment with the CareStyle 9 and QuickStyle 7. Meanwhile, Nutribullet broadened its reach with the Flip portable blender, entering new categories while reinforcing its presence in blending.
Looking ahead, the conference also showcased the upcoming product portfolio—merging technological innovation, iconic design, and the trademark “joy of use” that defines the De’Longhi Group. These future launches reflect a meticulous process where consumer insights, advanced industrial design, and manufacturing excellence converge under the “Made by De’Longhi” philosophy, promising to enrich everyday life for users around the world.
introduce Sjöstrand Sweden’s iconic coffee brand in UK
Now available from UK trade distribution Beam Group.
Sjöstrand blends classic Scandinavian design with a commitment to sustainability. Their espresso-style capsule machines come in elegant finishes like mirror steel, black, and beige, built with repairable parts to last.
Elevate your home café with barista-grade milk frothers and biodegradable capsules, including their new Boost collection: vibrant wellness blends like Matcha, Beetroot, and Ginger & Lime.
Why choose Sjöstrand?
• Durable machines with replaceable parts
• Nespresso®-compatible and eco-conscious capsules
• Flavourful blends, from espresso to wellness infusions
• Loved by tastemakers across Europe
Now available in the UK —via trade distributor Beam taste the future of sustainable luxury coffee.
Most powerful gas hob
Introducing the most powerful gas cooktop in the industry! With its high-performance X-8™ burners, including a 25,000 BTU burner with the BlueStar award-winning X-8 you get unmatched power and flexibility. These exclusive X-8™ star-shaped sealed burners deliver even heat and total control—on every burner.
LG Teams Up with Chinese Manufacturers to Boost Budget Appliance Strategy in Europe
LG Electronics Inc. is forging an unexpected alliance with former rivals in a bid to strengthen its position in the budget appliance market and fend off growing competition from Chinese brands.
Industry insiders revealed on Monday that LG will introduce co-developed washing machines and refrigerators under its own brand across Europe later this month. The South Korean giant partnered with Skyworth Group Co. to design a 9-kilogram drum washing machine, and worked with AUCMA to produce a top-freezer refrigerator.
This marks the first time LG has collaborated with Chinese companies to develop home appliances. While LG led the product design and development, its partners will handle manufacturing under a joint development manufacturing (JDM) agreement. This structure contrasts with traditional OEM deals, as LG retains control of design while outsourcing production responsibilities.
By leveraging these partnerships, LG aims to offer competitively priced appliances without compromising its reputation for quality—particularly within its mid- to low-end product range.
China’s Appliance Giants Bet Big on Humanoid Robots
Traditional home appliances might be cooling down, but China’s biggest players—Midea, Haier, and Hisense—are heating things up with humanoid robotics.
Over the next three years, Midea alone plans to invest ¥50 billion (≈$7 billion) in next-gen technologies like AI and robots. The goal? Create machines smart enough to handle tasks that go far beyond the factory floor—including elder care and household chores.
🔧 **What’s holding them back?**
Building a capable humanoid isn’t just plug-and-play. It demands breakthroughs in five tech arenas: batteries, chips, motors, software, and mechanical systems. Plus, it takes enormous data to train them properly—teaching robots to clean your kitchen isn’t easy!
📉 **Why the shift?**
Sluggish appliance sales are pushing companies to rethink growth. By leveraging their strengths in sensors, motors, and supply chains—plus access to millions of users’ home data—they’re positioning themselves to lead the next wave of home service innovation.
💬 “We’re still at square one,” says industry consultant Luo Qingqi. “But home service robots could become a game-changing growth curve.”
📅 **2030 and beyond**
Experts predict these intelligent assistants won’t be mainstream until after 2030. Only companies with tightly integrated tech, clear real-world uses, and tight cost controls will come out on top.
KitchenAid Go Update
KitchenAid Go is revolutionizing kitchen convenience with its innovative line of cordless, battery-powered appliances. Originally featuring an electric mixer, hand blender, coffee grinder, mini vacuum cleaner, chopper, and immersion blender, the collection now boasts two exciting additions: a citrus juicer and a Top Down chopper—bringing the total to eight smart domestic tools.
✨ **One Battery, Endless Possibilities**
All KitchenAid Go appliances are powered by a single 12V lithium-ion battery that’s both removable and rechargeable. This universal battery system not only reduces waste but also empowers users to expand their appliance lineup without purchasing duplicate power sources.
🍋 **Meet the Citrus Juicer**
Designed for effortless juice extraction, the new juicer features automatic reverse rotation to squeeze every last drop from citrus fruits of all sizes—from tiny limes to juicy grapefruits. Its 473 ml tank includes a precision spout for splash-free pouring, and every component—the juicer, stainless steel sieve, and lid—is dishwasher safe for easy cleanup.
🔪 **Introducing the Top Down Chopper**
With its upright design, the Top Down chopper simplifies food prep. Users chop directly in the 0.83-liter bowl, seal it with the included lid, and store it—all in one seamless process. Equipped with a stainless steel S-shaped blade and Quick Pulse control, this versatile tool handles everything from dried fruits and herbs to sauces and purées. Like the juicer, all components are dishwasher safe.
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